Radiant Pain Relief Centres is changing the way chronic pain is understood and treated, and building the safest, most consistently effective, and appealing solution to the epidemic of chronic pain. Lasting relief for nearly all types of chronic pain, without drugs, needles, surgery or side effects. This is the future of chronic pain management and it offers an appealing opportunity for investors, clinicians and consumers.

1. Changing The Way Chronic Pain Is Understood & Treated
THE FUTURE OF CHRONIC PAIN TREATMENT
Safe, Consistently Effective Results
Without Drugs, Needles or Surgery

2. Changing The Way Chronic Pain Is Understood & Treated
Chronic Pain Epidemic
Chronic Pain Affects 100 Million Americans
• More Than Cancer, Diabetes and Cardiovascular Disease Combined
• Costing an estimated $600 Billion a year in care and lost productivity
• Opioid Addiction has become a National Health Crisis

3. Changing The Way Chronic Pain Is Understood & Treated
Current Treatment Options
Current Options
• Drugs
• Injections
• Surgery
• Complementary & Alternative Medicine
Current Option Fail to Adequately Address Issue
• Largely ineffective – pain numbers only growing along with side effects
• Only temporary masking or dulling pain
• Risky, addictive, dangerous
• Invasive, costly
• Not consistent or scalable
• Driving by economics (insurance, pharmaceutical & procedure)
• Based upon limited and antiquated theories and science

4. Changing The Way Chronic Pain Is Understood & Treated
Understanding Chronic Pain
Latest Scientific Understanding
All pain (acute and chronic) comes
from the brain, not the tissue
Chronic pain is a disease, no longer a
protective function as it is in acute pain
Grows disproportionately in time or
intensity with or without a known cause
Brain gets “wired” to expect the pain
causing it stay and to grow, tissues
react to expectation of pain

5. Changing The Way Chronic Pain Is Understood & Treated
Understanding Chronic Pain
Current Therapies:
• Address only the pain site (not the brain)
• Drugs which effect global body chemistry
Chronic Pain is Similar to Phantom Pain:
• Cannot resolve pain by addressing tissue
when tissue is not the primary problem
• Pharmaceuticals approaches may dull pain
but will have side effects, addiction risks
Time for a new approach:
• Restoration of the brain back to a more
normalized perception of pain

6. Changing The Way Chronic Pain Is Understood & Treated
The Future of Chronic Pain Treatment
Radiant Pain Relief Centres
Changing the Way Chronic Pain is
Understood and Treated
New Technologies
• Pioneering & developing new novel technologies
based upon more current understanding of pain
science
New Delivery
• Direct to consumer, disruptive solution, delivered
in comfortable, inviting, Spa-like centers
Total Disruption
• The right combination of factors to change the
way chronic pain is treated and disrupt this 100
million person, $600 Billion dollar/year problem

7. Changing The Way Chronic Pain Is Understood & Treated
Key Accomplishments
Founded in 2014
• Vision to build the safest, most consistently effective and appealing solution to chronic pain
P. Brendon Lundberg
• MBA, Health Care Executive. Played
key business development and
operations roles in two growth-
awarding healthcare companies (Inc.
magazine & Portland Business
Journal). Former head of sales and
Marketing for previous Med Device
start up, 10+years healthcare business.
David Farley, MD
• Harvard/MIT trained MD, with 30 years
of clinical experience and successful
private practice ownership.

8. Changing The Way Chronic Pain Is Understood & Treated
Identified Novel Technology to Retrain Brain to Normalized Pain Response
• Identified novel FDA-cleared technology that had been ignored by mainstream healthcare,
and recognized the obstacles that had kept the technology from commercial success:
• FDA-clearance predicated on old (TENS) technology
• Lack of understanding of current pain science by most physicians/clinicians
• Broken economics – high cost of equipment, no insurance reimbursement
• Misdirected sales, marketing, training and implementation practices
• Radiant now has an agreement to buy entire existing inventory of technology (exclusivity)
Key Accomplishments

9. Changing The Way Chronic Pain Is Understood & Treated
Refined Clinical Processes & Training
• Radiant drives clinical excellence in client experience and outcome via training and process
• High touch, premium experience and high value to consumer
• Spa-like centers, a drastic contrast to traditional healthcare clinics
• Consistency in care delivery and messaging to build strong brand integrity
Key Accomplishments

10. Changing The Way Chronic Pain Is Understood & Treated
Key Accomplishments
Superior Pain Relief Outcomes
• Since opening the first pilot center in February 2014, Radiant has treated several hundred
clients, with nearly all types of chronic pain, in every area of the body. In most cases,
clients had found very limited outcomes in therapies tried previously, often become very
complicated by the time the come to Radiant.

