The document profiles the mobile industry in India. It discusses the history and growth of the mobile industry in India from 1995 to the present. It outlines the major players in the industry like Nokia, Samsung, and LG. The mobile industry is growing rapidly due to factors like growing incomes, technology advances, and low pricing plans. The industry is very competitive with both global and local players vying for market share.
Consumer preference towards mobile devices is changing, and the young generation these days tend to replace television with smartphones. This is proving to be conducive for the growth of the smartphone market in India. With a 14% yearly market growth since 2016, India is the fastest growing smartphone market globally. Read More: https://bit.ly/2TOHeM9.
Study of consumer behaviour towards smartphonesSuvendu Ghorai
This document summarizes a study on consumer behavior towards smartphones. It analyzed data collected through a questionnaire of 50 respondents aged 20-30 years. Key findings include that 96% of respondents owned smartphones, with Samsung, Xiaomi and Moto being most preferred brands. 55% considered features over brand when choosing phones. Most purchased smartphones out of necessity or for upgrading. Friends and family had the biggest influence on purchasing decisions. The majority viewed smartphones as good value for money and useful.
Samsung was founded in 1938 and is now the largest information technology company. It became the world's largest mobile phone maker in 2012, overtaking Nokia. Samsung has assembly plants and sales networks in 61 countries. In India, Samsung has two R&D centers and is the leader in smartphones, LED TVs, LCD TVs, and tablets. It offers a wide range of products including smartphones, tablets, TVs, cameras, and PCs.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Vivo is a Chinese smartphone company that was founded in 2009. It designs, develops, and manufactures smartphones and accessories. In 2012, Vivo released the X1 phone which used a Hi-Fi chip. In 2013, Vivo released the world's first 2k-resolution screen phone. Vivo joined the top 10 smartphone makers in 2015 with a 2.7% global market share. Vivo uses various marketing strategies including celebrity endorsements, sponsorships, retail promotions, and social media marketing. It allocated 200 crore rupees for brand promotion during the 2016 Indian Premier League cricket tournament.
This document provides a summary of the history and development of the Indian telecom sector from 1851 to 2012. It covers the establishment of the telegraph department in 1851, the creation of separate postal and telecom departments in 1985, the introduction of private operators after reforms in 1999, and growth of the sector to over 950 million subscribers by 2012. Key milestones and policies like the New Telecom Policy of 1999 and establishment of the Telecom Regulatory Authority of India in 1997 are also summarized.
Disseratation report impact of reliance jio on telecom industrySahal Patel
The document is a project report submitted by Sahal Patel to Unitedworld School of Business in partial fulfilment of a Post Graduate Diploma in Management. The report examines the impact of Reliance Jio Infocomm on the Indian telecom industry. It provides background on the Indian telecom industry and an overview of Reliance Jio Infocomm. Key points covered include Reliance Jio's launch of 4G services across India, partnerships to sell 4G smartphones, rapid growth in subscriber numbers, and upcoming plans to launch a DTH service.
The document profiles the mobile industry in India. It discusses the history and growth of the mobile industry in India from 1995 to the present. It outlines the major players in the industry like Nokia, Samsung, and LG. The mobile industry is growing rapidly due to factors like growing incomes, technology advances, and low pricing plans. The industry is very competitive with both global and local players vying for market share.
Consumer preference towards mobile devices is changing, and the young generation these days tend to replace television with smartphones. This is proving to be conducive for the growth of the smartphone market in India. With a 14% yearly market growth since 2016, India is the fastest growing smartphone market globally. Read More: https://bit.ly/2TOHeM9.
Study of consumer behaviour towards smartphonesSuvendu Ghorai
This document summarizes a study on consumer behavior towards smartphones. It analyzed data collected through a questionnaire of 50 respondents aged 20-30 years. Key findings include that 96% of respondents owned smartphones, with Samsung, Xiaomi and Moto being most preferred brands. 55% considered features over brand when choosing phones. Most purchased smartphones out of necessity or for upgrading. Friends and family had the biggest influence on purchasing decisions. The majority viewed smartphones as good value for money and useful.
Samsung was founded in 1938 and is now the largest information technology company. It became the world's largest mobile phone maker in 2012, overtaking Nokia. Samsung has assembly plants and sales networks in 61 countries. In India, Samsung has two R&D centers and is the leader in smartphones, LED TVs, LCD TVs, and tablets. It offers a wide range of products including smartphones, tablets, TVs, cameras, and PCs.
Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
Vivo is a Chinese smartphone company that was founded in 2009. It designs, develops, and manufactures smartphones and accessories. In 2012, Vivo released the X1 phone which used a Hi-Fi chip. In 2013, Vivo released the world's first 2k-resolution screen phone. Vivo joined the top 10 smartphone makers in 2015 with a 2.7% global market share. Vivo uses various marketing strategies including celebrity endorsements, sponsorships, retail promotions, and social media marketing. It allocated 200 crore rupees for brand promotion during the 2016 Indian Premier League cricket tournament.
This document provides a summary of the history and development of the Indian telecom sector from 1851 to 2012. It covers the establishment of the telegraph department in 1851, the creation of separate postal and telecom departments in 1985, the introduction of private operators after reforms in 1999, and growth of the sector to over 950 million subscribers by 2012. Key milestones and policies like the New Telecom Policy of 1999 and establishment of the Telecom Regulatory Authority of India in 1997 are also summarized.
Disseratation report impact of reliance jio on telecom industrySahal Patel
The document is a project report submitted by Sahal Patel to Unitedworld School of Business in partial fulfilment of a Post Graduate Diploma in Management. The report examines the impact of Reliance Jio Infocomm on the Indian telecom industry. It provides background on the Indian telecom industry and an overview of Reliance Jio Infocomm. Key points covered include Reliance Jio's launch of 4G services across India, partnerships to sell 4G smartphones, rapid growth in subscriber numbers, and upcoming plans to launch a DTH service.
This document appears to be a study on customer satisfaction towards Samsung products conducted by Brindavan College. It includes an introduction that provides background on the mobile industry and mobile phone history in India. It also includes a table of contents that lists 8 chapters and their page numbers. The chapters seem to cover an introduction, research design, company profile, data analysis, findings and conclusions, recommendations, appendices and bibliography. Tables and graphs are also referenced.
The document provides an overview of the telecommunications industry and market in India, including key statistics on growth drivers and the major players. It also profiles state-owned telecom company BSNL, outlining their services, market share, competitors, and SWOT analysis. BSNL is the largest provider of fixed telephony in India and fourth largest in mobile, competing with major private operators.
Jio: Marketing startegy and SWOT analysisRashmi Pandey
Reliance Jio's success is largely due to the strategic management and leadership of Mukesh Ambani. Key aspects of Jio's strategy included undercutting competitors' prices by 10 times, building a vast fiber optic network, focusing on acquiring new internet users, and planning to eventually profit from a large subscriber base. Jio targeted both lower-income and high-end consumers, as well as rural areas. Through innovative offerings like affordable smartphones and data plans, Jio was able to rapidly grow its subscriber base to over 250 million users.
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Xiaomi is a Chinese smartphone company founded in 2010 by Lei Jun, who believes high-quality technology doesn't need a high price. The company has sold over 70 million phones globally by 2015 by incorporating user feedback. Xiaomi employs an unusual business model of pricing phones close to manufacturing costs and selling exclusively online and through flash sales. This allows the company to place large orders and control stock levels. Xiaomi targets low to middle income consumers and youth in particular through affordable yet high-spec phones. It competes with other Chinese brands like Oppo and Vivo but aims to replace larger companies in low-end markets through innovation and low prices.
Samsung, Samsung history => Computer system & applicationsWaqas Ahmed
Samsung is one of the largest brands in the world headquartered in South Korea. It produces electronics like TVs, phones, appliances that are used worldwide. Samsung was founded in 1938 and initially traded goods, later diversifying into various industries. It is now a major manufacturer of components and technology products. Samsung has grown significantly through innovation, global expansion, and marketing strategies to become a leading technology company.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
- Reliance Jio Infocomm Limited, often simply called Jio, is a subsidiary of Reliance Industries and is India's largest telecommunications operator.
- Jio launched in 2016 and disrupted the market by offering free voice calls and very cheap data plans starting at just Rs. 50 per month.
- In response to Jio's competitive pricing, other major operators like Airtel have had to rethink their own data plans and come up with new offers like 10GB of 4G data for Rs. 259 to try and compete.
This group presentation summarizes the Indian telecom industry. With over 922 million subscribers as of January 2014, India has the second largest telecom network globally. The presentation analyzes market trends such as rising penetration rates in urban and rural areas, the growth of internet and mobile banking users, and the emergence of technologies like BWA. It also examines the industry using frameworks like PESTEL analysis and Porter's Five Forces model. Major players in the market and recent regulatory developments are discussed.
Indian Smartphone market - Analysis and InterpretationKaran Verma
The presentations is a concise report over the usage , preferrability, Loyalty, future expectations about the smartphones over the different sections of the society including different age group.
