Research comparison pro forma
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This document summarizes different types of research used in a project about Irn Bru, a Scottish soft drink. It discusses the advantages and disadvantages of primary research, secondary research, quantitative research, qualitative research, audience research, and market research. Primary research involved directly asking questions to determine Irn Bru's target audience. Secondary research provided background on the company. Quantitative research was used to create graphs, while qualitative research provided more detailed answers. Audience and market research helped define the target market and understand consumer wants. The areas that worked best were secondary research, qualitative research, and audience research. Primary research, quantitative research, and market research need more improvement.
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Research comparison pro forma
This document discusses different types of research methods. It provides examples of where primary research involving surveys and secondary research on ghosts were used. Secondary research allows easy access to information but credibility may be compromised. Quantitative research with surveys provides audience opinions but they may be biased. Market research on competitors gives understanding of their strengths and weaknesses, but products change frequently. Overall, secondary research, audience research, and market research were most effective, while qualitative research, quantitative research, and primary research need improvement.
Research comparison pro forma (2) (1) (1) (1)
The document discusses different types of research used in a project on Irn Bru, a Scottish soft drink. Primary research involved creating a survey to learn about drink preferences. Secondary research included looking at the Irn Bru website and Wikipedia to learn about the company and target audience. Qualitative research was used in survey questions to collect opinions, while quantitative questions gathered numeric answers quickly. Audience research on Irn Bru's competitors helped understand what appeals to different audiences. Market research examined other brands to see what makes Irn Bru unique. Areas that worked well included audience research online, market research on familiar drinks, and conducting a primary survey. Improvement is needed in evaluation, editing, and planning with additional mind maps.
Research comparison pro forma (1)
The document discusses different types of research used in a project. Primary research through questionnaires was useful to get others' opinions, while secondary research allowed copying existing professional work. Audience research through questionnaires and existing product research helped understand what the audience wants. However, quantitative research needs more participants, qualitative research can be misinterpreted, and market research was not fully understood. In summary, primary, secondary, and audience research were most helpful, while quantitative, qualitative, and market research need further improvement.
Q3 media a2 evaluation
The document discusses feedback received from an audience questionnaire about documentaries. Key findings include:
- Respondents preferred archive footage and interviews as codes/conventions. This informed including more interviews in the documentary.
- Genre preferences helped decide what genre the documentary would be.
- Asking about gender ensured the survey wasn't gender biased and allowed comparing male and female preferences.
Peer and family feedback on documentary drafts and ancillary tasks helped improve the products by highlighting ineffective areas and changes needed. The most useful feedback came from reviewing the documentary itself.
Evaluation Question 3
The document discusses using a questionnaire created with Survey Monkey to gather opinions for a documentary. The questionnaire asked about gender and preferred documentary genres. The results showed that interviews and voiceovers were most popular documentary conventions. Peer feedback on drafts was also valuable, helping to improve designs and ensure the final product met audience needs. Focus groups and interviews could provide additional perspectives beyond what a questionnaire captures alone.
Theory research
This document defines and provides examples of different types of research terminology and methods, including:
- Primary and secondary research, with primary research defined as information collected directly by the researcher and secondary relying on existing research.
- Quantitative and qualitative research, with quantitative relying on numerical data like surveys and qualitative focusing on in-depth opinions, beliefs, and reasons.
- Audience, market, and production research, each focusing on different targets like consumer attitudes, needs, and product development.
- Other key terminology covered includes objectives vs subjective information, valid vs reliable sources and data, and a brief definition of Harvard referencing style.
UX Lesson 2: User Research
The document provides guidance on developing user personas based on user research. It discusses the importance of user research to understand users and gain empathy. Effective personas are described as realistic representations of key user groups based on qualitative and quantitative research. Sample personas are presented to demonstrate how they capture a user's background, goals, needs and pain points. The document also outlines how personas can be used throughout the user-centered design process, from research and discovery to testing and validation.
Research comparison pro forma
Primary research involves directly gathering information through surveys and questionnaires. The researcher conducted a survey as an example of primary research. Secondary research refers to finding existing information online about facts and figures. The researcher looked at existing products as an example. Quantitative research expresses data numerically in charts and graphs. The researcher analyzed a bar chart to assess popularity. The document discusses different types of research methods and their advantages and disadvantages.
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Research comparison pro forma
This document discusses different types of research methods. It provides examples of where primary research involving surveys and secondary research on ghosts were used. Secondary research allows easy access to information but credibility may be compromised. Quantitative research with surveys provides audience opinions but they may be biased. Market research on competitors gives understanding of their strengths and weaknesses, but products change frequently. Overall, secondary research, audience research, and market research were most effective, while qualitative research, quantitative research, and primary research need improvement.
Research comparison pro forma (2) (1) (1) (1)
The document discusses different types of research used in a project on Irn Bru, a Scottish soft drink. Primary research involved creating a survey to learn about drink preferences. Secondary research included looking at the Irn Bru website and Wikipedia to learn about the company and target audience. Qualitative research was used in survey questions to collect opinions, while quantitative questions gathered numeric answers quickly. Audience research on Irn Bru's competitors helped understand what appeals to different audiences. Market research examined other brands to see what makes Irn Bru unique. Areas that worked well included audience research online, market research on familiar drinks, and conducting a primary survey. Improvement is needed in evaluation, editing, and planning with additional mind maps.
Research comparison pro forma (1)
The document discusses different types of research used in a project. Primary research through questionnaires was useful to get others' opinions, while secondary research allowed copying existing professional work. Audience research through questionnaires and existing product research helped understand what the audience wants. However, quantitative research needs more participants, qualitative research can be misinterpreted, and market research was not fully understood. In summary, primary, secondary, and audience research were most helpful, while quantitative, qualitative, and market research need further improvement.
Q3 media a2 evaluation
The document discusses feedback received from an audience questionnaire about documentaries. Key findings include:
- Respondents preferred archive footage and interviews as codes/conventions. This informed including more interviews in the documentary.
- Genre preferences helped decide what genre the documentary would be.
- Asking about gender ensured the survey wasn't gender biased and allowed comparing male and female preferences.
Peer and family feedback on documentary drafts and ancillary tasks helped improve the products by highlighting ineffective areas and changes needed. The most useful feedback came from reviewing the documentary itself.
Evaluation Question 3
The document discusses using a questionnaire created with Survey Monkey to gather opinions for a documentary. The questionnaire asked about gender and preferred documentary genres. The results showed that interviews and voiceovers were most popular documentary conventions. Peer feedback on drafts was also valuable, helping to improve designs and ensure the final product met audience needs. Focus groups and interviews could provide additional perspectives beyond what a questionnaire captures alone.
Theory research
This document defines and provides examples of different types of research terminology and methods, including:
- Primary and secondary research, with primary research defined as information collected directly by the researcher and secondary relying on existing research.
- Quantitative and qualitative research, with quantitative relying on numerical data like surveys and qualitative focusing on in-depth opinions, beliefs, and reasons.
- Audience, market, and production research, each focusing on different targets like consumer attitudes, needs, and product development.
- Other key terminology covered includes objectives vs subjective information, valid vs reliable sources and data, and a brief definition of Harvard referencing style.
UX Lesson 2: User Research
The document provides guidance on developing user personas based on user research. It discusses the importance of user research to understand users and gain empathy. Effective personas are described as realistic representations of key user groups based on qualitative and quantitative research. Sample personas are presented to demonstrate how they capture a user's background, goals, needs and pain points. The document also outlines how personas can be used throughout the user-centered design process, from research and discovery to testing and validation.
Research comparison pro forma
Primary research involves directly gathering information through surveys and questionnaires. The researcher conducted a survey as an example of primary research. Secondary research refers to finding existing information online about facts and figures. The researcher looked at existing products as an example. Quantitative research expresses data numerically in charts and graphs. The researcher analyzed a bar chart to assess popularity. The document discusses different types of research methods and their advantages and disadvantages.
Research comparison pro forma
Primary research involves collecting data directly through methods like questionnaires and surveys. It provides personally collected information directly related to the study, but may be unreliable or outdated. Secondary research uses existing research sources like the internet or libraries, allowing time and cost efficiency while accessing extensive existing data, but requires crediting other works and may not always be easy to find. Audience research examines who uses a product by interviewing or surveying specific audiences, obtaining truthful answers while reaching a diverse audience, but interviews can be steered to certain advantages.
Theory research
This document defines and provides examples of different types of research terminology and methods, including:
- Primary and secondary research definitions and examples
- Quantitative and qualitative research definitions, advantages, and examples
- Audience, market, and production research definitions, advantages, disadvantages, and examples
- Key terminology used in research like objective, subjective, valid, and reliable
Theory - Research Pro-Forma
This document defines key terminology used in research such as circulation, hits, box office figures, ratings, and sales. It also defines and provides examples of different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. Finally, it defines additional research terminology such as objective, subjective, valid, and reliable and provides an example of how to reference sources using the Harvard referencing style.
