Parlophone Record Label is a good choice for the artist's band as it has represented legendary artists like the Beatles and Kylie Minogue. While Parlophone is a major label that could restrict the band's creativity, it also has expertise in rock and pop music and promotes its artists well. The document concludes that Parlophone is a suitable label since it represents modern pop-rock artists like Coldplay that are similar in style to the band.

1. RECORD LABEL DECISION

2. PARLOPHONE RECORD LABEL
 Pros: Parlophone has represented legendary artist such as the Beatles and
Kyle Minoque. This makes it likely that our artist will achieve a reasonable
level of acknowledgement/fame through money spent by the label on
marketing and promoting the band. Eventually they may even reach of
higher level of status, as it seems to be the trend with a lot of the artists
that have signed onto Parlophone. Parlophone also has expertise in
representing rock stars and pop stars making it a strong choice so far for
our artist.
 Cons: Parlophone is a major record label, however there is a big con that
our artist may become restricted in the music they want to create, not
allowing room for the band to develop. The band can also lose a lot of
royalties, and also a lot of money since record companies are increasingly
greedier these days compared to the past. Furthermore, while there are
some legendary artists signed by Parlophone, there are also more artists
represented by the same label that are practically unknown now. The lack
of money and poor promotion can end our band artist’s career very quickly.

3. UNIVERSAL MUSIC GROUP
 Pros- UMG is the world’s largest music company with an estimated
25.6% share of global music market, which makes our band be more
famous globally and not only in the UK. The company has signed
agreements with big companies which is also an advantage for our
music band.
 Cons- UMG has a weak performance in Europe and Asia as it declined
by 9.1% and 6.6%, and also the company’s cash generated from
operations have been declining which is a disadvantage for our music
band as there needs to be a lot of money involved for the promotion
which can end our band artist’s career very quickly.

4. VEVO
 Pros-VEVO is a highly successful label which can be accessed by a large number of world’s
populations, especially in western nations such as the UK and the US, as well as within South
America and Europe. Through developing technology, VEVO material can be reached by
even more people around the world, continuously increasing their scope. - They have also
enabled more upcoming artists to promote their music to gain more publicity, particularly
with their partnership with YouTube. Given that my band is going to be a relatively new
group, it will be highly beneficial for them to be signed with VEVO so as to gain the publicity
that they need. - A lot of British musicians have been signed with VEVO, gaining more
publicity worldwide, which would be highly ideal for my own band, given that they are going
to be orientated mainly for a British audience, so these values are something that can be
reflected within my own music video.
 Although VEVO has been promoting more upcoming artists, I believe that VEVO prioritises
the more mainstream music acts, especially favouring pop musicians such as Katy Perry and
Taylor Swift. This would be a disadvantage for my group because we aim to embrace their
unique and individual values, rather than focusing on a more mainstream values. - As
aforementioned, VEVO tends to work with mostly solo artists, as opposed to bands and
groups. This will mean that VEVO may not necessarily be able to fulfil the needs for a band,
especially a new upcoming band. - The record label is also still relatively new, having just
started up in 2009, which means that they may not be as experienced as other record labels,
particularly if they are going to nurture and reflect the values of a more individual and
upcoming band, and increase their popularity.

5. EMI
 PROS- EMI works with popular artists such as Katy Perry, Taylor Swift, Elton John,
and Kanye West which means gaining more publicity which is ideal for our band
artists. Moreover, one of the most important properties that EMI has is their large
budge which is what major labels tend to have in order to be a successful music
company. It also has super high quality recording equipment and a professional
production team which can conceal any mistakes with production.
 CONS- if an artist or band is not continuously presenting successful music, it is likely
that EMI would loose interest in their contract. The record company would not
return calls, provide any form of contract which can result to the band or artist not
to be provided with any quality materials and quality services. Also, artists and bands
must insure that they are producing great music to gain great investments to EMI.
Being part of a major record label consists of high expectations therefore the artists
must be of quality material.

6. PARLOPHONE FINAL DECISION
 Parlophone has a number of rock and pop artists, making a good
choice for a record label to represent out brand artist, considering they
are a pop-rock band. Moreover, influential modern rock and pop artists
represented by Parlophone include Coldplay and Kylie Minogue. The
fact Coldplay is signed up to Parlophone which shows that our artist
brand will fit in this record label as we will be using a Coldplay song.