What are the visitors doing on your website, where does your competitor gets customers from, how to increase your social media reach, do you want to know how to easily find answers to these questions. There are a number of tools available mostly free for to do that. Let's learn about them.
HireClix PPC Recruiting in today's dynamic marketplaceHireClix
HireClix launched a new Recruitment Marketing Strategies White Paper – “Pay-Per-Click (PPC) Recruiting in Today’s Dynamic Marketplace”. It’s a primer on PPC recruiting that answers your often thought, but little asked, questions.
* What is Pay-Per-Click recruiting?
* Why should my organization use it?
* How does PPC recruitment marketing strengthen my employment brand?
* How can my organization adopt PPC recruiting most easily and effectively?
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHubSpot
Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels.
This free webinar will cover:
* What Internet marketing metrics to track and how to gather data about your marketing channels
* How to measure the ROI of each lead generation channel
* How to run tests to improve the effectiveness of your lead generation efforts
* How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
HireClix PPC Recruiting in today's dynamic marketplaceHireClix
HireClix launched a new Recruitment Marketing Strategies White Paper – “Pay-Per-Click (PPC) Recruiting in Today’s Dynamic Marketplace”. It’s a primer on PPC recruiting that answers your often thought, but little asked, questions.
* What is Pay-Per-Click recruiting?
* Why should my organization use it?
* How does PPC recruitment marketing strengthen my employment brand?
* How can my organization adopt PPC recruiting most easily and effectively?
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
How To Improve Your Marketing Conversion Using HubSpot AnalyticsHubSpot
Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels.
This free webinar will cover:
* What Internet marketing metrics to track and how to gather data about your marketing channels
* How to measure the ROI of each lead generation channel
* How to run tests to improve the effectiveness of your lead generation efforts
* How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
Every business wants a voice & Twitchtime makes sure they’re heard.
Client called upon Twitchtime to generate business and leads & dramatically increase the awareness of the business.
KamesCG reviewing short-term and long-term marketing strategies for businesses. Should businesses run paid advertisements like pay-per-click and invest into high-quality content to rank for valuable search phrases?
A presentation explaining the background and purpose of digital strategy and sharing some tips on how to approach it. Originally presented at Reading Room Manchester's Digital Strategy breakfast event on 31st October, hence the Halloween theme.
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
B2B Lead Generation with Content Marketing // MAN Digital Pitch DeckMAN Digital
MAN Digital is a boutique B2B Digital Agency focusing on B2B Lead Generation with Content Marketing.
WHAT WE DO?
• B2B Lead Generation Strategy
(Workshops, Audit + Strategy)
• Copywriting & Content Marketing
(Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case studies, anything that helps you sell better your product or service)
• Performance Marketing
(LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads, and RTB)
• Digital Sales
(Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound, Analytics, and Reporting )
In short, we do full stack for B2B Lead Generation by building content marketing ( not only blog posts), funnels, sales automation, and conversion rate optimization throughout the buyer's journey.
Our Northstar is to initiate an ideal sales conversation with high quality leads in the B2B space.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
We live in a world where technology and data are increasingly being woven into the fabric of every organization’s digital strategy. From journey mapping to personalization, the trends are only multiplying.
In this webinar, we will focus on how to use personalization technology and customer data to build and support a rich and comprehensive online marketing campaign.
Key Take Aways:
- Learn how to harness your data to provide relevant and innovative content to your audiences.
- Learn new strategies and techniques to build uniquely tailored campaigns supported by innovative, feature-rich technology.
- Learn how mapping the user journey helps segment, define and manage efforts for content personalization.
- Learn how to integrate technology decisions into the development of your association’s strategic plan and measure it for success.
- Integrate personalization features into focused campaigns to engage visitors, shorten sales cycles, and convert loyal customers.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
eGrowth digital marketing, lead generationAtul Puri
eGrowth is world's first BAD(Business Advisory and Business Development) Networking Platform. Among other services we offer Lead Generation and Digital Marketing services
How & Why You Should Spend On SEM if You're Winning at SEODigital Reach
Things are going great - your website is growing in organic traffic and you’re driving valuable conversions. Now, it’s time to invest in paid search.
Wait, what? Why jump to paid? Organic traffic is free!
The success of organic is telling you useful information about your website - mostly, that it’s a good answer for relevant queries. You can use that information to drive profitable paid traffic. Then, even more powerfully, you can create a synergistic feedback loop that will increase profitability for both disciplines.
