Reliance Jio aims to usher in a digital revolution in India by building an extensive 4G network and creating a digital ecosystem. It plans to provide affordable internet access, smartphones, and digital services across India to bridge the rural-urban divide. Reliance Jio has invested over $10 billion to acquire wireless spectrum and build fiber optic infrastructure to cover 100% of India's population by 2018. It offers affordable 4G-enabled smartphones and plans to provide services like digital payments, cloud storage, telemedicine, education and more to empower individuals and businesses across India.

1. Ushering in a Digital Revolution
| Creating Magical Lifestyles |

2. Reliance Jio promises to shape the future of India by providing end-to-end digital solutions for
businesses, institutions and households and seamlessly bridging the rural-urban divide
Home to the world’s second largest population of 1.2 billion, India is a young nation with 63% of its population
under the age of 35 years. It has a fast growing digital audience with 800 million mobile connections and over 200
million internet users. Reliance thoroughly believes in India’s potential to lead the world with its capabilities in
innovation. Towards that end, Reliance envisages creation of a digital revolution in India.
Reliance Jio aims to enable this transformation by creating not just a cutting-edge voice and broadband network,
but also a powerful ecosystem on which a range of rich digital services will be enabled – a unique green-field
opportunity.
The three-pronged focus on broadband networks, affordable smartphones and the availability of rich content and
applications has enabled Jio to create an integrated business strategy from the very beginning, and today, Jio is
capable of offering a unique combination of telecom, high speed data, digital commerce, media and payment
services.

3. LAYING THE FOUNDATION FOR THE FUTURE
Reliance Jio is creating the most extensive and future-proof network in India, and perhaps, in the world. It will
provide next generation legacy-free digital services over an end-to-end all-IP network, which can be seamlessly
upgraded even to 5G and beyond. In addition to the existing pan India 2300 MHz spectrum and 1800 MHz in 14
circles, Jio invested over Rs 10,000 crore during this year's auction to acquire 800 MHz spectrum in 10 circles and
1800 MHz spectrum in 6 circles. This brings the cumulative investment in spectrum assets to nearly Rs 34,000
crores. Jio now has the largest footprint of liberalized spectrum in the country, acquired in an extremely cost
effective manner.
Reliance Jio has laid more than 2.5 lac kilometres of fibre-optic cables, covering 18,000 cities and over one lakh
villages, with the aim of covering 100% of the nation’s population by 2018. It has an initial end-to-end capacity to
serve in excess of 100 million wireless broadband and 20 million Fibre-to-Home customers. Reliance Jio has also
built nearly half-a-million square feet of cloud data centres and a multi-Terabit capacity international network.
The infrastructure is being built in partnership with some of the world’s most technologically advanced companies.
Financial year 2016-17 will be the first full year of commercial operations.

4. A Vision That Touches All – Reliance JIO Offerings
Reliance’s vision for India is that broadband and digital services will no longer be a luxury item. Rather, Reliance
envisions an India where these are basic necessities to be consumed in abundance by consumers and small
businesses alike, as much in far-flung villages as in our largest cities. The initiatives are truly aligned with the
Government of India's ‘Digital India’ vision for our nation. Affordable Devices: Jio has worked with all the leading
device manufacturers of the world to ensure availability of 4G LTE smartphones across all price points – from
ultra-premium models on one hand, to entry level models on the other.

5. Digital Currency: Jio envisions a new India which will use digital currency instead of paper money for a more
secure and convenient way to transact. Jio Money, Jio’s digital currency and digital payments business, will play
a crucial role in this by offering a platform for ubiquitous, affordable and secure digital payments.
Jio Drive: Micro and small businesses will soon have access to cutting-edge cloud storage technologies which
were once affordable to big companies only, giving them a new edge to compete on a global landscape. Jio
Drive is an application that brings powerful cloud capabilities to every smartphone. Using Jio Drive, anyone can
store, sync and share any content between their own devices and also with their friends.
Digital Healthcare: Expert medical advice would be available anytime, anywhere - with medical practitioners able
to grow their practice without constraint, and provide quality of life to the crores that make up our country.
Digital Entertainment and social connectivity: Jio Chat is a powerful communication application that integrates
chat, voice, video calling, conferencing, file sharing, photo sharing and much more. Jio Play enables users to
watch HD TV anytime, anywhere on any device, from hundreds of channels, across categories and languages.
Jio Beats is a premier digital music streaming service that gives instant access to millions of songs and curated
playlists. Jio Mags and Jio News provide access to the most popular collection of magazines and news from
leading publishing houses across multiple languages. Jio friends helps you to locate your family and close
friends, It provides you direction to reach to your friends location.

