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Reliance JIO Infocomm Limited


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Branding and Life cycle of the company with it's future strategies.

Published in: Marketing
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Reliance JIO Infocomm Limited

  1. 1. Hello! Pooja Kasture Velisha Mehta Yash Vardhan Lohia Luke D’Silva The presentation will be conducted as per the above mentioned names.
  2. 2. 1. INTRODUCTION The making of a mammoth telecom operator.
  3. 3. ‘’ “If you don't build your dream, someone else will hire you to help them build theirs.” -Dhirubhai Ambani
  4. 4. Ever thought why JIO? Well, here’s the answer.
  5. 5. The Telecom Industry is built from the earnings of his Petrochemical and Hydrocarbon business!
  6. 6. INTRODUCTION  Reliance Jio Infocomm Limited, doing business as Jio, is a LTE mobile network operator in India.  It is a wholly owned subsidiary of Reliance Industries headquartered in Mumbai.
  7. 7. INTRODUCTION  Provides wireless 4G LTE service network (without 2G/3G based services).  It is the only 100% VoLTE (Voice over LTE) operator in the country, with coverage across all 22 telecom circles in India. ▣ The services were first beta-launched to Jio's partners and employees on 27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries. ▣ Later services were commercially launched on 5 September 2016.
  10. 10. 4G BROADBAND ▣ The company has launched its 4G broadband services throughout India in the first quarter of 2016-2017 financial year. ▣ It was slated to release in December 2015 after some reports said that the company was waiting to receive final permits from the government. ▣ Mukesh Ambani, owner of Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary, had unveiled details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual general meeting. ▣ It will offer data and voice services with peripheral services like instant messaging, live T.V, movies on demand, news, streaming music, and a digital payments platform.
  11. 11. JIO-FI ▣ Prior to its pan-India launch of 4G data and telephony services, Jio has started providing free Wi-Fi hotspot services in cities throughout India. ▣ In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was made available in Wankhede Stadium (Mumbai), IS Bindra Stadium (Mohali), Himachal Pradesh Cricket Association Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla (Delhi) and Eden Gardens (Kolkata).
  12. 12. LYF SMARTPHONES ▣ In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets enabled with VoLTE feature. Through this, it planed to offer 4G voice calling besides rolling out high-speed Internet services using a fiber network, in addition to the 4G wireless network. ▣ However, On 25 January 2016, the company launched its LYF smartphone series starting with Water 1, through its chain of electronic retail outlets, Reliance Retail. Three more handset models have been released so far, namely Water 2, Earth 1, and Flame 1.
  13. 13. JIO APPS ▣ In May 2016, Jio launched a bundle of multimedia apps on Google Play as part of its upcoming 4G services. While the apps are available to download for everyone, a user will require a Jio SIM card to use them. Additionally, most of the apps are in beta phase.
  14. 14. JIO APPS ▣ MyJio - Manage Jio Account and Digital Services associated with it. ▣ JioTV - A live TV channel service. ▣ JioCinema - An online HD video library. ▣ JioChat Messenger - An instant messaging app. ▣ JioMusic - A music player. ▣ Jio4GVoice (earlier JioJoin) - A VoLTE phone simulator. ▣ JioMags - E-reader for magazines. ▣ JioXpressNews - A news and magazine aggregator. ▣ JioSecurity - Security app. ▣ JioDrive - Cloud-based backup tool. ▣ JioMoney Wallet - An online payments/wallet app. ▣ JioSwitch - Transfer content.
  15. 15. MARKET COMPETITORS ▣ With the launch of Reliance Jio , market shares of other major telcos like Airtel, Vodafone, Idea have been falling abruptly. ▣ With unlimited free voice call, 4G data, Messaging, and much more, Reliance Jio has turned out to be a real phenomenon for the world. ▣ While the craze of people for acquiring a Jio SIM all over the country is mounting over time, other telecom operators are dragging into the edge of competition more and more. ▣ The unlimited offers of Jio and its boosting trend have made other major telecom service providers to re-think about their tariffs. And to step with this intensifying volume of rivalry and drive users.