If you want to turn your organic success into greater momentum, listen to our Head of Operations Andrew Seidman discuss how to transform your inbound traffic sources.
Inbound Lunch Bunch: Using Digital Advertising for Membership GrowthHighRoad Solution
You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive? Join this session to learn about digital advertising growth strategies and how associations are using it to deliver top-line growth in their readership, product categories, membership & event registrations.
Professional services: How sitecore delivers personalised digital experiencesRatio
During this presentation we cover how marketers working within professional services can leverage the SItecore marketing platform to delivered personalised digital experiences.
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...knshort
Slides from the webinar "Leveraging Social Media for Trade Shows", designed for exhibitors to improve trade show performance by improving booth traffic, increasing brand awareness, creating a buzz around the show, and much more.
Simon presents, writes, and consults on effective event marketing, networking, and social media around the world. Simon is the youngest personality in the Exhibition News "50 Most Influential", and is also part of Event Magazine\'s "100 Most Influential".
Every business wants a voice & Twitchtime makes sure they’re heard.
Client called upon Twitchtime to generate business and leads & dramatically increase the awareness of the business.
KamesCG reviewing short-term and long-term marketing strategies for businesses. Should businesses run paid advertisements like pay-per-click and invest into high-quality content to rank for valuable search phrases?
A presentation explaining the background and purpose of digital strategy and sharing some tips on how to approach it. Originally presented at Reading Room Manchester's Digital Strategy breakfast event on 31st October, hence the Halloween theme.
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
http://www.pointit.com - This presentation covers the basics of Google Analytics. Whether you're a marketer or a Website owner, you'll find everything you need to know about Google Analytics here.
B2B Lead Generation with Content Marketing // MAN Digital Pitch DeckMAN Digital
MAN Digital is a boutique B2B Digital Agency focusing on B2B Lead Generation with Content Marketing.
WHAT WE DO?
• B2B Lead Generation Strategy
(Workshops, Audit + Strategy)
• Copywriting & Content Marketing
(Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case studies, anything that helps you sell better your product or service)
• Performance Marketing
(LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads, and RTB)
• Digital Sales
(Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound, Analytics, and Reporting )
In short, we do full stack for B2B Lead Generation by building content marketing ( not only blog posts), funnels, sales automation, and conversion rate optimization throughout the buyer's journey.
Our Northstar is to initiate an ideal sales conversation with high quality leads in the B2B space.
Mapping Matters - Creating the “Secret Sauce” to a Personalized Customer Expe...Acquia
We live in a world where technology and data are increasingly being woven into the fabric of every organization’s digital strategy. From journey mapping to personalization, the trends are only multiplying.
In this webinar, we will focus on how to use personalization technology and customer data to build and support a rich and comprehensive online marketing campaign.
Key Take Aways:
- Learn how to harness your data to provide relevant and innovative content to your audiences.
- Learn new strategies and techniques to build uniquely tailored campaigns supported by innovative, feature-rich technology.
- Learn how mapping the user journey helps segment, define and manage efforts for content personalization.
- Learn how to integrate technology decisions into the development of your association’s strategic plan and measure it for success.
- Integrate personalization features into focused campaigns to engage visitors, shorten sales cycles, and convert loyal customers.
Social Media and Search Engine MarketingEddie Bluff
Explore how B2B companies can use Social Media to deliver powerful cost effective results and what you should expect in return. The Bluff Brothers presentation to MHEDA 2013 Convention attendees diagnoses Search Engine Optimization, the convergence of Search and Social Media and best practices for effective content development and visitor conversion.
eGrowth digital marketing, lead generationAtul Puri
eGrowth is world's first BAD(Business Advisory and Business Development) Networking Platform. Among other services we offer Lead Generation and Digital Marketing services
How & Why You Should Spend On SEM if You're Winning at SEODigital Reach
Things are going great - your website is growing in organic traffic and you’re driving valuable conversions. Now, it’s time to invest in paid search.
Wait, what? Why jump to paid? Organic traffic is free!
The success of organic is telling you useful information about your website - mostly, that it’s a good answer for relevant queries. You can use that information to drive profitable paid traffic. Then, even more powerfully, you can create a synergistic feedback loop that will increase profitability for both disciplines.
If you want to turn your organic success into greater momentum, listen to our Head of Operations Andrew Seidman discuss how to transform your inbound traffic sources.
