Rebecca Polihronis Resume
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Valuable employee looking for a company to add value. Personal time taken to explore strengths and take care of family business should be a strength not a weakness. I can help your team and am ready to hit the ground running.
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From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
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Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Rebecca Polihronis Resume
- 1. REBECCA C. POLIHRONIS Chicago, IL 60614 773.547.4556 www.linkedin.com/in/rebeccapolihronis rebeccapolihronis@gmail.com MARKETING AND PROJECT MANAGEMENT EXECUTIVE Marketing | Community Relations | Marketing Project Manager | Non-Profit Management A top performing and highly accomplished Marketing & Project Management Executive with over 25 years of successful experience in , sales, and business operations, event management and project management within highly competitive markets. Effective at delivering high-quality content and strategies for marketing, public relations, philanthropy and new business development. Established bottom-line impact in brand marketing and management, media planning, client services and sales performance. Results-oriented, decisive expert adept at developing strong business alliances and generating consistent growth. Proven ability to identify new markets, assess customer needs, and develop innovative products and marketing solutions to increase revenue. Strong communication, interpersonal, multi-tasking and organizational skills. CORE COMPETENCIES Public Relations Social Engagement Tools Customer Service Client Services Strategic Planning Leadership Project Management • Client Management • Event Management Problem Solving Relationship Management Time Management Communication Skills PROFESSIONAL EXPERIENCE Brand Awareness Management Efficaciously build brand by developing programs and projects that strategically gained exposure for the Cubs brand throughout the city. