Gauri Nanda created Clocky, an alarm clock that jumps off a table and rolls around to force people out of bed. While still a prototype, Clocky received media attention, which Nanda wants to leverage. Key challenges include partnering for manufacturing and distribution given the prototype stage, and whether to position Clocky as a fun or necessity product. Recommendations include targeting both markets, adding safety features, and partnering with Amazon for distribution rather than large retailers.

1. CASE STUDY
ANALYSIS:CLOCKY: The Runaway Alarm
Clock
Dr. Subhash Chandra
Group
1. Chirag Sankeshwari 4. Prashant
Narishetty
2. Karan Gujral 5. Shriya

2. 1 2 3 4CASE SYNOPSIS
 Gauri Nanda, a young and innovative M.I.T. graduate
student is the founder of Clocky.
 Clocky is an innovative alarm clock designed for people
who have difficulty getting out of bed in the morning.
Clocky could jump off and roll around the room, forcing
people to get out of bed to turn off the alarm.
 Why has Nanda introduced the Clocky? It is a new solution
to ‘just’ snoozing.
 The Clocky has already got overwhelming attention on
diverse media.
 It is a hype while it still in prototype phase this is not a
great timing for Nanda, because she wanted to wait for
another year to have the capacity to debut Clocky properly
on the market.

3. 1 2 3 4CASE ISSUES/CHALLENGES
 Clocky being still in prototype phase, how to best leverage
the PR gained from the media attention to market it ?
 To manufacture Clocky on large scale, whether to partner
with an American design firm or an overseas company ?
 Whether to partner with a large scale retailer such as
Walmart and Target for distribution purposes ?
 Whether to position clocky for the “fun” or “need” market
?
 To determine the most cost-effective means for
communications.

4. 1 2 3 4CASE ANALYSIS
 Presented it as a Male Character and tried
to give it a cute look
 According to National Sleep Survey, one-
thirds of adults who use the snooze
button hit it at least three times
 Competitors include SleepSmart and
Puzzle Alarm Clock.

5. 1 2 3 4CASE ANALYSIS
LIFE CYCLE OF CLOCKY GAINING PR
Classroom Demo
Photos on Course
Website
Featured on
Famous Gadget
Sites
Mainstream
Media Outlets
TV Producers Followed

6. 1 2 3 4SWOT ANALYSIS
WEAKNESSSTRENGTH
OPPORTUNITY THREAT
 Innovative Product- Humanizing technology
and trying to give it an appealing personality
 Getting P.R. Blitz
 Still a Prototype
 Quality Concern
 Cashing out on PR Gained
 To tie up with Big Retailers for Distribution
 Alarm Clock market has a huge scope for
innovation
 Long waiting time may frustrate customers
 Existing Competition
 High Price

7. 1 2 3 4 CASE SOLUTION/RECOMMENDATION
Position - Both “need” and “fun” centralized
Market it to people suffering from Narcolepsy which is still an
untapped market
5 to 6 Stop buttons in the clock
Target alarm clock – using a laser target gun to shoot the clock &
stop it
Tie up with Amazon for distribution sake rather than Target

8. THANKYO
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