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Social media management
- 1. Social MediaLet's dig what's behind the scenes!
- 2. Anggraini Hapsari Inhype.com 2015 - 2016 FASHION/LIFESTYLE EDITOR Group M Connect DANCOW, Tim-Tam, Good Time, Dulux, Lifebuoy, Ichi Ocha, Citarasa Indonesia 2016 - 2018 COMMUNITY MANAGER 2018 - NOW SOCIAL MEDIA SPECIALIST Gramedia Digital Nusantara Gramedia.com, Gramedia Digital, Toko Kasur, GDN Journal, The Readers Fest Hello!
- 3. SocialMediaOfficers Mimin ngejelasin kalo dia lagi kerja, bukan main HP Orang tua mimin
- 4. SocialMedia Specialist Copywriting Strategy Content Writing Customer Service Data Analysis Public Relation Branding Art Direction Market Research KOL Management
- 6. PlanningMost of our works lies here. It determines whether we are going to achieve our goals.
- 8. MarketingFunnel A I D A Awareness Interest Desire Action Getting your potential customer’s attention so they are aware of your brand. Creating an interest in your product or service so they want to find out more Stirring up a desire to buy from you, rather than a competitor of yours. Getting them to interact directly with your product or service and buy from you. Source: Hallam
- 10. 2.DeterminingOurIdentity Toneand Language Visual Guidelines Persona DosDon'ts The language we're using and the image it conveys Use consistent use of fonts, style, colors, images, etc. which can be easily noticable as your brand. Give your brand characteristics to humanize it while interacting with audience. Determine topics that are relevant, and avoid talking about those that are irrelevant.
- 11. Gramedia.com Bapak2id Let'sSeeSomeExamples! Young Adult Cinephile 'Receh' Young Adult Bookworm Galau Bapak-Bapak Dad Jokes Bijak Financial Expert Sarkas Tegas Netflix Jouska
- 12. 3.DeterminingOurAudience'sPersona Their Demographic TheirExperience Age Occupation Location Interest Persona Pain Process
- 13. FormulateOurAudience'sPersona Fun Fact: People like to be read!
- 16. Problem Solution Action To determine the message we want to deliver, we need to know our purpose and our place in the world.
- 17. Improving literacy across Indonesia also matters hugely because reading is arguably the learning tool par excellence, through which most other skills and knowledge are acquired. [headfoundation.org] Indonesiahasa readingproblem.
- 18. Makingbooksmore accessiblecanbeoneof thesolutions. Inearly all connected users are accessing the internet through their smartphones. Smartphone users in rural area are also growing, (Thinkwithgoogle) Making books in digital form can help cuts off access problems.
- 19. Determineyourvisionto commencenextaction. Our vision is to support the growth of Indonesian literacy by making books more easily accessible and promote reading culture by inspiring audience to read more. #BacaJadiLebihMudah
- 21. #BacaJadiLebihMudah(Big Message) Content Pillars Lifestyle Educational Entertainment Product Campaign Break it Down
- 22. Lifestyle Educational Entertainment Product Campaign Tips, Life-Hacks, Inspiration, Tutorials News, Facts, Findings Games, Trivias, Fun facts Features, Promo, Reccomendations, Review Competition, Activity Video Article Survey Infographic Polling Contest Interview Question Photos ContentPillarPortion Types Combine
- 23. 5.DetermineTheDistribution Pay attention to consistency Don't miss important dates
- 24. DoYouNeed ThemAll? Most popular social network in the world marketing to a general consumer market. Users have the most buying power. Best for product reviews, instructional videos, and similar kinds of content. The second search bar after Google. Target young, hip demographics, in urban areas. Good for fashion and tech brands. Good for user generated content. Community of workers and business owners who share and connect on a professional level. Best for B2B. Keeping up on trends, continuous lifestream of information, quick responses, and good for user generated contents. Reaching out to Gen Z audience, video storytelling, still focused on organic content.
- 25. CreatingLet's take a look on how social contents are made
- 26. ContentsNeedstoHaveValue ToTheAudiences Make them entertained, knowledgeable, up to date, appear cooler. ToOurselves Educate people about our products, make our products known, and desired.
- 28. 2.StartsCreatingTheContent Create copy caption Create visual guidelines (Add reference) Review
- 30. Don't Do Oversell Show how we can help
- 31. Don't Do Assume Ask them what they need
- 32. Don't Do Talk about this issue all the time Keep it light entertaining
- 33. Manage After planning and creating, we need to monitor our social media on day to day basis.
- 37. OnResponding: WhatifThere'saCrisis? Don't Panic Don't get defensive Collaborate with related teams Identify The Scale of The Problem
- 38. Evaluate
- 39. BasicSocialMediaMetric Cheat Sheets Followers/Subscriber Impressions Reach Likes/Reactions Shares / Retweets Views Bookmarks/Saves Clicks Number of people who follow your page. The number of times your content is displayed. Engagement Rate Percentage of audience that responds to content. The total number of people who see your content. Comments/Replies Number of written feedback or response to your content. Mentions Number of times people click on a link to your website or blog. Number of people who share our contents to their own audience. Number of people who save our content for future reference. Number of people who discuss about our company without prompt. Indicate the number of attention people give to our content. User Generated Contents Organic content made by audence about our product/brand. The total number of people who watch your videos.
- 41. It's always Changing! Be intuitive but also look at the numbers. Stay up to date, explore new things, and good contents are always worth it. BestPractice?