Convention table
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The document compares conventions across different music genres including rap, rock, pop, and indie. For rap, conventions that often occur include heavy jewelry, flashy displays of money, expensive cars, and casual baggy clothing. Rock conventions frequently involve live instrumentation and performances, as well as dark clothing and lighting. Pop music commonly uses colorful costumes, makeup, technology, and portrays a sexual or club-going lifestyle. Indie music tends to have a casual style and focus on live performances and low-budget settings that explore emotional themes.
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Prom in the USA typically involves semi-formal or informal attire like suits for boys and dresses for girls. Students attend prom via bus, taxi, town car or sometimes limousines and enjoy buffet-style appetizers as food. The event features various styles of music like hip hop and romantic songs for slow dancing, hip hop dancing and other dances.
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This includes general information, the artists/bands they work with, their typical target audience and pros and cons to working with the VEVO record label.
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Record label decision
Parlophone Record Label is a good choice for the artist's band as it has represented legendary artists like the Beatles and Kylie Minogue. While Parlophone is a major label that could restrict the band's creativity, it also has expertise in rock and pop music and promotes its artists well. The document concludes that Parlophone is a suitable label since it represents modern pop-rock artists like Coldplay that are similar in style to the band.
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Zeitgeist
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Audience profile
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- The audience identifies as independent and individualistic. They enjoy socializing and music events for diversion and escapism.
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Pop rock conventions group task
The document compares the conventions of pop, rock, and pop rock music genres. It notes that pop conventions include fashionable revealing clothing, partying themes, bright colors, and emphasis on makeup. Rock conventions feature dark clothing, low lighting, passionate facial expressions, and focus on instruments. Pop rock combines elements of both, with denim, vintage clothing, natural lighting, and inclusion of guitars and drums.
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Codes and conventions
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Codes & Conventions of a Music Videos
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This document summarizes common codes and conventions found in different genres of music videos. For R&B music videos featuring male artists, they often show the artist topless wearing slightly hanging jeans or a designer belt to appeal to young female audiences and advertise brands. Tattoos are also common. Locations include nightclubs and parties. For R&B videos featuring female artists, they wear minimal clothing to convey sexuality to male audiences and emphasize makeup, hair, and large jewelry. Hip hop and pop videos feature half naked dancers in party environments, alongside displays of jewelry, alcohol, and sports cars. Rock videos commonly show the band performing on stage in dark colors without special effects. Pop videos appeal to young audiences with narratives, dance routines
A list of genres and the conventions of them
The document discusses various music genres and their typical conventions for music videos. Rock music videos usually feature predominantly male artists in casual clothing performing energetically. Pop videos typically showcase female singers and combine live performances with narrative stories. Rap/hip hop videos often depict aggressive male artists in dark clothing telling moralistic tales involving sex, drugs, and crime.
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This document discusses the codes and conventions of folk and indie music genres. It describes the typical instruments used, including acoustic guitars, violins, banjos, double bass and piano. The dress code is natural, casual clothing that matches the setting, sometimes more formal like buttoned shirts and waistcoats, with women often wearing dresses. Videos for this genre commonly feature washed out, faded colors with little artificial lighting, nature scenes, close ups of artists and instruments, cuts that change with the song's pace, and a narrative story that fades to black.
Music and genre
Pop music videos typically feature upbeat, party-like atmospheres that match the optimistic lyrics of pop songs. They usually star the song's artist, either performing or being shown, to capitalize on their personality. The visuals are often bright and colorful, reflecting the theme and tone of the song. Pop videos tend to follow trends rather than set them and appeal to teens through depictions of partying and dancing.
Hip hop/rap videos commonly take place at parties or clubs to match lyrics about such topics. They portray a more mature atmosphere through displays of wealth, alcohol, and hypersexualized women used as props. Emerging indie rap tells different stories through creative camerawork and avoids focusing on "money, cars,
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Initial idea 2
This document discusses initial ideas for packaging and advertising a product. It includes sketches of the front and back covers of a digipak packaging as well as the inside of the digipak. A magazine advertisement is also mentioned which would feature the same image as the front cover to create branding consistency.
Paradise lyric analysis
The song is about a girl who searches for an ideal paradise but gets trapped in her own thoughts and unrealistic expectations, likely formed from fairy tales. She withdraws into her mind, dreaming of a different life without problems. The dream is of a paradise where nothing can hurt her or go wrong, but it is only a dream. Symbols like the butterfly and stormy skies represent her struggles. However, she maintains optimism that when the sun rises again, she will achieve her dreams and paradise. The repetition of verses suggests her mindset is changing and she can accomplish turning her life into paradise through positive outcomes.
