Larry Balogh has over 20 years of experience in sales and sales training. He started as a successful sales representative, quickly becoming a top performer. He then transitioned into a role as a sales trainer, developing a training program that educated up to 35 sales professionals per year. The author would highly recommend hiring Larry due to his expertise in sales skills and techniques, product knowledge, presentation abilities, and work ethic.

1. I have known Larry Balogh professionally for over 20 years. I was an Area Manager in
the midwest when he was hired as a sales representative for the Boston territory.
Because of his early success, the company moved him to a developed territory in
Virginia to continue our growth. He quickly established himself as a consistent top
performer reaching ‘hall of fame’ status quicker than any representative in our 105 year
history. By 2006 I was Vice President of Sales and needed a sales trainer. Because of
Larry’s sales success and his teaching background he was the ideal candidate. He too
wanted to grow within the company and accepted the opportunity and moved his family
to Indiana. For the next 4 years we worked together to establish a successful training
program that would train as many as 35 sales professionals per year through three
cycles of training (product knowledge, selling skills, group presentations)
If you decide to invest in Larry Balogh what you will receive in return is the following:
• A student of whatever he sells. He will become an ‘expert’ on the benefits of your
product line and your competitors product line. In training, he did not delegate
product knowledge to someone in the field. He led all of our content classes.
• He will be ‘unconsciously competent’ in the application of professional selling skills.
Because of his field experience and then subsequently his training experience he
has mastered the sales call process of: Opening, Probing, Supporting, Closing and
how to respond to various customer attitudes.
• Effective group presentations if your position requires this skill. He knows how to
take information from his previous sales calls and weave that information into a
presentation. The room logistics will be well organized; the structure of the
presentation will flow well; he will involve the audience and he will close to the
appropriate next step. He also is effective with various technology mediums.
• Time and territory management that will maximize daily, weekly, monthly and
quarterly output. As a sales representative he was able to organize his territory to
maximize his sales production. As a sales trainer he showed our new sales
professionals how to decide the amount of time they should spend with key
accounts, developing accounts and new accounts.
• Smart and curious individual-Larry is a quick study and I always found him looking
for a better way whether it is in sales or with his training program.
• Open and honest-He had a great reputation with his customers as being
knowledgeable and honest. He was a trusted advisor in the field and with the sales
representatives he trained.
Please feel free to contact me if I can help answer any questions you might have about
Larry’s candidacy. I would hire Larry without any reservations.
David Read
Retired Senior Manager for Nystrom | Herff Jones
317-601-8951