This document provides a research proposal for studying the impact of brand switching behaviour of customers in Bhavnagar, India from other telecom sectors to Jio. It introduces Jio and its low pricing strategy compared to other operators. The objectives are to analyze how demographic factors like gender, age, income influence customers' switching to Jio. It outlines the hypotheses, research methodology involving a survey of 200 Jio customers, limitations, chapter plan and timeline. The proposal seeks to understand customer retention by Jio's services and pricing compared to other operators.

1. RESEARCH PROPOSAL
FOR
“IMPACT OF BRAND SWITCHING BEHAVIOUR OF
BHAVNGAR BASED CUSTOMER FROM OTHER TELECOM
SECTOR TO JIO –JINDAGI JIVTA RAHO”
Submitted By:
NISARG MAJITHIYA
MBA-1th sem.
Academic Year:
2016-2018
Guided By:
Submitted To:
INTRODUCTION
“JIO will out an end to voice call charges in India. No JIO
customer will ever have to pay for voice call again,”
- Mukesh ambani,

2. Owner
Reliance Jio Pvt. Ltd,
India.
The commercially launched its services on 5th September 2016.
India’s largest and cheapest network services provide by JIO 4G Reliance
Pvt. Ltd. JIO plays vital role in digital India.They gave large contribution
in “Make in India” .
1) This Sims card aims is to maximum users of internet increase in India.
2) Another aims is, To make internet services cheapest comparatively
other SIM cards like Airtel , Telinore, Aircell, Vodafone etc.
India has emerged as the fastest growing mobile phone market in the
world. Mobile phone was hyped as a revolutionary gadget in the 21st
century.
With the advent of advanced technology like G.S.M.,CDMA, WLL, 4G
Technologyand growing number of service providers, the competition has
increased substantially.
Day by day, both the public players and the private players are putting in
their resources and efforts to improve their services so as to given the
maximum to their customer.
Hyper competition in the Telecommunication industry, availability of
number of subscriber option for consumer, diverse tariff rates offered by
each player influence consumer to switch the services providers.
This study focuses on, “IMPACT OF BRAND SWITCHING BEHAVIOUR OF
BHAVNGAR BASED CUSTOMER FROM OTHER TELECOM SERVISES TO
JIO” on the bases of questioner administrated the customer need of JIO SIM card.

3. The study reveals that by providing value added services and effective pricing
strategy; control brand switching behavior and can retain the customer.
JIO tagline is “DIGITAL LIFE”
Comparison between JIO v/s other telecom sector tariff plan:-
500MB 4G LTE Data
Telecom Operator Data Offered Validity (days) Cost (Rs)
Airtel 500MB 28 144
Vodafone 550MB 21 189
Idea – – –
Jio
300MB + Unlimited
Night Time Data
28 149
1GB 4G LTE Data
Telecom Operator Data Offerd
Validity (days) Cost (Rs)
Airtel 1GB 28 255
Vodafone 1GB 28 297
Idea 1GB 28 249
Jio
750MB + Unlimited Night
Time Data
7 199
2GB 4G LTE Data
Telecom
Operator
Data Offerd
Validity (days) Cost (Rs)
Airtel 2GB 30 455
Vodafone 2GB 28 397
Idea 2GB 28 449
Jio
2GB + Unlimited
Night Time Data
21 299

4. 3GB 4G LTE Data
Telecom Operator Data Offered Validity (days) Cost (Rs)
Airtel 3GB 30 655
Vodafone 3GB 28 497
Idea 3GB 28 598
Jio – – –
4GB 4G LTE Data
Telecom Operator Data Offered Validity (days) Cost (Rs)
Airtel 4GB 30 755
Vodafone 4GB 56 852
Idea 5GB 28 851
Jio
4GB + Unlimited
Night Time Data
28 499
Maximum data plan offered
Telecom Operator Data Offered Validity (days) Cost (Rs)
Airtel 10GB 30 995
Vodafone 40GB 28 3999
Idea 15GB 28 1849
Jio
75GB + Unlimited
Night Time Data
28 4999
Reliance Jio Impact: In 2 Days, Idea Loses Rs 4,500Crore In MarketValue
Shares of Bharti Airtel, Idea Cellular and Reliance Communications
saw their share prices dip further on Friday, after analysts slashed
What is the effect of Reliance JIO on other telecom operators?

