Jack McGee used YouTube to research music video conventions from different genres to replicate in his own work. He also used YouTube to search for tutorials on Adobe Premiere Pro and his song. Jack used Adobe Premiere Pro 2018 during both the planning and production phases to familiarize himself with the software and develop techniques. He also used Adobe Photoshop 2018 to create a digipak for his project as well as previously to test his skills by making a royalty free album cover. Facebook allowed Jack to get ideas from friends and see other people's views to adjust his work while using a group chat to keep in touch with friends.