In any given month, quizzes make up some of the most shared pieces of content on the web. Why are quizzes so hot? Owen Fuller will share lessons learned from reverse engineering an inhuman amount of viral quizzes on sites like Buzzfeed and Qzzr. He’ll teach the secrets Qwizards use to drive social traffic and leads, including the keys to optimizing quiz titles, questions, imagery, calls-to-action and outcomes. He’ll wrap by taking you on a personal tour of the hall-of-fame of quizzes, including the quiz that broke the internet and another that has already generated over one million dollars in revenue.
During our conversation, we plan to:
Expose a hot content medium (quizzes)
Show how to drive social engagement and lead conversions with quizzes
Tell the story of the million dollar quiz
Get you started with some quiz concepts you can create today
Since everyone needs the right data to write the most effective quiz-content, attendees of this webinar will have access to a FREE 15 day trial of SEMrush Guru!
How to Effectively Incorporate Quizzes in Your Content StrategyUberflip
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content.
In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix.
Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads.
Learn how to incorporate quizzes into your content marketing—the right way.
In this presentation, you will learn:
- Why quizzes are uniquely effective compared to other content formats
- What makes a great quiz and all the different types you can create
- How to channel the virality of quizzes to achieve your marketing goals
People whom we meet make quick decisions about us. Should they hire us? Vote for us? Buy something from us? Seven seconds. This is that brief moment in time when others first see you, or your employees, whether it’s at a meeting, on the job, or at an interview.
Sylvie di Giusto, owner of Executive Image Consulting and Author of "The Image of Leadership" helps individuals and companies to explore how people make up their minds very quickly about you, your leadership potential or your company, and either open the door for you or slam it shut.
Why it's time for a new kind of quantitative researchVaughan Flood
Traditional quantitative research is no longer fit for purpose. Using fresh software, and driven by the principle of ‘asking nicely’, clients and respondents both benefit from a fresh approach.
Designer Games - Creative Exercises to Enhance Your WorkJohn H Douglass
Ultimately we’re all fighting for users, but which ideas will win their favor? Sometimes, in the battle arena of meetings, requirements and design reviews, the loudest voice gets heard but not necessarily the best. Sometimes design sensibilities and user feedback take a backseat to politics, short-term goals or decisions by committee. In this talk you’ll learn more about a few useful weapons, such as gamestorming and design critiques, to make sure the best ideas win.
Presented at Assessment 3.0 conference at the University at Buffalo November 2014. 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster than text. In a world that is becoming increasingly visual with social media as a driving force, the written word may not always be the best way to communicate the results of your assessment data. How many times have you been asked to create a presentation or report using charts and infographics to summarize our assessment data? So how do you get from a pile of data to a “pretty” visual? In this session, you will learn and practice five simple steps to guide you through the process of visual sense making to displaying and sharing your data.
How to Effectively Incorporate Quizzes in Your Content StrategyUberflip
People love taking quizzes—we love testing our mettle and understanding ourselves through these fun pieces of interactive content.
In fact, according to BuzzSumo, the average quiz gets shared 1900 times, making quizzes a reliably engaging component of any content marketing mix.
Even beyond BuzzFeed, both B2B and B2C brands can tap into the virality of quizzes as an opportunity to generate more engagement and capture quality leads.
Learn how to incorporate quizzes into your content marketing—the right way.
In this presentation, you will learn:
- Why quizzes are uniquely effective compared to other content formats
- What makes a great quiz and all the different types you can create
- How to channel the virality of quizzes to achieve your marketing goals
People whom we meet make quick decisions about us. Should they hire us? Vote for us? Buy something from us? Seven seconds. This is that brief moment in time when others first see you, or your employees, whether it’s at a meeting, on the job, or at an interview.
Sylvie di Giusto, owner of Executive Image Consulting and Author of "The Image of Leadership" helps individuals and companies to explore how people make up their minds very quickly about you, your leadership potential or your company, and either open the door for you or slam it shut.