Inbound Lunch Bunch: Using Digital Advertising for Membership GrowthHighRoad Solution
You need Millennials to join. You need Gen X to spend more & get engaged. You need Boomers to stick around. How do you do this in today’s digital world when you can’t buy email lists, fax doesn’t work & direct mail is so expensive? Join this session to learn about digital advertising growth strategies and how associations are using it to deliver top-line growth in their readership, product categories, membership & event registrations.
Professional services: How sitecore delivers personalised digital experiencesRatio
During this presentation we cover how marketers working within professional services can leverage the SItecore marketing platform to delivered personalised digital experiences.
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...knshort
Slides from the webinar "Leveraging Social Media for Trade Shows", designed for exhibitors to improve trade show performance by improving booth traffic, increasing brand awareness, creating a buzz around the show, and much more.
Simon presents, writes, and consults on effective event marketing, networking, and social media around the world. Simon is the youngest personality in the Exhibition News "50 Most Influential", and is also part of Event Magazine\'s "100 Most Influential".
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
Customer Acquisition & Monetization - Keys to your Business ModelDavid Skok
Presentation describing how Cost of Customer Acquisition (CAC) and Monetization (LTV) are they key elements to get right for a successful business model. Also describes the latest techniques for reducing CAC, including Inbound Marketing, and the author's own methodology: Building a Sales & Marketing Machine.
I did a training on basic metrics in digital marketing for a Boot Camp organized by Volunteers for Ideas and Projects. It's pretty basic, but covers the most important digital KPIs, especially for student NGOs in the beginning of a digital approach.
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
HighRoad U Webinar: Overview: Using Digital Metrics to Gain Member InsightHighRoad Solution
This month we'll explore the topic of Using Digital Metrics to Gain Member Insight. Join us for this webinar as we get an overview of how important Digital Metrics are for your organization.
Secrets of Your Competition - Competitive Intelligencebigfishresults
Here are the slides from our recent Competitive Intelligence event with the Newport Interactive Marketers.
(Be sure to check out the free gift at the bottom!)
In this presentation Tony Guarnaccia, CEO of Big Fish Results, shared how you can learn how your competitors are driving results online.
We also included a gift for all our visitors and you as well. Get a FREE trial of our top competitive analysis too, SEMrush, as well as a competitive analysis evaluation at: www.BigFishResults.com/NIM
Paid Social Advertising: Now, Next and What Works BestR2integrated
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
How traffic acquisition and engagement drive digital marketing strategies.
Guest lecture for Assistant Professor of Marketing, Brian Spaid, Ph.D. for October 2015
Getting prospective students to a website is one thing, but marketing strategies can't stop there. Learn how to use Google Analytics, a free but feature-rich tool, to understand and optimize the website experience. Topics to be covered include understanding basic web analytics metrics, understanding and using conversion goals and tips for measuring ROI.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?mRELEVANCE
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?Carol Morgan, MIRM
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
A presentation about digital marketing overview. Points covered are Search engine optimization (SEO), Pay per click (PPC), Social Media optimization (SMO), digital marketing funnel
When It Comes to Data Analytics, Ignorance Is Not Bliss. As an entrepreneur you can not afford to not have a basic understanding of this technology. Using good analytics enable you to make decisions using facts, without which, you’re operating off of gut instinct. And there is not a single aspect in your entrepreneurial journey from ideation to exit where you can not use this beautiful technology.
What are the key values and skills for an entrepreneur to create a smart startup. The right questions that an entrepreneur must ask himself to find out the best proposition for his startup.
Learn how to be the CFO for you own startup. What are the important financial concepts for an entrepreneur, the financial documents for startups, reporting, balance sheets etc. And the main budgetary provisions for startups.
The legal basics for startups that an entrepreneur must know, like important startup documents and contracts, startup laws, dispute resolution and the important clauses.
In the early days of every startup a common problem that an entrepreneur faces is to generate content for the social media accounts, website blogs etc.; manage these accounts make regular and quality posts.
Let's learn how to generate content for a blog or social media posts, how to utilize freely available resources, how to create strategies that provide a continuous stream of content.
Getting traction at a huge, viral scale is the holy grail, every entrepreneur is running after. Let's learn Growth hacking which uses creativity, analytical thinking and social metrics to sell products and gain exposure, in this latest event from W2E. We'll try to understand the various elements of being viral and learn ways, tips & tricks to gain customers and users at high speed.