Theory research pro-forma
This document defines key terminology used in research, such as circulation, hits, box office figures, ratings, and sales. It also discusses different types of primary and secondary research, as well as quantitative and qualitative research. Finally, it covers audience research, market research, production research, and terminology like objective, subjective, valid, and reliable. The overall purpose is to outline different research methods and key concepts.
Theory (Research)
This document defines key terminology used in research and summarizes different types of research methods. It discusses primary and secondary research, quantitative and qualitative research, audience and market research, and production research. It also defines objectives, subjective, valid, and reliable research. Finally, it provides an example of Harvard referencing style.
2. Theory - Research
This document defines key terminology used in research and summarizes different types of research methods. It discusses primary and secondary research, quantitative and qualitative research, audience and market research, and production research. It also defines objectives, subjective, valid, and reliable research. Finally, it provides an example of Harvard referencing style.
3. research (js)
This document defines key terminology used in research such as circulation, hits, box office figures, and ratings. It also describes different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. For each type of research, definitions, advantages, disadvantages, and examples are provided. The document also distinguishes between objective and subjective research as well as valid and reliable research. It concludes by demonstrating how to reference sources using the Harvard referencing style.
DONE EVALUATION
The document provides a self-evaluation of Will Anderson's secondary research, primary research, planning, and mood boards for an animation production project. Some key points:
- The secondary research lacked depth in certain areas and did not research different animation styles enough. Primary research interviews were too few and could have been improved.
- Surveys gathered useful information but focused on a narrow demographic. Analysis of research could have compared results more.
- Initial planning ideas like mind maps and mood boards helped develop the project but could have been expanded on certain topics. Comparisons between planning elements were lacking.
- Reflections identified strengths like thorough analyses but also weaknesses such as not brainstorming enough ideas or cross-refer
Changed FMP Evaluation
The document provides an evaluation of Will Anderson's secondary and primary research for a production process evaluation project. Some key weaknesses identified in the secondary research include a lack of depth in researching target audiences and different animation styles. The primary research analysis notes that interviews lacked depth and number of participants compared to surveys. Survey responses were limited by similar demographics of participants. Overall, the evaluation reflects on strengths like organized research slides but also areas for improvement such as conducting more diverse primary research.
FMP Evaluation Completed
The document provides an evaluation of Will Anderson's secondary and primary research for a production process evaluation project. Some key weaknesses identified in the secondary research include a lack of depth in analyzing posters and not researching different styles of animation openings. The primary research weaknesses discussed are conducting too few interviews and only surveying friends within a similar age demographic. Strengths highlighted are organizing the secondary research clearly and linking findings back to the project, as well as structuring the survey to be quick and avoid boredom. Overall, the evaluation identifies areas for improvement but also demonstrates learning from the research process.
Changed FMP Evaluation
The document provides an evaluation of Will Anderson's secondary and primary research for a production process evaluation project. Some key weaknesses identified in the secondary research include a lack of depth in analyzing posters and not researching different styles of animation openings. The primary research weaknesses discussed are conducting too few interviews and the survey being distributed primarily to similar age groups. Strengths highlighted are the organization of secondary research slides and open-ended interview questions. Overall, the evaluation identifies areas for improvement while also recognizing useful aspects of the research conducted.
Final done Evaluation
The document provides a self-evaluation of Will Anderson's secondary research, primary research, planning, and mood boards for an animation production project. Some key points:
- The secondary research lacked depth in certain areas and did not research different animation styles enough. Primary research interviews were too few and could have been improved.
- Surveys gathered useful information but focused on a narrow demographic. Analysis of research could have compared responses more.
- Initial planning ideas like mind maps and mood boards helped develop the project concept but could have been expanded on certain elements.
- Reflections identify strengths like thorough analyses but also weaknesses such as not cross-referencing research more or exploring additional ideas during planning. Overall the evaluation
FMP Evaluation Finished
The document provides a summary and evaluation of the author's secondary and primary research conducted for a production project. Some of the key weaknesses identified in the secondary research include a lack of depth in initial poster analysis and not researching different styles of animation openings. Weaknesses in the primary research included too few interviews compared to surveys, potential issues with interview responses, and surveying groups that resulted in a narrow demographic range. Strengths included organizing secondary research findings and linking them back to the project, as well as structuring survey questions to obtain full responses. The evaluation concludes by discussing how the research could be improved, such as conducting more interviews and broadening the survey distribution.
