Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes is a fast-paced session during which a panel of 6 association marketing executives share marketing tips from 35 associations. The live presentation will be made at the 2011 ASAE convention in St. Louis starting at 3:15 on Monday, August 8.
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Harnessing the power of social networks for organisationsLisette Sutherland
Social media basics & real-world examples
Private vs public social networking = use both
The private social network IS your organisation = people powered
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
Social @ IBM. Presentation given at M2C "Social Media is dead" on March 28th 2011, Paris - For more information on Social @ IBM, please visit : http://www.ibm.com/blogs/zz/en/guidelines.html and also : http://delphrb.wordpress.com/
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Harnessing the power of social networks for organisationsLisette Sutherland
Social media basics & real-world examples
Private vs public social networking = use both
The private social network IS your organisation = people powered
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
A review on the relevance of Forums in Social Media Marketing and current trends.
A discussion on product development, consumer research, crowdsourcing, ethics, and the new trust framework.
Tips on setting up your own forum and becoming influential.
Includes examples from Dell, Gaia Online, and Royal Caribbean Cruises.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Building Community in the Digial Marketplace - What's a Y to Do?Steve Drake
Building Community in the Digital Marketplace: What's a Y to Do is designed for senior managers at YMCAs. This is NOT a how to decision but rather focuses on what and why.
5 Content Marketing Strategies/Tools to add value and enhance your practice. This session focused heavily on message develop and target audience selection. 60% of the audience -- mostly occupational health nurses -- was focused on internal marketing; 20% on external marketing and 20% on both. 60% of the audience focused on marketing to increase awareness of their practice with 20% focused on getting more clients/patients.
Bridging the Generations in Golf: Syngenta Business InstituteSteve Drake
Syngenta hosts a Business Institute (at Wake Forest) for golf course superintendents. This session helped participants focus on generational differences in golfers, members and employees at U.S. golf courses.
How Specialty Contractors Can Use Websites and Social MediaSteve Drake
Showcasing the why, what and how websites and social media can power sales in a contractor bid environment. It includes a step-by step look at websites, blogs and six social media platforms. This presentation was delivered March 8, 2014 at the Maple Flooring Manufacturers Association convention.
The U.S. is in the midst of the largest shift of of human capital in history. Some 80 million millennials are becoming the majority of the workforce while the nearly 80 million Boomers head full steam retirements. The change has major implications on hiring and retaining employees as well as branding, marketing and managing companies.
51 Small Business Marketing Ideas to grow your Small Business. Many of these tips on how to grow your business are free or cost virtually nothing. Try to implement one a week into your business to see how it can help you increase sales over the next 12 months.
Three converging trends -- social media, content marketing and cause marketing -- are impacting the future of associations and nonprofit organizations.
119 Book Marketing Ideas That Can Help Authors Increase SalesBookBub
There’s a wide array of tactics you can use to amplify a book's exposure & reach more readers. Check out these 119 book marketing ideas for inspiration! See the full post here: http://insights.bookbub.com/book-marketing-ideas
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
A review on the relevance of Forums in Social Media Marketing and current trends.
A discussion on product development, consumer research, crowdsourcing, ethics, and the new trust framework.
Tips on setting up your own forum and becoming influential.
Includes examples from Dell, Gaia Online, and Royal Caribbean Cruises.
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Building Community in the Digial Marketplace - What's a Y to Do?Steve Drake
Building Community in the Digital Marketplace: What's a Y to Do is designed for senior managers at YMCAs. This is NOT a how to decision but rather focuses on what and why.
5 Content Marketing Strategies/Tools to add value and enhance your practice. This session focused heavily on message develop and target audience selection. 60% of the audience -- mostly occupational health nurses -- was focused on internal marketing; 20% on external marketing and 20% on both. 60% of the audience focused on marketing to increase awareness of their practice with 20% focused on getting more clients/patients.
Bridging the Generations in Golf: Syngenta Business InstituteSteve Drake
Syngenta hosts a Business Institute (at Wake Forest) for golf course superintendents. This session helped participants focus on generational differences in golfers, members and employees at U.S. golf courses.
