About Relaince Jio and its marketing stategy.

1. Reliance jio presentation by abhishek

2. Reliance Jio Infocomm Limited (RJIL)
• Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile network
operator in India. It is a wholly owned subsidiary of Reliance Industries
headquartered in Mumbai, that provides wireless wireless 4G LTE service
network (without 2G/3G based services) and is the only 100% VoLTE (Voice over
LTE) operator in the country, with coverage across all 22 telecom circles in India
• Founder: Mukesh Ambani
• Founded: 2007
• Headquarters: Navi Mumbai
• Parent organization: Reliance Industries
• The services were first beta-launched to Jio's partners and employees on 27
December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani,
founder of Reliance Industries, and later services were commercially launched on
5 September 2016
RELIANCE JIO INTRODUCTION
Reliance jio presentation by abhishek

3. JIO is the 4g digital services offering from the reliance family
JIO is not just a brand. It’s a movement that will empower 1.2 billion Indians.
VISION
• Start a movement that will give Indians the power to make dream.
• Enhance quality of life across the entire socioeconomic spectrum.
• Help India to become a global leader in the domains where it operates.
RELIANCE JIO INTRODUCTION
Reliance jio presentation by abhishek

4. Reliance Jio 4G: Five pillars according to
Mukesh Ambani
• Network
• Devices
• Content
• Services
• Tariffs
Reliance jio presentation by abhishek

5. Reliance Jio 4G: Five pillars according to
Mukesh Ambani
• Network: RIL chairman said most service providers have
infrastructure for voice, but not data “There is one language spoken
on Jio, the language of the Internet: IP,” he said, adding that all IP
design makes Jio the most extensive and future-proof in the world.
• Reliance Jio will cover 90 per cent of India’s population by March
2017, Ambani said
• Devices: According to Ambani, more 70 per cent of all smartphones
in India are 4G LTE. He announced addition to its LYF smartphone
series, which will start at Rs 2,999 and will go up to Rs 5,999. The
Reliance Jio 4G LTE JioFi router costs Rs 1,999.
Reliance jio presentation by abhishek

6. Reliance Jio 4G: Five pillars according to
Mukesh Ambani
• Content: Mukesh Ambani made some important announcements
regarding content for Jio TV and company’s apps.
• Jio TV will give users an access to 300 plus channels.
• Jio Cinema will have a library of 6000 movies and about 1,00,000
episodes of TV shows. The Jio music library, on the other hand, will
have 10 million songs.
• The Reliance Jio premium apps such as JioPlay, JioOnDemand,
JioBeats, JioMags, JioXpressNews, JioDrive, JioSecurity and
JioMoney will be free for all users till March 31, 2017.
Reliance jio presentation by abhishek

7. Reliance Jio 4G: Five pillars according to
Mukesh Ambani
• Services: Reliance Jio is presenting its users with a redesigned sign-up process.
RIL aims at making on-boarding experience simpler and acquire a million users a
day. The e-KYC solution will give users a working connection with Aadhar card in
just 15 minutes.
• Tariffs: Ambani said the company has always put customers first. He added that
Jio tariffs are built on three principles
• 1) Customer should play for only one service — voice or data.
• 2) Data must be affordable
• 3) Pricing structure should be simple so just 10 tariff plans. No blackout dates.
Mukesh Ambani says the company is offering 4G data packs at about 1/10th price
as compared to other players in the market. Ambani calls the “cheapest in the
world” and there will be just 10 tarrif plans to choose from.
Reliance jio presentation by abhishek

8. Relaince Jio Promotion Offer
Reliance jio presentation by abhishek

9. What exactly is different about Jio?
• The biggest difference between other telecom operators and Jio is their optical
fibre network. An optical fibre is a wire that converts your data signal
into light and transfers them at the speed of light. The data transfer capacity of
optical fibre is very high compared to mobile towers.
• Reliance Jio has the longest fibre optic network in the country, ranging over 2.5
lakh kilometers of fibre.
• Reliance Jio invested ₹ 150,000 Crores ($ 22 billion) into this fibre optic network.
Reliance jio presentation by abhishek

10. What exactly is different about Jio?
Reliance jio presentation by abhishek
Source:-
https://www.google.com/maps/d/viewer?hl=en_US&mid=1dAcxwsLqgNaMiqkf4r6pXMQN_8o&ll=20.43803683591283%2C79.
20132749999993&z=5

11. The Reliance Jio Master Plan
• This is actually a very calculated risk that they are taking. Here is the
approach:
• Step one - Undercut the market price by giving attractive discounts
• Step two - Let everyone switch to Jio for internet use at cheap rates
• Step three - Unleash the power of fibre optic network to give super
fast internet
• Step four: Grow your subscriber base
• Step five: Recover your investment using the large number of users
Reliance jio presentation by abhishek

