Redbus.in is India's largest intercity bus booking platform, founded in 2006. It has over 350 bus operators on its platform and sells two software products to bus operators and travel agents. Redbus aims to achieve annual revenue of INR 5 billion by 2015 by focusing on its core business, pursuing vertical integration, increasing its service portfolio, and expanding globally. It currently dominates the online bus booking market in India with over 65% market share but faces competition from other players.

1. Presenting by,
Sachin

2. Contents
• About the company
• The story
• Achievements
• More about redbus.in
• The Team
• Industry Analysis
• SWOT Analysis
• Business Concept
• Competition
• Goals and objectives
• Redbus now
• Logo

3. About redBus.in
• Founded in: August 2006
• Headquarters: Bangalore
• Industry: Domestic Travel
• India’s first bus tickets booking site
• Has the largest network of bus operators in
their list (350+ and growing)
• Being mentored by the TiE-EAP
(Entrepreneurship Acceleration Program)
• Sells two cloud based software, called BOSS
and Seat Seller to bus operators and travel
agents.

4. The Story
• One of the founder couldn’t catch his bus on diwali, so what??
A lot of us have missed our buses…big deal..
• They thought, if IRCTC can simplify railways, WHY CAN’T local
bus ticketing be streamlined?
• They undertook extensive market surveys to understand the
market and aspirations of the customers.
• They developed a plan for the business and submitted it to a
TiE (the Indus Entrepreneurs) mentorship competition.
• The portal was created with the help of the initial seed
funding and mentoring that was provided by the competition.

6. Achievements
• Forbes - Top 5 hottest start-ups
• Business World - Top 3 enterprises in India
• AllWorld Network - India's fastest growing
company
• Deloitte - Top 5 fastest growing companies in
India
• Star award achiever - Youth Marketing forum
• IAMAI - Internet start-up of the year

7. More about redbus.in
How much
does it worth
How much
does it make
• $ 8,459 / day
• $ 253,770 / month
• $ 3,045,240 / year
Website Traffic
• 564,000 visitors / day
• 16,920,000 visitors /
month
• 203,040,000 visitors /
year
• 2,819,778 page
views/ day
• 84,593,340 page
views / month
• 1,015,120,080 page
views / year
• estimated worth,
$ 25,015,000

8. The Team
Phanindra Sharma
• CURRENT : CEO at redBus.in
• PAST : Senior Design Engineer at Texas Instruments
Design Engineer at ST Microelectronics
• EDUCATION : Indian Institute of Science
Birla Institute of Technology and Science
Sudhakar Pasupunuri
• PRESENT : Co-Founder – www.redbus.in
• PAST : Staff Software Engineer - IBM Rational Software
Software Engineer - TCS
• EDUCATION : B.E. in EEE - Birla Institute of Technology and Science
Charan Padmaraj
• CURRENT : Head of Engineering at redBus.in
• PAST : Co-Founder at Pilani Soft Labs (www.redBus.in)
Engineer at Honeywell
• EDUCATION : Birla Institute of Technology and Science

9. Industry Analysis
•The Bus operators are
dependent on Red Bus for
getting the customers
•Red Bus needs to associate
with larger number of
operators
•Reach, Credibility, Visibility
•Low Profit Margins
•Require continuous
innovation
•Background in services
•Low product differentiation
•Indian Middleclass: price
conscious
•Threat of substitutes is high
in smaller cities where the
availability of internet is low
Threat Of New Entrants [LOW]
Bargaining Power Of Buyers
[HIGH]
Bargaining Power Of Suppliers
[Medium]
Threat Of Substitutes [High]
Threat Of Competitors
[Medium]
•redBus is the biggest
player in the online bus
booking segment, but faces
continuous threat from
bigger players, travel agents
and OTAs

10. SWOT Analysis
•Vertical Integration with
procurement of Buses
•Horizontal Integration
with venturing into airline
Booking
•Global Expansion into
Overseas markets
•Increasing no. of players
in the Online Booking
segment
•Seasonal disturbances in
demand
•Un organized market in
Non-Metro cities
•Entrepreneurial culture
•Needs external funding for
Capital intensive projects
•Seasonal disturbances in
demand
•Less reliability on Online
Payments
•Early Mover Advantage
•Simple Business Model
•Large network of Bus
Operators
•High Levels of Customer
Satisfaction
Strengths Weaknesses
OpportunitiesThreats
10

11. Business Concept
• Uses Secure Socket Layers (SSL) data encryption. This ensures
that the information exchanged is never transmitted
unencrypted
• For a convenient, hassle-free portal where customers could
book their tickets from the comforts of their home.
• Could book your ticket for the return journey in advance
without having to travel to the destination with the
uncertainty of securing a ticket looming over your head.
• Their strategy is to “win one territory, establish your rule, then
win the next”

12. Competition
• Makemytrip.com
• Travelyaari.com
• Travelvala.com
• Abhibus
• Via.com
• Ticketcounters.com

13. Goals and Objectives
• To Achieve Annual Revenue Of INR 5 Billion by 2015
by,
I. Focusing on Core business
II. Vertical Integration
III. Increase in Service portfolio
IV. Going global

14. redBus Now
2012
2 million users
10 million
tickets sold
+400
employees
+700 bus
operators
16000 daily
buses
Fastest
growing
Indian org
Growth, 07-09
- 5000%
Avg growth
250% per year
Revenue 800
million
2013
Owned by
ibibo
Sama &
Charan sold
their stock to
ibibo in june
2013
Market share
– 65%
Faces stiff
competition
from
Travelyaari,
Abhibus, and
Simply bus

15. Logo