My ideal client is a 42-year-old married male business owner from Chicago who earns around $110,000 per year running an e-commerce business. He wants to grow his business through a solid marketing plan but struggles with planning launches and feeling confident in his marketing efforts. He fears wasting time and money without seeing results. His goals are to validate expanding his business through successful marketing, have his team feel proud, and be recognized as a brand people love.
Derby HUG Inbound Sales workshop June 2016Emma Jones
June's Derby HubSpot User Group covered how to implement a more consultative sales & marketing approach which aligns with how prospects research and buy. Presentations covered how to implement an inbound sales process, and achieve sales and marketing alignment for smoother sales cycles and better qualified leads.
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...Workfront
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
Derby HUG Inbound Sales workshop June 2016Emma Jones
June's Derby HubSpot User Group covered how to implement a more consultative sales & marketing approach which aligns with how prospects research and buy. Presentations covered how to implement an inbound sales process, and achieve sales and marketing alignment for smoother sales cycles and better qualified leads.
Lessons Learned From Five of Marketing's Top Minds - starring Robert Rose, An...Workfront
Marketing is a Learning Experience
Great marketing has always been about trial and error and knowing when things are working and when they’re not. This has never been truer than it is now.
Now long ago, the most prominent voices in marketing were fresh out of school, just starting their careers, and making their own share of mistakes. Between then and now, what experiences turned them into the thought leaders they are today?
We asked five of these thought leaders to share with us their most transformative job experiences and what they learned. We hope you enjoy what they shared with us.
As always, fellow marketers, keep experimenting, keep learning, and keep improving!
- Joe Staples, CMO, Workfront
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Overseas online sales strategy for Chinese BrandsOxygen 2.0
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
Authors need to get their mindset inline with current business and economic trends in the publishing industry in order to stay current and resilient enough to earn a living doing what they love. Online course available now
https://share-your-story.teachable.com/courses?preview=logged_out
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Innovation Women Speak! How to Monetize Your Knowledge & Scale Beyond Six Fig...Innovation Women
With over 27 million entrepreneurs in the US alone, standing out and being seen as an expert is more important today than ever before. Ashley Mansour is confident that the way to get to your next level in the entrepreneur’s game, stand out as THE leading expert, and scale your business beyond 6 figures is to not only write your book, but position it to outsell the competition, best-sell in the market, and turn your readers into premium leads – and to do it all in just 90 days.
In this inspiring, myth-busting talk, Ashley uncovers why our fundamental beliefs about writing a book are wrong and teaches new game-changing strategies that will transform everyday entrepreneurs into successful authors. She empowers participants, leaving them with the practical tools, motivation and insider knowledge of how they can write a profitable book that will forever change the course of their businesses and their lives.
You’ll learn:
1. Why the fastest way to become THE leading expert to work with, skyrocket your authority, and set yourself apart from the competition is by investing in the #1 business asset that will add exponential value to your business overnight.
2. One simple strategy to help you leverage your book as an evergreen SALES MACHINE to drive a flood of consistent premium leads, new revenue opportunities and high paying clients your way!
3. How you can transform your knowledge, and expertise into a bestselling book WITHOUT being frustrated with research, feeling stuck knowing what to write, or taking valuable time away from your business and your family - and do it in as little as 90-days.
The ABCs of Effective MLM Follow-Up That Will Increase Your Sales (PDF Versio...Darren Ebona
Learn how to do effective and efficient network marketing follow-up using the schedule, scripts, and follow-up methods inside this MLM follow-up guide.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
How To Modernize Your Sales Approach To Drive Business Growth in Cyber SecurityJane Frankland
How to Modernize Your B2B Sales Approach to Drive Growth
This presentation is available as a 60-minute Master Class. It's right for you if you’re a business owner and want to increase your revenue. ONLY attend if you want to understand how to modernize your sales methods to drive growth, better communicate with your buyers and leave your competitors squabbling over your leftovers.