VEVO
This includes general information, the artists/bands they work with, their typical target audience and pros and cons to working with the VEVO record label.
Theory
The document provides a narrative analysis of several music videos using different narrative theories. For Coldplay's "Paradise" music video, the elephant represents the victim trapped in the zoo, which serves as the villain. The airplane acts as the donor by helping the elephant escape to paradise. The other elephants who rescue him are the heroes. For Taylor Swift's "You Belong with Me," there is initially an equilibrium that is disrupted when the popular boy does not notice Taylor's sign, but realization and restored order occur when they get together at the prom.
Record label decision
Parlophone Record Label is a good choice for the artist's band as it has represented legendary artists like the Beatles and Kylie Minogue. While Parlophone is a major label that could restrict the band's creativity, it also has expertise in rock and pop music and promotes its artists well. The document concludes that Parlophone is a suitable label since it represents modern pop-rock artists like Coldplay that are similar in style to the band.
Screenshots for editing decisions
The document lists various editing techniques that could be used in a video including fade ins and outs, lens flares, slow motion transitions, cut transitions that match the beat, adding black and white effects, split screens, overlays, slow motion for both audio and visuals, and adding text.
Initial idea 1
This document discusses design ideas for a digipak including a front and back cover as well as the inside of the digipak. It also mentions using the same image from the front cover in a magazine advertisement to create a link between the two.
Logo development
The document discusses the process of developing a logo for a band. It began by researching logos of similar bands Coldplay and Arctic Monkeys, taking inspiration from their circular logos and fonts. Initial ideas incorporated a non-binary symbol to represent gender subversion. Further research led to replacing the symbol with one combining female and male symbols to represent inclusion of both genders. The final logo brings the symbols together in a circle using a font similar to those bands, conveying equality between genders.
Costume notes
The document provides costume notes for a music video shoot. It specifies that most costumes will be casual clothing like t-shirts, jeans, and sneakers to relate to the target audience. Sonam will wear nude clothing to suggest having her identity stripped. Band members can express themselves through black and white clothing representing the themes of "Polar". A businessman character will wear a suit to depict career success. Band members will also dress as "thug youths" in hoodies and loose pants to represent different portrayals of young people.
Zeitgeist
Snapchat and Instagram are popular social media platforms used by teens and adults to communicate with friends and celebrities. Social media has become integrated into everyday life, especially for teens and young adults. Many people feel connected to famous individuals through following them on social media. The video references current topics like Ramadan in Islam, transgender identity, Kylie Jenner's lip challenge, and contouring eyebrows through visual representations and words floating on the screen.
Audience profile
- The target audience for the music video is young people ages 16-25, predominantly female, living in urban areas. They are still in school or have part-time jobs and rely somewhat on parents.
- The protagonist will be an Indian female to represent diversity, while the band will mostly be white males. Scenes will be filmed in diverse areas of London.
- The audience identifies as independent and individualistic. They enjoy socializing and music events for diversion and escapism.
Paradise Cast and Notes
The document provides casting details for the music video "Paradise". It introduces the main characters Sonam, an 18-year-old Asian female model and actress, and Arnas, an 18-year-old male singer in a mixed-race band. Sonam struggles with objectification and inequality as a young woman, while Arnas tries to escape stereotypes of young people. The video will show their journey breaking conventions and finding identity. Supporting band members, aged 18-21 of various races, will play dual roles as the band and portraying negative stereotypes through masked scenes trying to deal drugs to Arnas or stealing. A victim, Goncalo, a mid-20s Latin manager, will be
Pop rock conventions group task
The document compares the conventions of pop, rock, and pop rock music genres. It notes that pop conventions include fashionable revealing clothing, partying themes, bright colors, and emphasis on makeup. Rock conventions feature dark clothing, low lighting, passionate facial expressions, and focus on instruments. Pop rock combines elements of both, with denim, vintage clothing, natural lighting, and inclusion of guitars and drums.
Location analysis
The document discusses the locations that will be used for a pop/rock music video. It will use minimal locations but show simultaneous shots to depict different places. The main location will be an empty studio room to focus on the protagonist. Additional locations like Ladbroke Grove, Portobello Road Market, and Piccadilly Circus will be used nearer the chorus and climax as the song's energy increases. These locations were chosen because they symbolize themes in pop/rock music videos like self-reflection, journeying, London's liveliness, and depicting the target audience.
