The document discusses the development of children aged 6-12 and teenagers, emphasizing cognitive, emotional, and social growth. It highlights the importance of engagement and understanding in creating content that resonates with children and encourages participation. Quality standards for content creation are also addressed, alongside various media and marketing strategies to connect with the target audience.

1. Involvement of children
www.smitenca.nl

2. Starting point
! Development of children
! Connecting to their world
! Dealing with children’s issues
! Identification possibilities
! Format fits to the content
! Invite children to act & participate
www.smitenca.nl

3. Do I know my targetgroup?
Cognitive development
Emotional development
Social development
www.smitenca.nl

4. 6-12 years
COGNITIVE
! Reading & writing
! Logical reasoning
! Concrete thinking
! Short/long term memory
! Awareness environment
! Learning strategies
www.smitenca.nl

5. 6-12 years
SOCIAL-EMOTIONAL
! Capable to handle different emotions
! Growing understanding in the meaning of..
! Social relations extend
! Better dealing with stress
! Less egocentric
www.smitenca.nl

6. teenagers
! Big physical change
! Abstract thinking
! Independence from
parents
! Discovering own
identity
! Strong need to share
feelings within
peergroup
www.smitenca.nl

7. Quality standards
! Involvement
! Credibility
! Aesthetic quality
! Entertainment
! Rolemodel
! Absence of harmful
effects
www.smitenca.nl

8. Research & Create
! Content & design
! Interaction
! Look & feel
! Target
www.smitenca.nl

9. Tips
! www.bbc.co.uk/schools
! www.schooltvbeeldbank.nl
! www.omroep.nl/zapp
! www.barbie.nl
! www.nickolodeon.nl
! www.hyves.nl
! www.funx.nl
www.smitenca.nl

10. Portalstrategy is one way……
! Banners
! E-mail
! Games
! Viral marketing
! Weblog
! Search
www.smitenca.nl

11. From online to offline activities
www.smitenca.nl