11. Changing The Way Chronic Pain Is Understood & Treated
The Model to Bring Novel Technologies to Market and Disrupt Industry
• The Radiant Pain Relief Centres direct-to-consumer clinical model, has been built and
refined over these pilot operation years to ensure strong consistency in experience and
clinical outcome, as well as the pricing and messaging necessary to build a strong brand
and maximize business efficiency and profitability. Therapy is affordable without insurance.
Key Accomplishments With less than $800,000 raised
Treatment Costs to Consumer
Averages*
$10/Dayto get and maintain relief
(total cost dependent upon total use)

12. Changing The Way Chronic Pain Is Understood & Treated
Revenue Modeling and Learning (Challenge, Solution & Result)
Key Accomplishments
Marketing Demos Conversion Starts & Pricing
Potential market size is
huge, but not everyone is
early adopter.
Clients have tried
“everything” and are
optimistic, but skeptical.
Conversion from a free
demo to paying client is
contingent upon creating
and maintaining value.
Clients want value, but
the therapy use pattern is
dynamic, and done over
time.
Learning the right
messaging, marketing
mix, and calls to action to
action.
We offer a complimentary
initial treatment to
qualified candidates to
create a low risk barrier.
We’ve built a process of
qualifying and preparing
clients in marketing, the
value/education funnel,
and demo presentation.
We offer therapy on an
annual membership
model, which allows
access over time and
creates appealing pricing.
Finding that the best ROI
is in digital, social and PR.
With scale and growth,
marketing will become
easier and more cost
effective.
We have a refined demo
presentation and
treatment process, that
allows us create and
present our strong value
proposition consistently.
Our conversion rates have
improved with our
learning. Conversion from
demo to client avg 50%,
but has been trending
closer to 80%.
Annual Membership is
$3500*, includes 20
treatments, additional
treatments during
membership are $150.
ASP is around $3800-4000
*Annual Membership is $3500 if paid up front $3800 if broken into month payments over year

13. Changing The Way Chronic Pain Is Understood & Treated
Revenue Modeling and Learning (Key Points)
Key Accomplishments
Marketing Demos Conversion Starts & Pricing
Lead Generation to
result in X number
of Demo
Opportunities
Approx. number of
demo clients since
inception:
Approx.
conversation %
since inception:
Total Starts and Avg
Sale Price since
inception:
$ Marketing Spend
-
500 50% Approx. 250 new
starts
ASP - $3800
We’ve been building a proof of concept, but doing it with limited capacity, in one, 1-device
pilot center, growing into a 2nd pilot center, but only have 3 total devices to work with. Given
this limited capacity, we are very pleased to have developed and proven a pricing/revenue
model that works so well and proves our pro forma assumptions. We continue to see
improvements in effective lead generation ROI, and conversion with ASP staying on target.

14. Changing The Way Chronic Pain Is Understood & Treated
Key Accomplishments
Radiant has garnered some impressive media coverage
• The client testimonial and stories of success are moving and newsworthy. The company
sees big opportunity to further grow media coverage and then grow social media influence

15. Changing The Way Chronic Pain Is Understood & Treated
Key Accomplishments
Published Amazon Best Selling Book
“A Manifesto” and “an epic example
of how to create a movement.”
- Inc. Magazine

16. Changing The Way Chronic Pain Is Understood & Treated
Radiant Client Testimonials and Outcomes Superior Other Therapies
• Throughout the company’s website and marketing materials, are only actual clients, no stock
imagery is used. The real “proof” is in the many lives restored back joy and fulfillment
Key Accomplishments

17. Changing The Way Chronic Pain Is Understood & Treated
Strategic Development Goals
Technology Control & Development
• Radiant saw an opportunity with an existing, effective and novel, FDA-cleared medical
device which has been lost in obscurity due to failed commercialization methods by
previous licensee, broken economics and limited understanding by existing medical
establishment. Radiant invested over four years, to prove the efficacy of the technology
and to build and refine an equally novel delivery model.
• Current Technology has been researched at Mayo Clinic & Johns Hopkins
• Radiant is partnering device manufacturer, GEOMC to work to begin development on new
technologies for which Radiant can own and patent protect
• Radiant will continue to work with and support research at Mayo Clinic & Johns Hopkins