During the class we’ll be looking at how sales is transforming and why now is the time to use modern sales tools to gain an advantage. We’ll also be going through strategy and implementation, which most master classes don’t cover. By the end of this class I guarantee that you’ll be left hungry for more information and curious as to what more your missing!
REGISTER for the master class on business development here: https://jane-frankland.leadpages.net/modern-selling-master-class/
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
A good written digital marketing strategy will work in a very similar way to a map. It'll give you your chosen route to business growth as well as other options in case of potential events.
Overseas online sales strategy for Chinese BrandsOxygen 2.0
In this presentation for Chinese brands Oxygen 2.0 highlights how to use inbound marketing best practices in tandem with Western social media channels such as Facebook, Twitter, LinkedIn, Pinterest etc. to increase website traffic, increase sales qualified leads, increase customer acquisition, increase market share and increase revenue
Social Media Marketing Agency Referral Program Deck - Vulpine InteractiveDerric Haynie
Do you know a lot of people that might benefit from social media marketing services?
Are you looking to help brands and companies further their digital presence, but can't do all the work yourself?
Then you might be a perfect fit for our referral program. We offer a 10% referral commission for each client closed for the first 1 year of service.
To apply to the referral program, please contact derric.haynie@gmail.com
Introducing Content Marketing- The New Face of Digital Marketing. Inside this eBook, you will discover the topics about what is content marketing, why content marketing, types of content marketing, curating vs. creating content, use content to get social media.,leads and content marketing.
Authors need to get their mindset inline with current business and economic trends in the publishing industry in order to stay current and resilient enough to earn a living doing what they love. Online course available now
https://share-your-story.teachable.com/courses?preview=logged_out
Online marketing is a key part of any business marketing strategy. Learn about how proper integration of social media and other internet marketing techniques can boost the online visibility of your small business.
Innovation Women Speak! How to Monetize Your Knowledge & Scale Beyond Six Fig...Innovation Women
With over 27 million entrepreneurs in the US alone, standing out and being seen as an expert is more important today than ever before. Ashley Mansour is confident that the way to get to your next level in the entrepreneur’s game, stand out as THE leading expert, and scale your business beyond 6 figures is to not only write your book, but position it to outsell the competition, best-sell in the market, and turn your readers into premium leads – and to do it all in just 90 days.
In this inspiring, myth-busting talk, Ashley uncovers why our fundamental beliefs about writing a book are wrong and teaches new game-changing strategies that will transform everyday entrepreneurs into successful authors. She empowers participants, leaving them with the practical tools, motivation and insider knowledge of how they can write a profitable book that will forever change the course of their businesses and their lives.
You’ll learn:
1. Why the fastest way to become THE leading expert to work with, skyrocket your authority, and set yourself apart from the competition is by investing in the #1 business asset that will add exponential value to your business overnight.
2. One simple strategy to help you leverage your book as an evergreen SALES MACHINE to drive a flood of consistent premium leads, new revenue opportunities and high paying clients your way!
3. How you can transform your knowledge, and expertise into a bestselling book WITHOUT being frustrated with research, feeling stuck knowing what to write, or taking valuable time away from your business and your family - and do it in as little as 90-days.
The ABCs of Effective MLM Follow-Up That Will Increase Your Sales (PDF Versio...Darren Ebona
Learn how to do effective and efficient network marketing follow-up using the schedule, scripts, and follow-up methods inside this MLM follow-up guide.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
How To Get Clients & Sell Without Selling (Social Selling)Jane Frankland
http://jane-frankland.com Let's look at how to sell! If you're interested in how to get more clients, sell without selling and social media marketing, then this is for you.
If you want to change the feast and famine lifecycle you regularly experience; modernize the way you sell and create just ONE system for client generation that you can use over and over again, instead of having to 'reinvent the wheel' each time you go to market then watch the presentation.
In it I'll be sharing how you can:
1. CREATE: How to create a personalized Client and Lead Generation Plan that focuses on attracting your ideal clients, growing your email list and gearing you up to sell more. This will revolutionize your lead generation process and enable you to obtain security with your income.