Theory research pro-forma (amy-rose foster)
This document defines and compares different types of research including primary, secondary, quantitative, qualitative, audience, market, and production research. It provides definitions and discusses the advantages and disadvantages of each type of research. Key terms are also defined such as circulation, hits, box office figures, ratings, sales, objective, subjective, valid, and reliable. Harvard referencing examples are provided at the end related to researching the film "IT".
Theory research pro- 1
This document defines and provides examples of different types of research methods including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. It also defines key terminology used in research such as circulation, hits, box office figures, ratings, sales, objective, subjective, valid, and reliable. Finally, it provides an example of Harvard referencing format.
Theory research
This document defines key terminology related to research including circulation, hits, box office figures, ratings, and sales. It then discusses different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. For each type of research, definitions, advantages, disadvantages, and examples are provided. Finally, the document defines additional terminology used in research like objective, subjective, valid, and reliable. It also provides examples of how to reference sources using the Harvard referencing style.
Theory research
This document defines key terminology related to research including circulation, hits, box office figures, ratings, and sales. It then discusses different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. For each type of research, definitions, advantages, disadvantages, and examples are provided. Finally, the document defines additional terminology used in research like objective, subjective, valid, and reliable. It also provides examples of how to reference sources using the Harvard referencing style.
Theory research pro-forma
This document defines various research terminology used in media studies such as circulation, hits, box office figures, ratings, and sales. It also discusses different types of primary, secondary, quantitative, qualitative, audience, market, and production research methods as well as their advantages and disadvantages. Examples are provided for each research method.
Theory research pro-forma
This document defines key terminology used in research and outlines different types of research methods. It discusses the differences between primary and secondary research, quantitative and qualitative research, as well as audience, market, and production research. Advantages and disadvantages of each research type are provided. The document also defines objective and subjective research as well as valid and reliable research. Key terminology used in referencing, such as circulation, hits, box office figures, and ratings are defined.
Theory research pro-forma
This is the research pro-forma for unit 2. This PowerPoint goes over the research techniques like qualitative, quantitative and Harvard Referencing.
Problem solving
The document discusses potential problems and solutions that may arise during a photography project. Some technical issues include not knowing how to use new software or techniques. Practical problems with equipment include batteries dying or kits being unavailable, which can be addressed with backups and advance booking. Storage issues like memory cards filling up can be prevented by deleting unused files and saving work online. Location problems like bad weather are solved by checking forecasts and having backup days planned. Theoretical problems include models not showing up, which requires having alternate shoots scheduled. Software crashes are avoided by frequent saving.
Fmp context
Virgil Abloh is a fashion designer and artist born outside of Chicago in 1980. He studied architecture in university and interned with Kanye West at Fendi in 2006. In 2012, he launched his first brand called Pyrex where he would screen print logos on plain clothing. In 2013, he started his brand Off-White. In 2014, he showed his Off-White collection at Paris Fashion Week. In 2017-2018, Off-White collaborated with Nike and Converse. In 2019, Abloh became artistic director of Louis Vuitton.
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Similar to Research comparison pro forma
Research comparison pro forma
Primary research involves collecting data directly through methods like questionnaires and surveys. It provides personally collected information directly related to the study, but may be unreliable or outdated. Secondary research uses existing research sources like the internet or libraries, allowing time and cost efficiency while accessing extensive existing data, but requires crediting other works and may not always be easy to find. Audience research examines who uses a product by interviewing or surveying specific audiences, obtaining truthful answers while reaching a diverse audience, but interviews can be steered to certain advantages.
Theory research
This document defines and provides examples of different types of research terminology and methods, including:
- Primary and secondary research definitions and examples
- Quantitative and qualitative research definitions, advantages, and examples
- Audience, market, and production research definitions, advantages, disadvantages, and examples
- Key terminology used in research like objective, subjective, valid, and reliable
Theory - Research Pro-Forma
This document defines key terminology used in research such as circulation, hits, box office figures, ratings, and sales. It also defines and provides examples of different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. Finally, it defines additional research terminology such as objective, subjective, valid, and reliable and provides an example of how to reference sources using the Harvard referencing style.
Theory research pro-forma
This document defines key terminology used in research, such as circulation, hits, box office figures, ratings, and sales. It also discusses different types of primary and secondary research, as well as quantitative and qualitative research. Finally, it covers audience research, market research, production research, and terminology like objective, subjective, valid, and reliable. The overall purpose is to outline different research methods and key concepts.