  16. 16. 2. THE JOURNEY SO FAR... From baby steps to a jargon of telecommunication.
  17. 17. INITIATION OF A BRAND ▣ 2005- Split of Reliance Industries. ▣ 2006-Non Compete signed. ▣ 2010- Non Compete scrapped.
  18. 18. CREATING STAKES ▣2010- Reliance acquired 96% stake in Infotel Broadband Services for Rs. 4800 crores, hours after Infotel won spectrum auction. ▣2013- Infotel Broadband Services were renamed to Reliance Jio Infocomm Limited.
  19. 19. DIVERGING THE NETWORK ▣ In December 2013, Reliance Jio inked a deal for its 4G roll out with Bharti Airtel for sharing undersea cable capacity, optic fibre network, wireless towers and Internet broadband services.
  20. 20. FIBER OPTIC NETWORK Reliance Jio has also laid more than 2.5 lakh kilometres of fibre-optic cables, covering 18,000 cities and over one lakh villages. The service claims to have an initial end-to-end capacity to serve in excess of 100 million wireless broadband and 20 million Fibre-to-Home customers.
  21. 21. THE CURTAIN RAISER ▣ 2015- 4G services were tried amongst their employees. ▣ On their 41st Annual General Meeting held on 1st September 2015, Mukesh Ambani announced the launch of JIO, previously Reliance Jio Infocomm Limited effective from 5th September 2015.
  25. 25. STRATEGIES APPLIED Undercut the market price by giving attractive discounts. Let everyone switch to Jio for internet use at a cheap rates. Unleash the power of fibre optic network to give super fast internet. Grow your subscriber base. Recover your investment using the large number of user.
  26. 26. BRAND VALUES ▣ Abundant, High quality Data. ▣ Connected Intelligence. ▣ Simple. Smart. Secure. ▣ Jio Together. ▣ Jio Digital Life. ▣ Life Is Beautiful.
  27. 27. MILESTONES ▣ JIO has set a new record and has acquired 6 Lakh customers per day which makes 1000 customers per minute. ▣ Airtel reached the same milestone of nothing 50 million customers in 12 years, Vodafone and Idea took 13 years each.
  28. 28. Reliance Jio Infocomm — the new entrant in the 4G market which is competing with the likes of Airtel, Vodafone and Idea Cellular — had launched its commercial services on September 5, and as per the last update had notched up 16 million users in the first month of its operation. The subscriber base of Jio has already reached one fifth that of Bharti Airtel, which had 262.67 million mobile subscribers in October. According to the latest data by cellular association COAI, Vodafone had 201.90 million subscribers and Idea Cellular 180.25 million users. Only on 4G to 4G comparison, Jio’s customer base is now five times that of Airtel (around 10 million subscribers); 17 times of Idea (3 million subscribers).
  29. 29. 3. OVERCOMING THE OBSTACLES We came, We saw, We conqured.
  30. 30. CASE I: AGITATION BY RIVALS ▣ Bharti Airtel, Vodafone and Idea Cellular petitioned a plea to TRAI regarding the tariff rates set by JIO. ▣ Airtel issued a petition of 25 pages stating a demand that JIO should not exceed promotional offer beyond 90 days. Result: ▣ TRAI dismissed the motion and the promotional offer was allowed to 31st December 2016, further increased to 31st March 2017.
  31. 31. CASE II: EXTENSION OF PROMOTIONAL OFFER ▣ The New Year offer of free voice and data provision to the customers till 31st March 2017 was a violation to the 90 day promotional deal which was allowed by TRAI. ▣ The company was supposed to revert to this problem. ▣ They put a cap on the Fair Usage Policy (FUP) to 1 GB of data per day. Post 1 GB, the speed drops down to 128 kbps. ▣ Now, the customers need to recharge their data plans to revive the desired speed.
