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Reinventing the
Healthcare Experience
Alisa Pinciotti & Dan Stanek
September 6, 2012
Meet Alisa & Dan
               Alisa Pinciotti

               Sr. Interior Design Project Manager
               Nationwide Children’s Hospital
               Columbus, Ohio




               Dan Stanek

               Executive Vice President
               Big Red Rooster
               Columbus, Ohio
About Nationwide Children’s Hospital
About Nationwide Children’s Hospital
About Big Red Rooster
•  Multidimensional brand experience firm that creates the touchpoints,
   environments, products, and services of tomorrow

•  Translates shopper insights into actionable solutions that change consumer
   behavior

•  Clientele include global retailers, service companies, restaurants, healthcare
   systems
The changing healthcare landscape
•  Providers, insurers, and politicians challenge traditional healthcare processes,
   models

•  Implications: New models, ways of thinking

•  Aging population, cost pressures, provider pressures

•  Informed, tech-savvy consumers
The competitive healthcare landscape
Taking a patient-centered approach
•  Patients are customers

•  Consumer segments possess differing needs

•  Family-centered approach vital in pediatric/geriatric environments
Addressing pain points
Taking a patient-centered approach
Taking a patient-centered approach
Developing conscious experience design
•  Experiences (positive and negative) are inevitable

•  Build positive experiences around what consumers value/want

•  Accentuate the good, eliminate the bad
Developing conscious experience design
Personalize and simplify with technology
Technology:

   •  Enhances speed

   •  Improves communication, information delivery

   •  Encourages dialogue

   •  Closes knowledge gap
Personalize and simplify with technology
•  Startup BeImmunized makes vaccination records digital

•  TelCare Blood Glucose Meter transmits glucose readings to private online
   database, granting physician access

•  MyFitnessPal app tracks calorie, fitness goals
Personalize and simplify with technology
Personalize and simplify with technology
Personalize and simplify with technology
Creating positive environments
•  Environment delivers messages, cues to customers

•  Steer away from “serving the healthcare provider” mentality
Creating positive environments
Creating positive environments
Creating positive environments
Creating positive environments
Creating positive environments
Creating positive environments
Consider staff interactions
•  Staff interactions serve a vital role in experience design programs

•  Interactions are an essential way of communicating care, trust

•  Tone of voice, apparel, gestures
Consider staff interactions
Healthcare as a human experience
•  Healthcare is often associated with lives at stake; may cause fear, anxiety

•  We’re contributing to humanity by altering that experience
Contact Us
Alisa Pinciotti
Alisa.Pinciotti@nationwidechildrens.org
Nationwidechildrens.org

         @nationwidekids


         NationwideChildrensHospital


Dan Stanek
dstanek@bigredrooster.com
Bigredrooster.com
Slideshare.net/BigRedRooster

         @BRRooster


         BRRooster

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