What is research?
Research is a process of steps used to collect
and analyze information to increase our
understanding of a topic or issue.
The main goal of research is the gathering and
interpreting of information to answer questions
(Hyllegard, Mood, and Morrow, 1996).
Research classification
Research comes in many shapes and
sizes.
Before a researcher begins to conduct a
study, he or she must decide on a specific
type of research.
Research classification
For classification of research we shall look from
four dimensions:
1. The purpose of doing research;
2. The intended uses of research;
3. How it treats time i.e. the time dimension in
research; and
4. The research (data collection) techniques
used in it.
1) Purpose of Doing Research
There are almost as many reasons to do
research as there are researches. Purposes of
research may be organized into three groups
based on what the researcher is trying to
accomplish
I. Exploratory Research
II. Descriptive Research
III. Explanatory Research
I) Exploratory Research
You are exploring a new topic or issue in
order to learn about it.
The researcher’s goal is to formulate more
precise questions that future research can
answer.
Exploratory research may be the first stage in
a sequence of studies.
Goals of Exploratory Research:
Become familiar with the basic facts, setting, and
concerns
Develop well grounded picture of the situation
Generate new ideas, assumption, or hypotheses
Develop techniques and a sense of direction for
future research.
II) Descriptive Research
Presents a picture of the specific details of a
situation.
The major purpose of descriptive research, is
to describe characteristics of a population or
phenomenon.
Goals of Descriptive Research
Describe the situation in terms of its
characteristics i.e. provide an accurate profile of
a group
Give a verbal or numerical picture (%) of the
situation
Present background information
Focus on ‘who,’ ‘what,’ ‘when,’ ‘where,’ and
‘how’ but not why?
III) Explanatory Research
It builds on exploratory and descriptive research
and goes on to identify the reasons for
something that occurs.
Tells why things are the way they are.
The desire to know “why,” to explain, is the
purpose of explanatory research.
Looks for causes and reasons.
For example, a descriptive research may
discover that 10 percent of the parents abuse
their children, whereas the explanatory
researcher is more interested in learning why
parents abuse their children.
Goals of Explanatory Research
Explain things not just reporting. Why?
Determine which of several explanations is
best.
Determine the accuracy of the theory; test a
theory’s predictions or principle.
2) Use of research
Research can be used for basic level or
advanced level. Depends upon researcher’s
choice.
Some researchers focus on using research to
advance general knowledge, whereas others
use it to solve specific problems.
(i) Basic research
Basic research is directed towards finding
information that has a broad base of
applications.
Focuses on refuting or supporting
theories that explain how this world
operates, what makes things happen, why
social relations are a certain way, and why
society changes.
(i) Basic research
It generates new ideas, principles and
theories.
Today’s computers could not exist without the
pure research in mathematics conducted over
a century ago, for which there was no known
practical application at that time.
(ii) Applied Research
It try to solve specific problems or help
practitioners accomplish tasks.
Theory is less central than seeking a solution
on a specific problem.
Applied research is conducted when decision
must be made about a specific real-life
problem.
Central aim of applied research is to discover
a solution for some critical practical problem
(ii)Applied Research
The consumers of applied research findings are
practitioners such as teachers, counselors, or
decision makers such as managers,
committees, and officials.
3) The Time Dimension in Research
From the angle of time research could be divided
into two broad types:
a) Cross-Sectional Research.
b) Longitudinal Research.
The Time Dimension in Research
a) Cross-Sectional Research.
 It gives us a snapshot of a single, fixed time
point and allow us to analyze it in detail.
 Researchers observe at one point in time
 It cannot capture the change processes
 Simplest and cheaper
The Time Dimension in Research
b) Longitudinal Research.
Provide a moving picture over a period of time.
Used to examine features of people or other
units at more than one time.
More complex and costly than cross-sectional
research
Answers to questions about change are
determined.
Types of longitudinal research
Time series research
The panel study
Cohort analysis
Time series research:
Same type of information is collected on a group of
people or other units across multiple time periods.
The panel study:
In panel study, the researcher observes exactly the same
people, group, or organization across time periods.
Cohort analysis:
In it rather than observing the exact same people, a
category of people who share a similar life experience in
a specified time period is studied.
The focus is on category, not on specific individuals.
Examples; all people hired at the same time, all people
retire on one or two year time frame, and all people who
graduate in a given year
4) Research (data collection)
Techniques Used
The techniques may be grouped into two
categories:
Quantitative: collecting data in thee form of
numbers.