  32. 32. CASE III: CALL DROP ▣ Over 12 crore calls were failing daily between JIO and other networks of Airtel, Vodafone and due to inadequate Points of Interconnection (PoI). ▣ PoIs provided (as of Sept. 14): Airtel- 651, Vodafone-462, Idea-523. ▣ PoIs required are 4000-5000 per operator. ▣ The failure rate was 80-90%, against the allowed 0.5%. ▣ TRAI asks the telcos to sit for a meeting together and provide required PoIs.
  33. 33. CASE IV: FREE CALLS CAUSE NETWORK CONGESTION ▣ TRAI has received replies from Bharti Airtel, Vodafone and Idea Cellular. In their response, the operators have highlighted that the free voice calls by Reliance JIO is prompting people to use more minutes, thus leading to an increased traffic at the interconnection points. ▣ The dispute was again due to less interconnectivity by the Telco competitors and was solved when TRAI intervened.
  34. 34. CASE V: BSNL GETS IN THE GAME ▣ Bharat Sanchar Nigam Limited(BSNL) announced that from January 1st, their customers will be able to make unlimited calls and get unhindered access to data at just Rs. 149 a month. ▣ While JIO has a Rs 149 plan includes unlimited voice calls, 300 MB data and 100 local and national SMS for a 28-day period. ▣ Also, BSNL plans to use its underutilized 7 lakh kilometers of fibre network and to reduce Interconnectivity usage charge.
  35. 35. CASE VI: TOP-UP MISUSE BY RIVALS ▣ After demonetization, the government still allowed retailers to accept old Rs. 500 notes for prepaid recharges. ▣ This appeal was raised by JIO in Cellular Operators Association of India (COAI) regarding money laundering and was dismissed by them. ▣ COAI replied with the statement that they came up with such decision in favor of customers. ▣ JIO faced a loss at hand as 90% of the Telco consumers have Prepaid plans.
  36. 36. COLLABORATIONS ▣ JIO has collaborated with the Mobile and E- commerce companies to provide free SIM and an extended data packs. Mobile Brands E-Commerce Websites
  37. 37. LAUNCH Pokémon GO IN INDIA ▣ JIO brought happiness and nostalgia by introducing Pokémon GO in India. ▣ Collaboration was done by JIO and Niantic Labs, the creator of the game. ▣ The also promoted their company by using Reliance Digital stores as Pokéstops.
  38. 38. EVENT SPONSORSHIPS ▣ JIO has sponsored many events such as the JIO MAMI Film Festival 2016, Mumbai and the upcoming Filmfare Awards.
  39. 39. 4. BEYOND THE HORIZON Future strategies and targets.
  40. 40. FOCUS ON WI-FI ▣ Plans to have WI-FI hotspots. ▣ Jio aims to deploy 1 million Wi-Fi hotspots by middle of the next year. ▣ The hotspots will help reduce network congestion. ▣ Reliance has also said that its data plans come with access to JioNet Wi-Fi hotspots, making the service available to its users across the country.
  41. 41. ‘’ “Data is the oxygen of digital life and oxygen must never be in short supply” “India’s digital mother tongue will be IP.” -Mukesh Ambani
  42. 42. FTTH ▣ The company is planning to foray into fiber segment to provide ultra high-speed broadband connections to users. ▣ Plans to bring 1Gbps broadband to 100 cities in India. ▣ As it stands today, only a handful of operators in India offer 1Gbps or faster plans and most of those plans are limited to Mumbai. ▣ Cheap 1Gbps fibre all over India will mean cheaper and faster Internet for everyone as a whole.
  43. 43. SET UP BOX ▣ Reliance Jio has partnered with Nvidia in order to devise the Shield Android Box, which would redefine Indian homes’ entertainment. ▣ Users will be able to enjoy seamless streaming of 4k content from various digital platforms. ▣ The device gives access to a wide range of applications such as Netflix, Jio TV, Jio on demand and Google apps such as Play Store, Google Music, Google Drive along with games. ▣ Service will be offered along with a voice-enabled remote.
