Reliance Retail is the retail subsidiary of Reliance Industries Limited, founded in 2006 and headquartered in Mumbai, India. It operates over 3,383 retail stores across 679 cities in India, serving over 2.5 million customers per week. Reliance Retail uses a multi-format retail strategy including convenience stores, supermarkets, hypermarkets, wholesale stores, and specialty stores. It reported revenue of ₹216.12 billion for 2016 and aims to continue its nationwide expansion through 700 new retail centers in smaller cities and towns across India.

1. Presented By :
Amrit Pal
Anil Dimri
Gaurav Sharma
Deedar Singh
Aditya Pratap Singh
Subhash Kumar

2. Type Subsidiary
Industry Retail
Founded 2006
Headquarters Reliance Industries Limited,Nariman
Point, Mumbai, India
Number of locations 3,383 stores retail stores across 679 cities(June
2016)
Area served India
Key people
Mukesh Ambani (Chairman and MD)
Damodar Mall (CEO)
Shawn Gray (COO)
Akash Ambani (Director)
Revenue ₹216.12 billion(US$3.2 billion)(2016)
Operating income ₹5.08 billion(US$75 million)
Parent Reliance Industries Limited
Divisions Reliance Fresh, Reliance Digital

3. At Reliance business objectives has always been aligned to
the evolving needs of India. From hydrocarbons to telecom,
Reliance has created a value chain that influences lives,
making it better. Reliance has a unique diverse portfolio of
globally competitive Energy and Materials businesses and a
new age India-centric consumer business with a very high
growth potential.

4. Technology
 Change in technology affects work structure
 Competitive position weakens
 it affects the kind of product that you as a marketer can
offer, technology have changed products like typewriting
machines into a more proficient computer systems.
Marketing Conditions
 Economy
 Laws and Government
 Consumer Trends
 Supply Lines
EXTERNAL FORCES

5. reflect in terms of people’s aspirations , the needs , and there ways
of working .
Social changes have taken place because of the several forces like
level of education , urbanization , felling of autonomy , and
international impact due to new information sources .
 effect the behavior of people in the organization .
Political & legal changes
Define the activities which an organization can undertake and the
methods which will be followed by it in a accomplishing those
activities .
Any changes in this political and legal factors may effect the
organization operation .
SOCIAL CHANGES

6. productivity conflict can result in employee
dissatisfaction ,
 reduce productivity ,poor service to client, absenteeism
and increased employee turnover ,
increased work related stress or worse case scenario
Demographic Factors
factors are socio-economic background, education,
nationality , race , age,sex,etc
 the young and dynamic professionals that have good
academic background and effective communication skills
are always in great demand.
CONFLICT
Internal Forces

7. Skill can be defined as the ability to act in a way that
allows persons to perform well.
The individual behavior and performances is highly
influenced by ability and skills.
A person can perform well in the organization if his
abilities and skills are matched with the job requirement.
Perception
process meant for interpreting the environmental stimuli
in a meaningful ways is referred to us perception .
Every individual on the basis of his / he reference can
organize that influence the perception of an individual.
study of perception place important role for manager
ABILITIES & SKILLS

8. RELIANCE RETAIL
 Reliance Retail is the retail initiative of the group and an epicenter
of our consumer facing businesses. It has in a short time forged
strong and enduring bonds with millions of consumers by
providing them unlimited choice, outstanding value proposition,
superior quality and unmatched experience across all its retail
stores.
 Reliance Retail has grown to cater to millions of customers, and
thousands of farmers and vendors. Reliance Retail serves over 2.5
million customers every week, and its loyalty programme, Reliance
One, has the patronage of more than 6.75 million customers.

9. Our nationwide network of retail outlets delivers a world-class
shopping environment and unmatched customer experience powered
by our state-of-the-art technology and seamless supply-chain
infrastructure.
 Reliance Retail has adopted a multi-format strategy and operates
convenience stores, supermarkets, hypermarkets, wholesale cash &
carry stores, and specialty stores and has democratized access to all
types of products and services across all segments for all Indian
consumers.

10. FINANCIAL POSITION
 turnover of Rs.216 billion in the financial year 2015-16.
 Approx. 56 per cent of this revenue came from its 'value and other'
segment that operates grocery chains Reliance Fresh, Reliance Super
and Reliance Hyper.
 The company also reported operating profit of Rs. 240 million for
the same quarter.
 Reliance reported quarterly profit of Rs. 198 million in the
corresponding period of the previous year registering a jump of
21.2 per cent.

11. RELIANCE RETAIL FUTURE
 Aims to launch 700 Reliance Town Centre (RTC) in the country to
cater population below 3 lakh
 Reliance retail is getting ready for the launch of its pharma retail
business (Ahmedabad)
 “The business is poised to launch multi-channel shopping in the
coming year. The potential of e-commerce combined with the
network of physical store locations will offer tremendous choice and
convenience at a great value to the consumer.”

12. SWOT ANALYSIS
STRENGHTS
 It is Indian retail chain with 800 stores in 80 cities in India.
Hyper market with 95000 markets with tailoring, shoe and watch repair,
laundry.
It owns various private label brands.
It has strong distribution network- 1600 channels in villages
Strong backing of the parent company
Weaknesses
 Product variety is available but more SKUs are not present
due to inefficient back end infrastructure.
 Poor inventory control at certain locations is a concern

13. Opportunities
 Sourcing directly from farmers; no middlemen could earn more
profit as number of farmers will increase five times in next 5 years
 Leveraging on brand name and entering into Reliance saloon
 Large potential to reduce operation cost in cities using strong supply
chain
Threats
 Strong competition globally from Carrefour, Metro A.G.,
Tesco
 Operating cost are too high
 Wal-Mart is biggest competitor when it comes to sourcing/
backward integration