The presentation is a study about the company Redbus.It includes the mission and vision,Services,Swot and other technological analyze of the company redbus

1. • GAURAV THAKUR
• ISHITA DEWAN
• JOYDEEP CHAKRABORTY
• KARAN KISHOR
• KISHAN KUMAR
• LAKSHAY YADAV
GROUP 4

2. BRIEF
COMPANY
PROFILE:
Type: Private(Online Bus-Ticket Booking)
Industry: Electronic commerce (Travel & Tourism)
Key people/Headed by: Prakash Sangam, CEO
Founder(s) : Phanindra Sama Sudhakar Pasupunuri Charan Padmaraju
(engineers from Birla Institute of Technology and Science)
Founded in: August 2006
Website: Redbus.in

3. Idea Behind Red Bus
 One of the founders had faced problem while booking bus
ticket.
 The idea of making an online bus ticket system popped up.
 He and his peers put together a business plan and
presented it to TiE( the Indus Entrepreneurs).
 The idea got recognition and led to “Red Bus”.

4. Mission
and
Vision
MISSION:
“Focus & effort to satisfy the customer’s every need
and maintain the loyal customer base and translate
that trust into a new volume of landmark”
VISION:
“Make travel simple and fun for all”

6. Products
•Online Bus Ticket
•rPool
•Bus Hire

7. Service
•Geocoded
•Smart dropping point

8. Market
Competitors
Trabol Ticketgoose.com
Makemytrip Abhibus
Yatra
Travelyaari
Simplotel

9. Problems before adoption of technology
• Inefficient Process Handling : Redbus previously ran its operations from a traditional data centers by
purchasing and renting its systems and infrastructure.
• Inefficient Data Analysis model : Redbus employees manually handled ratings and reviews and used
manual method to derive insights from them.
• High agent contact ratio : Redbus identified common post/pre journey queries and use Redbus
assistant to answer all them.
• Low Latency : The company had low website performance but it has seen measurable improvement
since migrating to AWS.
• Poor Reliability and Scalability : Inefficient IT infrastructure led to low scalability and reliability

10. TECHNOLOGICAL INNOVATIONS
• Cloud based service , pay as you go basis
• Running web application servers in the
cloud
• Securely stores all files in the cloud , is
accessible from anywhere
• Uses Amazon’s Relational Database
Services (Amazon RDS) to store the user
information

11. • Elastic Load Balancing for the huge traffic coming on the redbus site.
• Amazon Simple Storage Service (Amazon S3), Amazon Elastic Block Store (Amazon EBS) , essential
for quick retrieval of data
• Uses Amazon Sage maker for tagging all the ratings
• Uses Amazon Athena to run queries against the raw data that are identified as threat
• Using this they can replicate the whole setup on demand , thereby reducing the time to market

12. Business Value
• Valued at 750 million USD in 2019
• 70% share in the Indian Online Bus ticketing Segment
• Plans to invest 100 crore in FY2020 in India
• Operates in various countries like Singapore, Malaysia, Colombia, Peru and Indonesia apart from India
• Shows 80% YOY growth
• 1800 Bus operator on board (as of 2017) in India
• Largest Bus ticketing Service online
• 8 million customers (in India) & 20 million world wide.
• 180 million registered trips.

13. STRENGTH
• Huge customer base and customer satisfaction
• Simple business model
• Large network of bus operators
• Connected to few state transports
WEAKNESS
• Seasonal fluctuation in demand
• High dependence on Bus operators
OPPORTUNITIES
• Vertical integration
• Horizontal integration
• More facilities can be included in Apps
• Expansion to more countries
THREATS
• Increasing number of competition
• Seasonal Disturbance
• State transports
• Pandemic
SWOT

14. • Expansion of “rpool” to more cities.
• New tool to keep track of buses in desired
routes.
• Collaboration with RTC.
• International expansion
FUTURE PLAN