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Facebook-Recruiting-strategies-HireClix-Social-Recruiting
This webinar discusses Facebook recruiting strategies. It covers how to create a Facebook presence through targeted ads and building a Facebook fan page to engage candidates and build a talent network. Initial steps include creating an advertising strategy, targeting key jobs and locations, and developing a content plan for the fan page. Tracking metrics is important to measure recruiting ROI from Facebook efforts. The webinar advocates using Facebook to reach the large pool of passive candidates and build an employer brand through a low-cost recruiting channel.
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- 1. Facebook Recruiting StrategiesEducationalWebinar Series: September15th, 2011
- 2. 2What to ExpectTodayQuick Intro
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- 4. Facebook Recruiting –It’s Serious, Start Now
- 5. Are you Readyfor Facebook?
- 6. Driving Candidates withTargeted Facebook Ads
- 7. Building a FacebookFan Page Strategy
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- 9. Please Ask Away3Understandingyour Core Value? About HireClixBased outside of Boston, MA – Gloucester, MAOffices in San Diego, CA & Santa Clara, CADigital Recruitment Marketing ExperienceFormer Monster.com Digital MarketingKnowledge of Recruiting, Digital Marketing, Communications & Branding Turn-key Recruitment Marketing ExpertsProvide Great Value and Zealous Service
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- 11. 5Fish Where theFish Are…750M Active Global Users* Facebook.com - July2011
- 12. 6Facebook – It’sSerious2011 Ad Revenue - $4.05B
- 13. 7Competition will OnlyGet Tougher
- 14. 8Are you Readyfor Facebook?Are you trying to diversify your recruiting efforts?
- 15. Do you useFacebook for personal activities?
- 16. Do your employeesuse Facebook?
- 17. Do you wantto target passive candidates?9Common Mistakes using FacebookNo Clear Ownership
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- 20. No Clear RecruitingCall to Action
- 21. Lacks Authenticity10Social Media– Facebook RecruitingTargeted Ads are Cost Effective
- 22. Facebook Fan PagesBuild a Talent Network11Initial Steps to Create a Facebook Presence Create a Facebook Advertising Strategy
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- 25. FanPage for Success
- 26. LeveragingProven Tools
- 27. Builda Content Game Plan12 Rapidly Create Facebook Ads
- 28. 13 Targeting Usersby Profile Information
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- 30. 15Bidding Strategies forPPC CampaignsFacebook Bids & Budgets
- 31. 16 Building aFacebook Fan Page StrategyCorporate Page vs. Dedicated Careers Page
- 32. 17Corporate Page vs.Dedicated Page
- 33. 18Facebook for YourEmployment Brand
- 34. 19 Fan Page– Content is Key
- 35. 20 Campus Recruiting:Integrated MarketingFacebook Ads combined with Live Event @ MIT Build Brand & Talent PipelineConnect with Candidates in Hiring CycleBuild Campus Career Office Relationship
- 36. 21Facebook Campus Recruitingby the numbersDate: May 18, 2011 @ MIT – Finals Week
- 37. More than 250-300students braved the rain and came out to the campus event
- 38. Food trucksold out in three hours
- 39. Facebook ads targeted480 MIT students
- 40. The campaign generated7,000 impressions on campus
- 41. The Facebook adssparked word of mouth among the students, and many students at the event said they had heard about the food truck through e-mails and texts they received from friends.22Facebook Recruiting Ecosystem
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- 44. 25Tracking & Reporting= Recruiting ROIMeasure Spend
- 45. Tracking forATS & Google Analytics
- 46. Modifying &Optimize26Recruitment Marketing by Channel
- 47. 27Facebook Recruitment OpportunitiesSeriousVolume of Users
- 48. True Passive CandidateAudience
- 49. Low Cost Thresholdto Start
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- 55. Fan Page toEngage Talent Community
- 56. Window into CorporateCulture28Go Beyond Job Boards – HireClixSocial Recruiting
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- 62. Content Development29Q&AHireClix Contacts– Scott Ryan – VP Client Servicesscott.ryan@hireclix.comKev Wizst – Director of West Coast Client ServicesKev.wizst@hireclix.comNeil Costa – Founder & CEOneil.costa@hireclix.comwww.hireclix.comwww.twitter.com/hireclixwww.facebook.com/hireclix