WMG is one of the major record labels and focuses on signing and developing musical acts across many genres, including rock and indie music. It uses various marketing techniques like websites, social media, and music videos on platforms like YouTube and Hulu to promote its artists. EMI is also one of the major record labels and has had commercial success with artists like Coldplay and Radiohead. Roc-A-Fella Records was founded in 1996 to release Jay-Z's debut album and has since worked with other successful hip hop artists. Sony Music Entertainment was formed from the rebranding of CBS Records in 1991 and owns labels like Columbia and Epic Records.

1. Research Into Record Labels
George Blake

2. WMG
 Warner Music Group (WMG) is the third largest business group and
family of record labels in the recording industry, making it one of the
big four record companies.
 Mainly focus on signing and developing musical acts and, in turn,
distributing product for subsidiaries and other record labels.
 WMG has a vast range of artists all with differing genres, however
there is a strong focus on the likes of rock and indie music, with
bands such as ‘Death Cab for Cutie’, ‘The Ramones’ and ‘Hard Fi’
 I feel like this label would be suitable in terms of the distribution to my
music video, due to its vast experience and its recognisability.
Furthermore, I feel due to its abundance of indie/rock music in its
roster, they would be well aware of the correct route to take in terms
of music video distribution for this genre.

3. WMG
 WMG has many marketing techniques to promote new artists, a new CD or single
launches. Some of these techniques are – website,, press coverage, advertising &
viral online campaigns etc. A main way of promoting their artists is on MySpace. On
here they can have their own profile, add fans, promote events, people can listen to
their music, and many more. I think this is a good way of promoting their artists as
millions use the internet worldwide, so they will be easy to find and their talent can be
spread by word of mouth from friend to friend. WMG also use online forums, message
boards & also gig reviews to promote their bands. This could be on the bands official
website, fan sites or other web pages. WMG also have a YouTube channel. The main
thing featured on their channel is videos of their artists’ songs or new songs. They also
promote their artists YouTube channel. As well as this, a new website has been
created - Hulu.com – it is an increasingly popular US-based online video
entertainment site, and has now signed Warner Music Group. WMG said they will
provide music videos, live concerts, artist interviews and other material to Hulu.com
for people to see. WMG & the band managers also organise major gigs & festivals for
their artists to play at and to promote them.

4. EMI
 The EMI Group, also known as EMI Music or simply
EMI, is a British multinational music company
headquartered in London, United Kingdom. It is the
fourth-largest business group and family of record
labels in the recording industry and was one of the
"big four" record companies
 On 12 November 2011, it was announced that EMI
has sold its recorded music operations to Universal
Music Group for £1.2 billion and its music publishing
operations to a Sony-led consortium for $2.2 billion

5. EMI
 I feel that EMI would again be a very suitable record
label to which my music video would be successful
in
 EMI hold contracts with huge recording artists such
as Coldplay and Radiohead.
 Due to this vast commercial success, I feel like this
company would be ideal for my music video.
Furthermore, the vast experience in my specific
genre would be hugely important in terms of the
distribution of my magazine.
 In addition, to the commercial ability of this ,
The software and props available to me
would far exceed that of many other
companies available

6. Roc-A-Fella Records
 The foundation of the label occurred in 1996, beginning
as an independent outlet for rapper Jay-Z's first album.
After being turned down by several major labels, Shawn
'Jay-Z' Carter, Brett Dejohn, and Kareem 'Biggs' Burke
started their own label through Priority Records, using
money from the music videos provided by Payday
Records due to their singles only deal.
 Though Reasonable Doubt didn't immediately
attain commercial success, it spawned several
hits, a
 Close relationship with The Notorious B.I.G.
and procured him a reputation in the hip-hop
community

7. Sony Music Entertainment
 Sony renamed the record company Sony Music
Entertainment on January 1, 1991, fulfilling the terms
set under the 1988 buyout, which granted only a
transitional license to the CBS trademark. The CBS
Associated label was renamed Epic Associated. Also
on January 1, 1991, to replace the CBS label, Sony
reintroduced the Columbia label worldwide, which it
previously held in the United States and Canada
only, after it acquired the international rights to the
trademark from EMI in 1990.