Theory (Research)
This document defines key terminology used in research and summarizes different types of research methods. It discusses primary and secondary research, quantitative and qualitative research, audience and market research, and production research. It also defines objectives, subjective, valid, and reliable research. Finally, it provides an example of Harvard referencing style.
2. Theory - Research
This document defines key terminology used in research and summarizes different types of research methods. It discusses primary and secondary research, quantitative and qualitative research, audience and market research, and production research. It also defines objectives, subjective, valid, and reliable research. Finally, it provides an example of Harvard referencing style.
3. research (js)
This document defines key terminology used in research such as circulation, hits, box office figures, and ratings. It also describes different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. For each type of research, definitions, advantages, disadvantages, and examples are provided. The document also distinguishes between objective and subjective research as well as valid and reliable research. It concludes by demonstrating how to reference sources using the Harvard referencing style.
DONE EVALUATION
The document provides a self-evaluation of Will Anderson's secondary research, primary research, planning, and mood boards for an animation production project. Some key points:
- The secondary research lacked depth in certain areas and did not research different animation styles enough. Primary research interviews were too few and could have been improved.
- Surveys gathered useful information but focused on a narrow demographic. Analysis of research could have compared results more.
- Initial planning ideas like mind maps and mood boards helped develop the project but could have been expanded on certain topics. Comparisons between planning elements were lacking.
- Reflections identified strengths like thorough analyses but also weaknesses such as not brainstorming enough ideas or cross-refer
Changed FMP Evaluation
The document provides an evaluation of Will Anderson's secondary and primary research for a production process evaluation project. Some key weaknesses identified in the secondary research include a lack of depth in researching target audiences and different animation styles. The primary research analysis notes that interviews lacked depth and number of participants compared to surveys. Survey responses were limited by similar demographics of participants. Overall, the evaluation reflects on strengths like organized research slides but also areas for improvement such as conducting more diverse primary research.
FMP Evaluation Completed
The document provides an evaluation of Will Anderson's secondary and primary research for a production process evaluation project. Some key weaknesses identified in the secondary research include a lack of depth in analyzing posters and not researching different styles of animation openings. The primary research weaknesses discussed are conducting too few interviews and only surveying friends within a similar age demographic. Strengths highlighted are organizing the secondary research clearly and linking findings back to the project, as well as structuring the survey to be quick and avoid boredom. Overall, the evaluation identifies areas for improvement but also demonstrates learning from the research process.
Changed FMP Evaluation
The document provides an evaluation of Will Anderson's secondary and primary research for a production process evaluation project. Some key weaknesses identified in the secondary research include a lack of depth in analyzing posters and not researching different styles of animation openings. The primary research weaknesses discussed are conducting too few interviews and the survey being distributed primarily to similar age groups. Strengths highlighted are the organization of secondary research slides and open-ended interview questions. Overall, the evaluation identifies areas for improvement while also recognizing useful aspects of the research conducted.
Final done Evaluation
The document provides a self-evaluation of Will Anderson's secondary research, primary research, planning, and mood boards for an animation production project. Some key points:
- The secondary research lacked depth in certain areas and did not research different animation styles enough. Primary research interviews were too few and could have been improved.
- Surveys gathered useful information but focused on a narrow demographic. Analysis of research could have compared responses more.
- Initial planning ideas like mind maps and mood boards helped develop the project concept but could have been expanded on certain elements.
- Reflections identify strengths like thorough analyses but also weaknesses such as not cross-referencing research more or exploring additional ideas during planning. Overall the evaluation
FMP Evaluation Finished
The document provides a summary and evaluation of the author's secondary and primary research conducted for a production project. Some of the key weaknesses identified in the secondary research include a lack of depth in initial poster analysis and not researching different styles of animation openings. Weaknesses in the primary research included too few interviews compared to surveys, potential issues with interview responses, and surveying groups that resulted in a narrow demographic range. Strengths included organizing secondary research findings and linking them back to the project, as well as structuring survey questions to obtain full responses. The evaluation concludes by discussing how the research could be improved, such as conducting more interviews and broadening the survey distribution.
Theory research pro-forma (amy-rose foster)
This document defines and compares different types of research including primary, secondary, quantitative, qualitative, audience, market, and production research. It provides definitions and discusses the advantages and disadvantages of each type of research. Key terms are also defined such as circulation, hits, box office figures, ratings, sales, objective, subjective, valid, and reliable. Harvard referencing examples are provided at the end related to researching the film "IT".