  44. 44. SET UP BOX ▣ Jio TV and JioCinema will be offered free of cost to the set-top box owners. ▣ JioTV offers more than 350 channels, of which 50 are HD ones. ▣ The content of this application spans across 11 genres and 15 languages. ▣ JioCinema houses 6,000 movies, 60,000 music videos, and more than 100,000 television show episodes.
  45. 45. JIO MONEY ▣ Already accepting payments in all Reliance outlets, JioMoney has tied up with several local kirana stores across India. ▣ The company also plans to roll out location-based offers soon, so that, if you have Jio Money, you might get to know of particular offers at a nearby mall. ▣ JioMoney is also hoping to target public transport such as the metro at some point in the future. ▣ Cashless metro payments would be attractive to millions of commuters in Indian cities.
  46. 46. JIO APPS ▣ JioHealth to store medical reports. ▣ JioEducation for education content in rural areas. ▣ JioData Transfer to send and receive data between an old phone and a new phone. ▣ Also have made an app that enables you to stream a video, a movie, a photo slide or a song on all the devices in your home.
  47. 47. JIO CAR CONNECT ▣ Jio has plans to connect a staggering 90% of the cars in India to the internet by 2020 with the rumored Car Connect OBD (On-Board Diagnostics) service. ▣ With this, one can access various subsystem of the car such as fuel injection, oxygen sensors and more. ▣ This helps in tuning performance as well as diagnosing any faults that the vehicle might have. ▣ Other features are such as turning on the AC as you walk towards it. ▣ Further data provided may include driving styles, speed alerts and panic braking details.
  48. 48. CABLE TV ▣ Plans to spend around $2 billion over three years to capture India’s TV sets. ▣ Ambani’s television unit has been aggressively wrapping up deals with hundreds of small players and also snap up rival operators like Hathway Cable, Siti Cable, etc. ▣ Want to target a mid-year goal of 1 million subscribers which would rise to 5 million homes in the medium-term and within three years, the aim is 20 million.
  49. 49. CABLE TV ▣ It will offer a bundled package with hundreds of channels and video-on-demand in high definition, along with broadband Internet, a landline phone and home surveillance. ▣ Reliance Jio has already acquired a pan India cable MSO(Multi-System Operator) license. ▣ RCom has a 140,000 km, pan-India fibre optic cable network which RJio will use under a 2014 deal, alongside its own 250,000 km network.
  50. 50. CABLE TV ▣ Reliance Jio selects TiVo’s CubiTV to power advanced entertainment experiences for India users. ▣ CubiTV will power Jio’s advanced HD and 4K set- top box (STB) platforms, and it will enable unified access to linear TV with PVR, Video on Demand. ▣ CubiTV hybrid television solution is widely available and is used by operators across Africa, Asia, Europe, Latin America, and now will be available in India.
  51. 51. START UP FUNDING ▣ Reliance Jio has set aside a Rs 5,000 crore venture capital fund to help young entrepreneurs in the country build their business. ▣ Mukesh Ambani said Reliance Jio’s aim is to build a platform for young Indians who want to create “businesses of the future. ▣ He added the telecom unit plans to partner thousands of Indian entrepreneurs whose digital ventures can bloom in the grounds that Jio is preparing.
  52. 52. FUTURE TARGETS ▣ The company aims to have 100 million subscribers in the shortest time with 85% retention rate. ▣ Crossed 50 million subscriber mark in 83 days. ▣ Reliance Jio added 19.6 million new users in October, more than Airtel, Vodafone. ▣ Based on the response Jio now has a target of 250 million customers,. ▣ Jio expects an overall revenue market share of 6 percent with 2 percent in voice and 19 percent in data.
  53. 53. Thanks! Any questions? Feel free to ask them!