Warner Brothers and Lionsgate use dark colors like black, red, and blue in their horror film idents to convey the genre, with images of clouds and skies. Research showed that some companies customize their idents for horror, using blended dark colors, while others maintain a consistent sophisticated ident with a color theme. Based on this, the document plans to create one horror-themed ident and one original ident for teaser trailers, with each ident being 1-2 seconds long.