Theory research pro- 1
This document defines and provides examples of different types of research methods including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. It also defines key terminology used in research such as circulation, hits, box office figures, ratings, sales, objective, subjective, valid, and reliable. Finally, it provides an example of Harvard referencing format.
Theory research
This document defines key terminology related to research including circulation, hits, box office figures, ratings, and sales. It then discusses different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. For each type of research, definitions, advantages, disadvantages, and examples are provided. Finally, the document defines additional terminology used in research like objective, subjective, valid, and reliable. It also provides examples of how to reference sources using the Harvard referencing style.
Theory research
This document defines key terminology related to research including circulation, hits, box office figures, ratings, and sales. It then discusses different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. For each type of research, definitions, advantages, disadvantages, and examples are provided. Finally, the document defines additional terminology used in research like objective, subjective, valid, and reliable. It also provides examples of how to reference sources using the Harvard referencing style.
Theory research pro-forma
This document defines various research terminology used in media studies such as circulation, hits, box office figures, ratings, and sales. It also discusses different types of primary, secondary, quantitative, qualitative, audience, market, and production research methods as well as their advantages and disadvantages. Examples are provided for each research method.
Theory research pro-forma
This document defines key terminology used in research and outlines different types of research methods. It discusses the differences between primary and secondary research, quantitative and qualitative research, as well as audience, market, and production research. Advantages and disadvantages of each research type are provided. The document also defines objective and subjective research as well as valid and reliable research. Key terminology used in referencing, such as circulation, hits, box office figures, and ratings are defined.
Theory research pro-forma
This is the research pro-forma for unit 2. This PowerPoint goes over the research techniques like qualitative, quantitative and Harvard Referencing.
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Problem solving
The document discusses potential problems and solutions that may arise during a photography project. Some technical issues include not knowing how to use new software or techniques. Practical problems with equipment include batteries dying or kits being unavailable, which can be addressed with backups and advance booking. Storage issues like memory cards filling up can be prevented by deleting unused files and saving work online. Location problems like bad weather are solved by checking forecasts and having backup days planned. Theoretical problems include models not showing up, which requires having alternate shoots scheduled. Software crashes are avoided by frequent saving.
Fmp context
Virgil Abloh is a fashion designer and artist born outside of Chicago in 1980. He studied architecture in university and interned with Kanye West at Fendi in 2006. In 2012, he launched his first brand called Pyrex where he would screen print logos on plain clothing. In 2013, he started his brand Off-White. In 2014, he showed his Off-White collection at Paris Fashion Week. In 2017-2018, Off-White collaborated with Nike and Converse. In 2019, Abloh became artistic director of Louis Vuitton.
Fmp proposal
Louis John Dennis Fitton proposes creating a luxury streetwear brand for his final major project. He will design clothing, accessories, and marketing materials for the brand, including mock social media pages, a website, and print advertisements. Fitton will research current streetwear trends and prominent designers to inform his project concepts and design work. He plans to evaluate his work through weekly reflections and a final self-assessment of his time management, research, design quality, and audience appeal.
fmp pre proposal
The document outlines a student's fashion marketing project (FMP) idea to create a clothing brand and develop designs and social media pages to promote the brand. The student explains they have always had an interest in fashion, previously started a clothing line in school, and are particularly interested in streetwear style for its aesthetic appeal and exclusive nature. They intend to research influential streetwear designers and brands like Virgil Abloh, Supreme, and musicians who influenced their passion for fashion. The goal is to create a luxury streetwear brand that attracts loyal customers through quality products and marketing on social media.
Advertising planning
This document discusses different types of digital marketing and conventional marketing. It provides details on search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC) advertising, social media marketing (SMM), content marketing, affiliate marketing, influencer marketing, email marketing, viral marketing and mobile marketing as common forms of digital marketing. Conventional marketing approaches mentioned include newspapers, flyers, telephone, radio, magazines and billboards. The advantages and disadvantages of both digital and conventional marketing are also outlined. Examples are given of companies using different marketing strategies effectively.
Evaluation
The document discusses the evaluation of a research project promoting nightlife in York through a cinemagraph and mobile app. It describes the research conducted, including looking at demographics, existing products, and primary data collection. Planning involved considering fonts, colors, and existing posters and apps. Time management split tasks evenly within the given timeframe. The technical qualities of the app logo are discussed against other examples. Feedback noted the app could better reflect York and include more details and pages. The cinemagraph design aimed to appeal to audiences through imagery, fonts, transitions and prizes through the app.
