how is mc cain company started. what are its products, issues, approach, challenges faced by the company.

1. ARPITA SHARMA
ASHISH SHARMA

2. INTRODUCTION
COMPANY : It is the world’s largest producer of chips. It is also one of the
world’s largest frozen food company.
PRODUCT : Potato smiles , crispy bites ,pizzas, waffles, roasted potato ,
potato wedges, hash browns, potato croquettes and many more.
ESTABLISHMENT : Founded in 1957 in Canada by the McCain brothers
Harrison, Wallace, Robert and Andrew.
MARKET FOCUS : Concentrating on the wants & requirements of
customers.

4. ISSUES
 GROWING CONCERN ABOUT OBESITY
PARTICULARLY AMONG CHILDRENS.
 SOCIAL FACTOR ONE OF THE KEY
FACTOR AFFECTING BUSINESS.
TURN A FROZEN PRODUCT INTO OVEN
HEATED PRODUCT.

5. APPROACH
 Mc CAIN’S PRODUCTS COMPLIED WITH A
RANGE OF LAW.
 IMPROVEMENT IN THE NUTRITIONAL MAKE
UP OF ITS PRODUCTS.
 Mc CAIN HAS PUT ‘TRAFFIC LIGHT’LABELS ON
ITS PRODUCTS ABOUT HEALTHY EATING.
 USING SUNFLOWER OIL INSTEAD OF
VEGETABLE OIL.

6. CHALLENGE
 CHANGING ITS FLAVOUR ALONGWITH
REDUCING FAT AND SALT.
CHALLENGE HAS BEEN TO PREPARE CHIPS
IN THE HEALTHIEST WAY POSSIBLE.
KEEP LISTENING TO CUSTOMERS AND TO
THE EXTERNAL ENVIRONMENT TO GIVE
CONSUMERS THE BEST VALUE HEALTHY
CHIPS.

7. CONCLUSION
 Mc CAIN IS A MARKET FOCUSED
COMPANY.
 Mc CAIN’S ADVERTISING SUPPORTS THE
COMPANY’S MESSAGE THAT CHIPS ARE
NUTRITIONALLY ACCEPTABLE PROVIDED
THEY ARE MADE IN THE RIGHT WAY.