This Report in the form of presentation guided by primary data which was collected by us through google forms and different local level surveys recently with the support of some secondary based data.
A feasibility analysis over the market as well as there interpretation on the basis of feedbacks and different informations so as to get the valuable conclusion over the report.
This document is a study on the consumer durable market for Samsung electronics Ltd in India submitted by Abhishek Kumar. It includes an introduction providing background on the consumer durable market in India. It also includes sections on the industry profile, Samsung company profile, objectives of the study, research methodology and theoretical background of the study. The document appears to be submitted for a Master's degree program.
This document presents a study on customer attitudes towards smartphones in Madurai District, India. It begins with an introduction on the importance of smartphones today. It then describes the objectives and methodology of the study, which involved collecting primary data from 250 smartphone users through questionnaires. Several tables and charts present the findings of the study, which analyzed customers' demographic information, mobile brand and operating system used, and common usage purposes of smartphones. The key findings were that most respondents were male, aged 17-26, used Android operating systems, and chat/browse as their main smartphone usage.
Example of Micromax launching a new phoneMitul Siria
Micromax is an Indian electronics company that manufactures mobile phones, tablets, and televisions. It became the second largest smartphone company in India after starting as a distributor of computer hardware in 1991. Seeing an opportunity in the growing rural Indian market that international brands were not addressing, Micromax launched its first basic phone with a 30-day battery life for Rs. 2150. Its Canvas series of smartphones accelerated its growth, and revenue increased over 132% from 2009 to 2010 as it continued launching innovative new products at low prices to appeal to rural and budget customers. It is now the 12th largest mobile manufacturer globally.
Micromax is an Indian mobile company founded in 2000 with headquarters in Gurgaon, Haryana. It produces mobile phones, smartphones, tablets, and LED TVs and serves markets in India, Russia, Nepal, Sri Lanka, and Bangladesh. Micromax focuses on low-cost offerings and has established a strong presence in rural India through effective celebrity promotions. It aims to expand its market share and enter more international markets. Key competitors include Samsung, Nokia, Lava, and local Chinese manufacturers. Strengths are low prices, rural support, and brand recognition. Weaknesses include weak urban presence and perceptions of low quality.
Reliance Jio Infocomm Limited is an Indian telecommunications company that provides 4G wireless services and fiber-optic infrastructure. It owns mobile apps like MyJio, JioTV, JioCinema and others. On social media, Jio posts daily on Facebook and Twitter to promote contests, videos, photos and engage users. Jio's marketing strategy focuses on competitive pricing, tariff plans, and offering own apps while eliminating roaming charges across India. It plans to expand broadband network coverage and continue developing new apps to meet future generation needs.
The document discusses the Indian consumer durables industry. It notes that the industry size is Rs. 350 billion and is dominated by categories like white goods, brown goods, and consumer electronics. It is dominated by Korean majors like LG and Samsung. The document further describes the different categories and products within white goods, brown goods, and consumer electronics. It provides market sizes and growth rates for various products. It also lists key drivers of growth in the industry as well as opportunities and threats.
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIADhroov Sharma
This PPT includes Telecom Sector information and its Poter's 5 forces. Brief about vodafone and its product, SWOT analysis, and competitor analysis. Similarly for Vodafone product i.e. ITEL A20 MOBILE, explains the Poter's 5 forces, SWOT analysis, STP, Marketing Mix, PLC, Sales forecast, Distribution formats and channels and consumer behavior with the help of Factor Analysis.
Reliance Jio is a telecommunications company founded in 2007 that launched 4G services in India in September 2016. It is owned by Reliance Industries and led by Mukesh Ambani. The presentation provides an overview of Jio, including its founder and timeline, leadership style of Ambani, SWOT analysis, target segments, competitive strategies and positioning versus other telecom companies in India. It summarizes Jio's plans to connect over 30,000 schools and colleges across India and offer students 25% more data as part of its segmentation strategy.
The presentation also outlines moves by Jio's competitors in response to its market entry, such as Airtel acquiring Aircel's 4G spectrum and
This document appears to be a study on customer satisfaction towards Samsung products conducted by Brindavan College. It includes an introduction that provides background on the mobile industry and mobile phone history in India. It also includes a table of contents that lists 8 chapters and their page numbers. The chapters seem to cover an introduction, research design, company profile, data analysis, findings and conclusions, recommendations, appendices and bibliography. Tables and graphs are also referenced.
