Reliance Jio is a telecommunications company founded in 2007 that launched 4G services in India in September 2016. It is owned by Reliance Industries and led by Mukesh Ambani. The presentation provides an overview of Jio, including its founder and timeline, leadership style of Ambani, SWOT analysis, target segments, competitive strategies and positioning versus other telecom companies in India. It summarizes Jio's plans to connect over 30,000 schools and colleges across India and offer students 25% more data as part of its segmentation strategy. The presentation also outlines moves by Jio's competitors in response to its market entry, such as Airtel acquiring Aircel's 4G spectrum and

1. Presented by: PGDM2
Prashant Narishetty
Sakshi Natani
Kajal Tiwari
Priyanka Banerjee
Dinker Vaid
Shubham Pareskar
Reliance JIO

2. Telephone was introduced in India in 1882
Telephone subscribers (wireless and landline): 995.9
million (May 2014)
Land lines: 31.53 million (May 2015)
Cell phones: 929.37 million (May 2015)
Monthly cell phone addition: 8.35 million (May 2015)
Tele-density: 79.28% (May 2015)
Annual cell phone addition: 227.27 million (March
2014 - 2015)
Cell Phone users May 2015 (as per COAI): 968mn.
Worldwide smartphone market revenues are forecast to grow 42%
year-over-year from $152 billion in 2011 to
$1.6 trillion by 2018.
(Telecommunications Market Research Published on Thursday, 21 January
2016 10:40)
Telecom Industry
MARKET PLAYERS & Analysis

3. • HEADQUARTERS - Navi Mumbai
• MD & DIRECTOR – Sanjay Mashruwala
• PARENT COMPANY - Reliance
• FULL NAME – Reliance Jio
Infocomm Limited
• FOUNDER – Mukesh D.
Ambani
• FOUNDED – 2007
• 4G LAUNCH - Sept 05, 2016
TIMELINE:
Reliance’s vision for India is
that broadband and digital
services will no longer be a
luxury item.
To reach 2 lakh villages and
18 cities.

4. MUKESH DHIRUBHAI AMBANI
BORN – 19th April,1957.
PLACE – Yemen.
CHAIRMAN & MD – Reliance Industries
Limited
NETWORTH – 22.8 Billion USD (2016)
KEY WORK
1. ABOLISHED FEUDALISM
• Delegate Authority along with Responsibility to a network of people and
trained them.
2. SELF MOTIVATED
• Death of his father and his cousin Rasikbhai Meswani in quick
succesion.
3. AIM HIGH
• Goal was to beat Taiwan and Korea in Polyster business.
• Reliance built capacity of 75000 tonnes during license Quota - Raj
4. EXPANSION
• Ability to see growth for various business in different parts of the world
• Benevolent
Authoritative
( Behavioral theory of
Leadership)
• Supportive
LEADERSHIP STYLE

5. SWOT
Digital connect
with mobile
phone operators.
App Based
Services.
Interconnecting
infrastructure with
current
telecom operators
Multi
service
operator
.
TECHNOLOGY
POLITICAL/LEGAL
Auctions of
Infrastructure.
Mobile Number
Portability
Regulations by
Department of
Technology 1985.
ECONOMICAL
• Increase in Inflation Rate
• Subscriber base expanded
at a Compound Annual
Growth Rate (CAGR) of 19.5
per cent.
• Efficient Customer Care.

6. S.T.D.
SEGMENTATION:
• BEHAVIOURAL
• PSYCHOGRAPHIC
• DEMOGRAPHICS (SPLY STUDENTS)
SEGMENTATION:
• BEHAVIOURAL
• PSYCHOGRAPHIC
• DEMOGRAPHICS (SPLY STUDENTS)
SEGMENTATION:
• BEHAVIOURAL
• PSYCHOGRAPHIC
• DEMOGRAPHICS (SPLY STUDENTS)
STUDENT PLAN:
25% MORE DATA
CONNECTING 30K SCHOOLS & COLLEGES
PAN INDIA
SMARTPHONE USERSINTERNET USERS
T
A
R
G
E
T
15%
11%
43%
31%
TELEPHONE USERS
URBAN WIRELINE RURAL WIRELINE URBAN WIRELESS RURAL WIRELESS
DIFFERNTIATION

7. Competitive
frameworkCompetitors

8. Impact on competitors
Loss of
Rs. 15,600 cro
re in market
capitalization
9% 11%
IDEA and VODAFONE are
most vulnerable with 4G
airwaves. They will have to
bid aggressively in spectrum
auctions for 4G.

9. Jio will push
smaller
service
providers to
the fringes, if
not to exit
altogether.

10. • Reliance Jio has partnered with several smartphone brands
where Jio Preview Offer is available for a period of 90 days.
• It has purchased in bulk LYF mobiles from OEM’s like
micromax and intel.
• Host of Jio Premium apps such as JioPlay, JioOnDemand,
JioBeats, JioMags, JioXpressNews, JioDrive, JioSecurity
and JioMoney.
• Starting from September 5, offers free SIM from Reliance Digital,
Reliance Digital Xpress, and Reliance Digital Xpress mini stores.
• Under the deal, Reliance Jio will utilize the telecom tower
infrastructure of the Bharti Infratel to launch its services across
the country, also telecom infrastructure sharing arrangement with
Bharti Airtel Limited
Competitive moves

11. Competitors moves
• Bharti Airtel acquisition of Aircel's 4G airwaves has taken out Reliance
Jio Infocomm's first-mover advantage in the fast mobile broadband turf,
with India's No. 1 telco becoming a pan-India 4G player even before the
Mukesh Ambani-owned firm launches commercially.
• Airtel claims to have reduced the price of its 3G/4G data pack in Delhi
by up to 80 percent.
• Vodafone also revised its 3GB 3G/4G monthly recharge pack. Earlier a
Rs 650 plan came bundled with 3GB data, but now you get 5GB for the
same price.
• Idea also recently slashed its data tariffs by up to 67 percent.

12. The Good, the Bad and the
Ugly
The Good
• Data Abundance
• Fresh Competition

13. High
Buyer Power Analysis
• Product differentiation
• Buyers’ switching cost
(Low)
• Buyers’ information (High)
Supplier Power Analysis
• Mobile Tower Companies (13
Telecom Tower Companies)
• Mobile phone handsets
• Bargaining power (Mid)
Threats of
Substitute
Threat of entry
Capital Requirements
Cost of maintaining one.
60,000-65,000 per month.
Rented : Rs. 40,000-45,000
Government And Legal
Barriers
P
O
R
T
E
R
s
5
forces
Rivalry

14.  The optical fiber
cables laid by Jio has
288 individual fibers
in it compared to
competitors with 12 -
24 fibers in it.
100%
of Reliance Jio
Infocomm's tweets
were retweeted by
its followers
 Users can get
their numbers
activated within
15 minutes with
the E-KYC
system
 Free internet surfing is
only from 2.00 am to 5.00
am
 Jio has inversted Rs
1500000000000
 They own two
international
submarine cable
landing
stations.
The only company
to have 4G
spectrum in all 22
Zones
They have erected
mobile towers that
looks like trees. So,
they blend into the
surrounding helping
it maintain the
beauty

15. Thank You