2. ATTRACT: I'll share with you how you can free yourself from cold calling and endless networking events, and enable sales with speed, plus I'll give you a brand new "Social Media Quick Tip" that I've never shared on a free webinar yet. This one tip recently landed me a 7-figure client and is guaranteed to help you attract your ideal clients on any social media platform.
3. PROMOTE: Learn how to create a quick and easy "Social Media List Building Funnel" to grow your email list and in turn your sales.
4. SELL: Find out how to create posts, status updates and tweets to sell your programs, products and services via all the social channels. These are what I call your social media daily wins and you can be certain that you'll not feel in the slightest bit salezey whenever you use them.
Thanks for watching!
Grow your business through smart, simple marketingWendy Lieber
This presentation was delivered to the Roofing Contractors Association of South Florida during their annual meeting. The topic was how to grow you business through smart, simple marketing.
MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022: Learn How to Do Con...Financial Poise
There's creating content; then there's creating great content; and then there's creating great content that actually gets seen by the ideal audience. Each of those layers has its own unique challenges. In this webinar episode, we share insights from a variety of highly experienced content creators. Each panelist member provides their own unique spin on how to create great content that gets seen by the intended audience. By the completion of this episode, the audience member will have a clear and actionable plan on how to create outstanding content that meets their unique marketing needs.
Part of the webinar series: MARKETING TIPS FOR THE NEW (OR OLD!) BUSINESS OWNER 2022
See more at https://www.financialpoise.com/webinars/
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
Growing Your Business with Inbound Marketing - Tracy McAllister Social Media Camp
Inbound marketing is one of the most effective marketing strategies to increase leads to your business. Instead of using traditional marketing tactics such as purchasing ad space, buying email lists, and attending trade shows, inbound marketing focuses on creating quality content targeted to your buyer personas. By aligning the content you publish with your audiences interests you can attract, convert and retain new customers!
Learn how to create your buyer personas, develop quality content in the right place at the right time, and use your website, social media and other tools to grow your business.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Presentation on information about the Marketing and Marketer as a Career, opportunities, Benefits ,skills required to be successful marketing professional .
Inbound marketing is an excellent approach to not only reach your leads, but convert them into your customers. Before we encourage you to venture into the land of inbound marketing, we ask you take the following tips into consideration. With these simple techniques, your business can benefit significantly with a lower cost per lead and higher sales conversion rate. Let's get started.
1. Define Your Goals
2. Determine Buyer Personas
3. Develop Strategy
4. Create Workflows and Necessary Collateral
5. Create Content with Legs
About Digital Impact Agency
Digital Impact Agency is a creative firm specializing in interactive media and inbound marketing strategies for manufacturing and technology companies, professional service firms (architectural, engineering, construction, legal and consulting), nonprofits and enterprise companies. We are a team of innovative entrepreneurs focused on creating the most strategic and effective communication channels for our clients.
Blog: http://blog.digitalimpactagency.com/INSIGHTS
Connect With Us:
LinkedIn: http://www.linkedin.com/company/digital-impact-agency
Twitter: http://www.twitter.com/DigitalImpactAg
Facebook: https://www.facebook.com/digitalimpactagency
Google+: https://plus.google.com/u/0/102445555502572717308
Pinterest: http://pinterest.com/digitalimpactag/
Flickr: http://www.flickr.com/photos/digitalimpactagency/
How to Conquer Inbound Marketing on a Startup BudgetNextiva
Inbound Marketing is a critical component in your customer acquisition strategy.
Companies like HubSpot, Slack, and Drift have achieved massive growth by mastering the art of inbound marketing.
So can you.
The beauty of inbound marketing is that you don't need a ton of fancy tools or ridiculous budget to make a major impact on sales and revenue growth.
On the flip side - inbound marketing can become costly and challenging if you don’t know what you’re doing or where to allocate your budget.
SmartBug Media superstar Jen Spencer is here to save you from your headaches.