18. Changing The Way Chronic Pain Is Understood & Treated
Strategic Development Goals
Influence
• Disruption is rarely quick or easy. Creating social proof and moving from concept to
market adoption requires vision and execution. To support that, the company has invested
in several important things designed to increase influence and create media attention.
• Book – Lundberg & Farley have written a book discussing the complicated nature of chronic
pain, limitations of current approaches, and the vision for disruption. The book is designed to
create dialogue with media and influencers. Inc. Magazine called it “a manifesto” and “an epic
example of how to create a movement”
• Strategic Media Influence – The company is forging relationships with media and social
influencers, celebrities and other that can help expand and accelerate Radiant’s message and
vision.
• Crowdsourcing Awareness Campaigns – Radiant will build, a prized based crowdsourcing
campaign designed to create a significant uptick in social media, and consumer awareness
through the RegA+ process.
• The Capital Raise – the RegA+, being a crowd funded IPO is intended to help support our
influence campaign while also putting equity into the hands of the people for whom chronic
pain is a relevant problem and a better, safer, more appealing solution is of interest.

19. Changing The Way Chronic Pain Is Understood & Treated
Deeper Dive into Technology
Current Device Key Facts:
• Known in literature as Scrambler Therapy (previously marketed at Calmare)
• FDA 510(k) cleared
• Patented by inventor, Italian biophysicist Giuseppe Marineo
• Clinical studies & research at Mayo Clinic & Johns Hopkins
• Very limited adoption by medical establishment due to high cost of equipment, lack
of insurance reimbursement, lack of understanding and poor commercialization
• Radiant has plans to develop new tech

20. Changing The Way Chronic Pain Is Understood & Treated
Deeper Dive into Technology
Mechanism of Action:
• Novel theory and mechanism of action to resolve pain through the generation of
dynamic (changing) artificial nerve signals that replicate natural, endogenous “no
pain” nerve impulses
• Impulses are delivered via skin surface electrodes – totally noninvasive
• “No pain” information travels through the central nervous system to the brain
• Brain receives dynamic (scrambled) artificial nerve impulses, reminding brain what
normal pain should be, reducing pain and causing brain to change.
• Through repetition (daily 1-hour sessions typically for 10-15 consecutive days),
brain goes through a neuroplastic transformation to learn and retain a more
normalized perception of pain. Results become lasting for extended periods of
time

21. Changing The Way Chronic Pain Is Understood & Treated
Pattern of Use:
• 10-15 consecutive daily 1-hour sessions, enough to retrain the brain and get relief that
lasts 30-90+ days
• Periodic boosters (2-3 sessions) to maintain results perpetually
• Typically intervals of relief become longer and longer and may become indefinite
• We set expectation of “relationship” over at least next 12 months to retrain & maintain
Deeper Dive into Technology
Pattern of use

22. Changing The Way Chronic Pain Is Understood & Treated
Client Payment Model
Treatment is Sold as an Annual Membership:
• $3500 for the Annual Membership
• Includes 20 treatments to use throughout the year
• Additional treatment session while on Membership $150/each
• Average cost is around $10/day ($3500/365 = just under $10/day)
• Unlimited Membership option for $10,000
• Membership can be paid up front or broke into monthly payments
• If client not seeing progress in first few weeks (up to 20 treatments), can opt out
and forfeits only $1000
• Or treatment can be paid as the client goes at $250/session

23. Changing The Way Chronic Pain Is Understood & Treated
Client Payment Model
Annual Membership Benefits to Radiant
• Revenues become consistent, reoccurring and predictable
• Approximately 150 membership patients to break even
• Encourages more frequent use, resulting in better outcomes, happier patients and a
greater likelihood for referrals
• Price is not a significant barrier for most clients

24. Changing The Way Chronic Pain Is Understood & Treated
Center Economics
Key Financial Highlights:
- Gross Profit of 55-60%+
- Low Payroll costs
- Strong Cash Flow
- Break Even within 6-7 months
- Scalable Business Model
- Strong Conversion Rate

25. Changing The Way Chronic Pain Is Understood & Treated
Center Economics
• Estimated Initial Cost
• $500,000 Initial Capital
• 4 devices
• Tenant Improvements, Build out and Furnishings
• Clinical & Office Supplies & Equipment
• Cash for Marketing and ongoing OPEX until
profitable

26. Changing The Way Chronic Pain Is Understood & Treated
Center Economics
Profits
Revenues
($500,000)
$0
$500,000
$1,000,000
$1,500,000
Year 1 Year 2 Year 3
Year 4
Year 5
Profits
Revenues
Initial Capital $500,000

27. Changing The Way Chronic Pain Is Understood & Treated
Local
Center
Clinician
Clinician
Clinician
Clinician
Clinician Clinician
Clinician
Clinician
Clinician
Clinician
Business Development
Expansion model is to work with local clinicians for each center to create strategic clinical
partnerships. Allowing company to use local capital for expansion, and giving clinicians a
much more attractive investment model than buying a device and “trying to make it work”.

