This document summarizes the results of audience research conducted to inform the development of a horror film and trailer. Key findings include: - The target audience is ages 20-30, with most respondents being female (70%) and parents (60%). - Horror is a popular genre, especially for parents (50% of horror fans). - An appropriate certificate would be 15 based on what 80% usually watch. - Locations like barns and haunted houses could be scary settings. - Test audiences were interested (80%) in the proposed plot about a witch-like spirit possessing a mother. - The title "Delirium" was the most popular (40%) choice. - Tra