The document discusses using mobile apps and technology to create a more patient-centered healthcare system. It describes how apps can provide patients with healthcare information, facilitate communication between patients and providers, and help educate patients. Quality measures for healthcare can be improved by giving patients a more direct role in their care and accessing feedback through their app usage and behaviors. The document presents examples of potential apps, like one that helps asthma patients track their conditions and medications. Overall, the goal is to empower patients and turn them into active customers through mobile technologies.