The document provides an overview of the telecommunications industry and market in India, including key statistics on growth drivers and the major players. It also profiles state-owned telecom company BSNL, outlining their services, market share, competitors, and SWOT analysis. BSNL is the largest provider of fixed telephony in India and fourth largest in mobile, competing with major private operators.
Jio: Marketing startegy and SWOT analysisRashmi Pandey
Reliance Jio's success is largely due to the strategic management and leadership of Mukesh Ambani. Key aspects of Jio's strategy included undercutting competitors' prices by 10 times, building a vast fiber optic network, focusing on acquiring new internet users, and planning to eventually profit from a large subscriber base. Jio targeted both lower-income and high-end consumers, as well as rural areas. Through innovative offerings like affordable smartphones and data plans, Jio was able to rapidly grow its subscriber base to over 250 million users.
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
Samsung is a South Korean multinational electronics company founded in 1938. It has annual revenue over $305 billion and employs 489,000 people globally. Samsung operates in 80 countries through 15 regional headquarters and has diverse business areas including consumer electronics, IT, mobile communications, and semiconductor manufacturing. It has a strong focus on innovation through its $9 billion annual R&D budget and 34 R&D centers worldwide. Samsung holds the top market share position for LCD screens and mobile phones. It faces challenges from short product lifecycles and aggressive Chinese competitors, but maintains its leading position through localized marketing, premium pricing, and vertical integration across manufacturing and supply chain.
Xiaomi is a Chinese smartphone company founded in 2010 by Lei Jun, who believes high-quality technology doesn't need a high price. The company has sold over 70 million phones globally by 2015 by incorporating user feedback. Xiaomi employs an unusual business model of pricing phones close to manufacturing costs and selling exclusively online and through flash sales. This allows the company to place large orders and control stock levels. Xiaomi targets low to middle income consumers and youth in particular through affordable yet high-spec phones. It competes with other Chinese brands like Oppo and Vivo but aims to replace larger companies in low-end markets through innovation and low prices.
Samsung, Samsung history => Computer system & applicationsWaqas Ahmed
Samsung is one of the largest brands in the world headquartered in South Korea. It produces electronics like TVs, phones, appliances that are used worldwide. Samsung was founded in 1938 and initially traded goods, later diversifying into various industries. It is now a major manufacturer of components and technology products. Samsung has grown significantly through innovation, global expansion, and marketing strategies to become a leading technology company.
Samsung Electronics was founded in 1969 in South Korea and has since grown to become the world's largest technology company based on revenue. It operates R&D centers in India and has been the market leader in various electronics categories in India such as LED TVs, LCD TVs, and mobile handsets. Samsung competes against companies like Apple, Sony, and LG. Through strategic marketing initiatives involving brand ambassadors, content partnerships, and retail stores, Samsung has established itself as a leader in the Indian market through segmentation, targeting, positioning, and the 4Ps of marketing.
- Reliance Jio Infocomm Limited, often simply called Jio, is a subsidiary of Reliance Industries and is India's largest telecommunications operator.
- Jio launched in 2016 and disrupted the market by offering free voice calls and very cheap data plans starting at just Rs. 50 per month.
- In response to Jio's competitive pricing, other major operators like Airtel have had to rethink their own data plans and come up with new offers like 10GB of 4G data for Rs. 259 to try and compete.
This group presentation summarizes the Indian telecom industry. With over 922 million subscribers as of January 2014, India has the second largest telecom network globally. The presentation analyzes market trends such as rising penetration rates in urban and rural areas, the growth of internet and mobile banking users, and the emergence of technologies like BWA. It also examines the industry using frameworks like PESTEL analysis and Porter's Five Forces model. Major players in the market and recent regulatory developments are discussed.
Indian Smartphone market - Analysis and InterpretationKaran Verma
The presentations is a concise report over the usage , preferrability, Loyalty, future expectations about the smartphones over the different sections of the society including different age group.
This Report in the form of presentation guided by primary data which was collected by us through google forms and different local level surveys recently with the support of some secondary based data.
A feasibility analysis over the market as well as there interpretation on the basis of feedbacks and different informations so as to get the valuable conclusion over the report.
This document is a study on the consumer durable market for Samsung electronics Ltd in India submitted by Abhishek Kumar. It includes an introduction providing background on the consumer durable market in India. It also includes sections on the industry profile, Samsung company profile, objectives of the study, research methodology and theoretical background of the study. The document appears to be submitted for a Master's degree program.