Qualitative: collecting data in the form of words
or pictures.
Quantitative research
 Quantitative research can be numerically
stated or compared; may use statistical
standards.
 Involves objective measurements
 Quantitative research uses closed-end or
forced choice questions.
 Factual, numerical questions with short
responses that have precise and conclusive
outcomes.
Quantitative research
The main quantitative techniques are:
1. Experiments
2. Surveys
3. Content Analysis
4. Using Existing Statistics
 Techniques such as online questionnaires,
on-street or telephone interviews for data
collection
Qualitative analysis
 Subjective (influenced-biased) in nature
 Uses a problem or open-ended, free response
format to investigate the value of programs
Asks broad questions and collects word data
 Looks at how and why.
 Yields an in-depth understanding of an issue.
Qualitative analysis
The major qualitative techniques of research
are:
1. Field Research
2. Case Study
3. Focus Group Discussion
Techniques e.g. individual depth interviews or
group discussions for data collection.
Research Methods

Research Methods

  • 2.
    What is research? Researchis a process of steps used to collect and analyze information to increase our understanding of a topic or issue. The main goal of research is the gathering and interpreting of information to answer questions (Hyllegard, Mood, and Morrow, 1996).
  • 3.
    Research classification Research comesin many shapes and sizes. Before a researcher begins to conduct a study, he or she must decide on a specific type of research.
  • 4.
    Research classification For classificationof research we shall look from four dimensions: 1. The purpose of doing research; 2. The intended uses of research; 3. How it treats time i.e. the time dimension in research; and 4. The research (data collection) techniques used in it.
  • 5.
    1) Purpose ofDoing Research There are almost as many reasons to do research as there are researches. Purposes of research may be organized into three groups based on what the researcher is trying to accomplish I. Exploratory Research II. Descriptive Research III. Explanatory Research
  • 6.
    I) Exploratory Research Youare exploring a new topic or issue in order to learn about it. The researcher’s goal is to formulate more precise questions that future research can answer. Exploratory research may be the first stage in a sequence of studies.
  • 7.
    Goals of ExploratoryResearch: Become familiar with the basic facts, setting, and concerns Develop well grounded picture of the situation Generate new ideas, assumption, or hypotheses Develop techniques and a sense of direction for future research.
  • 8.
    II) Descriptive Research Presentsa picture of the specific details of a situation. The major purpose of descriptive research, is to describe characteristics of a population or phenomenon.
  • 9.
    Goals of DescriptiveResearch Describe the situation in terms of its characteristics i.e. provide an accurate profile of a group Give a verbal or numerical picture (%) of the situation Present background information Focus on ‘who,’ ‘what,’ ‘when,’ ‘where,’ and ‘how’ but not why?
  • 10.
    III) Explanatory Research Itbuilds on exploratory and descriptive research and goes on to identify the reasons for something that occurs. Tells why things are the way they are. The desire to know “why,” to explain, is the purpose of explanatory research.
  • 11.
    Looks for causesand reasons. For example, a descriptive research may discover that 10 percent of the parents abuse their children, whereas the explanatory researcher is more interested in learning why parents abuse their children.
  • 12.
    Goals of ExplanatoryResearch Explain things not just reporting. Why? Determine which of several explanations is best. Determine the accuracy of the theory; test a theory’s predictions or principle.
  • 13.
    2) Use ofresearch Research can be used for basic level or advanced level. Depends upon researcher’s choice. Some researchers focus on using research to advance general knowledge, whereas others use it to solve specific problems.
  • 14.
    (i) Basic research Basicresearch is directed towards finding information that has a broad base of applications. Focuses on refuting or supporting theories that explain how this world operates, what makes things happen, why social relations are a certain way, and why society changes.
  • 15.
    (i) Basic research Itgenerates new ideas, principles and theories. Today’s computers could not exist without the pure research in mathematics conducted over a century ago, for which there was no known practical application at that time.
  • 16.
    (ii) Applied Research Ittry to solve specific problems or help practitioners accomplish tasks. Theory is less central than seeking a solution on a specific problem. Applied research is conducted when decision must be made about a specific real-life problem. Central aim of applied research is to discover a solution for some critical practical problem
  • 17.
    (ii)Applied Research The consumersof applied research findings are practitioners such as teachers, counselors, or decision makers such as managers, committees, and officials.