6. Digital Entrepreneurship: Jio is building is a powerful platform on which a range of rich digital products and
services can be enabled - digital currency, digital commerce, digital education, digital healthcare, e-governance,
Smart Cities, M2M and the Internet of Things. It does not matter whether these services are created by Jio itself,
its ecosystem partners or anyone globally. Reliance is committed to the principles of Net Neutrality.
Digital Education: Teachers and students from far flung areas can connect with each other, crowd-source
knowledge and adapt new age learning techniques and thus lift the level of education to a completely different
plane.

7. Reliance Jio has launched the cheapest VoLTE
enabled phone in India — the Flame 1 — under
its LYF brand.
The phone is priced at Rs 5,529, as compare to
Lenovo A6000 Plus priced at Rs 6900, which was
the cheapest VoLTE phone before the launch of
the Flame device. (The phone is also likely to
come with free data etc.)
With the launch, Jio now has three family of
devices under its LYF handset brand — the upper
end Earth, the mid-range Water and the entry-
level Flame.While the Water series has seen two
models being launched at around Rs 14,200, the
Earth and Flame have one each. One more
series Wind is likely to be placed above Flame
and below Water.
The Lyf Flame 1 and Lyf Wind 6 phones come
equipped with technologies such as VoLTE and
VoWi-Fi enabling HD-quality voice and video
calls, multi-party voice and video conferencing,
Wi-Fi calling, high-speed Internet, and seamless
switching of a call from the service provider's
network to any available Wi-Fi network, according
to the company.
With the countdown on for the launch of Reliance
Jio’s 4G services, sister company Reliance Retail
has announced that its LYF branded phones are
now available in 1.2 lac outlets in India.

8. Opportunity for Development
Airtel 4G is the only major competition that Reliance Jio faces.
4G adoption is likely to get another boost from the low-cost/budget smartphones supporting the network .
Operators need to brace up to deliver hassle-free services to customers.
Being the second largest mobile market in the world , Reliance Jio needs to cater to a mass audience not only with a
good network but also LTE enabled handset options and various apps.
Reliance Jio can likely have a triple approach of Voice(calls), TV and Boadband Data focusing on full wallet share of
subscribers.

10. Paid advertising
channels like Pay-Per-
Click advertising as it
deliver highly targeted
traffic of potential
customers within a
very short period of
time.

11. Search engine optimization
(SEO) is the art and science of
getting pages to rank higher in
search engines such as
Google. Because search is
one of the main ways in which
people discover content
online, ranking higher in
search engines can lead to an
increase in traffic to a website.
Hence It is important to have a
good SEO approach as it can
drive more traffic to your web
site, blog or on-line store and
gain more customers, make
sales and fulfill your business
purpose.

12. Social media Optimization is
definitely one of the most
phenomenal thing to happen in the
digital arena that business owners
and digital marketers can leverage
on to create brand awareness for
their products and services.
Through Social Media Marketing
(SMM), digital marketers can reach
out to highly targeted potential
customers through direct and
person-to-person engagement.

13. The number of social media users
continue to grow each day and is
expected to increase by up to
26% more this 2015. Businesses
& digital marketers continue to
ride the bandwagon & more than
50% are planning to increase their
SMO budgets this year.

14. Content Marketing is the art of
communicating with your
customers and prospects without
selling. It is non-interruption
marketing. Instead of pitching your
products or services, you are
delivering information that makes
your buyer more intelligent. The
essence of this content strategy is
the belief that if we, as businesses,
deliver consistent, ongoing
valuable information to buyers,
they ultimately reward us
with their business and loyalty.

15. Many people visit blogs,
forums, and other websites
that are interesting or
useful to them. Digital
marketers can reach out to
these potential customers
by placing relevant Display
ADS on these third party
sites. These include
banners, boxes, interactive
ads, video ads, interstitial
ads, overlays and other
similar ads that are linked
to a landing page or
website. “Display advertising creates greater brand awareness as well as generate
highly targeted traffic that may convert into leads or sales.”

16. When business perform lead generation and
other marketing strategies, they collect contact
information like phone numbers and email
addresses from potential customers, including
permissions to send them updates and other
information through email. Email marketing is
one of the most effective digital marketing
channels that can give businesses and ROI of
up to 4,300%. Many businesses with in-house
digital marketers use email marketing, with up
to 66% rating this tool as excellent for delivering
ROI. This is why up to 56% of
business highlighted that they are planning to
increase email-related marketing activities by
2014. Examples of emails sent include emails
for brand building, conversion, and newsletters.