Spotify was launched in 2008 as a Swedish startup and grew to over 10 million users by 2010. It allows free streaming of music with ads or premium subscriptions without ads. Some artists do not allow their music on Spotify. Kobalt Music Group is an independent music publisher founded in 2000 that represents over 40% of top songs and albums in the US and UK, ensuring fair payment in the digital world. Sentric Music specializes in emerging songwriters and artists, signing bands like Catfish and the Bottleman and Bastille. It publishes works in the UK and has a sub-publishing deal in the US and Canada. Downtown Music Publishing represents successful artists like The Beatles and Ellie