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Genre and music expectations
The document outlines genre expectations for pop, hip-hop, rock, and dance music videos. Pop videos typically feature bright colors, close-ups of innocent artists, and cheesy dances set in happy locations to appeal to teenagers. Hip-hop videos usually take place in clubs or parties and feature skimpy outfits, jewelry, money and luxury items. Rock videos have dark colors and show the band performing on stage with profanity and uneasy camera movements. Dance videos focus on dance routines with narratives in clubs or parties using bright colors and lights.
Codes and conventions
This document outlines the typical codes and conventions of different genres of music videos, including dance music videos, R&B music videos, rock music videos, and hip-hop music videos. It provides examples of common visual elements for each genre, such as upbeat dancing in clubs for dance music videos, expensive clothing and luxury items surrounding artists for R&B videos, dark clothing and live performances for rock videos, and lavish displays of wealth featuring women for hip-hop videos. Examples of popular songs are given for each genre to illustrate the discussed conventions.
Codes & Conventions of a Music Videos
This document outlines common codes and conventions found in music videos across different genres. It notes that male R&B videos often feature topless men wearing jeans or belts to appeal to young female audiences, along with tattoos and luxury items. Female R&B videos show minimal clothing to convey sexuality to male viewers, with dramatic hair and makeup. Hip hop and pop videos typically take place at parties or clubs and feature half-naked dancers, luxury cars and clothing. Rock videos focus on bands performing on stage without effects or narratives. Pop videos appeal to teens with narratives, locations like beaches, and dance routines. Indie rock sometimes includes narratives and black and white cinematography of bands. Dance videos contain dance routines in clubs
Codes & Conventions of Music Videos
This document summarizes common codes and conventions found in different genres of music videos. For R&B music videos featuring male artists, they often show the artist topless wearing slightly hanging jeans or a designer belt to appeal to young female audiences and advertise brands. Tattoos are also common. Locations include nightclubs and parties. For R&B videos featuring female artists, they wear minimal clothing to convey sexuality to male audiences and emphasize makeup, hair, and large jewelry. Hip hop and pop videos feature half naked dancers in party environments, alongside displays of jewelry, alcohol, and sports cars. Rock videos commonly show the band performing on stage in dark colors without special effects. Pop videos appeal to young audiences with narratives, dance routines
A list of genres and the conventions of them
The document discusses various music genres and their typical conventions for music videos. Rock music videos usually feature predominantly male artists in casual clothing performing energetically. Pop videos typically showcase female singers and combine live performances with narrative stories. Rap/hip hop videos often depict aggressive male artists in dark clothing telling moralistic tales involving sex, drugs, and crime.
Codes and conventions of indie folk
This document discusses the codes and conventions of folk and indie music genres. It describes the typical instruments used, including acoustic guitars, violins, banjos, double bass and piano. The dress code is natural, casual clothing that matches the setting, sometimes more formal like buttoned shirts and waistcoats, with women often wearing dresses. Videos for this genre commonly feature washed out, faded colors with little artificial lighting, nature scenes, close ups of artists and instruments, cuts that change with the song's pace, and a narrative story that fades to black.
Music and genre
Pop music videos typically feature upbeat, party-like atmospheres that match the optimistic lyrics of pop songs. They usually star the song's artist, either performing or being shown, to capitalize on their personality. The visuals are often bright and colorful, reflecting the theme and tone of the song. Pop videos tend to follow trends rather than set them and appeal to teens through depictions of partying and dancing.
Hip hop/rap videos commonly take place at parties or clubs to match lyrics about such topics. They portray a more mature atmosphere through displays of wealth, alcohol, and hypersexualized women used as props. Emerging indie rap tells different stories through creative camerawork and avoids focusing on "money, cars,
Codes and conventions (more)
House music originated in Chicago in the 1980s and later spread to the UK and Europe. It used repetitive 4/4 beats and was played on drum machines and synthesizers. Over time it evolved into various subgenres like deep house, electro house, and progressive house. Music videos in this genre typically feature scenes from clubs and parties with fast editing, flashing lights, and people dancing to reinforce the upbeat and energetic feel of the music. They also commonly portray youth culture stereotypes of partying, drinking, and attractive women dancing. Understanding the conventions of a genre helps creators make videos that will appeal to the intended audience.
