The document is a questionnaire given to audiences to help inform the creation of a horror trailer. It asks questions about demographics (age, gender), preferences (scariest aspects, favorite locations), and behaviors (how often they watch horror movies, use the internet to find films). The majority of respondents were between 15-25, found the unknown the scariest, and preferred fast action in trailers. This provided guidance on what to include to appeal to target audiences for the horror trailer.

1. Audience Questionnaire
In my group, I decided to send out my own
questionnaire where I asked a total of 14
males and females a series of questions to do
with the concept of horror. It has helped to
give me a clearer idea of what to include in
the horror trailer.

2. What age group do you belong to?
Under 15
15-25
26-35
36-55
over 55
For this question, we asked the age of a selection of people to get an
idea of what components to add into the horror piece. The majority of
people were “15-25” which meant that we could include footage which
would be suitable for someone from the age of 15.

3. What do you find the scariest aspect of a
horror film?
unknown
the supernatural
entrapment
music
other
In this question, we asked “what do you find the scariest aspect of a horror
film?” and the vast majority of people said they found the unknown the
most terrifying. We have decided it will be a good idea to present a lot of
unknown elements that will make the audience jump and surprise them.

4. Are you male or female?
Male
Female
We asked whether our audience was male of female for this question. Gender
can have a big impact on a horror film as men and women stereotypically share
different interests. Males are known to prefer the gore and violence more, while
women stereotypically prefer more of a psychological plot line. This could
substantially effect what we decide to base our horror trailer on.

5. Which are the most important qualities of a film
for you?
it is exciting
it is realistic
it makes you think
about something
it makes you laugh
other
For this question we wanted to know what the vast majority of people
found the most important quality in a successful film and the most
popular answer was “it is exciting.” We are therefore going to create a lot
of suspense in our trailer with a constant change in tempo of the music
and fast shots to get the audiences heart racing.

6. What is your favourite location for horrors to
be set in?
city
haunted house
attic
isolated
forests
underwater
For this question we wanted to get an idea of what locations people found most
appealing and in keeping for a horror piece. The results on this survey show that
the attic is the most popular location. This doesn’t link in with the ideas we have
been putting forward in the lesson for our trailer as we personally have found
the location of a forest the best idea to take.

7. What do you like to see in horror trailers?
fast action
cliffhangers
lack of info
voice over
on screen text
I was interested to find out what exactly people like to see or hear in horror
trailers, and the results show that fast action is the most popular answer. I
am very happy with this result as I find fast action extremely appealing in
horror trailers and I was planning on incorporating this and working a lot
with pace throughout the trailer.

8. Do you use the internet to find out about
films?
Often
Sometimes
Occasionally
Never
I asked this question as I wanted to know whether to put internet links
onto the trailer and advertise it through the internet to get a bigger
audience. These results show that I should use the internet as over half
the people question have said they often use it to find out about films.

9. How often do you watch horror movies?
often
occasionally
rarely
never
I decided to ask how often people watch horror movies because it gives a
better idea of how popular they actually are nowadays. Luckily, over half the
people questioned said that they often watch them which means it is likely
that they would be very interested in seeing my horror trailer as well.