"Engaging Young Children" Ingrid Smit Presentation given at the 3rd UNAWE Multidisciplinary Workshop Date: June 16, 2008

1. Involvement of children
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2. Starting point
! Development of children
! Connecting to their world
! Dealing with children’s issues
! Identification possibilities
! Format fits to the content
! Invite children to act & participate
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3. Do I know my targetgroup?
Cognitive development
Emotional development
Social development
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4. 6-12 years
COGNITIVE
! Reading & writing
! Logical reasoning
! Concrete thinking
! Short/long term memory
! Awareness environment
! Learning strategies
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5. 6-12 years
SOCIAL-EMOTIONAL
! Capable to handle different emotions
! Growing understanding in the meaning of..
! Social relations extend
! Better dealing with stress
! Less egocentric
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6. teenagers
! Big physical change
! Abstract thinking
! Independence from
parents
! Discovering own
identity
! Strong need to share
feelings within
peergroup
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7. Quality standards
! Involvement
! Credibility
! Aesthetic quality
! Entertainment
! Rolemodel
! Absence of harmful
effects
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8. Research & Create
! Content & design
! Interaction
! Look & feel
! Target
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9. Tips
! www.bbc.co.uk/schools
! www.schooltvbeeldbank.nl
! www.omroep.nl/zapp
! www.barbie.nl
! www.nickolodeon.nl
! www.hyves.nl
! www.funx.nl
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10. Portalstrategy is one way……
! Banners
! E-mail
! Games
! Viral marketing
! Weblog
! Search
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11. From online to offline activities
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