Reliance Jio is a subsidiary of Reliance Industries focused on providing 4G broadband services, mobile telephony, and digital services across India. It has invested over 250,000 crores to build telecom infrastructure like optic fiber cables and plans to provide high-speed internet connectivity to over 80% of India's 1.3 billion people by 2017. Reliance Jio launched its 4G services in 2016 and has over 10 crore subscribers currently. It aims to become the largest telecom operator in India and transform the country digitally through its services and initiatives in areas like healthcare, education and entertainment.
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
Jio as a game changer in Indian Telecom Service Industry_Manosij RahaManosij Raha
Jio Infocomm Limited as a game changer in Indian Telecom Service Industry-
Topics-
Introduction
Services and products
Brand Strategies
Potter’s Five Forces Model
STP
Competitor Analysis
Marketing Mix (4 P’s)
Gaps Model
Flower of Services
SWOT Analysis
I attempted to brief you about Reliance jio Strategy, swot analysis its rivals and there strategies, how jio has gained so much popularity in such less time and vanished many telecom operators. Hope you all will like my work and suggestions are welcome.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
I attempted to brief you about Reliance jio Strategy, swot analysis its rivals and there strategies, how jio has gained so much popularity in such less time and vanished many telecom operators. Hope you all will like my work and suggestions are welcome.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
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1. COMPANY PROFILE
RELIANCE JIO
Jio's headquarters in RCP, Navi Mumbai
Formerly called Infotel Broadband Services Limited (2009 - 2013)
Reliance JioInfocomm Limited (2013 - 2015)
Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra, India
Key people Sanjay Mashruwalla(Managing Director)
Jyotindra Thacker (Head of IT)
AkashAmbani(Chief of Strategy)
Products
Mobile telephony, broadband, Wifi,Router and 4G Data services
Jio Apps
MyJio, JioChat, JioPlay, JioBeats, JioMoney, JioDrive,
JioOnDemand, JioSecurity, JioJoin, JioMags, JioXpressNews,
JionetWiFi
Parent Reliance Industries
Subsidiaries LYF
2. Jio also known as Reliance Jio and officially as Reliance JioInfocomm Limited (RJIL),[is an
upcoming provider of mobile telephony, broadband services, and digital services in India..
Reliance JioInfocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL),
India’s largest private sector company, is the first telecom operator to hold pan India
Unified License.Formerly known as Infotel Broadband Services Limited(IBSL),Jio will
provide 4G services on a pan-India level using LTE technology. The telecom leg of Reliance
Industries Limited, it was incorporated in 2007 and is based in Mumbai, India.It is headquartered
in Navi Mumbai.
RJIL is setting up a pan India telecom network to provide to the highly underserviced India
market, reliable (4th generation) high speed internet connectivity, rich communication services
and various digital services on pan India basis in key domains such as education, healthcare,
security, financial services, government citizen interfaces and entertainment. RJIL aims to
provide anytime, anywhere access to innovative and empowering digital content, applications
and services, thereby propelling India into global leadership in digital economy.
RJIL is also deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high speed data, the 4G
network will provide voice services from / to non-RJIL network.
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable
of offering fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services
using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.
Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to Europe,
Africa and to the Far East Asia through interconnections with other existing and newly built
cable systems landing in India, the Middle East and Far East Asia.
3. RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO License”) in
Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre
connectivity, setup its internet point of presence, offer internet transit and peering services as
well as data and voice roaming services in Singapore.
R-Jio is also in the process of installing hundreds of monopoles, unlike the regular rooftop-
mounted telecom towers typically used by telcos, said the company executive quoted above.
Monopoles, or ground-based masts (GBMs), are expected to double up as street lights and
surveillance systems, and provide real-time monitoring of traffic and advertising opportunities.
The company, which plans to be rolled out commercial telecom service operations from January,
is currently in the testing phase for most of its offerings including 4G services, a host of mobile
phone applications and delivery of television content over its fibre optic network.
R-Jio, meanwhile, faces its share of challenges in terms of return on investment and capturing
market share. The company, according to industry analysts, is expected to spend $8-9 billion for
the 4G roll-out. The company will battle for subscribers with leading telcos such as BhartiAirtel
Ltd, Vodafone India Pvt Ltd and Idea Cellular Ltd.