This document presents a study on customer attitudes towards smartphones in Madurai District, India. It begins with an introduction on the importance of smartphones today. It then describes the objectives and methodology of the study, which involved collecting primary data from 250 smartphone users through questionnaires. Several tables and charts present the findings of the study, which analyzed customers' demographic information, mobile brand and operating system used, and common usage purposes of smartphones. The key findings were that most respondents were male, aged 17-26, used Android operating systems, and chat/browse as their main smartphone usage.
Example of Micromax launching a new phoneMitul Siria
Micromax is an Indian electronics company that manufactures mobile phones, tablets, and televisions. It became the second largest smartphone company in India after starting as a distributor of computer hardware in 1991. Seeing an opportunity in the growing rural Indian market that international brands were not addressing, Micromax launched its first basic phone with a 30-day battery life for Rs. 2150. Its Canvas series of smartphones accelerated its growth, and revenue increased over 132% from 2009 to 2010 as it continued launching innovative new products at low prices to appeal to rural and budget customers. It is now the 12th largest mobile manufacturer globally.
Micromax is an Indian mobile company founded in 2000 with headquarters in Gurgaon, Haryana. It produces mobile phones, smartphones, tablets, and LED TVs and serves markets in India, Russia, Nepal, Sri Lanka, and Bangladesh. Micromax focuses on low-cost offerings and has established a strong presence in rural India through effective celebrity promotions. It aims to expand its market share and enter more international markets. Key competitors include Samsung, Nokia, Lava, and local Chinese manufacturers. Strengths are low prices, rural support, and brand recognition. Weaknesses include weak urban presence and perceptions of low quality.
Reliance Jio Infocomm Limited is an Indian telecommunications company that provides 4G wireless services and fiber-optic infrastructure. It owns mobile apps like MyJio, JioTV, JioCinema and others. On social media, Jio posts daily on Facebook and Twitter to promote contests, videos, photos and engage users. Jio's marketing strategy focuses on competitive pricing, tariff plans, and offering own apps while eliminating roaming charges across India. It plans to expand broadband network coverage and continue developing new apps to meet future generation needs.
The document discusses the Indian consumer durables industry. It notes that the industry size is Rs. 350 billion and is dominated by categories like white goods, brown goods, and consumer electronics. It is dominated by Korean majors like LG and Samsung. The document further describes the different categories and products within white goods, brown goods, and consumer electronics. It provides market sizes and growth rates for various products. It also lists key drivers of growth in the industry as well as opportunities and threats.
A BRIEF REPORT ON VODAFONE MOBILE PHONE IN INDIADhroov Sharma
This PPT includes Telecom Sector information and its Poter's 5 forces. Brief about vodafone and its product, SWOT analysis, and competitor analysis. Similarly for Vodafone product i.e. ITEL A20 MOBILE, explains the Poter's 5 forces, SWOT analysis, STP, Marketing Mix, PLC, Sales forecast, Distribution formats and channels and consumer behavior with the help of Factor Analysis.
Reliance Jio is a telecommunications company founded in 2007 that launched 4G services in India in September 2016. It is owned by Reliance Industries and led by Mukesh Ambani. The presentation provides an overview of Jio, including its founder and timeline, leadership style of Ambani, SWOT analysis, target segments, competitive strategies and positioning versus other telecom companies in India. It summarizes Jio's plans to connect over 30,000 schools and colleges across India and offer students 25% more data as part of its segmentation strategy.
The presentation also outlines moves by Jio's competitors in response to its market entry, such as Airtel acquiring Aircel's 4G spectrum and
Reliance Jio is a telecommunications company founded in 2007 that launched 4G services in India in September 2016. It is owned by Reliance Industries and led by Mukesh Ambani. The presentation provides an overview of Jio, including its founder and timeline, leadership style of Ambani, SWOT analysis, target segments, competitive strategies and positioning versus other telecom companies in India. It summarizes Jio's plans to connect over 30,000 schools and colleges across India as well as its partnerships with smartphone and infrastructure companies to launch services nationwide.
Reliance JIO, Presentation on market analysis and how Reliance JIO is aiming to digitalise India. Aiming to provide opportunities to develop skills and get knowledge.
This document provides a project report on unlocking consumer data opportunities in the Indian telecom business. It analyzes the state of the Indian telecom market, characteristics of the Indian mobile consumer, challenges and opportunities. Key points include: India has over 900 million subscribers but a disparity between rural (43% teledensity) and urban (140% teledensity). The market saw uncertainty in 2012 but has since stabilized. Rural areas represent a major growth opportunity. Indian mobile consumers are predominantly prepaid users on GSM networks, though smartphones are growing in urban areas. Rural users innovatively adapt mobile technology.