Proposal (louis fitton)
1) The primary target audience for the project is 18-25 year old females, as they make up 57% of students at York University. The project also aims to target the working class and those with lower incomes.
2) Throughout the course, the author has learned skills like writing, photography, and Photoshop that will help with the project. Previous projects on animation and video games will also help with creating cinemagraphs.
3) The project concept is to create cinemagraphs that promote music venues and other attractions in York to bring more youth into the city. One example shown is a cinemagraph advertising a concert with flashing event details.
Pre-production
The document provides details about pre-production for a series of cinemagraphs promoting music events in York, England. It discusses that the cinemagraphs will promote concerts, shows, and festivals. They are aimed at 18-25 year olds on social media like Snapchat and Instagram. The document also includes reflections on style sheets, fonts, colors, app logos, posters, app layout, and experiments conducted to develop the cinemagraphs.
research
The document provides information about promoting concerts and nightlife in York for 18-25 year olds. It includes details on creating advertisements such as posters, videos, and games to promote concerts at venues like Fibbers club. Research on York's population history shows it is aging more quickly than the national average, with many residents in their early 40s. A survey found that most 18-25 year olds prefer hip hop or pop music. The target audience for promotion is identified as 18-25 year old males and females, primarily males as there are more female students in York already. Mood boards explore themes for nightlife, music posters, and York attractions to influence the promotional materials.
Production reflectios
The document describes the process of designing merchandise and promotional materials for a barbershop. It discusses initial logo designs using a graphics tablet, including a skull and scissors design. Various designs and color adjustments are explored for t-shirts, with the final designs using a skull logo in different color combinations. Posters and price lists are also designed with adjustments to fonts, colors, and layouts. A promotional video is produced, featuring branding, interviews, color corrections, and a final end card with contact information.
5. evaluation
The document provides an evaluation of the author's production process for creating promotional materials for a barbershop. It summarizes the research, planning, time management, and technical qualities of the author's work. For research, the author analyzed existing barbershop videos and posters to understand conventions. Planning involved mood boards, color schemes, and font selection. Time was well-managed across video, poster, and merchandise production, though some footage couldn't be used. Technical qualities are analyzed between the author's poster and an existing one.
4. pre-roduction
This document provides details for pre-production of a promotional video, price list, and poster for a local barbershop. It discusses that the purpose is to promote the barbershop and inform customers of services and prices. The target audience for the video is identified as young males interested in streetwear and hip hop. The video and poster will be shared on social media and the shop's website, while the price list will be displayed in the barbershop. Style sheets, mood boards, color palettes, and layout designs are presented for the poster and price list. Equipment needs, locations, and a production schedule are also outlined.
4. pre production
The document discusses pre-production paperwork for various types of productions. It includes lists of paperwork that may be required such as risk assessments, budgets, schedules, and content outlines. For a print production, example paperwork includes flat plans, style sheets, equipment lists, and copy. For a moving image production, paperwork could involve storyboards, shotlists, scripts, and location recces. Pre-production for an audio or video game project may require sound and music lists, as well as style sheets, scenes plans and contributor information. The document also provides examples of style sheet fonts, mood boards, color schemes and a shot list that could be used in planning a promotional video and price list for a barbershop.
3. research
The promotional video for the barber shop begins with an aerial drone shot of the city with the shop logo in the center. It then zooms into a car with the shop sticker on the back window, showing effective branding. Various shots inside the shop showcase the equipment, logo placements, and friendly atmosphere. Quick transitions match the beat of the hip-hop instrumental. Shots focus on the barbers' tattoos, piercings, and streetwear styles to appeal to the target audience. The video primarily uses close-up and medium shots of haircuts to showcase the barbers' skills and modern styles like fades.
3. research(2) (louis fitton) (louis fitton) (louis fitton)
The document provides details about several existing barber shop promotional materials and branding elements:
1) It describes a barber shop promotional video that uses drone shots, logo placements on cars and signs, and quick cuts showing the friendly atmosphere and modern haircuts to appeal to younger audiences.
2) It analyzes barber shop logos that use simple, distinctive designs and fonts featuring elements like barber poles to clearly convey what business they represent.
3) It reviews examples of barber shop posters, price lists, and in-shop branding that prominently feature clear logos and minimal designs to attract customers and build brand recognition.