The Dominant Players
BhartiAirtel --- 23% Market Share
Vodafone India --- 18% Market Share
Idea Cellular --- 15% Market Share
Reliance Communications --- 12% Market Share
BSNL --- 10% Market Share
Aircel --- 8% Market Share
TATA Infocomm --- 7% Market Share
Others --- 7% Market Share
The services were beta launched to Jio's partners and employees on 27 December 2015 on the
eve of 83rd birth anniversary of lateDhirubhaiAmbani, founder of Reliance Industries.
4. Mr. AkashAmbani is being launched in business as a chief of strategy in Reliance JIO,involved
in day to day operations in business or Ms. IshaAmbani is involved in branding and marketing.
And the key people are Sanjay Mashruwalla (Managing Director), JyotindraTacker (Head of
IT).
Reliance Industries Chairman MukeshAmbani committed an investment of Rs. 2,50,000 crores
on "Digital India" and said he expected the group's initiatives under it will create over 5,00,000
direct and indirect jobs.
"Digital India as company has seen empowers them to fulfil their aspirations.Reliance JIO has
invested over Rs. 2,50,000 crores across the Digital India pillars," Ambani said, adding: "I
estimate Reliance's 'Digital India' investments will create employment for over 5,00,000 people.
" Ambani said the launch of Digital India initiative was a momentous occasion in an information
age where digitization was changing the way one lives, learns, works and plays. It can transform
the lives of 1.2 billion Indians using the power of digital technology. And as well as "So 80
percent of the 1.3 billion Indians will have high-speed, mobile Internet. And by 2017, company
could cover 90 percent. And by 2018, all of India would be covered by this digital infrastructure,
5. HISTORY
In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services
Limited (IBSL) for Rs 4,800cr. Although unlisted, IBBL was the only firm to win broadband
spectrum in all 22 zones in India in the 4G auction that took place earlier that year.Later
continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as
Reliance JioInfocomm Limited (RJIL) in January 2013.
Acquisition & Subsidiaries:
Acquired Infotel Broadband Services Limited in 2010.
Technology - Rancore Technologies
ILD & NLD - Infotel Telecom.
Agreements:
An agreement with Ascend Telecom for their more than 4,500 towers across India.
(June 2014)
An agreement with Tower Vision for their 8,400 towers across India. (May 2014)
An agreement with ATC India for their 11,000 towers across India. (April 2014)
An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)
Agreement with BhartiAirtel for a comprehensive telecom infrastructure sharing
agreement to share infrastructure created by both parties to avoid duplication of
infrastructure wherever possible. (December 2013)
A key agreement for international data connectivity with Bharti to utilise dedicated
fiber pair of Bharti’s i2i submarine cable that connects India and Singapore. (April
2013)
Agreements with Reliance Communications Limited for sharing of RCOM’s
extensive inter-city and intra-city optic fiber infrastructure of nearly 1,20,000 fiber-
pair kilometers of optic fiber and 500,000 fiber pair kilometers respectively (April
2013 / April 2014), and 45,000 towers (June 2013).
6. Technology:
Reliance JioInfocomm is currently laying OFC across the country to offer Fiber to
the home/premises (FTTH). This fiber backbone will also help them to carry huge
amount of data originated from their 4G network as well as public Wi-Fi network.
Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band,
acquired in 2010.
Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately
paved to roll out of LTE-A network aggregation of both technology and both
spectrum band.
At present in different cities of India Reliance Jio offers Wi-Fi services. Most of
these cities are in Gujarat, where Reliance Industries also have one of the largest
petro-refinery.
Once commercially launched, Jio users can have access to Reliance
Communications’ 2G & 3G network.
7. OPERATIONS
In June 2015, Jio announced that it will start its operations all over the country by the end of
year. However, four months later in October 2015, the company's spokesmen sent out a press
release stating that the launch was postponed to the first quarter of the financial year 2016-2017.
Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for Public Interest
Litigation, through PrashantBhushan, challenged the grant of pan-India licence to Jio by the
Government of India. The PIL also alleged that Jio was allowed to provide voice telephony along
with its 4G data service, by paying an additional fees of just 165.8 crore (US$25 million) which
was arbitrary and unreasonable, and contributed to a loss of 2,284.2 crore (US$340 million) to
the exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's claims. In its
statement, DoT explained that the rules for 3G and BWA spectrum didn't restrict BWA winners
from providing voice telephony. As a result, the PIL was revoked, and the accusations were
dismissed.