  • 18.
    3) The TimeDimension in Research From the angle of time research could be divided into two broad types: a) Cross-Sectional Research. b) Longitudinal Research.
  • 19.
    The Time Dimensionin Research a) Cross-Sectional Research.  It gives us a snapshot of a single, fixed time point and allow us to analyze it in detail.  Researchers observe at one point in time  It cannot capture the change processes  Simplest and cheaper
  • 20.
    The Time Dimensionin Research b) Longitudinal Research. Provide a moving picture over a period of time. Used to examine features of people or other units at more than one time. More complex and costly than cross-sectional research Answers to questions about change are determined.
  • 21.
    Types of longitudinalresearch Time series research The panel study Cohort analysis
  • 22.
    Time series research: Sametype of information is collected on a group of people or other units across multiple time periods. The panel study: In panel study, the researcher observes exactly the same people, group, or organization across time periods. Cohort analysis: In it rather than observing the exact same people, a category of people who share a similar life experience in a specified time period is studied. The focus is on category, not on specific individuals. Examples; all people hired at the same time, all people retire on one or two year time frame, and all people who graduate in a given year
  • 23.
    4) Research (datacollection) Techniques Used The techniques may be grouped into two categories: Quantitative: collecting data in thee form of numbers. Qualitative: collecting data in the form of words or pictures.
  • 24.
    Quantitative research  Quantitativeresearch can be numerically stated or compared; may use statistical standards.  Involves objective measurements  Quantitative research uses closed-end or forced choice questions.  Factual, numerical questions with short responses that have precise and conclusive outcomes.
  • 25.
    Quantitative research The mainquantitative techniques are: 1. Experiments 2. Surveys 3. Content Analysis 4. Using Existing Statistics  Techniques such as online questionnaires, on-street or telephone interviews for data collection
  • 26.
    Qualitative analysis  Subjective(influenced-biased) in nature  Uses a problem or open-ended, free response format to investigate the value of programs Asks broad questions and collects word data  Looks at how and why.  Yields an in-depth understanding of an issue.
  • 27.
    Qualitative analysis The majorqualitative techniques of research are: 1. Field Research 2. Case Study 3. Focus Group Discussion Techniques e.g. individual depth interviews or group discussions for data collection.

Editor's Notes

  • #4 Good researchers understand the advantages and disadvantages of each type, although most end up specializing in one.
  • #6 Studies may have multiple purposes (e.g. both to explore and to describe) but one purpose usually dominates.
  • #10 A great deal of social research is descriptive. Descriptive researchers use most data –gathering techniques – surveys, field research, and content analysis
  • #14 Those who seek an understanding of the fundamental nature of social reality are engaged in basic research (also called academic research or pure research or fundamental research). Applied researchers, primarily want to apply and modify knowledge to address a specific practical issue. They want to solve a critical social and economic problem.
  • #16 The scientific community is the primary consumer of basic research.
  • #17 Applied research is frequently a descriptive
  • #18 For example, an organization contemplating a paperless office and a networking system for the company’s personal computers may conduct research to learn the amount of time its employees spend at personal computers in an average week.
  • #21 It is usually more complex and costly than cross-sectional research but it is also more powerful, especially when researchers seek answers to questions about change.
  • #23 Let’s say we want to investigate the relationship between daily walking and cholesterol levels in the body. One of the first things we’d have to determine is the type of study that will tell us the most about that relationship. Do we want to compare cholesterol levels among different populations of walkers and non-walkers at the same point in time? Or, do we want to measure cholesterol levels in a single population of daily walkers over an extended period of time?
  • #25 Quantitative Research options have been predetermined and a large number of respondents are involved. By definition, measurement must be objective, quantitative and statistically valid. Simply put, it’s about numbers, objective hard data. To gain an understanding of underlying reasons and motivations To provide insights into the setting of a problem, generating ideas for later quantitative research
  • #26 In layman's terms, this means that the quantitative researcher asks a specific, narrow question and collects numerical data from participants to answer the question. The researcher analyzes the data with the help of statistics. The researcher is hoping the numbers will yield an unbiased result that can be generalized to some larger population. Qualitative research, on the other hand, asks broad questions and collects word data from participants Content analysis::: a systemic analysis of content rather than structure such as written work,speeech,or film
  • #27 search broarder questions (usually informal).