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
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Dining Tables and Chairs | Furniture Store in Sarasota, Florida
Leveraging Digital Marketing Tools & Analytics To Fuel Startup Growth
1.
2. Who Is Everyone Here Today?
• Web Analytics Professionals
• Newbies
• Somewhere In Between
About Myself
• Digital Marketing Professional & Content Developer
• SEO, PPC, Social Media, Conversion-Optimization, Analytics
• 25+ Clients In 5+ Countries. Analytics/Adwords Certified
3. Essentials Before Analytics
Set Goals & Key
Metrics
Have A Content
Plan
Use The Right Tools
(e.g. KP)
High Quality, Shareable
Content
(myths – freq, length)
7. Goal Types
• URL Destination
• Event
• Pages Per Visit
• Duration
Filters
• Transform Data
8. How Audience & Traffic Data Drives Business?
Are Visitors Finding My Site Useful?
How Is My New Campaign Doing?
What’s Working & What Needs Attention?
9.
10. How Behavior & Conversion Data Drives Business?
Where Are The Buyers Getting Hung Up?
What Paths People Take To Conversion?
What Elements Are Affecting Conversions?
Where Are Visitors Clicking?
11.
12.
13.
14.
15. Differentiate + Connect
• Keywords/Competitors
• Open Site Explorer, SEMRush
• Compete, Quantcast
• Ahrefs, Buzzsumo, Topsy
18. Boosting Facebook Performance
• Have you filled profile? (milestones)
• How’s engagement on your posts?
• What you need to engage more?
• How you’re dealing with fan responses?
• When should you post content?
• What type of content performs best?
• What made people unlike?
• What kind of updates you should post?
23. Boost Your Business Online
• www.smemark.com
• hitesh@smemark.com
• 9958633158
Editor's Notes
You have to set up the right internal infrastructure first. One of the most important steps of digital analytics is determining what your ultimate business objectives or outcomes are and how you expect to measure those outcomes. For ecommerce sites, an obvious objective is selling products or services. For lead generation sites, the goal is to collect user information for sales teams to connect with potential leads. For content publishers, the goal is to encourage engagement and frequent visitation. For branding, the main objective is to drive awareness, engagement and loyalty.
Is content really important? Geoff Kenyon of Distilled (an online marketing agency) shared a case study about how adding 200 words of content to various category pages of an ecommerce website increased search traffic by 620 percent. This is actually quite typical of e-commerce category pages that often simply link out to various subcategories without much of an introduction. Personally, I find it incredibly interesting how drastic the results were from a simple content improvement, without any additional backlinks. It’s great to produce a lot of content, but don’t ever sacrifice quality for quantity. If you can only produce one quality post a week, don’t be tempted to write two poor ones instead. Great content is what people talk about, share, and link to. Recent research found that the majority of blog posts in the top 10 search results are longer than 2,000 words.
There are analytic tools for everything these days. For example, when you write a post, check Google Keyword Planner to identify keywords to target and find out how competitive it is to rank on these keywords.
It’s extremely important to have a content strategy in place before you write anything. Producing content is time intensive, so you need answers to the following questions: What are you going to write about? Who's your target audience? Which channels are you going to distribute the content to? How will you measure the impact of your content?
You don't need fancy, expensive software to begin gathering data. Google Analytics, a free traffic-monitoring tool, provides all types of data about website visitors. With Google Analytics, you can extract long-term data to reveal trends and other valuable information, so you can make wise, data-driven decisions.
The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. Hopefully this session will take you through the set-up process and help you understand how your website's performing.
Setting up Google Analytics is really quite simple. To create an account, just head to the Google Analytics website and click “Access Google Analytics”. Then follow the instructions to setup your account. Once you’ve got your tracking info sorted and you’ve copied the code snippet, you can simply insert the snippet into your website.
Allow other users to see reports and give them permission to make configuration changes. Link your Google Analytics account to your AdWords account
Goals are the backbone of startup analytics. Once you enable Goals, you get metrics like the number of conversions and the conversion rate. Goals are the way that we map the data in Google Analytics to the key performance indicators that you defined in your measurement plan.
To get started, click the “Admin” button. Under the “View” column, select “Goals”. Google Analytics deals with four types of goals: revenue, acquisition, inquiry, and engagement. Focus on the 1-2 categories that make the most sense for your startup right now.
