This document contains summaries of projects completed by Sherry Italia as an in-house copywriter for Reliance Jio. Since Jio had not yet launched, the visual identities and logos used in the projects may differ. The projects included campaigns for the launch of Jio, fiber internet, a mobile hotspot, and branding various touchpoints like the customer care center, stores, and vehicles. However, the work samples cannot be published online without authorization from Jio.
A pro-bono conceptual pitch done as an individual consultant, on turn-key basis. Since, I have the technology needed to manage video calls and the experience seemed best communicated via large video interactions, which bridge space and time.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
Reliance Jio Infocomm Limited, or Jio, is a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai, Maharashtra that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network support of 2G and 3G and reliance jio business model
A pro-bono conceptual pitch done as an individual consultant, on turn-key basis. Since, I have the technology needed to manage video calls and the experience seemed best communicated via large video interactions, which bridge space and time.
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
Reliance Jio Infocomm Limited, or Jio, is a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Navi Mumbai, Maharashtra that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator in the country which lacks legacy network support of 2G and 3G and reliance jio business model
I attempted to brief you about Reliance jio Strategy, swot analysis its rivals and there strategies, how jio has gained so much popularity in such less time and vanished many telecom operators. Hope you all will like my work and suggestions are welcome.
Jio Fiber Welcome Offer. After telecom, jio shifts focus to digital transformation of indian business by adding new offers to it like "First day first show" and giving free Television set &
Hidden message behind the logo Jio and Its Literal Meaning. And the detail explanation behind the Reliance Logo along with their strategy, mission and vision.
Marketing Strategy of Reliance Jio against Airtel Arjun Gupta
Airtel and Reliance Jio marketing management analysis on India based on stipulated target audience with a detailed discussion on their objectives, expenditure, effectiveness with a brief understanding of product life cycle.
Reliance JIO, Presentation on market analysis and how Reliance JIO is aiming to digitalise India. Aiming to provide opportunities to develop skills and get knowledge.
I attempted to brief you about Reliance jio Strategy, swot analysis its rivals and there strategies, how jio has gained so much popularity in such less time and vanished many telecom operators. Hope you all will like my work and suggestions are welcome.
Jio Fiber Welcome Offer. After telecom, jio shifts focus to digital transformation of indian business by adding new offers to it like "First day first show" and giving free Television set &
Hidden message behind the logo Jio and Its Literal Meaning. And the detail explanation behind the Reliance Logo along with their strategy, mission and vision.
Marketing Strategy of Reliance Jio against Airtel Arjun Gupta
Airtel and Reliance Jio marketing management analysis on India based on stipulated target audience with a detailed discussion on their objectives, expenditure, effectiveness with a brief understanding of product life cycle.
Reliance JIO, Presentation on market analysis and how Reliance JIO is aiming to digitalise India. Aiming to provide opportunities to develop skills and get knowledge.
Jio, also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL),is a provider of mobile telephony, broadband services, and digital services in India. Formerly known as Infotel Broadband Services Limited, Jio will provide 4G services on a pan-India level using LTE technology.The telecom leg of Reliance Industries Limited it was incorporated in 2007 and is based in Mumbai, India.
Reliance Jio promises to shape the future of India by providing end-to-end digital solutions for businesses, institutions and households and seamlessly bridging the rural-urban divide
Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries headquartered in Mumbai, that provides wireless 4G LTE service network (without 2G/3G based services) and is the only 100% VoLTE (Voice over LTE) operator in the country, with coverage across all 22 telecom circles in India.
The services were first beta-launched to Jio's partners and employees on 27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries, and later services were commercially launched on 5 September 2016.
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The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once operational. The objective of this research paper is to find whether the company will become a Star or will remain a question mark.
This project covers the design aspect of the brands and their way of communication to their audience.
Part 1: This part includes the post from brands like Uber, Fevicol, and Netflix and selecting a creative from each brand which is the most unique one.
Part 2: Creating a unique post for social media for the brand Keventers.
Looking back to only a decade ago, how we consume and share online video has drastically changed. From the early days of marketing with video, marketers have evolved from the one-to-many approach and now deliver real-time, personalized videos that contain a message unique and relevant to each recipient. As YouTube celebrates its
10-year anniversary and SundaySky its eighth, we look back at the last decade to see how personalized online video has evolved.
Jio created ripples in the market by announcing the launch of their advertising agency. We, at Wolfzhowl, believe that leaving it only as another advertising agency is wrong. Jio Creative Labs can become much more than just that. While they threaten the existence of big & small agencies alike, they can become incubators for brands that are in an aggressive growth phase.
We believe Jio Creative Labs can usher Marketing 3.0 for India. Read and tell us your thoughts!
2. The following slides contain some of my best works as an in-house
copywriter at Reliance Jio.
Since Jio has not yet been launched and the logo and identity are
not yet defined, you may spot different visual identities and logos
across projects.
I am not authorized to publish this work online. You can see some
more Jio projects (which I could publish) and my other brand work
on www.coroflot.com/sherry2401
3. Jio is the 4G digital services offering from the Reliance family, slated to launch
in 2015.
“Jio is not just a brand. It’ a movement. A movement that will
empower 1.2 billion Indians.”
Mukesh D. Ambani
Jio offers every Indian the power to create their future. Jio aspires to create
one amazing experience for every context. One place, for everything we need
and everyone we love. Giving every Indian a new way of life.
What is Reliance Jio all about?
5. Celebrate your special moments with your loved ones. Bring your conversations to life.
With Jio Social HD voice and video quality and rich messaging, chatting gets as good as meeting.
6. See your friends and family in one screen. Follow locations, get directions, use geo fences. Drop an
SOS alert in case of emergencies. With Jio Friends, you are never too far from your loved ones.
7. Imagine connecting to high-speed internet on the move. Surf on 4G with speeds up to 10 Mbps on
Jionet and 100 Mbps on Jio Fiber. Share the experience with many others. Jio brings you mobile
hotspots and at-home connectivity – take your pick!
8. Now, anytime is prime time. Enjoy live TV anytime, anywhere. Never miss your favorite shows with
one week back up TV. Hundreds of HD channels right on your phone. With Jio Play, your TV shows
will wait for you.
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16. FTTH LAUNCH
The task: To announce the pilot launch of fiber-to-home
in two residential societies
The USP: Internet that is 100 times faster @100 Mbps
36. PRIDE AD
PRIDE is an initiative
by Jio that would
bridge the digital
divide in rural India,
facilitating connected
classrooms, e-
governance, e-
medicine.
37. ANTI-RADIATION AD
The purpose of this
communication was
to promote Jio as a
Green organization
with future proof
telecom towers
(Greenfield
technology towers)
that do not pose
health risks.
38. 4G EXPERIENCE ZONE
The task: To create a mock up experience zone for 4G
and related services. A first-hand experience of Jio 4G