Why it's time for a new kind of quantitative researchVaughan Flood
Traditional quantitative research is no longer fit for purpose. Using fresh software, and driven by the principle of ‘asking nicely’, clients and respondents both benefit from a fresh approach.
Designer Games - Creative Exercises to Enhance Your WorkJohn H Douglass
Ultimately we’re all fighting for users, but which ideas will win their favor? Sometimes, in the battle arena of meetings, requirements and design reviews, the loudest voice gets heard but not necessarily the best. Sometimes design sensibilities and user feedback take a backseat to politics, short-term goals or decisions by committee. In this talk you’ll learn more about a few useful weapons, such as gamestorming and design critiques, to make sure the best ideas win.
Presented at Assessment 3.0 conference at the University at Buffalo November 2014. 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster than text. In a world that is becoming increasingly visual with social media as a driving force, the written word may not always be the best way to communicate the results of your assessment data. How many times have you been asked to create a presentation or report using charts and infographics to summarize our assessment data? So how do you get from a pile of data to a “pretty” visual? In this session, you will learn and practice five simple steps to guide you through the process of visual sense making to displaying and sharing your data.
Here you can find 21 ways to boost your event or conference. Cyriel has a lot of experience as Master of Interaction and loves to share his knowledge and experience in some very practical ways to inspire, engage and wake up your audience. Enjoy!
Emerging Leaders for Nonprofits - Leading SelfBeth Kanter
This pilot project will test a leadership development training model for emerging leaders in environmental organizations that uses a combination of peer learning, coaching, and mentoring. The approach tests a hypothesis that emerging leaders need to have exciting, new assignments as well as the professional development and mentoring they need to succeed. Nonprofits need to create opportunities that embrace talent mobility, special assignments, and job rotation opportunities. This can be thought of as a switch from the traditional career ladder to a career “lattice.”
Web Analytics for Communicators, created for University of Minnesota Communicators Forum, 2015. Some slides have been removed to protect the identity of the clients.
Presentation by Bretton Putter on why culture is a company’s greatest asset and what high growth companies are doing to live their values, develop and embed their company’s culture.
Boom! 5 Ed Disruptors For Your ConferencesJeff Hurt
Brain science is not a fad and neither is online learning. The more we learn about how we learn, the more opportunities we have to provide more meaningful and lasting learning experiences for attendees at our meetings and events. Explore a few top education innovations happening in all walks (including K-12, universities, the digital space, library science, adult education and on-the-job-learning) extract their core nuggets of wisdom and “translate” them for application to our world of conference and professional learning.
Five ways to grow your email list - and then keep people interested | Content...CharityComms
Sarah Casey, head of client services and Alex Lloyd, co-founder and director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether? Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.
Revisiting Google's Panda Algorithm: How It Applies Todaysemrush_webinars
The impact felt each time a google algorithm hits can be severe. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda. For those that still have sites, an update on how Panda continues to affect us can prove crucial.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
Benjamin Mangold of Loves Data hosted a webinar with SEMrush where he showed how to apply Google Analytics to your content marketing strategy without getting overwhelmed by reports.
Discover practical techniques you can apply using your own Google Analytics data to improve and optimize your content. This presentation focuses on the most important data you can use and is suitable for Google Analytics beginners, through to advanced users looking for new ideas to inform their content marketing.
- The most important metrics to inform your content strategy
- How to leverage Google Analytics for content marketing
- Techniques you can apply to improve your content
- Using data for organic optimization and content creation
- Features and setup options for additional insights
Here you can find 21 ways to boost your event or conference. Cyriel has a lot of experience as Master of Interaction and loves to share his knowledge and experience in some very practical ways to inspire, engage and wake up your audience. Enjoy!
Emerging Leaders for Nonprofits - Leading SelfBeth Kanter
This pilot project will test a leadership development training model for emerging leaders in environmental organizations that uses a combination of peer learning, coaching, and mentoring. The approach tests a hypothesis that emerging leaders need to have exciting, new assignments as well as the professional development and mentoring they need to succeed. Nonprofits need to create opportunities that embrace talent mobility, special assignments, and job rotation opportunities. This can be thought of as a switch from the traditional career ladder to a career “lattice.”