Samsung & Micromax -comparative Marketing analysis of Mobile handset industryRAHUL KUMAR
The document discusses India's mobile handset industry. It notes that competition within the crowded market is intense, with over 50 manufacturers now selling products, most focusing on low-cost feature phones. India is the fastest growing market in Asia/Pacific, with quarterly growth of 27% in Q3 2014. Market leader Samsung's market share fell to 20% in Q4 2014 as Micromax overtook it to become the leading supplier with 22% market share, demonstrating the competitiveness of the industry. The document examines key players and market shares, drivers of growth, and strategies of Micromax and Samsung.
1. Micromax is an Indian mobile phone manufacturer that started as an embedded software firm and later expanded into distributing computer peripherals.
2. The document analyzes customer satisfaction towards Micromax mobiles through surveys of users. It finds that Micromax targets lower income users, especially in rural areas, with low cost yet innovative products.
3. While Micromax has strengths like low costs, effective promotion, and innovative features, it faces threats from competition and risks having its business model copied by others. The document provides suggestions like improving durability, advertising, and customer service.
Oligpoly in telecommunication industryMohitSekhon1
The document provides an overview of the telecommunication industry in different countries from an oligopoly perspective. It discusses key characteristics of oligopolistic markets and provides examples of oligopolies in various industries including telecom. For the telecom industry, it summarizes the market structure and key players in countries like India, USA, Canada, Malaysia, China and discusses the effects of new entrants like Jio in India. It also compares strategies used by telecom companies in different markets and highlights future challenges for the industry.
The telecom sector in India has grown from basic telephony in the 19th century to advanced 3G technologies. It is divided into fixed line and mobile segments with both public and private players. Major public players include BSNL and MTNL in fixed line and BSNL, MTNL in mobile. Major private players include Reliance, Tata, Airtel, Idea in mobile. The sector is growing at 45% annually but faces challenges of infrastructure, technology adoption and regulations. Future areas of growth include value added services and employment opportunities.
all the points related to micromax is discussed here
from products earlier provided by them and now also
drawbacks of micromax
reasons of failure of micromax
The document discusses trends in the global telecommunications industry from 2010 to 2020. It predicts that the global telecom analytics market will grow from $975.2 million in 2014 to $4,296.6 million by 2019. The number of mobile users worldwide is expected to reach 6 billion by 2020, accessing the internet primarily through mobile devices. Cloud computing services, wireless infrastructure investments, and mobile traffic are also expected to experience significant growth over the next decade. The Indian telecom industry is analyzed in terms of revenue, future job growth, subscriber numbers, and tele-density.
The document provides an analysis of the cell phone industry, including its dominant economic characteristics and forces of competition. It discusses that the industry is in a mature stage, with six major companies controlling 80% of the market. Technology and innovation are driving forces, with new features regularly being added to phones like cameras, music players, and internet access. The industry is very competitive due to standardized products and services across companies.
The document provides an overview of the smartphone industry. It discusses the history and evolution of smartphones from basic phones to advanced devices. Some key points:
- Smartphones now have more computing power, connectivity, and ability to install apps compared to basic phones. Major platforms include Android, iOS, Windows, Blackberry and others.
- The global smartphone market reached $150 billion in 2014, doubling from 2009. Android and iOS dominate global sales. Asia Pacific is a major market, led by China and India.
- The industry faces competition between OS platforms, hardware manufacturers, and content providers. Barriers to entry are high due to technology and manufacturing requirements.
The document provides an overview of the telecom industry in India. It discusses that India has the second largest telecom network in the world with over 800 million connections. The telecom industry is growing rapidly with over 15 million new connections added each month. It is dominated by private operators who have an 84.6% market share. The document outlines the structure of the industry, major players like Bharti Airtel and Reliance, and provides SWOT analyses of the industry and Vodafone.
Vskills telecom management professional sample materialVskills
The telecom industry in India has grown rapidly over the past few decades. Major factors contributing to India's growth as a leading telecom market include the entry of private operators in the 1990s, which increased competition. As of 2012, India had nearly 1 billion telephone users and a tele-density of around 80%. The mobile market in particular has seen tremendous growth, with over 900 million subscribers. However, challenges remain such as limited infrastructure in rural areas and declining average revenue per user. The industry is expected to generate over $100 billion in revenue by 2015 and create millions of new jobs.
The document is a study on the telecommunication industry, specifically on the smartphone segment and the effect of integrated marketing communication (IMC) tools used by companies. It contains an introduction, sections on the telecommunication industry and smartphones, and a section analyzing IMC tools used by Nokia and Samsung.
