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By Andrew Thomas - Pemagbi
The masthead (VIBE) clearly stands out on the top left of
website, it is bold, in a large text and in a different colour to
the rest of the text on the website which would make it more
eye catching. Target audience would straight away be able to
see the name of the page that they are looking at. Also there
are subheadings giving different niche audiences a chance to
click on the particular topic that they want to look at.
Furthermore they give an opportunity for the audience to
interact with Vibe more and find the website a lot easier by
downloading the map on their phone. Also they provide a
search tool bar; making it easier for the reader to find what
they are interested thus making the website more convenient
for the reader.
• VIBE magazine was founded by an author called Quincy
Jones and launched in 1993. Sold at $4.99, VIBE being
an urban R&B magazine which it perhaps to targeted to
the middle class. Target audience I would perhaps say is
from 18 – 35. VIBE mainly distribute their magazine
online which means an easy and 24/7 access to buy
however do sell some of its magazine at stores mainly
based in the USA. The magazine often attracts its
audience through having popular R&B starts like Snoop
Dogg, Lil Wayne, Brandy, Drake etc. as its main central
image as the cover. It normally provides music reviews,
celebrities gossip, upcoming artists and pages on high
end designer clothing. So as you can see VIBE
magazine mainly appeals to the urban type of audience.
I could automatically tell that VIBE is a well known magazine as
the central image cover some of it maybe suggesting that the
audience already knows the name of the magazine. This
highlights the success of the magazine because the model is
purposely digitally placed on top of the masthead which suggests
that the target audience wouldn’t need to know what they are
purchasing. Also I can see the web address next to the
masthead perhaps making it easy to find however it shadows
under the masthead as it is in a smaller text which highlights the
importance of the masthead. The web address may also be used
for the audience to perhaps search more into VIBE magazine
and probably gives them a chance to view VIBE online if they
may not be able to purchase it at a store.
The model used for the central image is a
famous R&B artist which relates to one of the
genres that the magazine mainly features.
Brandy being a famous R&B singer would
automatically attract a niche audience as it
would attract people who like listening to her
music. The importance of the central image is
highlighted as she covers the bottom of the I
and E in the masthead. Relating to the target
audience, Brandy is dressed in a seductive and
provocative way as she is only wearing a bikini.
This also links to the cover stories for example
“sexy issue” which closely links to the central
image. Furthermore she has a flirtatious smirk
which again links to the lustful theme presented
in the central image. Would perhaps attract
young males and women.
• Main cover line closely links to the
central image as it has Brandy’s name
in bold and is one of the biggest texts
on the cover which highlights the
importance of the story. Additionally this
also links to the central image as
Brandy is wearing a bikini which
represents the seductive and secretive
direct gaze which would amuse the
audience. This is emulated through the
main cover story as it is practically
saying ‘what is behind this mysterious
persona?’.
Plugs are appealing to the eye as it is in the
point purposely next to the barcode.
Additionally plugs involve other artists of the
genre which would most definitely be of
interest to the different niche audiences
within that genre. As plugs normally involve
the names of other artists I believe the effect
of it is to appeal to other types of audiences
within the genre. This is shown to stand out
on my left and a specific sequence of colours
are used: yellow title; in sequence white then
pink text.
Strong use of colours here as it is mainly
brown for the background and pink, white
and yellow for text. So as you can see it is
not too busy and a simple mixture of
colours used. Furthermore pink was used
well on the cover as Brandy is presumably
showing her behind through the central
image and the word “behind” is presented
in the main story as it says “what’s behind
brandy”. Additionally this is linked to the
sexy issue which is also in pink so which I
would suggest are play on words which
probably evokes that Brandy’s behind is a
sexy issue.

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Research of website and magazine

  • 1. By Andrew Thomas - Pemagbi
  • 2. The masthead (VIBE) clearly stands out on the top left of website, it is bold, in a large text and in a different colour to the rest of the text on the website which would make it more eye catching. Target audience would straight away be able to see the name of the page that they are looking at. Also there are subheadings giving different niche audiences a chance to click on the particular topic that they want to look at. Furthermore they give an opportunity for the audience to interact with Vibe more and find the website a lot easier by downloading the map on their phone. Also they provide a search tool bar; making it easier for the reader to find what they are interested thus making the website more convenient for the reader.
  • 3.
  • 4.
  • 5.
  • 6. • VIBE magazine was founded by an author called Quincy Jones and launched in 1993. Sold at $4.99, VIBE being an urban R&B magazine which it perhaps to targeted to the middle class. Target audience I would perhaps say is from 18 – 35. VIBE mainly distribute their magazine online which means an easy and 24/7 access to buy however do sell some of its magazine at stores mainly based in the USA. The magazine often attracts its audience through having popular R&B starts like Snoop Dogg, Lil Wayne, Brandy, Drake etc. as its main central image as the cover. It normally provides music reviews, celebrities gossip, upcoming artists and pages on high end designer clothing. So as you can see VIBE magazine mainly appeals to the urban type of audience.
  • 7.
  • 8. I could automatically tell that VIBE is a well known magazine as the central image cover some of it maybe suggesting that the audience already knows the name of the magazine. This highlights the success of the magazine because the model is purposely digitally placed on top of the masthead which suggests that the target audience wouldn’t need to know what they are purchasing. Also I can see the web address next to the masthead perhaps making it easy to find however it shadows under the masthead as it is in a smaller text which highlights the importance of the masthead. The web address may also be used for the audience to perhaps search more into VIBE magazine and probably gives them a chance to view VIBE online if they may not be able to purchase it at a store.
  • 9. The model used for the central image is a famous R&B artist which relates to one of the genres that the magazine mainly features. Brandy being a famous R&B singer would automatically attract a niche audience as it would attract people who like listening to her music. The importance of the central image is highlighted as she covers the bottom of the I and E in the masthead. Relating to the target audience, Brandy is dressed in a seductive and provocative way as she is only wearing a bikini. This also links to the cover stories for example “sexy issue” which closely links to the central image. Furthermore she has a flirtatious smirk which again links to the lustful theme presented in the central image. Would perhaps attract young males and women.
  • 10. • Main cover line closely links to the central image as it has Brandy’s name in bold and is one of the biggest texts on the cover which highlights the importance of the story. Additionally this also links to the central image as Brandy is wearing a bikini which represents the seductive and secretive direct gaze which would amuse the audience. This is emulated through the main cover story as it is practically saying ‘what is behind this mysterious persona?’.
  • 11. Plugs are appealing to the eye as it is in the point purposely next to the barcode. Additionally plugs involve other artists of the genre which would most definitely be of interest to the different niche audiences within that genre. As plugs normally involve the names of other artists I believe the effect of it is to appeal to other types of audiences within the genre. This is shown to stand out on my left and a specific sequence of colours are used: yellow title; in sequence white then pink text.
  • 12. Strong use of colours here as it is mainly brown for the background and pink, white and yellow for text. So as you can see it is not too busy and a simple mixture of colours used. Furthermore pink was used well on the cover as Brandy is presumably showing her behind through the central image and the word “behind” is presented in the main story as it says “what’s behind brandy”. Additionally this is linked to the sexy issue which is also in pink so which I would suggest are play on words which probably evokes that Brandy’s behind is a sexy issue.