The easiest goals set up is URL destination – when a visitor lands on a particular page on your website. For an account signup, this might be the “thank you for signing up” page. For a purchase this might be the receipt page. An Event Goal is triggered when a user does something specific like downloading a PDF or starting a video. A Pages per Visit Goal is triggered when a user sees more or fewer pages than a threshold that you specify. A Duration Goal is triggered when a user’s visit exceeds or falls below a threshold that you set.
Filters help you transform the data so it’s better aligned with your business needs. For example, you can use a filter to exclude traffic from your internal employees. The easiest way to do this is to create a filter that excludes all of the data from the IP address for your business.
Affinity Categories identifies users in terms of lifestyle; for example, Technophiles, Sports Fans, and Cooking Enthusiasts. These categories are defined to be similar to TV audiences. In-Market Segments identifies users in terms of their product-purchase interests. Other Categories provides the most specific, focused view of your users. For example, while Affinity Categories includes the category Foodies, Other Categories includes the category Recipes/Cuisines/East Asian.
Understanding your audience composition in terms of gender, age, and interests lets you also understand the kinds of creative content you need to develop, the kinds of media buys you should make, and the kinds of audiences you need to develop for marketing and remarketing campaigns. You can start from any of these reports to build a picture of your high-value customers.
Cost Reduction - Eliminate ad spend on low-value users - You can use the same kinds of analysis to find low-value audiences that you used to find your high-value audiences: rather than look for high revenue and conversion rates, you simply look for the opposite. Once you’ve identified those low-value customers, you can then exclude them from seeing your ads.
High pages/visit, high average time on your site, and a low bounce rate give you an idea of how useful visitors are finding your site once they arrive.
Where your traffic is coming from tells you a lot about the strength of your SEO, your incoming links, and your AdWords and other advertising campaigns. It also shows you where your weaknesses are. Ideally, you want traffic coming from a variety of sources. For example, if 80% of your traffic comes from organic Google results, and suddenly Google changes their algorithm and your site ends up on page 10 instead of the top of page 1, you’ll see a huge drop in traffic.
One of the most important reports in your traffic sources is the keyword reports. These are vital to figuring out how your search traffic is finding your site. You want to make sure that the ads are generating enough revenue or conversions to make them worthwhile. You may have some ads that only drive a small percentage of traffic, but a large number of those visitors convert (or vice versa). Without knowing the goal completions or revenue, you might disregard those ads and throw away important revenue sources.
If you’re running a social media or advertising campaign for a page on your website, you can append the URLs you’re sharing with a UTM parameter, a bit of text that goes at the end of your link. Google’s free URL Builder is perhaps the simplest way to set these up.
We could change this link: smemark.com/blog to smemark.com/blog?utm_source=twitter&utm_medium=tweet&utm_campaign=blogsocial
When setting up the new URL, just make note of “Campaign Name,” as this is how you’ll find the results in your Google Analytics reports. The value here is that you’ll then be able to track how many visits this campaign sent back to your website as well as what happened to these visitors once they landed. How long did they stay? Did they convert? Etc.
The Venn diagram you’ll get on this report page shows the various paths that people take to convert through your website or blog. For example, on the Buffer blog, a good majority of people convert after coming to the site from organic search. The overlap in the Venn diagrams represent visitors who might, for instance, click a link in a tweet first, then come back to the site directly later on to go through the conversion flow.
The original (Version A) was converting at 3.12%. The hypothesis for this test was simple: Removing primary navigation and modifying the form layout placement above the fold will increase (improve) form submissions. The B Version removed Primary navigation, had a dramatically different theme with the same colors, and had a single image with a larger “human”. For Data and Page analytics, we used Google Analytics. For rotating the A & B Versions of the pages we used Google Experiments. The test ran for 23 days. In 23 days it had exactly 120 experiments – Pure PPC visits.
The Results. The winner by a landslide was the Challenger – the B Version. Conversions increased from 3.12% to 13.64%. So with this hypothesis, test and results, we clearly had a winner.
Competitor analysis will help you identifying gaps that if filled, can differentiate your startup from competitors and accelerating growth. This involves doing your research to find out who your competitors are, what they're writing about, what gaps exist in areas that they don’t write about, and how popular the content they create is.