This document is a study report on customer satisfaction towards Reliance Jio submitted by Sushant LakshmyNarayanan to the University of Mumbai. It includes an introduction to the telecommunications industry in India and Reliance Jio. It outlines the objectives and scope of the study, as well as the research methodology used. The analysis and interpretation chapter will examine Reliance Jio's product lifecycle and Porter's Five Forces model. The conclusion will discuss the findings, limitations, and recommendations.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
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Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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3. CONTENTS
• INTRODUCTION
• MEANING AND DEFINITION
• ORIGIN AND GROWTH
• TOP ORGANISATIONS
• WORLD AND NATIONAL PICTURE
• GOVT POLICIES FOR REGULATING & CONTROLLING
• SWOT ANALYSIS
• CHALLENGES , TURNOVER , SPECIFICATIONS
• STRATEGIES
• EFFECTS & PROBLEMS
• IMPACT OF MOBILE SERVICE INDUSTRY
• ADVANTAGES
• KEY SUCCESS FACTORS
• REASONS FOR CHOOSING MOBILE SERVICE INDUSTRY
• CONCLUSION
4. INTRODUCTION
Communication is the fastest growing sector within
the world .
The Global Compound Annual Growth Rate (GCAGR)
is 7.05% .
The history of mobile industry started in 1940s after
world war II .
India is the world’s fastest growing mobile industry
and there are a large number of mobile industry such
as Airtel ,Reliance ,Vodafone etc .
5. MEANING
• The mobile industry is the fastest growing sector on
larger scale .
• In today’s world , the internet has largest number of
users around the globe.
• The mobile industry is primarily engaged in the
manufacturing of mobile phones, which includes
mobile phone hand-sets.
• The mobile industry is mainly concentrating on
adapting new technologies.
• Since 1994, the usage of mobile phones has been
increased from 24 million users to 800 million user .
6. DEFINITION
• The mobile industry is a subset of the
telecommunications industry which focuses
on mobile phones, phone service, and
peripheral devices.
• Manufacturers of smart phones, modern
computers, tablet computers with mobile
functionality , and similar devices are also part
of the mobile industry.
7. ORIGIN
• Till 1984, telecom services were under state
government control with the department of post
and telegraph which was later crafted out as
DEPARTMENT OF TELECOMMUNICATION (DOT)
• After government of india announced NATIONAL
TELECOM POLICY in 1994 to allow private players.
• In 1995 , mobile industry held ground way back
with few subscribers.
• The number of mobile phones crossed by 5
million in 2001 and doubled to 10 million by 2002
8.
9. GROWTH
• Mobile phones have been a part of our daily lives
over a decade.
• The growing advent of mobile devices, along with
apps is perhaps the biggest technical phenomena
in the recent times. Smartphone with featured
apps has now become the remote control for our
lives and can easily boost our small business.
• Evolution of smart phones is also a giant growth
of mobile industry.
10.
11. TOP ORGANISATIONS
• Basically, mobile industries are categorised
into 3 types : chinese , non-chinese , indian .
• Chinese companies: xiaomi , oppo , one plus,
vivo , huawei .
• Non-chinese : samsung , apple, google , sony,
htc & asus , nokia .
• Indian: micromax ,karbon , reliance jio lyf ,
celkon .
12. WORLD PICTURE
• The mobile phone manufacturing market is a big
industry, it has the potential to continue growing
and create more markets.
• The mobile manufacturing market is completely
different today when comparing to any stage in
the past.
• According to data from the International Data
Corporation (IDC), global smart phone exports
fell 11.7% in the first quarter of 2020.
•
13. NATIONAL PICTURE
• The minister of law and Justice, Communications,
Electronics and Information Technology, Ravi Shankar
Prasad said that India is the 2nd largest mobile
manufacturing hub in the world. More than 200 mobile
manufacturing units have been established in the country
in the past 5 years.
• Around 330 million mobile phones produced in 2019.
Many companies are already making their own products in
the country. Manu Kumar Jain, the Xiaomi India head
tweeted that 99% of Redmi and Mi phones are made in
India and also the 65% of parts are sourced from locally.
Apple has already partnered with contract manufacturers
Wistron and Foxconn to produce some iPhone models in
India.
15. GOVERNMENT POLICIES FOR
REGULATING & CONTROLLING
• In 1994, the govt of india announced national
telecom policy.
• Anti dumping duty of up to 266% was
imposed on imports of IT equipments .
• The chinese mobile industry has disturbed the
whole indian market with it’s cheap mobiles .
• This regulation on chinese market made the
prices of mobiles comparable with the
domestic players.
