REBEL Manifesto by the Rebels in Research
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REBEL Manifesto, presented by InSites Consulting and Blauw Research at the ESOMAR Qualitative Congress 2014 in Venice (IT). Together with our ‘frenemies’ at Blauw Research, we collected the biggest #MRX frustrations and deepest #MRX secrets. We like to call ourselves Rebels in Research and hosted a workshop together at the ESOMAR Global Qualitative conference in Venice. This session is about changing the future of research.
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REBEL Manifesto by the Rebels in Research
- 1. REBELS IN RESEARCH PRESENT// R.E.B.E.L. MANIFESTO @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 2. … @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 3. WHO ARE WE? @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 4. WE ARE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 5. 8 REBELS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 6. YOUNG AT HEART @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 7. TECH-SAVVY @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 8. IN LOVE WITH @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 9. CONSUMER INSIGHTS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 10. BUT @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 11. ALSO @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 12. FRUSTRATED @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 13. UNSATISFIED @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 14. NOT PROUD @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 15. OF OUR #MRX INDUSTRY @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 16. WE WANT @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 17. CHANGE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 18. DO YOU? @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 19. WE KNOW YOU DO! @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 20. REBELSINRESEARCH.COM #100+ CONFESSIONS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 21. WARNING! THESE CONFESSIONS CONTAIN EMOTIONAL and STRONG LANGUAGE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 22. #ANONYMOUS CONFESSIONI’M IN LOVE WITH FINN RABEN @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 23. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 24. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014 AND THE WINNER IS…
- 25. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 26. LIVE ON STAGE* #ANONYMOUS CONFESSION @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 27. LET’S START THE #MRX REVOLUTION @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 28. #RESULTS #EXPERTS #BRAVERY #EFFECTIVE SELLING #LOL THE R.E.B.E.L. MANIFESTO @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 29. RESULTS BEAT THE PROCESSR.E.B.E.L. RULE #1 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 30. Clients are being stubborn and want to keep using along list of questions that are not contributing to the objective at all. This leads toparticipant frustration and does not add any value to the research. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 31. QUICK //NOT DIRTY CHEAPER //NOT ‘CHEAP’ ENGAGED //NOT ‘SLIDES’ @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 32. I read a report that has more than 20 pages, has text all over the place and graphs that are really ugly, for instance a graph with only one 100% bar… ANONYMOUS 100% @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 33. WE ARE AGILEAGENTS RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 34. EXPERT COLLABORATIONSR.E.B.E.L. RULE #2 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 35. Respondents are approached as a 'resource' rather than an individual. I hate it when people criticise their view of the world, disrespect them for not having understood a product/ message/ campaign the way the company intended it. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 36. EMPOWER THE CONSUMER @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 37. Agencies don't spend time to get to know your problem, think you are a wallet, a lead, and not a partner...and this happens most of the time...so I grow to hate agencies.... ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 38. WE ARE FRIENDS & FRENEMIES RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 39. BE BRAVER.E.B.E.L. RULE #3 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 40. Clients tell me they want something different and new, but when it comes to deciding and making that change, they just stick with the old and tried methods!Grrrrr... ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 41. DARE TO GO 70/20/10 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 42. DARE TO BE OPEN @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 43. I want to join my clients’ team so that they are willing to pay for the advise I give them. I want to be more like aconsultant who also has research skills, rather than a researcherwho is appreciated for vision & knowledge of customer experience. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 44. WE ARE PARTNERS IN CRIME RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 45. EFFECTIVE SELLINGR.E.B.E.L. RULE #4 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 46. Our board doesn't understand the true importance of research and of really listening to your customers. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 47. SELL CHANGE //NOT RESULTS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 48. No-one likes to admit that we bullshit all the time. A lot of what we tell people is extremely 'filtered', exaggerated. It's an inevitable part of human interpretation, but sometimes it's on purpose to get a job done or get a message across. ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 49. WE ARE ACTION HEROES RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 50. LOL! MAKE IT FUNR.E.B.E.L. RULE #5 @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 51. I feel ashamed when I'm filling in questionnaires nowadays that are obviously waytoo long and very dull. But then I realize how many of that same questionnaires I have made in my career...Sorry! ANONYMOUS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 52. GAMIFIED IS THE NEW NORMAL @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 53. WE ARE PEOPLE ENGAGERS RESEARCHER’S ROLE @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 54. #RESULTS #EXPERTS #BRAVERY #EFFECTIVE SELLING #LOL THE R.E.B.E.L. MANIFESTO @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 55. SO… @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 56. WHAT’S NEXT? @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 57. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored Things will change @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 58. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored And make it bigger as we go @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 59. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 60. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 61. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 62. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 63. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 64. DO ONE THING @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 65. 1. WRITE YOUR DOT @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 66. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 67. 2. COMBINE YOUR DOTS @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 68. @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 69. 3. START THE CHANGE! @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 70. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored Things will change @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 71. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored And make it bigger as we go @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 72. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 73. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 74. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 75. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 76. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 77. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 78. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 79. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 80. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 81. I hate research today, It’s been good to me iknow but it must change, just supplying but I can do so much more, And I felt like this before, all my knowledge goes ignored @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 82. THE REVOLUTION HAS BEGUN #DO1THING @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 83. START WITH YOUR DOT #DO1THING @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014
- 84. SHOULD YOU FORGET, WE’LL REMIND YOU ;) #DO1THING @rebelinresearch ESOMAR GLOBAL QUALITATIVE 2014