This document summarizes a presentation for Jewish educators on using social media. It discusses how educators are often responsible for an organization's technology without a technical background. It encourages educators to see the value their knowledge brings and influence organizations positively. Barriers to technology evolution like steep learning curves and risk are addressed. Educators are told to focus on their mission, learn constantly, and view change as less risky than stagnation. New rules of digital attention and authentic engagement are outlined. Educators are advised to get stakeholders aligned on goals and measurements to move organizations forward successfully in the digital age.

1. Social Media Series For Jewish Educators In conjunction with NATE and JEA Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 http://slidesha.re/natejea6

2. Goals Understand how your perspective is valuable beyond your job description; Why using your knowledge helps your org, and the Jewish people; How to influence your organization in a positive way; How to begin the conversations, have a shared language; Use your peers for support!

3. Ultimate Goal Help your organization evolve for success in the digital age -- for its own sake, for the sake of your school and for the sake of the people you reach and impact!

4. The Accidental Techie “In the field of nonprofit technology, an accidental techie is an individual who has gravitated toward responsibility for an organization's information technology infrastructure, even though his or her professional training or job description did not include tasks of this kind.” -Webster’s Online Dictionary

5. Barriers to Evolution Learning curve is too steep You are in the business of learning! Perceived risk is greater than potential reward You’re always trying new things! Don’t see how “rules of the game” are changing Evidence of “new rules” are in front of you daily! Don’t extrapolate beyond the technology itself You know technology isn’t the magic bullet! Need for everyone to be on the same page You know how to steer a group!

6. Learning Curve You! Those who may be skeptical or resisting Save time & energy, better outcome, convenience! Feel confident! Have fun!

7. Rethinking Risk Used to be change was riskier than the status quo Today, not changing may be more risky.

9. Add Value

10. Authenticity + Transparency = Trust

11. Understand, support and use networks. Connect people to one another.

12. Be a platform for your mission, not the source of it

13. Be nimble and adapt: change is the name of the game

15. Go Beyond The Technology Alone: John Fitch’s Steam Engine

16. Get Everyone On The Same Page: Values, Assumptions, Pace, Goals, Measurements, Communication

17. Educators are often the Accidental Techie WHY?

18. Educators are often the Accidental TechieWhat do you want to do with this?How can you move your org forward?Where do you need help to do it?

19. KEEP LEARNING! If you didn’t become a member of Darimwhen you signed up for this series, the 50% discount offer still stands through August! http://natedarim.eventbrite.com Facebook Tune Up for the Holidays: http://hhdfacebook.eventbrite.com Follow us for more tips, opportunities and examples: http://www.facebook.com/darimonline and @darimonline, and our blog: JewPoint0.org Upcoming conferences: USCJ and URJ in December. Share with each other! Stay in touch! We’re here to help!