Beta Launch
The 4G services were launched internally to Jio's partners, its staff and their families on 27
December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio,
kickstarted the launch event which took place in Reliance Corporate Park in Navi Mumbai, along
with celebrities like musician A R Rahman, actors RanbirKapoor and Javed Jaffrey, and
filmmaker RajkumarHirani.The closed event was witnessed by more than 35000 RIL employees
some of whom were virtually connected from around 1000 locations including Dallas in the US.
8. PRODUCT & SERVICES
RELIANCE JIO 4G BROADBAND
The company has launched its 4G broadband services throughout India in the first quarter of
2016 financial year.It was slated to release in December 2015 after some reports said that the
company was waiting to receive final permits from the government.MukeshAmbani, owner of
Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary, had unveiled
details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual general
meeting. It will offer data and voice services with peripheral services like instant messaging, live
TV, movies on demand, news, streaming music, and a digital payments platform.
The company has a network of more than 250,000 km of fiber optic cables in the country, over
which it will be partnering with local cable operators to get broader connectivity for its
broadband services. With its multi-service operator (MSO) licence, Jio will also serve as a TV
channel distributor and will offer television-on-demand on its network.
Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the
total 22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The
spectrum is valid till 2035.Ahead of its digital services launch, MukeshAmbani-led Reliance Jio
entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles other than the 10
circles for which Jio already owns.
9. FUTURE ASPECT OF JIO
Reliance jio’s vision for India is that broadband and digital services will no longer be a luxury
item ,Rather convert it into a basic necessity that can be consumed in abundance by consumers
and small businesses .The initiatives are truly aligned with the Government of India's ‘Digital
India’ vision for our nation.
• Digital Healthcare
• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity
After disrupting the industry with its free services, Reliance Jio has kept up the pressure with its
competitive data tariff plans, starting 1 April 2017. Jio has also made all voice calls—local, STD
and roaming—free. The stock market has rewarded Reliance for its aggressive entry into
the telecom sector, and the RIL counter has jumped more than 13% in a week.
Reliance Jio’s subscriber base has crossed 10 crore. The question now is: How many of these
subscribers will become paying customers? Most analysts put the number around five crore.
“Our base case scenario is that 50% of subscribers will stay,” says Mayuresh Joshi, Fund
Manager, Angel Broking. Some experts say the number could be higher. “Since Jio is offering
much higher data, retention rates could be more than 50%,” says Amar Ambani, Head of
Research, IIFL.
Reliance Jio’s average revenue per user (ARPU) may be higher than the industry average of
around Rs 150. “We are factoring in an average APRU of Rs 227 for 2018-19, assuming around
53% of Reliance JIO’s subscribers will be on the Rs 303 Jio Prime plan, while the rest will be on
the lowest-priced plan of Rs 149 per month,” says JalIrani, Analyst, Edelweiss Financial
Services. At an ARPU of Rs 227, Jio will need 11.1 crore customers to break even in 2018-19. If
the competition intensifies, Jio will be forced to reduce prices further which will eat into its
ARPU. In such a scenario, it will require a much larger customer base to break even (see: How
Jio may impact RIL’s profits in 2018-19).
io’s successful launch has removedthe capital requirement pressure on RIL. In fact, capital
expenditure (capex) on Jio as a percentage of RIL’s overall capex, has come down drastically
and will continue to fall. While Jio accounted for 96% of RIL’s capex in 2014-15, for 2016-17,
this will be just 11%. With several refining and petrochemical projects nearing completion,
RIL’s capex on its core business will also fall. The company is also benefitting from the recent
10. surge in crude oil prices and it should help RIL increase its gross refining and petrochemical
margins.
Given the positives, should you consider investing in RIL, despite the recent rally? Experts say
existing investors can hold the RIL stock because there’s a possibility of a further upside. “Since
RIL is emerging from a multi-year under-performance, the upside movement may continue for
some more time. Expect another 12-15% upside from the current level, which will help Reliance
overtake TCS in terms of market cap in the medium term,” says Ambani.