This webinar is going to teach you how to conquer inbound marketing on a startup budget. Jen will discuss strategies and plans to conduct inbound marketing successfully and effectively.
What You’ll Learn
- How to create a low-cost inbound marketing playbook.
- How to be more efficient and effective with inbound marketing.
- Staying true to your brand while staying on a budget.
- Using analytics to refine your strategy and measure success.
- How to leverage free tools and channels to reach and wow your audience.
Join SmartBug Media’s VP of Sales and Marketing, Jen Spencer, and Nextiva Director of Demand Generation, Gaetano DiNardi, as they walk you through their playbooks for conquering inbound marketing on a startup budget.
Social Media and Digital Marketing for Local and Small Business:
In this seminar and workshop, we will help local and small busineses better utilize the amazing opportunities available in social media, email marketing, websites, online ads and much more.
These days, rising above the competition can be hard if the available tools are used poorly, incorrectly or if not used at all. Proper methods can streamline the process and garner real results of increased sales and visibility in search. Some of what we will cover:
-Choosing the right social networks
-Creating digital ads on Facebook and other social networks
-Email marketing best practices
-Is your Website the best it can be?
-Creating and maintaining content
-Mobile
And of course a complete open Q&A session!
Similar to Funnel Simplified - Starving Audience Framework (20)
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. Starving Audience Persona Intro
❑ When we incorporated The Starving Audience Framework into our own
business it humbled us by revealing that most of what we had been talking
about was our self and we were not getting into the head and heart of our ideal
client - the one who we exist to help. The client is the hero while we are just the
guide.
❑ The good news is that the framework that came from our pain was created. It is
built on proven and tested principles that can also change your businesses
marketing results.
❑ This document is designed to help you apply the extensive research that has
been completed for your brand.
❑ Do not feel overwhelmed that there is so much information here. We will guide
you through the next steps of implementing your new language on your
website, marketing funnel, ads and emails. By the end of this process, you will
have the outline and framework for your website that you know will work and
that you can feel proud of.
❑ The outline is structured to connect with potential customers turning them from
browsers into buyers.
❑ Once the process is done, you can hand what we have created to a web
designer who will gladly use their talent to build or rebuild your site. Most web
designers have a great eye and can build stunning sites, it is the story part and
the words that they struggle with the most. This is now solved.
2
3. 3
❑ Part One of the Starving Audience Framework is included in the body of
this document. This is an accurate profile of your ideal customer profile
and beginning language that will be incorporated in all your online and
offline marketing.
❑ Next Step: We will schedule a call to walk you through your persona and
explain in detail what it all means.
❑ Part Two is in process and will be the second delivery. This will be for your
website or marketing funnel accompanied with wire frames which can be
used by your web designer. It will also include content for a short email
sequence, beginning ad copy with call to action and Facebook ad
research.
Starving Audience Persona Intro
4. 4
Passion
• Who would you help for free?
• What do folks tell you you’re good at?
• What comes easy?
Problem
• Is there an explicit need?
• Is there search volume?
• Is the market growing?
• Can you solve it better, cheaper or faster?
Profit
• Can they afford your solution?
• Whats the size of the niche?
• Can you quantify the ROI?
• Is there potential for recurring revenue?
Presence
• Can you be seen as the “go-to” provider?
• How competitive is your niche?
• What messaging is being used in the market?
Pathway
• How easily can you target online?
• Which social channels dominate?
• List interests, experts, publications, associations and groups
Buyer Framework
5. 5
Persona: Business Owner
Passion
1. Who would you help for free?
2. What do folks tell you you're good at?
3. What comes easy?
1. Business owner
2. I am good at building a simplified
marketing plan that leads to
predictable business growth.
3. Helping with information,
templates, automation or checklists
that helps simplify the marketing
plan
Problem
1. Is there an explicit need?
2. Is there search volume?
3. Is the market growing?
4. Can you solve it better, cheaper or faster?
1. Yes, to promote your business it is
important to have a simple
marketing plan.