Music Video Production - Neil
The document outlines a music video production plan for an alternative rap artist. It discusses the target audience as young people aged 12-28 who listen to sub-culture and urban music. Inspiration comes from producers like 9th Wonder and Eminem. The narrative ideas center around themes of isolation, relationships, and everyday problems. The purpose is to promote the artist, keep their music relevant, and show the director's skills. Locations discussed include indoor and outdoor London sites, and equipment needs are listed. Backup plans are mentioned in case of availability issues with the main singer or equipment handling challenges given the small crew size. The proposed technique is manipulation of time and space, taking inspiration from videos by Kanye West, Madonna,
Conventions of music videos
This document discusses conventions, or common features, in different genres of music videos. Some conventions that appear across genres include a relationship between the lyrics and visuals, the use of middle and long shots with close ups, and lip syncing to the song. Conventions can also include the relationship between music, color, and narrative simplicity. Specific genres like indie, hip hop, pop, R&B, and rock each have their own conventions around concepts, locations, dancing, clothing, and performance styles.
Music video production[1]
The document outlines a music video production plan for an alternative rap artist. It discusses the target audience of 12-28 year olds, inspiration from producers like 9th Wonder and Eminem, and potential narrative themes of isolation, relationships, and everyday problems. Location options include both external London sites and an internal house setting with possible green screen use. Equipment, safety considerations, backup plans, and inspiration from other artists' videos manipulating time and space are also mentioned.
Genre Conventions RnB Beyonce and 4 album
This document discusses the genre of R&B music. It begins by defining R&B and describing its origins in genres like jazz, gospel and blues. It notes the tight rhythm sections and soulful singers that characterize R&B. The document then discusses the origins and evolution of R&B from the early 1950s to today, mentioning influential record labels like Motown and artists from different eras. It describes how R&B incorporated influences from pop, rock and jazz over the decades. In the 21st century, R&B has taken on new styles while maintaining its gospel and blues roots.
Genre research media music
EDM, also known as electronic dance music, is a genre of electronic music made for clubs, raves, and festivals. It is often performed live by a DJ mixing tracks. EDM encompasses many subgenres like house, techno, trance, dubstep, and more. A classic example is Rihanna's 2011 song "We Found Love," which blends elements of trance, techno, house, and pop. The music video depicts a complicated love story through special effects and fast editing. Deep house is a subgenre dating to the 1980s that combines Chicago house with jazz-funk and soul. It has a slower tempo of 120-125 BPM and complex melodies. Calvin Harris'
Conventions of R&B music videos
R&B music videos and fashion adhere to certain conventions. Male artists often have tattoos and wear minimal clothing, jewelry like watches and chains. Females have dramatic hair and makeup, wear heels or sneakers depending on the song, and hoop earrings and necklaces. Slow songs use filters to soften colors and follow narratives, often featuring tropical or bedroom settings for love songs. Fast songs feature bright colors, flashy cars, wealth, minimal female clothing, alcohol, and cars to portray an extravagant lifestyle and power.
Conventions of genre
Rap music videos commonly feature visual conventions like artists wearing loose, branded clothing and flaunting expensive jewelry to display their wealth. They also show off tattoos, distinctive hairstyles, luxury cars, mansions, and many women in revealing outfits. Themes of money, such as artists throwing cash on the floor, reinforce their lavish lifestyle. Videos often use dark lighting and camera angles that vary from close-ups to aerial shots.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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- 1. Rap Convention table Conventions Always Sometimes Rarely Jewellery- heavy chains, gold tooth, prominent rings, and heavy chains , tattoos Flashy money Expensive cars Bad Language - parental advisory Exploitation of women Casual clothing- baggy, ripped jeans, hoodies Strong editing cuts between narrative+ concept
- 2. Music Video examples A music video example is Lil Wayne- Lollipop. This shows most of the conventions of rap/hip hop.
- 4. Rock Convention table conventions Always Sometimes Rarely Instruments- performance, stage, dancing Bands – gigs Clothing- skinny jeans, dark make up, piercing High emotions Low key lightings - dark Diegetic sound
- 6. Pop Convention table Conventions Always Sometimes Rarely Colourful costumes- stylish Lots of make up They use a lot of technology Sexual and seductive way Clubbing and partying – teens Natural lightings
- 8. Indie Convention table conventions Always Sometimes Rarely Live performance Bands Casual clothing Clubbing and drinking Low budget setting Emotional – relationships, friends.