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Optimize Your Wellness Challenges 
November 19, 2014 
Speaker: Kimberly Swanson, Senior Health Promotion Advisor 
Moderator: Mel Grau, Marketing Coordinator
Speaker: Kimberly Swanson 
Senior Health Promotion Advisor 
Wellness challenges & online tools expert 
2014 WELCOA Faculty member 
Certified mindfulness coach 
Registered dietitian
Agenda
Agenda 
Timing Incentives 
Data Communication
POLL: What 
outcome are you 
hoping to achieve?
Finding the time
Timing 
• How many challenges should you host? 
– Consider maturity of wellness program 
– Think about challenge burnout 
– Trust Tip: host quarterly challenges
Timing 
• Starting Date 
– Consult your work calendar 
• Ending Date 
– How long will the challenge last? 
– Consider a grace period
POLL: What kinds of 
incentives have you 
given in the past?
Incentive sense
Incentives that work 
Incentive Participation* 
Trinkets & t-shirts 10-15% 
Merchandise 15-50% 
$25-$50 cash 35-75% 
Premium reductions 50-80+% 
*2012 Wellness Council of America data
Incentive considerations 
• Make incentives inclusive 
• Something for everyone? 
• Grand prizes?
Nutrition 
• Healthy cookbooks 
• Gift cards to local 
grocery store 
• Cooking equipment 
• CSA share 
Activity 
• Pedometers 
• Subscription to 
fitness magazine 
• Athletic store gift 
card 
• Fitness club 
membership 
Stress 
• Nice journal 
• Aroma therapy 
candles 
• Yoga class gift card 
• Spa day 
Incentive inspiration
How to use data
The importance of data 
Data demonstrates challenge value 
Data persuades executive buy-in 
Data moves your challenges forward
Data 
• Think about your goals 
– Health outcomes 
• Pre- and post-evaluations 
– Participation 
• Group tracking results 
• Regardless, post-evaluation is key
Map out success: 
Communication
Communication 
• Must have a communication timeline 
• Essential components: 
– Clear 
– Concise 
– Timely 
– Motivating 
– Channeled 
• Communicate early and often
Trust Challenges

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How to optimize your wellness challenges in 2015

  • 1. Optimize Your Wellness Challenges November 19, 2014 Speaker: Kimberly Swanson, Senior Health Promotion Advisor Moderator: Mel Grau, Marketing Coordinator
  • 2. Speaker: Kimberly Swanson Senior Health Promotion Advisor Wellness challenges & online tools expert 2014 WELCOA Faculty member Certified mindfulness coach Registered dietitian
  • 4. Agenda Timing Incentives Data Communication
  • 5. POLL: What outcome are you hoping to achieve?
  • 7. Timing • How many challenges should you host? – Consider maturity of wellness program – Think about challenge burnout – Trust Tip: host quarterly challenges
  • 8. Timing • Starting Date – Consult your work calendar • Ending Date – How long will the challenge last? – Consider a grace period
  • 9. POLL: What kinds of incentives have you given in the past?
  • 11. Incentives that work Incentive Participation* Trinkets & t-shirts 10-15% Merchandise 15-50% $25-$50 cash 35-75% Premium reductions 50-80+% *2012 Wellness Council of America data
  • 12. Incentive considerations • Make incentives inclusive • Something for everyone? • Grand prizes?
  • 13. Nutrition • Healthy cookbooks • Gift cards to local grocery store • Cooking equipment • CSA share Activity • Pedometers • Subscription to fitness magazine • Athletic store gift card • Fitness club membership Stress • Nice journal • Aroma therapy candles • Yoga class gift card • Spa day Incentive inspiration
  • 14. How to use data
  • 15. The importance of data Data demonstrates challenge value Data persuades executive buy-in Data moves your challenges forward
  • 16. Data • Think about your goals – Health outcomes • Pre- and post-evaluations – Participation • Group tracking results • Regardless, post-evaluation is key
  • 17. Map out success: Communication
  • 18. Communication • Must have a communication timeline • Essential components: – Clear – Concise – Timely – Motivating – Channeled • Communicate early and often

Editor's Notes

  1. Contact: Kimberly Swanson, Senior Health Promotion Advisor, kswanson@weatrust.com