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1. TEAM 21
MatchUp
Mobile Sports Fantasy Game
Tristan EISENHART
Gabriel LERNER
Nathan TOUBIANA
Number of interviews
Before class: 8
Day 1: 8
Day 2: 19
Day 3: 21
Day 4:15
Total: 71

2. MVP AS A RESULT OF CUSTOMER INSIGHTS2
POINTS
20.1
DEFENSE
4.2
ASSISTS
4.5
REBOUNDS
5.9
+14 OTHER
FRIENDS TEAM
25.7K
TEAMS
KAWHI LEONARD
SUPERSTAR
SMALL FORWARD
ADDED
REPORT
STATS
REMOVE
RUSSELL WESTBROOK
SUPERSTAR
POINT GUARD
ADD
REPORT
SQUAD
COACHINGM Y TEAM
DENNIS SCHROEDER
RUSSELL WESTBROOK
MY TEAM
KAWHI LEONARD
THABO SEFOLOSHA
PATTY MILLS
GET AN ADDITIONAL STAR
FOR 5MIN
+1 SUPERSTAR
100
PTS
GET AN ADDITIONAL
STARTER FOR 5MIN
+1 STARTER
50
PTS
DOUBLES ASSISTS AND
REBOUNDS FOR 5MIN
TEAM SPIRIT
150
PTS
STEALS & BLOCKS ARE
DOUBLED FOR 5MIN
DEFENSIVE BOOST
200
PTS
MADE SHOTS ARE DOUBLED
FOR 5MIN
OFFENSIVE BOOST
150
PTS
CURRENT BALANCE 525
PTS
SQUAD
COACHINGMY TEAM
INTUITIVE, FUN & SIMPLE UX + IN-GAME LIVE ACTION + FREE-TO-USE MODEL + SOCIAL
FEATURES

3. INTERVIEWS
Customer: casual & non players
Customer: experienced players
Field experts
0
2
4
6
8
10
12
14
16
18
Day 1 Day 2 Day 3 Day 4
Customer: casual & non players Customer: experienced players Field experts
2

4. BUSINESS MODEL CANVAS – DAY 13
Male smartphone
users between age of
15-40 casual or
experienced fantasy
gamers

5. BUSINESS MODEL CANVAS – DAY 2
Sports Leagues
Data Providers
Sports Sponsors
Sports News Providers
App development
Decision platform
requiring user input to
bet on outcome of game
Sports Data Feeds
Gaming Back-end
Dev Team
Mobile Platform and
servers
Easily challenge your
friends whenever you
want
Freemium mobile sport
video game
Referral system
Trophy and Awards
System in-game
App store & Play store
NBA / NFL / NHL / MLB
/ SOCCER
sports watcher
Smartphone Users
Age 15-40
Male:
Development Team to create
and maintain the platform
Cost of acquiring
Game data
Micro-transactions (in-
app purchase)
Mobile Advertising
Promotion Partnerships with
sponsors
Build a team of sports
players and earn points
based on their real-life
performance
Use performance
boosters to momentarily
earn more points
Casual Players
looking to be
socially active /
have fun online
while watching
sports
Cost of acquiring new
customers
Data feed presentation
Hardcore players
4

6. BUSINESS MODEL CANVAS – DAY 35

7. BUSINESS MODEL CANVAS – DAY 46
App store & Play store

8. BUSINESS MODEL CANVAS – DAY 57
Sports Leagues
Data Providers
Sports Sponsors
Sports News Providers
App development
Sports Data Feeds
Gaming Back-end
Dev Team
Mobile Platform and
servers
Mobile sport video game Referral system
In-game incentives such
as Trophy and Awards
App store & Play store
Major Sports Followers
Smartphone Users
Age 15-40
Male & Female
Development Team to
create and maintain the
platform
Cost of acquiring
Game data
Micro-transactions (in-app
purchase)
Mobile advertising
Promotion partnerships
with sponsors
Casual Fantasy Players
Playing occasionally to
frequently and spending
no more than 5min on
preparing fantasy team
Cost of acquiring new
customers
Data feed presentation
Not Playing Fantasy
Not registered on any
fantasy solutions
Non-Time Consuming
Free-To-Play
In-Game Action
Social Interactions
Easy-To-Play
Join Groups
Win prizes
Organize location-based
(bars, etc.) contests with
prizes for the winner
Smart TV
Be able to watch the
game and follow your
game score on the same
device
Push notifications
Personalization
Experience points

9. PRODUCT-MARKET FIT
Need for
entertainment
Need to be
social
Want to follow
sports
Want to play
games
Need for
competitionComplex games
Long drafting
process
Time-
consuming
research
No social
interactions
No action after
the draft
Risk-averse
Difficulty to
access
information
Free-to-play
Easy-to-play
User friendly &
casual
Non-Time
consuming
In-game
features
Interact with
your friends
In-app access
to simple data &
info
In-app chat
Challenge rival
groups
8

10. PRODUCT-MARKET FIT9
Mobile
Application
In-app
purchase
Boost feature
Star rating
Rivalry
In-app access
to players
information
Possibility to
change player after
game start
Free-to-play
In-app chat
Share results
and invite
friends easily
Win prizes
Follow your
score on TV
Smart TV
Day 1
Day 2
Day 3
Day 4
Day 5

11. COMPETITIVE LANDSCAPE10
Before this week
MatchUp
Now

12. NEXT STEPS11
• We have more interviews setup over the next two weeks to:
• Validate the smart TV hypothesis
• Validate the location-based prize incentive
• Approach VCs and more experts in the field (similar startups, try to
understand their acquisition strategy)
• Test the revenue model with an app prototype and beta testers
• Test the cost structure & key partners hypotheses