Web Analytics for Communicators, created for University of Minnesota Communicators Forum, 2015. Some slides have been removed to protect the identity of the clients.
Presentation by Bretton Putter on why culture is a company’s greatest asset and what high growth companies are doing to live their values, develop and embed their company’s culture.
Boom! 5 Ed Disruptors For Your ConferencesJeff Hurt
Brain science is not a fad and neither is online learning. The more we learn about how we learn, the more opportunities we have to provide more meaningful and lasting learning experiences for attendees at our meetings and events. Explore a few top education innovations happening in all walks (including K-12, universities, the digital space, library science, adult education and on-the-job-learning) extract their core nuggets of wisdom and “translate” them for application to our world of conference and professional learning.
Five ways to grow your email list - and then keep people interested | Content...CharityComms
Sarah Casey, head of client services and Alex Lloyd, co-founder and director, Forward Action
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
UI is language. Interaction is conversation. Content is the fuel that powers our designs. So what happens when the writer’s not in the room, or missing from your project team altogether? Good news: you don’t need to settle for lorem ipsum or half-baked prose. In this talk, Kristina shares language principles and content design tools anyone can put to work—yes, even the “non-writers” among us. Using examples from popular products and well-loved websites, Kristina uncovers the secrets to stellar content that anyone can create, no matter your role or area of expertise.
Revisiting Google's Panda Algorithm: How It Applies Todaysemrush_webinars
The impact felt each time a google algorithm hits can be severe. However, most companies can recover if shown the little steps they can add to their daily activities which drastically improve their visitor experience as well as traffic and rank.
It all comes down to surviving Google Panda. For those that still have sites, an update on how Panda continues to affect us can prove crucial.
The King of SEO Geekdom, William Rock, is going to take you deep inside the Google Panda algorithm to find ways you can both survive a hit, as well as use google panda to rise through the SERPS.
Benjamin Mangold of Loves Data hosted a webinar with SEMrush where he showed how to apply Google Analytics to your content marketing strategy without getting overwhelmed by reports.
Discover practical techniques you can apply using your own Google Analytics data to improve and optimize your content. This presentation focuses on the most important data you can use and is suitable for Google Analytics beginners, through to advanced users looking for new ideas to inform their content marketing.
- The most important metrics to inform your content strategy
- How to leverage Google Analytics for content marketing
- Techniques you can apply to improve your content
- Using data for organic optimization and content creation
- Features and setup options for additional insights
Idee di monitoraggio per mantenere il controllo della situazione senza fare il "cane da guardia"
Come si comportano i tuoi concorrenti? Su cosa spingono particolarmente e su cosa sono molto forti?
Ancora: qualcuno parla di noi, ci cita, cita delle nostre frasi? E' possibile monitorare tutto ciò? E' possibile monitorare particolari keyphrase come fase d'ascolto, per poi trasformare tutto in strategia SEO?
Segui il webminar, vedremo insieme qualche idea da usare ogni giorno!
SEO and Social Media: Tips for Successful Integrationsemrush_webinars
Social media and SEO are becoming more dependent on one another everyday. Without proper integration, your marketing strategy can't find fufillment. Ranklab's very own Cynthia Johnson will lift the veil on how to make Social Media work for your SEO strategy. She will discuss what signals matter, the important steps that most people overlook and the varying KPIs.
Specifically, Cynthia will show you:
How to set the foundation: Tips for preparing a social media account setup that will benefit your SEO efforts
Which signals and from which social platforms matter most and why
Tactics for proving thought leadership in social media as it applies directly to SEO
Which KPIs you should focus on the most
It's really important to have keywords and organic identities that are consistent across your SEO and SMM efforts. To help develop your path, attendees of this webinar will have access to a FREE 30 day trial of SEMrush guru.