5. price targets on some of them, and warned that the launch of new rival
Reliance Industries' Jio venture is set to be much more disruptive than
earlier imagined.
"Free voice is key to making Reliance Jio's integrated plans much
more compelling cost-wise than those of peers," JPMorgan analyst
Viju George said in a report.
Reliance Chairman Mukesh Ambani took the wraps off the Jio network
on Thursday by offering free calls and rock-bottom data prices that
sent shares of established players into a nosedive on fears of an all-
out price war.
"RJio has disrupted industry pricing more than we imagined, with
consequences for incumbents likely more difficult than we expected,"
said George, who trimmed his price target on Bharti Airtel to Rs 290
from Rs 335, and that on Idea Cellular to Rs 85 from Rs 100.
Idea shares fell as much as 3.4 per cent today, after slumping 10.5 per
cent yesterday. India's largest wireless player Airtel slid as much as
1.4 per cent at day's low today. The stock had slumped 6 per cent
yesterday.

6. (VISUAL GRAPHS OF JIO V/S OTHER TELICOM SECTOR GR:1)

7. 1)Dick, A.S. and Basu, KI (1994). Customer Loyalty: Toward Integrated
Conceptual Framework, Journal of the Academy of Marketing Science, 22 (2) 99-
113.
2)Hanif, M; Hafeez, S and Riaz, A (2010). Factors Affecting Customer
Satisfaction, InternationalResearch Journal of Financeand Economics, 44-52
John, J (2011). An Analysis on the Customer Loyalty in Telecom Sector: Special
Reference to 3)Bharath Sanchar Nigam Limited, India. African Journal of
Marketing Management 3(1), 1-5.
4)Kumaravel and Kandasamy (2011). Impact of Mobile Number Portability on
Mobile Users Switchover Behavior-Indian Mobile Market, Journal of Arts,
Science and Commerce, 200-205.
5)Kuusik, A (2007). Affecting Customer Loyalty: Do Different Factors Have
Various Influences in Different Loyalty Levels? 3-24.
6)Lee, R and Murphy, J (2005). From loyalty to Switching: Exploring
Determinants in the Transition. ANZMAC, Perth Australia. Prestige e-Journal of
Managementand Research Volume1, Issue 1(April 2014)ISSN2350-1316
REVIEW OF LITRATURE

8. RESEARCH PROBLEM
Is there any “ IMPACT OF BRAND SWITCHING BEHAVIOUR OF BHAVNGAR
BASED CUSTOMER FROM OTHER TELECOM SERVISES TO JIO?”
Consider demographic variables are…………
 Gender
 Age
 Marital status
 Educational background
 Occupation
 Family Income
DEMOGRAPHICS
AGE OCCUPATION GENDER
ANNUAL
INCOME
REARCH PROBLEM

9.  To study comparison betweenthe two most popularand widely
used cellular networkin India.
 To study satisfaction level of customer usingthese two networks.
 To create a customerprofile usingthese network,their purposes.
 Its main objectives is every person have to own networkingand
people can easilyattach
OBJECTIVES OF THE STRUCTURE

10. H0 : Brand switching behavior of GSM service subscribers is not dependent on
their Demographic factor
H1a: Brandswitching behavior of GSM service subscribers is dependent of their
Gender
H1b: Brandswitching behavior of GSM service subscribers is dependent of their
Age
H1c:Brand switching behavior of GSM service subscribers is dependent of thei
Marital Status
H1d: Brandswitching behavior of GSM service subscribers is dependent of their
Educational Background
H1e:Brand switching behavior of GSM service subscribers is dependent of their
Occupation
H1f: Brandswitching behavior of GSM service subscribers is dependent of their
Family Income
HYPOTHESIS

