The document discusses and analyzes the logos of three film companies: - Hammer Films' logo effectively conveys that it produces horror films through its use of the color red and inclusion of an H shape. - Twisted Pictures' logo stands out by including rope and a nail between the words, signaling danger and horror. - Lionsgate's logo uses fading colors of black to red that represent death, and its animated version builds up to a closing gate with spiraling cogs that resemble pain.