Introduction to Google Penalties, Link Audit and Link Risk Managementsemrush_webinars
Introduction to Google Penalties
Google has been always fighting against the manipulation of their algorithm. They tried to discard spammy links by not passing PageRank through links that seemed fake or unnatural. This solution didn´t work very well, because for many webmasters it was just a sign to create more backlinks (some of them will work eventually). Finally, in April 2012, Google launched their first Penguin algorithm update. This was the end for old spammy link building tactics. Hundreds of thousands of sites were penalized. Many internet businesses vanished.
Link Audit for small businesses and agencies likewise using Link Detox
Audit your links and get rid of all risky and fake ones. Although Link Audit sounds like a very easy job, in reality it is very hard and time-consuming. Because of that, just a few months after Google´s first Penguin update, LinkResearchTools launched Link Detox. It was the first tool on the market designed to help you recover and protect your website from Google penalties.
The concept of Link Risk Management and how to do it
The concept of Link Risk Management includes site recovery (if necessary), continuous site protection through new backlinks monitoring and safe link building. With proper link monitoring, you will protect your site, not just against spammy backlinks but also and against negative SEO attacks.
Keywords Are Dead And Other UnOptimization Truthssemrush_webinars
10 years ago keyword stuffing and link volume were sure ways to the top of Google, but in recent years we’ve seen these and many other over optimized tactics bring down sites both big and small.
In the current reality of “optimization” potentially hurting your SEO, how can search marketers communicate that reality to stakeholders, customers, peers and colleagues and how can brands both big and small avoid Google’s ire and grow their search traffic?
SEO veteran Grant Simmons addresses these challenges every day as he helms the search marketing efforts of Homes.com--one of the largest real-estate portals in the country.
Given his somewhat unorthodox stand of ‘the future of search is unoptimized’, Grant has developed a few principles of UnOptimization-- how to understand user intent, think like a search engine, and provide SEO at (un)scale to gain visibility in search results.
Specifically, Grant is going to cover the following UnOptimization principles:
Why keywords are dead and how to (un)research them
How to (un)scale your content to satisfy users
What you need to know about link (un)building
How to communicate and justify an (un)strategy
SEMrush Blog Editor Tara Clapper examines the social media accounts of DC Comics and Marvel Comics with a focus on what your business can learn from their social media strengths and shortcomings.
From print and digital media to small and big screen superhero efforts, these giants provide some excellent, relevant examples when it comes to social media and branding.
*Effectively track and analyze the social media accounts for your business and personal brand and what tools you should use
*Adapt your social media strategy to the audiences present on each social media platform
*Apply branding and support your fans (and your product)
*Encourage engagement from your supporters and fans
*Represent connections with your content partners
Adam Whittles from Maxus UK and Kostas Voudouris from MEC US (GroupM agencies) will analyze mobile SEO in great detail. Starting from the history of mobile in search, the differences between desktop and mobile before focusing on the last Google update aimed at mobile results and the practical steps that brands and webmasters need to take to ensure their site scores 100 in Google’s mobile friendly test.
This webinar will explore:
• The mobile trends and reasons why every brand will need to look into having a mobile-friendly website
• How to choose a mobile set up and the questions you need to consider when deciding about one
• The history of mobile SEO and the differences between optimizing for desktop versus mobile
• The details about Google’s mobile-friendly update and how this affected the world of SEO
• The ways you can audit the mobile friendliness of your website
• How to influence the rules that determine whether your site is mobile-friendly or not in the eyes of Google
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
Social Media für Business: verstehen, anwenden, profitierensemrush_webinars
Rund über 75% aller deutschen Unternehmen sind im Social Web aktiv und mehr als die Hälfte dieser Unternehmen wissen nicht genau, warum. Einfach mitmachen und dabei sein reicht nicht mehr aus, Unternehmen brauchen auch im Social Web eine Strategie für ihr vorhaben.
Kosten, Zeit und Ressourcen müssen im Verhältnis zu den daraus resultierenden Ergebnissen stehen und die Ziele klar definiert sein. Denn wie wollen Sie messen ob Sie erfolgreich sind, wenn Sie gar nicht wissen was Erfolg für Sie bedeutet?