11. Source of data : Required data will be collected
through primary data
Research approach : Survey
Research instrument : Questionnaire
Sample size : 200 subscribe of Bhavnagarcity
Sampling unit : JIO SIM card subscriberin
Bhavnagarcity
RESEARCH METHODOLOGY

12.  The study will be held in Bhavnagar city only so the behavior in other areamight
be different.
 The sample size will be 200 subscriber only, so as results might not match with
the behavior of population
 Time identification:
 Difficult to contact concerned person of the society(chair
person/secretary)
 Time constraint.
 Identity proof required(people has trust issues)
 Due to various news the customer under the perceptions that tower
emits harmful radiationthat causes healthissues. Sothe customer was
already negative mind set.
LIMITATION OF STUDY

13. Chapter 1 – Introduction
Chapter 2 – Reviewof Literature
Chapter3 – Researchdesign
Chapter 4 -Presentationof collecteddata
Chapter 5- Analysis &Interpretationof data
Chapter6 – Present the findings
Chapter7 – conclusion, suggestionandlimitationof study
Bibliography
PROPOSED CHAPTER PLAN

14. Task Required Time
Review of literature 10days
Research design 8 days
Tools preparation and testing
administration
25 days
Collection of data 10 days
Presentation & Interpretation 7 days
Report writing 8 days
 The Study will be over within a 68 days after the approval of
proposal .
TIME SCHEDULE

15. BOOKS:-
J.K. SACHDEVA
Business research methodology (Himalaya publication)
RESEARCH PAPER:-
1. Mukesh Ambani's son Akash Ambani joins Reliance Industries;
begins at telecom arm
Reliance Jio, The Economic Times (page no. 5)
2. Reliance Jio Infocomm Limited, Cellular Operators Association of
India
3. Reliance Jio Infocomm plans to launch pan-India LTE,RCR Wireless
News
4. Reliance Jio Infocomm launches 4G services for employees, The
Economic Times, (page no. 2)
December 27, 2015, retrieved December 29, 2015
5. Reliance Industriesbuys 95% stake in IBnfotel Broadband for Rs
4,800 cr, The Economic.
Times Business Line (page no.3 business edition)
6. RIL's Infotel Broadband renamed Reliance Jio Infocomm, The
Times of India Business
7. Reliance Jio to launch commercial operations by December; to alter
telecom industry landscape, say experts, The Economic Times
8. Reliance Jio likely to delay its December pan-India launch, Live
Mint
BIBLIOGRAPHY

16. 9.. &quota; Petition against 4G license to Reliance Jio: Apex court
seeks Centre's reply". The
Hindu.Retrieved 10 June 2014.
59. Bhupta,Malini (December25, 2015),SRK is brand ambassadorof
Reliance Jio, ( https://en.wikipedia.org/wiki/jio#CITE_NOTE-17)
10 "Reliance Jio goes for the kill".Rediff.com. 17 January
2014.Retrieved 10 June 2014.
11. "DoT refutes CAG's charges of favoring Reliance Jio by
allowingit to convert its ISP( https://en.wikipedia.org/wiki/jio#CITE_NOTE-17)
permit into a unified license & quot;. The EconomicTimes.Retrieved 4
July 2014.
12. Reliance Jio 4G launch in 28 photos:Shah Rukh Khan, AR Rahman,
Ambani family make16.Reliance Jio employees to get freebies,discount
on 4G service, Gadgets 360 – NDTV (time T.V. 7:50 am)
the event memorable,CNN-IBN, December27, 2015,retrieved December
29, 2015
Data Tariff Plan given by Digital India
(http://tech.firstpost.com/news-analysis/reliance-jio-4g-tariff-heres-how-
it-compares-with-airtel-vodafone-and-idea-4g-lte-data-plans-
332992.html)
Share ratio comparistion.
(https://www.quora.com/What-is-the-effect-of-Reliance-Jio-on-other-
telecom-operators)