2. 20K-80K (Highest in April- May and
November last week)
3. Yes, business owners are searching
for Marketing plan, marketing plan
template, marketing plan sample,
marketing strategy, small business
marketing, digital marketing plan,
digital marketing strategy, etc.
4. Yes, I can solve it better and faster
but not necessarily cheaper
Buyer Persona Evaluation
6. 6
Persona: Business Owner
Profit
1. Can they afford your solution?
2. What's the size of the niche?
3. Can you quantify the ROI?
4. Is there potential for MMR (Money Market Rate) or
recurring revenue?
1. Yes
2. 1.5-2M (As per Facebook Audience
Insight).
3. Yes. By generating consistent
results with an effective marketing
plan.
4. Yes. By the way of retention.
Presence
1. Can you be seen as the “go-to” provider?
2. How competitive is the niche?
3. What messaging is being used in the market?
1. Yes, our starving audience
framework gives more clarity about
the customer and provides a
simplified step-by-step marketing
plan that can achieve the desired
results
2. Very competitive. Many people
doing offering training courses and
providing frameworks
3. 5 Marketing Plan Examples to Help
You Write Your Own,
The 5 essential ingredients of a
marketing plan,
7 Tips For Creating a Successful
Marketing Plan and
30 Marketing Plan Samples and 7
Templates to Build Your Strategy
How to Write a Marketing Plan
(w/Sample Templates) etc.
Buyer Persona Evaluation
7. 7
Persona: Business Owner
Pathway
1. How easily can you target online?
2. Which social channels dominate?
3. List interests, experts, publications, associations and
groups.
1. With specific interest group we can
target each segment on Facebook
and Google.
2. Facebook, Google, Instagram,
Twitter, YouTube.
3. Book reader, music lover, cycling,
tech savvy.
Buyer Persona Evaluation
8. 8
Demographics
Name Steve Miller
Gender Male
Age 42
Location Chicago, Illinois, United States
Income $80 - $150K
Marital Status Married
My ideal client is a business owner that wants to
grow his business and support his family. He is
married and father. He earns approximately $110K
per year and owns his home, office and a
warehouse. In his free time he loves to read books
related to leadership and fiction. He also loves
listening to music while exercising or cycling.
Psychographics
Social Media Groups Facebook
Publications Success wise, Independently
published, Basic Books, 4
edition, HarperCollins
Associations N/A
Brands Apple, LEGO, HARBETH
Experts (Gurus) N/A
Tools (Software) IOS
Activities Exercise, Cycling, reading
books, listening music
Opinions, Behaviors, Events N/A
He is in an e-commerce business, highly organized
and results oriented. He wants to become a speaker at
the major e-commerce events in order to pitch and
grow his business by networking with the right
people. He wants to be a leader and wants his e-com
business to become a brand which people love. He
struggles every time he is planning for a new product
launch and is always looking for a solid marketing
plan to launch a new product, drive sales and feel
confident about his marketing efforts.
Business Owner
Buyer Persona Snapshot
9. 9
Pains & Frustrations Goals & Desires
Wants more clarity and to feel confident about his
business. Wants his marketing efforts to be a success so
he can validate expanding his business. He wants his
team to grow and feel proud working with him. He
desires that his business is recognized as a brand which
people love and recommend to their peers. He wants his
family to be proud that he achieved a certain degree of
success. He wants to be carefree and support his family
with a steady income.
Fears & Implications
Frustrated as he is facing by the difficulties he faced in
finding new ideas, information or a simplified concrete step-
by-step process which that he can follow to build a
marketing plan to grow his business. He is not able to find a
solution specific to his business. where He feels helpless as he
is drifting drifts away from his goals and while spending too
much time and money to get the searching for desired
results. His current efforts which are random acts of
marketing, is sometimes getting which gets him little or no
success. and brings back to where he is This brings him back
to where he started; struggling to make a marketing plan
that works for him.