In dieser Präsentation zeigt Lena Ihnen welche Ziele Sie mit Social Media erreichen und wie Sie Social Media strategisch einsetzen können um Ihren Unternehmenserfolg zu stärken.
Experte: Anna-Lena Radünz, SOCIAL PASSION
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
Creating Balanced Content: 6 Phases of Data-Driven Storytellingsemrush_webinars
In order for your content to perform, it needs to blend stories with data; you need to pull in outside research while bringing your own value to the table; you need to entertain and inform.
Join Cyrus Molavi, Product Manager at Flow and contributor to The Modern Team as he outlines the steps he took to create a successful, balanced article that was read, shared, discussed, and continues to bring in visitors.
topic evaluation techniques that blend data and strategy
the missing piece of the research and writing stage
tracking lagging indicators of content performance
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your site’s rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle – The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
Hw to Use Competitive Data for Lead Generation - Michael Stricker at HubShout...semrush_webinars
Small and Medium-sized Businesses, including agencies, rank lead generation and sales as a critical issue. We discuss how competitive research drives lead-generation and helps sales support build persuasive, motivational proposals. Several tools and resources are mentioned and we demonstrate using SEMrush in the lead generation and selling process for higher conversions and revenue.
During this webinar, from Thursday May 28, 2015, we show:
• How to use Competitive Intelligence to Sell Agency Services such as Digital Marketing and Design Services
• Compare and Contrast with Purpose
• 5 Charts that Graphically Drive Prospects into Your Arms
• Listen - Why It's Better to Help than to Sell
• Wild Cards - Reputation, Local, Mobile - If I Had More Time I'd Have Built a Fatter Proposal
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarQzzr
Qzzr's Owen Fuller and NUVI's Bill Hoops sit down to talk quizzes in social media. The web's hottest form of content is showing no signs of slowing down, but are you coming up with the quiz social users can't help but take? This slide deck will address 10 actionable steps you can take to create the quizzes your audience is dying to take.
In this webinar shared by our good friend Mike Barnes from SEO Alien, Mike takes a great look at the power that quizzes have in a content marketing strategy, including the SEO benefits.
UPDATE Sept '15: This quiz has now generated more than $1.2 million!
How did this quiz make nearly a million bucks? Becca James from Internet Marketing Inc shares her building blocks for the million dollar quiz.
Social Media Marketing for Real Estate ProfessionalsNicholas Scalice
In this presentation, Nicholas will cover the basics of social media marketing strategy and tactics, in terms that real estate professionals can relate to. He will explain the single most important feature every real estate website should have (even though less than 10% of agent websites actually have it).
Nicholas will also cover how each of the “Big Four” social media platforms can be used specifically in the real estate industry, and lastly, he will reveal six marketing tools that he personally recommends to every real estate professional.
Tips to Enhance Your Business Through Social Media - Overview: The Basics of Social Media, Communities vs Audiences, The L.E.A.R.N method, Leveraging Social Media for growth and cost reduction, and helpful tools
Volunteers & Social Media: Boost Communication and Build Community501 Commons
Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.
The Role of Storytelling in Community and Economic Development
Jolene Schalper, Senior Vice President Business Development, Great Falls Development Authority, Great Falls, MT
Dream. Build. Connect.
Want to start telling the story of yourself, your business or your cause across social media? Not sure where to go first? Chances are everything you need is at your fingertips - you just have to see the story around you!
How Higher Education can Use Social MediaKrista Neher
Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago.
This presentation shows how higher education can use social media to connect with constituents online.
It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools.
Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
9. Tens of thousands of quizzes & polls being taken millions of times
World’s best publishers, brands and agencies!
10.
11. Our goals
1. Expose a couple forms of hot content (quizzes &
polls)
2. Show how to drive social traffic and generate
leads with quizzes
3. Tell the story of the million dollar quiz
4. Get you started with some quiz concepts you can
create today
12. There is a renaissance happening
Hieroglyphics Paper Billboards
Mail
Email
Blogs
TV
Digital images
Video
Surveys/polls
Infographics
Lists
Quizzes
17. The road is being paved by
mega-publishers
Number one article on NY Times in 2013 was a quiz
Eight of the top ten most shared articles
on the web in the last eight months were quizzes
(BuzzSumo, April 2014)
Nine of the top ten most shared stories on Facebook in
January, 2015 were quizzes
18. Why are quizzes so irresistable?
Engaging, Nourishing
and…
All about ME!!!