12. The Reliance Jio Master Plan
• Once you have already laid down the fibre optic network, the cost of
operating it is not very huge. On the contrary, you can operate the
network at minimal cost. Therefore, the only focus is to get more
internet users.
• They are not charging for the voice calls because they don’t care
about voice. In fact, not charging for voice will attract more people
towards Jio
• Their network is capable enough to handle amazing internet speeds.
It therefore encourages the users to use internet instead.
Reliance jio presentation by abhishek

13. Tariff Comparison: Reliance Jio 4G Vs Airtel Vs
Vodafone Vs Idea Data Packs & Benefits
Reliance jio presentation by abhishek
Source:- http://www.91mobiles.com/blog/reliance-jio-vs-airtel-vs-vodafone-vs-idea-tariffs-compared.html

14. Controversies
Issue with incumbents
• In September 2016, the Telecom Regulatory Authority of India (TRAI)
summoned Jio and the country's existing telecom operators
like Bharti Airtel, Vodafone, and Idea Cellular to meet and discuss an
issue regarding interconnection between the operators. This was a
result after Jio complained to TRAI and Department of Telecom (DoT)
about other operators not honoring their commercial agreements to
let Jio use their network resources.
• TRAI imposes 1050 crore penalty to Airtel and Vodaphone, while in
case of Idea it comes to be 950 crore.
Reliance jio presentation by abhishek

15. Jio’s business model
• Everything Jio have done till now is intended at making money. Their tariff plans may look unbelievably awesome, but they
will make more money by giving free voice calls than what the other companies make by charging you for it!
• In India, the monthly average revenue per user (ARPU) the current network providers get is around Rs. 150 per month.
That is the money they get on average from each user. If you spend over Rs250 per month, you are considered a high value
customer.
• In layman terms,
• After 31 March, if they have 120 million users and 70% are using Jio services and do recharge of basic 149 Rupees,
because they are providing free call.
• Seventh month revenue will be, 70% of 120 = 84 Million.
• 8,40,00,000 x 149 = 1251 crores Rupees
• Without Present offer, Maximum user 10 million.
• 10,00,000 x 149 = 149 Crores. Even if we consider total seven month revenue, 149 x 7 = 1043 Crores. Still it is less than one
month revenue (1251 Cr).
• Amount 1251 Crores is without including revenue generated with Jio Apps. it is good for initial few months. with best
quality and network coverage, users will increase with increasing revenue.. Ultimately quality matters and they have huge
audience.
Reliance jio presentation by abhishek

16. Reliance Jio Achievements
• Reliance Jio has announced that the network has created a world
record by crossing 1.6 crore total subscribers during the first month of
operations in September 2016.
• It was made possible by the introduction of Aadhaar-based paper-less
Jio SIM activation across 3,100 cities and towns, something that
enabled customers to complete the SIM activation process in a matter
of minutes, by providing his/her Aadhaar number alone.
• Users can get a Reliance Jio SIM card with the ‘Welcome Offer’, that
allows users access to free unlimited 4G data until March 2017. This
data however, has a cap of 4GB of data a day - beyond which a user
will get 128Kbps.
Reliance jio presentation by abhishek

17. Late Shri. Dhirubhai’s statement:
“Money is lying in every street of India. One
must know how to collect them!
Reliance jio presentation by abhishek

18. References
http://www.rcom.co.in/Rcom/aboutus/ir/pdf/RCOM_Investor_Presentation_Nov15.pdf
https://en.wikipedia.org/wiki/Jio
http://indianexpress.com/article/technology/mobile-tabs/reliance-jio-4g-services-data-pack-rates-free-
calling-five-pillars-of-service-agm-announcements-3007598
https://www.quora.com/What-is-the-business-model-of-Reliance-Jio
http://tech.firstpost.com/news-analysis/reliance-jio-4g-tariff-heres-how-it-compares-with-airtel-
vodafone-and-idea-4g-lte-data-plans-332992.html
http://phoneradar.com/tariff-comparison-reliance-jio-4g-vs-airtel-vs-vodafone-vs-idea/
http://jiofans.com/discussion/50/reliance-jio-1gbps-fiber-optic-network-route-and-map-check-if-your-
city-is-covered
http://www.hindustantimes.com/business-news/jio-creates-world-record-crosses-1-6-crore-subscribers-
in-a-month/story-VllEqKa1r8Fmnn1jitcmoK.html
http://www.91mobiles.com/blog/reliance-jio-vs-airtel-vs-vodafone-vs-idea-tariffs-compared.html
Reliance jio presentation by abhishek

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Reliance jio presentation by abhishek