Fmp proposal
The student proposes creating a promotional video and poster for a local barbershop called "Mark John Barbering". The video will involve filming customers getting haircuts at the shop and editing the footage in Adobe Premiere Pro. The poster will be designed in Photoshop to promote the business and include photos from the shop and essential information. Research will include analyzing similar promotional materials to understand conventions. Progress will be evaluated through a weekly production diary to reflect on strengths, weaknesses, and opportunities for improvement by comparing work to other examples.
1. initial plans(2) 1
The document discusses mood boards and key influences for a barbering promotional video project. Mood boards include photos of haircuts, barber shop tools, color schemes, and logo designs. Key influences discussed are Cole Bennett for his creative music videos, Lil Uzi Vert for innovative music and fashion, and Virgil Abloh for unique streetwear designs and collaborations. These influences will inspire the creator to be innovative and unique in their barbering promotional video project.
6. evaluation mv 2018 updated
The document provides an evaluation of the student's music video project. It summarizes the student's research process, planning, time management, technical qualities, aesthetic qualities, and feedback received. For research, the student analyzed similar music videos and genre conventions. For planning, they created a concept board and storyboard. They felt their editing and effects were strengths but could improve filming and use of After Effects. Peer feedback praised effects and transitions but suggested more shots, lip syncing, and titles. The student's action plan is to experiment more with camera angles, locations, and After Effects.
5. production reflection mv 2018
This document contains weekly reflections from a video production project. In week 1, the producer imported video into Premiere Pro and added effects like cropping, warping, freezing frames, and zooming. In week 2, effects like changing grass color and adding static were applied. Week 3 involved masking and cloning an artist. Overlays and color adjustments were also used. Week 4 featured replacing the sky with a space video and adding inverts. Week 5 had duplicating layers, adding green screen smoke, and nesting an overlay video.
4. pre production mv 2018
The document provides planning details for a music video production, including:
- Visual planning with storyboarding and shotlisting to outline the sequencing and shots needed.
- Organizational planning with a production group contact table and location information for filming in York and Whitby, UK.
- The location and equipment needs are also outlined, with backup plan B locations mentioned in case of issues. Equipment needed is a camera, SD card, microphone, tripod, and speaker.
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3. research(2) (louis fitton) (louis fitton) (louis fitton)
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Research comparison pro forma
- 2. Primary Research • Where/how did you use this? I used primary research to find out about who drinks irn bru so that I new who my target audience was • Advantages Some advantages of primary research that the research is more accurate due to the fact that you have found this information out yourself. It is also exactly what you want as you have asked the questions yourself and online they might not have the exact question that you are wanting to ask Disadvantages A disadvantage of this is that It is very time consuming as you have to do the whole process yourself
- 3. Secondary Research • Where/how did you use this? I used secondary research to find out background information on the company irn bru so that I could include it I my research • Advantages Some advantages of secondary research was that it has already been done by somebody else and saves time and it is also fairly easy to access • Disadvantages If there is a mistake with the secondary research then you wont be able to see where you went wrong and also the answers might not be exactly what you’re looking for
- 4. Quantitative Research • Where/how did you use this? I used quantitative research to make graphs in my irn bru • Advantages Advantages of quantitative research is that it is easy to measure and it is clearly shown through the data so therefore it is easier to make graphs • Disadvantages it can’t give you an insight to what’s happening as it just shows figures which is a disadvantage of Quantitative research as it doesn’t go as much into detail
- 5. Qualitative Research • Where/how did you use this? Qualitive research was used in my irn bru research was used within my work to find out more detailed information about irn bru • Advantages – an advantage of this is that it is more detailed than quantitative research and you can get more specific answers • Disadvantages – it can be time consuming due to the quantity of the research so this makes analysing time consuming and harder to make graphs
- 6. Audience Research • Where/how did you use this? Audience research was used with my irn bru project to find out how I will apply my product to the audience • Advantages – you are able to find out what the audience like and what they dislike and you are able to define your target audience • Disadvantages – can be very time consuming and responses can often be vague
- 7. Market Research • Where/how did you use this? I used market research within my irn bru project to find out what the consumer would want and to figure out how I could successfully advertiser irn bru to the consumer • Advantages – advantages of market research is that its more of a personal connection and you can understand the research more • Disadvantages – a disadvantage is that it has limited volunteers and people have different opinions and views
- 8. Summary • 3 areas that worked I think 3 areas that worked well were secondary research, qualitative research and audience research • 3 areas that need improvement I think the 3 areas I need to improve are primary research, quantitative research and market research