Influencer analysis will help you in building relationships with relevant people in your industry to fuel growth. Influencers online typically have a large audience and are connected to many other influencers; people take action based on what they share and talk about. Leverage their audiences to get your content in as many relevant hands as possible.
From your research, you'll come across competitors but you’ll also come across influencers you want to develop relationships with. Make a list of key influential people in your industry. The best way to build relationships with influencers is by helping them.
Brian Dean of Backlinko shared a strategy for creating epic content that generated a 348 percent increase in search traffic for one of his readers, Richard Marriot. The strategy used to achieve these results is called the Skyscraper technique.
It has three key pieces: Find content in your niche with a lot of backlinks and shares. To find this content you can use a tool like Buzzsumo to identify content that received massive social shares. Here you can see how a simple search returns the top articles based on total social shares.
In addition to shares, you want to find content that received backlinks. For that, you can use the SEMrush backlink checker. Take each article that did well with social and input it into SEMrush. If it has more than 30 dofollow links from quality sources, you’ve found a real winner.
Create your own version of that same content, but make it better than what’s already out there. There are several ways to improve your content:
Make it longer and more detailed, Add more images, Add video, Improve the design.
Share your new content with those prospects. If it’s good enough, many of them will link to it. It’s awesome because it’s not complicated. Yet it works incredibly well.
Apart from all the tools we have discussed so far, there are free tools from the social networks themselves: Facebook insights, and now Twitter analytics, too. Tools can give us tons of information on hand. The ideal next step: Knowing that we’re looking at the right numbers and drawing the right conclusions, simply and easily.
You can analyze your competitor’s Facebook page and compare that to yours. The report tells you how well you’re doing, and also suggests areas to focus on to make improvements. You can repeat the process for a competitor page and see if they have a higher score and how they are doing better than you. Pretty cool! Price: Free.
Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular.
Likes - On the graph you can see that our fan page had some unlikes. Dammit! It would be useful to go back to your page and see what posts you wrote on those days. Your previous posts may be able to give you an indication as to what went wrong that day. Weren’t you entertaining enough? Or were you just too much? Perhaps you posted too many articles and not enough images? It is crucial that you do this step otherwise the stats are pretty much just stats.
People- See the demographics as well as the locations of your fans. You’ll also be able to see their age groups. Takeaway: Having demographic information about your fans allows you to build personas of your target audience. This can be very beneficial when creating landing pages, home page copy and overall marketing messages.
Twitter analytics is open to everyone. Much of the information you’ll see on your Twitter dashboard looks great and helpful. You can certainly draw many great conclusions from it. The most helpful report in my experience is engagement rate. It tells you the relative value of the engagement numbers you see.
The key metrics you’ll measure will typically come from your email service provider (so make sure you check they can provide these metrics before you sign up and fork over the cash!). Beyond the standard tactical stuff like number of emails sent etc., here are the metrics I’d recommend to analyze your acquisition greatness:
Open rate = # of emails opened / # of emails delivered
This metric is of value, for example in helping you understand how effective the single most impactful thing in your email campaign is: the subject line (no not the offer!). And now to the reason we actually sent the emails:
Click-to-deliver rate (CTDR) = # of clicks / # of emails delivered
This is a key measure of the quality of your email list, and of the effectiveness and relevance of your message. Segmenting this metric is really powerful. You can learn whether text messages or messages with images get a higher CTDR. You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., etc., etc. This should drive aggressive experimentation of email content / offers / targeting / every facet by your team.
Finally let’s not forget a very, very important signal of our email marketing effectiveness:
Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers
How much do you stink? This is perhaps as strategic an analysis as you could do for your email campaigns. Here you are measuring both the technical effectiveness of your email campaigns over time (reducing bounce backs) and the relevance of your messages and the targeting of the same (reducing unsubscribes).
3 simple metrics that help you understand how effective you are in email marketing.
When you’re looking at these top-performing posts, check for these elements specifically.
The type of post--Was it an image, a link, a video, or a status update?
The timing of the post--When was the post published? (Even more helpful when looking over a long period of time)
The content of the post--What words were commonly used in these updates? Length?
The formatting of the post--How does the post look? Check for punctuation, where and how a link was places, hashtag usage, etc.
Make the common factors that you found from your popular posts, and integrate as many as possible into future tests with your content. For instance, if you discovered that link posts tend to do really well on Facebook, then you can edit some of your upcoming day’s content to be link posts instead of photos. Make the changes, set your experiments, and you’re done!