He fears that he is wasting time and money on things he
is not confident about. He is afraid of not acquiring the
right information or knowledge which can make an
impact. He is holding back his business expansion
because he is unsure of himself, his system or an
accurate solution which can get his business off the
ground. He fears that he might run out of funds to keep
the business going without any significant growth. He
has tried to hire an marketing agency to fix it but that
made things even worse as he was not clear about his
customers. Now he is skeptical but hopeful to find a
solution which can demonstrate marketing that really
works and gets him the desired results to grow his
business.
Dreams & Aspirations
Wants to feel more powerful and knowledgeable
towards his marketing approach of his business. Wants
his team members to feel that he is a doctor and knows
his stuff very well. Wants to feel pride of ownership (look
at how I made it work) He wants less worry and
headaches and he wants to experience more ease in his
life. He wants to be an amazing husband and father.
Wants to grow and expand his business nationwide.
Now
Eventual
Away Towards
Business Owner
Buyer Goals Grid
10. 10
The Analyst
Motivated by: Facts & Figures.
They love to analyse, think things
through, plan ahead systematic
ways of doing things.
They can’s stand: Being late, when
people don’t follow the rules or do
things the “right way” (grammar
police!), not understanding things
completely before jumping in.
The Pioneer
Motivated by: A challenge or goal.
They thrive off of pressure to
achieve. “In it to WIN it” attitude.
Natural born
leaders/entrepreneurs. Willing to
work beyond where most will.
They can’t stand: confrontation,
people who are overly loud or
pressure to perform.
The Amuser
Motivated by: FUN & Recognition!
They love to dance, talk, sing and
have a good time everywhere they
go! They are often times
disorganized & a little messy, but
their positivity and optimistic
outlook on life is contagious!
They can’t stand: RULES, being told
what to do, or being on a
schedule!
The Refined
Motivated by: Helping others. They
enjoy being a part of something
bigger than themselves! LOVE
SMALL gatherings and
entertaining. They have a calm
demeanor and are often
“introverts”
They can’t stand: confrontation,
people who are overly loud or
pressure to perform.
This is an outline of the 4 buyers personas
Buyer Persona Overview
11. 11
Your 2 buyers personas
The Analyst
• Great deal of information
• Goes into depth
• Stop before you spend that first dollar
• Marketing is the highest form of
leverage
• Require millions to make a dent
• Makes perfect sense and breaks it
down into easy to understand chunks
• Your marketing dollars to be an
investment
• Not sugar coated with a bunch of hype
• Engage you and give you detailed plan
• Thinking outside the box
The Pioneer
• Hopeful
• Worth
• A million selling
• No nonsense
• Invaluable
• Random acts of marketing
• Successful
• Groundbreaking
• Concrete steps
• Feel more on track
• Easy to understand
• Marketing machine
Buyer Persona Language
12. 12
Increase Metrix + Timeline
Online presence (Branding) With clear messaging and customer centric approach
online presence gradually grow in 90 Days
Business clarity 100% clarity in 30 Days
Confidence Hard to measure
Business growth Growth minimum 2x growth rate in 90 Days
Marketing understanding 50% or more
Sales 2-5x in 90 Days
Leads 2-5x in 90 Days
Knowledge Hard to measure
Marketing Productivity 20-50% or more
Creativity Hard to measure
Family time More family time
Personal time More personal time
Expertise Hard to measure
Revenue 2-5x of current revenue in 90 days
New ideas Hard to measure
Success Increase probability of success by 50% or more in 90
Days
Decrease Metrix + Timeline
Difficulties in building a
marketing plan
50% or more
Wasting time in finding a
solution Hours each week
Random acts of marketing
Min 50% cost reduction on wasted
adspends
Frustration Hard to measure
Worries Hard to measure
Dependency on online courses 75% or more
Stress Hard to measure
Doubts clear all doubts in 30 Days
Decision making time 50% or more
Wasting money on online
courses 75% or more
loopholes in the process 50% or more
Rework in the content 75% or more
Customers going to other
competitors 50% or more
Misconceptions Hard to measure
Confusion Hard to measure
Struggle of growing the business Hard to measure
100 30
RE (Result & Emotions) Thermometer
13. 13
01
What is your client's biggest goal or desire?
