This document discusses major music labels and independent labels. It provides information on four major labels - Sony BMG, Universal Music Group, EMI, and Warner Music Group. It notes some of the top artists signed to each label. The document also profiles four independent labels - XL Recordings, Lab Records, Dualtone Records, and Rough Trade Records, and some of their signed artists. Finally, it analyzes the marketing campaign for Ellie Goulding's 2015 music video for "On My Mind," highlighting her use of social media, reviews on music websites, radio play, and interviews to promote the new release.

1. WEEK 7- MEDIA Kellie Nee

2. MAJOR MUSIC LABELS

3. SONY BMG
Sony and BMG merged together as
a label company and both hold
50% stake of the company. This
company has a lot of offices, in
over 30 different countries
worldwide. Within this company,
there are more than 20 labels that
are owned and distributed by the
company. For example, Epic, Jive,
Columbia, RCA, Arista, LaFace,
Zomba Music Group, SoSo Def,
Legacy, J Records and Red Music
Distribution.
Britney Spears
Justin Timberlake
Jessica Simpson
Celine Dion

4. Universal Music Group is
owned by Vivendi SA and the
company headquarters are in
Santa Monica and New York.
The company is American and
works worldwide. Universal is
the top selling label and owns
over 100 labels. For example,
Interscope, Geffen, Motown,
Def Jam, Island, So So Def and
Roc-a-fella.
Gwen Stefani
50 Cent
Mariah Carey
Kanye West

5. EMI
EMI is one of the biggest music labels
and the company headquarters are in
London. The company was founded in
1931. This company owns one of the
most iconic recording studios, Abbey
Road. EMI made licensing agreements
with RCA Records and Columbia Records.
EMI is now apart of Universal Music
Group.
The
Beatles
Pink Floyd
Elvis
The White
Stripes

6. Warner Music Group is an American
record company, which headquarters
are in New York. The company was
founded in 1958. The company
owns some of the most successful
labels in the world. For example,
Warner Bros Records, Parlophone
Records and Atlantic Records. This
company works with a lot of well
known artists, including…
Madonna
Ed Sheeran
The Rolling
Stones
Kylie Minogue

7. INDEPENDENT MUSIC
LABELS

8. XL RECORDINGS
XL Recordings is a British
independent record label
which is owned by
Richard Russell. The
company releases about 6
albums a year on average
but works with a lot of
well known artists. The
company was founded in
1989 and works in
London and New York.
Adele
Vampire
Weekend
Dizzee Rascal
The White
Stripes

9. Lab records is an independent record
company based in Manchester. The
company was founded by Mark Orr and
Nathen McVittie in 2007. The label
releases music mainly from the pop and
rock genre and it also tends to work with
bands from the UK or United States. The
label has a reputation for developing UK
talent.
Cover Drive
Fort Hope
Bethan
leadley

10. DUALTONE RECORDS Dualtone Records is an
American based
independent record label
which was an founded in
2001by Scott Robinson
and Dan Herrington. This
company has been
nominated for 16 Grammy
awards and is a popular
label in America.
The Lumineers
Wild Child
Delta Spirit

11. Rough Trade records is an
independent label that is
based in London. The
company was formed in
1978 by Geoff Travis.
The Smiths
The Strokes
Palma Violets

12. MUSIC VIDEO
PRODUCTION
COMPANIES

13. MARKETING CAMPAIGN
Ellie Goulding- On My Mind
Ellie Goulding
On My Mind
Directed by Emil Nava
Released: 21st September
2015
Elle Goulding released this
song and video around a
similar time as well as
releasing her new album
and tour dates. There was a
big build up for the
advertising and marketing
so her fans had a lot to look
forward too. She hasn’t
released new music in a
while so they made sure
that the advertising was
quite big for this new video.

14. Ellie Goulding has been
putting images up on her
social media as a countdown
until the release of the song
and the video. She used her
social media platforms to get
the fans excited for the video
before it was released.
Since Ellie Goulding is a
well known artist that
has a huge fan base, a
lot of the popular online
websites have been
reviewing her new
video. This helps to
advertise the video and
allows more people to
see the video as they
will always link the
video on their websites.
A lot of the popular radio
stations have also been
counting down to the release
of the new song and video
release as well. This helps to
spread the advertisement to
more people and also makes
people know that this artist
is quite big. Ellie Goulding
has also done a lot of
interviews on radio stations
to help promote the song
and talk about the video.
This is what a lot of artists
do to promote their new
releases.