Business plan mantap

1. Business Plan
Andi Rachmat - 41151010200188

2. I
. .
E X E C U T IVE S U M M A R Y
I
I
. . C O M P A N Y
DESCRIPTION
III. INDUSTRY, TA RGET C U S T O M E R , A N D
COMPETITIVE A NA LYSIS
IV. P R O D U C T / S E R V I CE P L A N
V. M A R K E T I N G P L A N
VI. O P E R A TION / D E V E L O P M E N T P L A N
VII. M A N A G E M E N T TEA M
VIII. CRITICAL RISKS
IX. EXIT STRA TEGY
X. F INA NCIA L P L A N
Table of Content

3. S T E V E J O B S
Executive Summary
A.The Opportunity
1)The development of the world of fashion, one of which is
shoes, is becoming a trend in Indonesia. This can be seen from
the number of local shoe brands that have sprung up and are
competing to increase their popularity.
2)The fashion industry is one of the biggest contributors to
waste in the form of textile waste which is very influential for the
environment. Textile waste is ranked fourth as a contributor to
carbon emissions in TPA and ranked sixth in Indonesia.

4. Solijo is a shoe brand that has an environmentally friendly concept.
Fritzco is here to respond to environmental issues through
environmentally friendly and fashionable products. These Friztco
shoes are also made with a layer of waste fabrics in order to reduce
existing fabric waste.
B. A n explanation of The Business Concept

5. Solijois an environmentally and socially based
business. Then it will be more resistant to a recession.
for example, if there is an increase in the price of a
particular good, the cost of transportation increases,
and the price of fuel increases, it will have no effect
on environmental and social based business
C. The E c o n o m i c of Opportunity

6. The competitive advantage of the Solijo
brand is in the ingredients, The basic
ingredients used in the manufacturing
process using waste so that it can
protect the environment by recycling.
Apart from using environmentally friendly
basic materials, the Solijo brand also has
competitive prices with guaranteed
product quality.
D. The Competitive Advantage

7. Solijo is a startup with products in the form of environmentally
friendly shoes, where the main material of shoes uses textile waste
in the form of fabrics such as patchwork and jeans. Which is
designed with the latest models, so that it remains stylish and
fashionable.
Company Description

8. INDUSTRY, TARGET CUSTOMER
AND COMPETITIVE ANALYSIS
SHOES INDUSTRY
The shoes industry in Indonesia recorded a total production of 1.4 1
billion pairs of shoes or contributed 4.6 percent of the world's total
shoe production.

9. INDUSTRY, TARGET CUSTOMER
AND COMPETITIVE ANALYSIS
Target Customer
- Male or female who has 1
7-30 years of age.
- Customer who cares about the environment
- Customer who loves sneakers
- Customer who loves local brands
C OM PE T I T I VE A N A L Y S I S
Pijak Bumi
Sagasco
CDE

10. Product/service plan
Our business is engaged in products,
namely shoe products made from fabric
and shoe waste which have a few eco-
friendly concepts in Indonesia.

11. Marketing Plan
M E T H O D S O F I D E N T I F Y I N G &
A T T R A C T I N G C U S T O M E R S
T A R G E T I N G & P O S I T I O N I N
G S E L L I N G A P P R O A C H
D I S T R I B U T I O N C H
A N N E L S P R I C I N G S T
R A T E G Y
T Y P E S O F S A L E S P R O M O T I O N &
A D V E R T I S I N G
C R E D I T S A N D P R I C I N G P O L I C I E
S

12. Methods of Identifying &
Attracting Customers
Make a questionnaire about ecofriendly shoes
Using social media for promotion
Using marketing strategies such as E-Mail (Newsletter)
Looking for investors / business partners who like and
are interested in Ecofriendly products
Make giveaway and sale as product promotion
Feedback, criticism, and suggestions from purchases
Brand promotion with its uniqueness, tagline, and vision
and mission

13. TARGETING
Age 1
7- 30 years both male and female
Community of local goods lovers and care for
the environment
Consumers who prefer quality over price
Positioning
Eco-friendly shoes with premium quality and
uniqueness that is different from other shoes
(One step closer for better world).
Targeting & Positioning