16. SWOT ANALYSIS
1. STRENGTH:
• India is the 2nd largest mobile market after china .
• The revenue of indian mobile industry is rising at booming speed .
• It has a large customer base due to it’s huge population .
• Easier to create economics of scale .
• Increases returns on investment .
• Supported by government with many schemes .
2. Weakness:
• The company has poor telecommunication infrastructure resulting in large call
drops .
• It is difficult to enter because of the requirement of high financial resources .
• The country has a low manufacturing base .
• High resolution levels that affects the health .
17. SWOT ANALYSIS
3. Opportunities:
• Upcoming 5G technology.
• Rising data consumption.
• Customers interest towards new technologies.
• Growing rural numbers.
• Rising disposable income.
4. Threats:
• Heavy competition between the top players .
• Virus and malware attacks.
• Partiality of the government .
ex: allowing 3G services in a PSU (MTNL , BSNL) before auctioning to the
private players .
• Declining ARPU ( Average Revenue Per User) .
18. CHALLENGES, TURNOVER &
SPECIFICATIONS
1. Challenges: •Operators has to increase the spectral efficiency of
their networks.
•Finding the most flexible and cost-effective infrastructure for next
Generations.
•Increasing demand fore capacity.
• Advanced mobile services putting pressure on Mobile operaters.
2. Turnover: Projected amount of 1.14 trillion US Dollars by2020 .
Android operating system market share worldwide 85.94%
Market share expected to grow anually by 4.14%.
3. Specifications: ➢Fastest growing company.
➢Popularity to Mobile based services.
Eg: ONLINE TCKT BOOKING
➢Technological Achivement
19. Strategies of Mobile industries
Create mobile buyer Personals.
Set Goals.
Establish KPIs
1.Engagement
2.Acquisation
3.Customer service
Moniter mobile metrics.
20. EFFECTS & PROBLEMS
• Adjusting the Pace of Innovation
• Lack of Universal Standards
• Security and Privacy concerns
• Battery Mortality Issues
• Manufacturer Defects and No fault found
21. IMPACT OF MOBILE INDUSTRY
• Economic Impact:
Mobile markets plays an vital role in socioeconomic development.
• Provide access to new financial services such as mobile transfer as well
as other forms of business services. Thomas fried mann calls “Mobile tech
as one of the Top flatterners of our world, helping to bring more Equality
and opportunity to less fortunate people around the World.
• Willing to buy:
✓Creates Jobs in India and all around the world.
✓Contribute as much as 5.1% to Global GDP by 2020.
• Environment Impact:
The carbon footprint of Mobile phone
Urban Mining
Estimated about 4000tones of Silver Nearly 380 tones of Gold 200000
tones of Copper imprisoned
• Social Impacts:
Positive Impacts
Negative Impacts
22. Advantages Of Mobile Industry
ADVANTAGES
• Rich and Poor Platforms
• The Mobile app Spectrum
• Monetizing through Advertising
• Monetization Models
1. Direct Sales
2. Freemium
3.Subscriptions
4. In-app purchases
5. Crowd funding
6.Sponsorship
• Capitalize on Local Opportunities
• The Bottom line
24. Reasons for Choosing Mobile Industry
in india :
1.Second largest Smart phone Market in the World
2.Home to one-fifth of the world’s mobile Subscribers
3.Down of the Digital Payment era
4.Expantion of 4G and High-speed broadband
5.Purchasing power of middle class INDIA
6.Mobile Solutions for India’s Hinterland
7.Expanding the Market for Mobile Commerce
8.Government Scheme and Policies
9.Indians Love their Apps
25. CONCLUSION
• The Mobile Service Industry has deep Impacts on the Environment .
This paper offered us a vision for a better future in these areas.
• In Order to Manage Growth wisely,
The Industry should embrace the Opportunities for positive impact
through the delivery of services.
while taking care of minimizing the Impacts through it’s supply chain
and Handsets.
• All Companies in the Mobile Services Industry should recognize that
Sustainability is a key component of Business Innovation.
• Based on the Industry players explored, the Industry is well positioned to
Capitalize on the potential for positive impacts in connectivity, Society and
Economy.
• However, In order to achieve maximum performance in the Areas of Metrics
identified Companies need to commit to a stronger Portfolio of Sustainability
measures.
26. References:
• Wireless Telecommunication services BRIC (Brazil,
Russia, India,China) Industry Guide 2014-2023.
• Worldwide Smart phone Market Forecast, 2018 - 2022.
• Global Smart phone Market size and Forecast to 2021