How Specialty Contractors Can Use Websites and Social MediaSteve Drake
Showcasing the why, what and how websites and social media can power sales in a contractor bid environment. It includes a step-by step look at websites, blogs and six social media platforms. This presentation was delivered March 8, 2014 at the Maple Flooring Manufacturers Association convention.
The U.S. is in the midst of the largest shift of of human capital in history. Some 80 million millennials are becoming the majority of the workforce while the nearly 80 million Boomers head full steam retirements. The change has major implications on hiring and retaining employees as well as branding, marketing and managing companies.
51 Small Business Marketing Ideas to grow your Small Business. Many of these tips on how to grow your business are free or cost virtually nothing. Try to implement one a week into your business to see how it can help you increase sales over the next 12 months.
Three converging trends -- social media, content marketing and cause marketing -- are impacting the future of associations and nonprofit organizations.
119 Book Marketing Ideas That Can Help Authors Increase SalesBookBub
There’s a wide array of tactics you can use to amplify a book's exposure & reach more readers. Check out these 119 book marketing ideas for inspiration! See the full post here: http://insights.bookbub.com/book-marketing-ideas
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Using Inbound Marketing To Build Your BusinessinterlinkONE
This presentation was shared during a webinar by the Grow Socially team on July 24th, 2012.
The content throughout the webinar is designed to help companies effectively use inbound marketing tactics to achieve their business objectives.
The presentation covered items such as:
- Social Media
- Search Engine Optimization (SEO)
- Website Design
- And more!
Matt Sullivan also shared some of the practical ways that companies can use Grow Socially's services to achieve success with inbound marketing.
Learning From Listening - Utilizing Social Media MonitoringAlterian
The emergence of digital channels and internet-based social media has created a new world of communications. In order to stay ahead of your competition understanding these conversations and engaging within them is key to marketing success. This presentation goes through how to utilize Social Media Monitoring as market research to further engage your prospects and customers.
Events bring social media to life. Learn tips and tricks for incorporating social marketing into event planning.
Presented by Melonie Gallegos in a private corporate event planners' lunch and learn session.
Introduction to Digital Marketing with examples. Includes a blueprint on creating a digital marketing strategy for a firm. Aim: To provide insights on digital marketing to
Online reputation management using social media | Wendy Soucie ConsultingWendy Soucie
Wendy Soucie , social media strategist (www.wendysoucie.com) presented Managing your online reputation at the March 2011 Business Womens Expo held in Madison WI.
Social Media Monitoring the Alterian Ecademy OpportunityAlterian
Social media marketing has emerged as a legitimate marketing channel that your brand is able to utilize in a number of ways. The first step is listening, and with Alterian SM2 you can track conversations, review positive/negative sentiment for your brand, clients, competitors and partners across social media channels such as blogs, wikis, micro-blogs, social networks, video/photo sharing sites and real-time alerts.
Liz Bullock, Director - Social Media and Marketing at Dell, talks about the importance of organizations actively fostering social conversations – listening, learning, engaging, and acting – across all functions of the business, as well as how to effectively empower employees to engage with customers on behalf of the brand. This presentation took place at the Corporate Social Media Summit, June 14, 2012, in New York
Marketing Ideas for Print Association LeadersinterlinkONE
John Foley, Jr. and Jason Pinto of interlinkONE and Grow Socially delivered this presentation to a group of print industry association leaders on August 20th.
They shared a number of strategies and tips to help them improve on their own marketing efforts.
The discussion covered items such as:
- Inbound Marketing
- Content Marketing
- Social Media
- SEO
- Email Marketing
- QR Codes
- Mobile Websites
- And more!
ad:tech Sydney The Attribution Of Digital MonetisationTiphereth Gloria
ad:tech Sydney session Thursday 15 March 2012
Don’t Sell Me ... Tell Me - The Attribution Of Digital Monetisation
The Australian retail market has reached a tipping point. Modern consumers are canny, demanding good product knowledge and good customer experience. Retailers need to be on top of the latest technologies and understand how they can affect the bottom line. But where is the conversation really happening and why isn’t it on your website? Forums, price comparison sites and social networks all give consumers an insight beyond our immediate knowledge, how can you benefit your bottom line from this trend?
