Redbus is an Indian bus ticketing company founded in 2006 with headquarters in Bangalore. It operates websites and mobile apps that allow customers to search schedules, book, and purchase tickets for intercity bus travel online or through call centers. Redbus now has offices in 10 major Indian cities and works with thousands of private bus operators across India to provide ticket booking services in exchange for a 10% commission. The company aimed to increase transparency and efficiency in the fragmented Indian bus travel industry through online ticketing.

1. ARPITA SHARMA
ASHISH SHARMA
Presented By-

2. introduction
Company : REDBUS
C.E.O : Phanindra Sama(Phani)
Head office : Bangalore (India)
Industry : Bus Ticketing
Established: 18th august 2006 with capital US$10000
Mission: To solve the inefficiencies in the Indian bus
industry by making ticketing more transparent to
customers.

3. Branches of red bus
• The company have their branches in 10 cities.
• Bangalore --companies first office and corporate headquarters.
• Hyderabad—second office after few months.
• After some times offices were opened in Chennai, Mumbai, Delhi ,
Pune , Ahmedabad , Coimbatore, Visakhapatnam, Vijayawada.

4. stakeholders
• Venture capital firms.
• Bus operators.
• Employees.
• Customers.
• Others,.

5. approach
• Once the customer purchased a ticket and made payment to
Redbus, the company deducted 10% commission and paid the
bus operators the remaining money.
• Redbus provided the option of tickets delivered at home.
• Redbus approached to an executives who know the
vernacular language of that region.

6. issues
• They were not belonged to a IT sector.
• One of the drawback they faced that most of the Indian were
lack of e-commerce knowledge.
• They and other have to spend lot of capital to built software
and convince operators to get it installed.
• Yatra.com and Makemytrip.com are very big players in the
travel industry.

7. sustainability
• In EAP programme ,the mentors gave assignments to teams
such as market survey, customer preference and gathering
market data.
• In case the transaction was not completed within 20 minutes
then a call center executive would find out the issues and
support required to close the transaction.
• Founders believed that for an successful organization, it
needed to portray transparency, integrity and honesty to built
a strong relationship.

8. challenges
• During the launch of the venture by the month was that none
of the banks were ready to provide them the payment
gateway.
• While start of booking with taking calls from customers many
times people would call up, harass and sometimes even
abuse.
• The team begins visiting various bus boarding points and
distributed their business cards and informed people about
the company

9. dilemma
• The reasons they started the venture was to help customers find
tickets, not to raise price for them.
• Redbus had always focused on excellent customer service and
lower costs; therefore the operators were satisfied working with
them.
• Customer reach because the small operators playing big role in
availability of tickets.
• In 2015 the company were expected to reach their turnover to
US$200 million but of tough competition between yatra.com nd
makemytrip

10. Swot analysis
STRENGTH
i. Customer satisfaction
ii. Low cost
WEAKNESS
i. Slow growth of technology
ii. Need to raise standard for
which they have to raise
ticket price.
OPPORTUNITIES
i. Unique idea
ii. Raise their facility in many
rural areas
iii. The role of local travel
portal is less
THREATS
i. Majority of small operators

11. feedback
• Weather forecast
• Discount offer
• Brand ambassador
• Cancellation and rebooking of tickets.