14. Selling Approach
T R A N S A C T I O N A L S E L L I N G
WE CH O SE THE TRA NSA CT IO NA L SA LE S TY PE
USI NG THE A ID A A PPRO A CH (A TTE NTIO N,
INTE RE ST , D E SI RE , & A CT ).
BE C A USE O UR PRO D UCT S A RE PRO D UCT S
THA T PRIO RITIZ E UNIQ UE NE SS, Q UA LITY , A ND
A RE E NV IRO NM E NTA LLY FRIE ND LY WHICH M A KE
O UR PRO D UCT S V E RY A TTRA CT IV E PRO D UCT S

15. W E B S I T E & E - C O M M E R C E
We use marketing and sales through the Website and E-
Commerce to make transactions easier and safer
considering our increasingly digital era.
DISTRIBUTION
CHANNEL
Solijo,
Inc.
|
2021

16. Pricing Strategy
C O M P E T I T I O N - B A S E D
P R I C I N
G
We use a pricing strategy based on prices
charged by competitors as a comparison /
benchmark for determining the selling price.
The selling price is in accordance with the
quality that we provide to customers, where we
provide the best quality according to the price
we offer to provide value to customers so that
our products are not less competitive with
competitors.

17. Types of sales
Promotion
W e choose Coupons & Vouchers
that we will give to customers who
have bought our products by giving a
thanksgiving card in which there will
be a voucher or coupon for further
purchases
Types of sales promotion &
Advertising
Types of sales
Advertising
We chose Social Media Advertising
because we do sales online and
our target is the target age 1
5- 30
years where the majority are social
media users

18. Credits and
Pricing Policies
T H E R
E
A R E S E V E R A L C R E D I T P O L I C I E
S
F O R C U S T O M E R S I N C L U D I N G :
Credit Limit, we reserve the right to set a price for credit at
least 10% of the product price
Credit Terms, we have the right to determine when the
payment is due, which is every 5th day at the beginning of the
month, and fines if it is past the deadline
User Information, we have the right to know customer data
including KTP, Credit Card, and Credit History.

19. Operation /
Development Plan
- M A N U F A C T U R I N G M E T H O D
- QU A L IT Y C O N T R O L M E T H O D
- S O U R C E OF S U P P L Y
- P U R C H A S I N G P R O C E D U R E S

20. MANUFACTURING
METHOD
In-House Production
we use available resources and places, and also
partner with vendors

21. QUALITY CONTROL
METHOD
Customer Based Quality Control
by using feedback after they use the products we
create, we will continue to make improvements to the
design, materials, and comfort to answer complaints
experienced by consumers

22. We get a large quantity of used cloth supply
from used cloth collectors, select materials
that are still suitable for use, clean them and
make them into shoes in our in- house
production.
Source of Supply

23. Purchasing Method
If through the website the customer can register an account
via Gmail / Facebook on the Website and then he can directly
select the product to be purchased, after that the Buy Cart
can fill in the required personal data and choose the
payment method and courier.
Or it could be through E-Commerce and follow the general
purchasing stages.

24. Our Management Team
Design
Sweeta Tsania Rocky Ardian Stanlee
HumanResource
Derin Ariq
CEO Sales &Marketing Financial Operation
Andi Rachmat Kemal M. Hafizh
Putri Kartika Sari Raka Muharram Rocky Ardian Stanlee Kemal M. Hafizh

25. EXIT STRATEGY
M E R G E R
We are planning for the long term to merge
with competitors such as Pijakbumi

26. Provide platform to criticize and
provide feedback on our website
S t o r e C o s t u m e r d a t a b a s e f r o m
e a c h t r a n s a c t i o n
COSTUMER
RELATIONSHIP
MANAGEMENT

27. FINANCIAL PLAN
We plan to invest in the S olijo business for R p. 80 , 0 0 0 , 0 0 0 for the
first year divided by 7 personnel to 12 m illion per person
Then personal saving becomes a source of equity or capital which will
be invested in the Solijo business from each business owner

28. FINANCIAL PLAN
For 3 Years

29. THANK YOU