2. WMG
Warner Music Group (WMG) is the third largest business group and
family of record labels in the recording industry, making it one of the
big four record companies.
Mainly focus on signing and developing musical acts and, in
turn, distributing product for subsidiaries and other record labels.
WMG has a vast range of artists all with differing genres, however there
is a strong focus on the likes of rock and indie music, with bands such
as ‘Death Cab for Cutie’, ‘The Ramones’ and ‘Hard Fi’
I feel like this label would be suitable in terms of the distribution to my
music video, due to its vast experience and its recognisability.
Furthermore, I feel due to its abundance of indie/rock music in its
roster, they would be well aware of the correct route to take in terms of
music video distribution for this genre.
3. WMG
WMG has many marketing techniques to promote new artists, a new CD or single
launches. Some of these techniques are – website,, press coverage, advertising & viral
online campaigns etc. A main way of promoting their artists is on MySpace. On here they
can have their own profile, add fans, promote events, people can listen to their music,
and many more. I think this is a good way of promoting their artists as millions use the
internet worldwide, so they will be easy to find and their talent can be spread by word of
mouth from friend to friend. WMG also use online forums, message boards & also gig
reviews to promote their bands. This could be on the bands official website, fan sites or
other web pages. WMG also have a YouTube channel. The main thing featured on their
channel is videos of their artists’ songs or new songs. They also promote their artists
YouTube channel. As well as this, a new website has been created - Hulu.com – it is an
increasingly popular US-based online video entertainment site, and has now signed
Warner Music Group. WMG said they will provide music videos, live concerts, artist
interviews and other material to Hulu.com for people to see. WMG & the band managers
also organise major gigs & festivals for their artists to play at and to promote them.
4. EMI
The EMI Group, also known as EMI Music or simply
EMI, is a British multinational music company
headquartered in London, United Kingdom. It is the
fourth-largest business group and family of record
labels in the recording industry and was one of the
"big four" record companies
On 12 November 2011, it was announced that EMI has
sold its recorded music operations to Universal Music
Group for £1.2 billion and its music publishing
operations to a Sony-led consortium for $2.2 billion
5. EMI
I feel that EMI would again be a very suitable record label
to which my music video would be successful in
EMI hold contracts with huge recording artists such as
Coldplay and Radiohead.
Due to this vast commercial success, I feel like this
company would be ideal for my music video. Furthermore,
the vast experience in my specific genre would be hugely
important in terms of the distribution of my magazine.
In addition, to the commercial ability of this company, the
software and props available to me would far exceed that of
many other companies available
6. Roc-A-Fella Records
The foundation of the label occurred in 1996,
beginning as an independent outlet for rapper Jay-Z's
first album. After being turned down by several major
labels, Shawn 'Jay-Z' Carter, Brett Dejohn, and Kareem
'Biggs' Burke started their own label through Priority
Records, using money from the music videos provided
by Payday Records due to their singles only deal.
Though Reasonable Doubt didn't immediately attain
commercial success, it spawned several hits, a close
relationship with The Notorious B.I.G. and procured
him a reputation in the hip-hop community