Actionable Insights
• How do you close the measurement loop and monitor the value of the media channels to see which are being monetised and are really driving your sales?
• When does a media plan become a revenue plan?
• If you're not in the discussion, you're missing the opportunity to influence - how can you hold sway without being salesy?
In this presentation before the Reinders Green Industry Conference, I share the importance of websites and social media when communicating with millennial employees and customers. The presentation focuses on the what, why and how of digital media
Reinders generations & social media (ss)Steve Drake
Generational changes impact irrigation contractors in hiring staff and marketing to customers. As millennials take over, upgraded websites and social media influence marketing decisions as contractors move forward.
Getting the Most from Your Board Experience. A leadership guide for new board members for nonprofits and associations. Provides tips on roles and responsibilities of the board and of directors.
Texting tweeting & tweerking what's up with the younger generationSteve Drake
A presentation on generations and social media providing to a 55-year-old or better golf and tennis community. This session provided an overview of generational differences and various social media tools.
Why Association Boards Fail & How to Fix ThemSteve Drake
A panel of five association management professionals share eight case studies on why boards fail and how to fix them. This is a panel at the 2014 ASAE Annual held August 12, 2014.
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
Four panelists representing 124+ associations discuss 5 problems and 5 solutions for 3.0 marketing. They are presenting this information at the 2014 ASAE Great Ideas Conference.
Integrated Marketing in the Digital EraSteve Drake
Summary slides of 12 case studies from four seasoned association marketing professionals. Based on the success of last year's program, this panel of association management company marketing specialists returns with a dozen case studies highlighting integrated marketing programs for membership, meetings, public awareness, and product launches. Learn what works and what doesn’t. Explore the tools used to create, deliver and measure marketing programs. Walk away with loads of ideas you can use right away! From the 2013 ASAE annual meeting in Atlanta.
Content marketing world conference provides valuable info for associationsSteve Drake
These are my notes from last week's Content Marketing World Conference. An awesome event providing valuable information for associations and nonprofits.
Content Marketing for Associations & Nonprofits: An OverviewSteve Drake
The 2012 Content Marketing World Conference opened with a pre-conference workshop on Content Marketing for Associations and Nonprofit organizations. The workshop opened with this overview.
These are the "slides" from the 2012 ASAE session on Marketing Tips in the Social Media Age. For full impact of the session, please download and print the notes pages which provide more detail for most of the ideas.
Managing content to enhance member valueSteve Drake
Managing content can enhance member value of your association. This presentation outlines key elements of association content marketing and management and ends with notes from brainstorming teams of association professionals attending the presentation at the St. Louis Society of Association Executives June meeting.
11 AYP - You're Sending but Are You ConnectingSteve Drake
Discovering whether your communications are connecting with your intended audiences represents a key resource issue for YMCAs. This session focuses on the communications audit using case studies from the AYP and the YMCA of Metropolitan Washington.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Marketing Your Association in a Social Media Age: 60 ideas in 60 minutes
1. 7/7/2011
Marketing Your
Association in a
Social Media Age
Moderator/Facilitator:
Steve Drake
DRAKE & COMPANY
Today’s Road Map
Ideas focused NOT just about Social Media …
but on marketing in the Social Media age.
• 5 categories
• 6 panelists representing AMCs
• 35 associations
• 60 ideas
• 75 minutes
Category
Member Marketing
& Fundraising
1
2. 7/7/2011
Member Marketing/Fundraising
LinkedIn
for Subgroups
Member Marketing/Fundraising
• Photo/Logo/Graphic
of your Tip
Members Promote Value
Member Marketing/Fundraising
Codes Create
Connections
2
3. 7/7/2011
Member Marketing/Fundraising
Discounts Provide Value
Member Marketing/Fundraising
Rewards for Referrals
Member Marketing/Fundraising
Multi Platform
Approach
3
4. 7/7/2011
Member Marketing/Fundraising
Mobile
Marketing
Trends
Member Marketing/Fundraising
• Photo/Logo/Graphic
of your Tip
Know Your
Members
Member Marketing/Fundraising
Feed Your
Homepage
4
5. 7/7/2011
Member Marketing/Fundraising
“Freemium”
Membership
Model
Member Marketing/Fundraising
Free
Consultation
Benefits
Member Marketing/Fundraising
Social Product
Rewards
5
6. 7/7/2011
Category
Meeting Marketing
Meeting Marketing
QR Codes
& Meetings
Meeting Marketing
Former Conference
We Missed You!
