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IDENT
RESEARCH AND
PLANNING
Companies that associate with horror
films

Warner brothers horror/thriller ident is very similar to Lionsgate it uses deep dark colours and images of the sky and
clouds to convey the genre.
Based on research we conducted we found that idents used
in horror movies vary. Some companies adapt their ident
based on the genre and some don’t. the ones that do seem
to have very dark colours and blend together. They all
contained the colour black and usually red or dark blue as
well. For the companies that don’t change their ident, they
have very sophisticated idents, they look professional and
have a colour theme throughout.
Based on this we have decided to create one horror themed
Ident and one original ident. We also found that most teaser
trailers have at least two idents but only last for very little
time normally no longer then 1-2 seconds.
Ident research

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Ident research

  • 2. Companies that associate with horror films Warner brothers horror/thriller ident is very similar to Lionsgate it uses deep dark colours and images of the sky and clouds to convey the genre.
  • 3. Based on research we conducted we found that idents used in horror movies vary. Some companies adapt their ident based on the genre and some don’t. the ones that do seem to have very dark colours and blend together. They all contained the colour black and usually red or dark blue as well. For the companies that don’t change their ident, they have very sophisticated idents, they look professional and have a colour theme throughout. Based on this we have decided to create one horror themed Ident and one original ident. We also found that most teaser trailers have at least two idents but only last for very little time normally no longer then 1-2 seconds.