19.
20. “Stop telling me interesting and useful
things about myself”
- Said no one, ever.
21. Wait, what about surveys?
Under the hood of a quiz is a survey… that people
actually want to take… and share with hundreds of
their friends.
40. VISIBILITY
• Featured on Qzzr’s homepage & newsletter
• Average of 60,000 unique visitors
per month
• Sent out to 13,581 email
subscribers
• 2,318 opens
• 220 clicks to the quiz on Zenni
Optical’s website
• Influencer Outreach
• Paid channels – hundreds of thousands of
viewers // impressions
43. TRAFFIC // LEAD QUALITY
• 240,649 website
sessions from the quiz
alone
• This behavior funnel
showcases the user
moving from the
content piece to the
product pages on the
second interaction,
and then to buy in the
third and final
interactions
44. REVENUE // ROI
Top revenue-generating channels included:
• Organic Search: $143,692
• Email: $126,674
• Paid Search: $103,545
Multi-attribution technology helps us understand a channel’s
respective contribution towards the quiz’s performance.
Traffic to the quiz landing page: 573,338 unique visitors
Content Marketing Revenue: $1,167,746.21
9,655%
Return on Investment:
45. Roadmap to hit quizzes
Research topics
Choose quiz title and type
Do your research and gather media
Create and embed
Share and promote
Measure, learn, and improve
46. Tips for graded quizzes
Choose a compelling title
• Are you a ____ expert?
• Can you pass the ___ test?
• The world’s hardest ___ quiz
• Are you a true ____?
Keep your quizzes fair and clear
• Limit the number of answers to each question
• Remove any friction from the process
Show feedback
• Give more information about the right answer
Make people feel good about their results
• 45% of shares on graded quizzes come from 100% scores
• Assign outcomes. “You got 90%. You’re a genius!”
47. Tips for outcome quizzes
Choose a compelling title
• Which ___ are you?
• What ___ do you actually belong in?
• What kind of ___ are you?
Create shareworthy outcomes
• invoke awe, laughter or amusement (BuzzSumo)
• help people define themselves,
nourish relationships & get the word out about
causes they love (NY Times)
• make it a “feel-good, look-good” mechanism
• Help people share what “they want their friends
to think they like” (Buzzfeed)
Build a process
• Identify outcomes
• Map differentiating factors
• Be creative with your questions and answers
48. Pro tip: begin with the end in mind
Write these first.
Make sure people would be proud to share
Make sure your CTA relates to outcome.
Hey 3PO - You’re research driven, so why not
download this guide…
49. What titles/topics would work for me?
What content resonates with your audience?
What are the most shared topics?
What topics get the most questions?
What topics are most controversial?
Are there decisions that people struggle to make?
Are there topics that are misunderstood?
50. Recycle your content
If you have knowledge and answers in your evergreen content,
you can turn it into a quiz.
Look at your
List posts
Infographics
Debate posts
….all raw quiz material
51. “Are you a candidate for Lasik Surgery?”
“Should you be wearing glasses to drive?”
“Do you know the seven common mistakes new
contact wearers must avoid?”
“Which frames match your style?”
“Give yourself an eye exam.”
“Do you need special lenses?”
The wild world of…
optometry
70. How to make one of those
insanely viral quizzes that you’re
seeing everywhere
Presented by:
Owen Fuller, Qzzr
71. Pro Pro Unlimited Enterprise Enterprise Unlimited
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50,000 engagements/mo.
Reduced Branding
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250,000 engagements
White Label
+ Pollcaster
VIP Support
Unlimited engagements
White Label
+Pollcaster
VIP Support
Unlimited Offers
+400/month
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+800/month
Add Contributor
+50/mo
Add Contributor
+50/mo
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