Attendee
6
7. 7/7/2011
Meeting Marketing
The Conversation
Starter
Meeting Marketing
Live Stream Sessions
Meeting Marketing
Video Contest
Promotion
7
8. 7/7/2011
Meeting Marketing
Share & Win
Campaign
Meeting Marketing
Plan Your
Messages
Meeting Marketing
Create Conference
Value
8
9. 7/7/2011
Meeting Marketing
Make Presenters
Marketers
Meeting Marketing
Social Media Posts
Meeting Marketing
Tagging
Expands
Reach
9
10. 7/7/2011
Meeting Marketing
SEO Through
Acknowledge‐
ment
Category
Content Management
& Marketing
Content Marketing
Social Media
& SEO
10
11. 7/7/2011
Content Marketing
Metal
Beautifies
America
Content Marketing
Tweet Meets
Tradition
Content Marketing
Weekly
e‐Newsletters
11
13. 7/7/2011
Content Marketing
Recognition Is
Rewarding
Content Marketing
YouTube Rules
Content Marketing
Create an “Advergame”
13
14. 7/7/2011
Content Marketing
e‐Book Promotes
Business
Content Marketing
Executive
Leader
Engagement
Category
Technology
Social Media
Mobile Media
14
15. 7/7/2011
Tech, Social Media, Mobile Media
Getting
Members
Started
Tech, Social Media, Mobile Media
Where to Start?
Tech, Social Media, Mobile Media
Tweet that Twestion
15
16. 7/7/2011
Tech, Social Media, Mobile Media
Create
Donor Wall
Tech, Social Media, Mobile Media
Mobile
Connects
Consumers
Tech, Social Media, Mobile Media
QR &
Mobile Sites
16
17. 7/7/2011
Tech, Social Media, Mobile Media
Tools for ROI
• www.twazzup.com
• socialmention.com
• addict‐o‐matic.com
Tech, Social Media, Mobile Media
A Remarkable
App
Tech, Social Media, Mobile Media
! + $
= Twitterfall
17
18. 7/7/2011
Tech, Social Media, Mobile Media
Use Donate Button
Tech, Social Media, Mobile Media
Virtual =
Reach +
Revenue
Tech, Social Media, Mobile Media
Foursquare
Your Events
18
19. 7/7/2011
Category
Marketing
Branding
Cause Marketing
Other
Branding, Other Marketing
Organic Growth
Branding, Other Marketing
Spreading the Word
19
20. 7/7/2011
Branding, Other Marketing
Social Does Local
Branding, Other Marketing
Tip of the Week
Branding, Other Marketing
Wiki
Builds
Awareness
20
21. 7/7/2011
Branding, Other Marketing
Cool Facebook Pages
INSPIREDM.COM
Branding, Other Marketing
Traditional
Integration
Branding, Other Marketing
Oldies but
Goodies!
21
22. 7/7/2011
Branding, Other Marketing
Blog the Show
Branding, Other Marketing
Compile Tips into Book
Branding, Other Marketing
Feature of the
Month
22
23. 7/7/2011
Branding, Other Marketing
Drive the
Cause
Contact Information
Steve Drake Hugh Whaley
Drake & Company Drake & Company
drake@drakeco.com whaley@drakeco.com
Brian John Riggs Betsy Wintringer
Association Headquarters, Inc. Association Management Center
briggs@ahint.com BWintringer@Connect2amc.com
Greg Schultz Nicole Woodard-Singleton, MBA
The Sherwood Group, Inc. The Third Eye Group, LLC
gschultz@sherwood-group.com nwoodard-
singleton@thirdeyegroup.com
Jeanne Sheehy
Bostrom Corporation
jsheehy@bostrom.com
23