28. Changing The Way Chronic Pain Is Understood & Treated
Vision for Disruption, Influence and Expansion
Expansion across North America &
Strategically throughout the World
• Strategic Partnerships
• Local Clinician Participation (Capitalization)
• Passive investment model, with lower cost of
participation
• Build ambassadors, advocates, and referrers

29. Changing The Way Chronic Pain Is Understood & Treated
Overview:
• Primary consumer brand
Primary Function:
• Each RPRC location is an individual, single member LLC
Revenue Sources:
• Client Treatments Revenues
• Client Education Revenues (primarily online)
• Client Product Revenues (in store and online)

30. Changing The Way Chronic Pain Is Understood & Treated
Overview:
• Primary Radiant Operating Company
Primary Function:
• Owns the Radiant Pain Relief Centres, Operating Centers (LLCs) & Brand
Assets
• Provides training, operations and brand control to all Radiant Pain Relief
Centres
Revenue Sources:
• Ownership of each Radiant Pain Relief Centres location
• Management fee from each Radiant Pain Relief Centres location
• Other Consulting & Training Revenues

31. Changing The Way Chronic Pain Is Understood & Treated
Overview:
• Radiant company focused acquiring, developing, and commercializing
technology for the non-invasive management of chronic pain
• Created as a “spin out” of Radiant Health Management Corp. for the
purpose of creating a technology focused (i.e. not management, training,
etc.) company for listing in RegA+ public offering.
Primary Function:
• Acquire, develop, and commercialize technology
• Limited operating burden, creates profitability and dividend potential
Revenue Sources:
• Technology sales and licensing revenues
• Eventual IP and Patent Holdings

32. Changing The Way Chronic Pain Is Understood & Treated
Two Corporate Entities
4 Devices
Per Center
Initial and monthly
devices lease
revenue
Management, Training,
Marketing Support
Monthly
Management Fee &
Net Profits

33. Changing The Way Chronic Pain Is Understood & Treated
Two Corporate Entities
Treatment Revenues
Management
Revenues
Device Sales

34. Changing The Way Chronic Pain Is Understood & Treated
Team
Executive Team
CEO
Corporate
Advisory Board
Executive Team
COO
Clinical Affairs
Center
Operations
Marketing Training
Business
Development
HR
Executive Admin
Executive Team
CFO
Accounting &
Finance Staff
Executive Team
CMO
Science Advisory
Board
Part-Time
CenterMedicalDirector
Center Structure
Center Manager
Care Manager
Care Manager
Care Liaison
Board of Directors

35. Changing The Way Chronic Pain Is Understood & Treated
Leadership Team
Executive Leadership:
P. Brendon Lundberg – President/CEO & Board Member: Over a decade of relevant
leadership, sales, marketing & operations experience in healthcare, with several growth award
winning companies. BSB/Marketing; MBA
Mark Hough – Executive VP/CFO: 25 years of experience in financial planning and modeling,
budgeting, financial reporting and cash flow management as a CFO and Senior Finance
Manager in private and public companies. BSB/Accounting
Curt Hugo – Executive VP/COO, Former successful multi-unit operating franchisee, grew to 7
locations and successful exit
Melissa Cady, DO – Chief Medical Officer: Dual-boarded physician in anesthesia and pain,
published author and expert in modern understanding of neuroscience of pain.
Clinical Advisor:
David B. Farley, MD – Cofounder/Advisor: Harvard/MIT trained physician with several
decades of clinical care experience

36. Changing The Way Chronic Pain Is Understood & Treated
Will You Join Us?
A good hockey player plays where the
puck is. A great hockey player plays
where the puck is going to be.
- Wayne Gretzky

37. Changing The Way Chronic Pain Is Understood & Treated
Brendon Lundberg
President/CEO
blundberg@radianthealthmgmt.com
503.901.1817
www.radiantpainrelief.com
https://www.facebook.com/RadiantPainReliefCentres/
Contact Information