Wants his marketing investment to provide good
ROI and grow his business.
02
What's your client's biggest dream or
aspiration?
• Aspire to be more powerful and
knowledgeable towards the marketing
approach for his business. Dreams of being
recognized and appreciated as a brand.
• He aspire to be an expert in what he does and
earn money with his skills. He wants to be
stress-free and relaxed about his business
growth
03 What's your client's biggest pain or
frustration?
He is not able to get a simplified step-by-step
process which he can follow to build a marketing
plan to grow his business. He is drifting away
from his goals and is spending too much time
and money to get the desired results.
Dreams
Goals
Pain
Attention Currency
I help business owners achieve a minimum 2x business
growth in 90 days so they can feel more powerful and
knowledgeable towards their marketing approach
without drifting from their goals.
Attention Currency
15. Not clear about whom they want to speak with
Clear on what to offer
Aware of how and where the
competitors are reaching the customers
and their language
Clear about their customers interest,
language, demographic and
psychographics
Unaware of what is working for competitors
Confused
1
2
3
Offer
Competitors
Avatar
To
From
15
The Solution Framework
Customer
16. Communication
Not able to convey the message
Clear on customer's language and lingo,
easy to create the content
Able to engage the customers
Clarity with structure, layout and get
desired results
Unaware on how to engage
customers with copies
Confused
4
5
6
Messaging
Ad Copy
Funnel
To
From
16
The Solution Framework
17. In doubt
Confident
Easy to follow step-by-step guide for
effective campaign setup
Use the traffic channels effectively and
reach to the right audience
Not able to use the traffic channels effectively
Unaware about the methods or unable to
make a proper plan7
8
9
Scaling Optimize
Campaign setup
Predictable traffic system
To
From
17
Conversion
The Solution Framework
18. Build
Build a world-class team & focus on
branding for long term consistent results
Scale
Marketing automation & scaling
campaigns
Focus
Build sales funnel and focus on traffic
Follow
Get starving audience framework
Symptoms Key to Success
Pride of ownership and stress-free
Holding back the growth as unsure of the
system without significant results
Skeptical and more hopeful to find a
simplified solution
Frustrated & struggling to make a
marketing plan that works
My Core Solution Improve ROI
18
The Business Growth Pyramid
19. Pricing
£5- £5000
Pricing
£10,000
Per Month
Attract And Capture
Convert
Mapping
Strategy Session
Nurturing And Engage
Formats Goals Pricing
Checklist Capture Leads
Build The Audience
Amplify Authority
FreeReport
Templates
Formats Goals Pricing
Discovery Call Generate Quality Clients
$2500-$5000 one-time
Strategy Sessions
Consulting $400 an hour
Formats Goals Pricing
Email Nurturing Sequence
Educate the people about the importance of knowing your
customer
FreeShare Case Studies Build and add value to the community
Share Benefits of Starving Audience
Framework
Formats Goals Pricing
Done For Your Services Increase Profit $2000-$4000
Improve ROI
per monthBuild Profitable Funnel
Generate Targeted Traffic
Formats Details Pricing
Marketing Automation
Service
Predictable Business
Growth
$5000-
$7000
Strategy Development for
Scaling
per Month
High End
Product
5% Revenue
Formats Pricing Offers
1:1 Coaching &
Consulting
$100K JV
Offers
Masterminds
19
The Value Ladder
20. The Ultimate Lead Magnet Title
✓ Myths Busted: 4 Lies of Digital Marketing
The Ultimate Lead Magnet Promise Statements
E-Book
✓ Get a marketing plan that’s not sugar-coated with a
bunch of hype.
✓ Get a traffic system to market the right customer.
✓ Attract 20% More Customers In 90 Days.
20
The Lead Magnet