This document describes a mobile application called Infozone that provides localized information, promotions, and services to both businesses and users. It allows businesses to conduct real-time mobile marketing and generate mobile leads. For users, it offers convenient access to location-aware deals and information from nearby businesses. The application has gained traction with over 5000 downloads and 1000 daily website visits. It addresses an opportunity in emerging mobile markets that lack such a unified local search and marketing platform.

2. Trends
• Real-time marketing and hyper local targeting
• Marketing will be automated by software
• Multichannel and multiscreen presence
• Very soon businesses without mobile strategy will be
uncompetitive

3. Problem (for businesses)
• How to reach, interact and attract
more clients nearby using the
mobile channel?
• How to increase sales by
generating and managing mobile
leads?

4. Problem (for end users)
• How to find what’s new around me
and see relevant promotions –
everywhere, fast and convenient?
• Is there an application which I could
use as universal mobile search
instrument? (I don’t want to install ten
apps for ten different services)

5. Problem and Solution (Recap)
No software for mobile marketing and hyper-local targeting in
the target regions and no mobile app providing useful
information and access to promotions - all in one. Solutions are:
1. Providing efficient tool for mobile marketing to the businesses
and enabling them to attract clients nearby with special offers
and leads.
2. Giving easy and convenient access to location-aware
information, services and promotions to the end users.

6. The product - description
• Infozone is an application for mobile and local search
• Everything in the system is location aware
• Simplified user experience and intuitive navigation
• With Infozone you can check working time, see photos, make
a phone call for reservations, view location and many others
•It is a self-service platform used by businesses to interact and
attract clients by publishing leads – updates, promotions, etc.
•The mobile application offers relevant notifications that could
be personalized based on preferences and interests

7. Key technology and innovation
• Relevant location-aware notifications
• Self-service for generating mobile
leads
• Precise and local targeting in real time
• Integration of click-to-action services

8. Traction and current status
• Public beta of mobile app for Android
• Website with content management system
• Private beta of the mobile app for iOS
• Contract signed with mobile operator for co-branded version
• 1000+ daily visits in the site without advertising in beta stage
• 6000 places/venues in the system form Bulgaria
• 5000+ downloads of the mobile app for Android
• International partnerships – China, Turkey, Serbia, etc.

9. The competition - profiles
• No mobile app with identical functions in the target markets
• Some emerging players on the Balkans (www.getlokal.com
and http://www.orasulm.eu/) with emphasis on entertainment
• The big international players have different scope (Yelp is
focused on reviews and Four Square is social networking app)
• Daily deals market is slowly declining

10. The competition – characteristics
• The competition in the targeted emerging mobile markets is
not intense in the segment mobile app for generating leads
• The barriers for new entrants are not high
• Mobile apps drive rapid change in searches and the traditional
search with keyword in a browser is not that convenient in
smartphone. People bypass Google to go straight to apps.

11. Differentiation & unfair advantage
• Businesses pay for measurable result
• Users are engaged with real rewards
• Users interact actively with businesses – follow, request
promotions, etc.
• One-stop shop platform for businesses and end users – they
receive multitude of relevant services and information

12. What do we disrupt?
We capitalize on mobile as a disrupter!
We disrupt:
•Traditional marketing – in media, outdoor, etc.
•Daily deals model
•Plastic and loyalty cards
•Paper leaflets
•SMS marketing and service

13. The market
• Our customers are all businesses looking to reach and attract
potential clients nearby. We give them access to the mobile
devices of the users of Infozone and marketing instruments to
implement their mobile strategy.
• On the other hand, potential end users of the mobile
application are all owners of Android and iOS mobile devices in
the respective regions (Turkey, Balkans, China, etc.)

17. The business model
• Distribution channels – licensing the technology to local
partners against fixed fee or percentage from revenue
• Ongoing negotiations with partners from Serbia, Turkey,
Romania and China (Shanghai) – pending signing of contracts
• Initially promoting of the service in cooperation with mobile
operators and digital advertising agencies

18. Ways to monetize
• Fee for distinctive featured profiles
• Tariff for publishing promotions/redeemed coupons
• Paid “click-to-action” services and functions
• Advertising brands and product placement
• Rebranding and customization for new markets

19. fsdasdfs
Secret:
Engaging with customers
as individuals

20. Intellectual property
• Trademark “Infozone” registered in Bulgaria
• Assessment of the software by licensed appraiser of
intellectual property – 50 000 EUR (based on actual costs)
• Unique and verified content for Bulgaria
• Own algorithms for notifications and personalized updates

21. Cooperation with mobile operator
• Contract signed with Bulgarian mobile operator for mutual
promotion and advertising
• The operator uploaded co-branded version of the application
Infozone on its own platform for apps
• The mobile operator actively publishes promotions and
updates using the platform

22. Extremely scalable project!
• It is easily deployable platform
• Adaptable for various regions/industries
• Back office do all support / customization
• Pending contracts for licensing to partners from several
markets (China, Turkey, Serbia and Romania)

24. The team
Emiliyan Enev – serial entrepreneur with projects mainly in the field of b2b
and tourism information internet portals. Emiliyan has occupied executive
management positions in two companies and chamber of commerce.
Emil Stoyanov – has more than 15 years experience in development and
implementation of academic, industrial and business software projects.
Currently Emil is an owner and CEO of a company for IT research and
development.
Boyan Petkov is a professional designer who have been working in the
industry for over seven years. Proficient in various aspects of design and
development process.

25. The company
• Emiliyan Enev – CEO and Managing Partner
• Emil Stoyanov – CTO and Team Leader of developers
• Boyan Petkov – Design, Creative and UI
• Stoyan Angelov – Sales and Marketing

26. Investment
Required capital - 200 000 EUR used for:
•Marketing activities (55% from budget):
•Creating content (15%)
•New features development (15%)
•Technical support (7,5%)
•General & Administrative costs (7,5%)
Exit – sale to strategic investor or VC

27. THANK YOU!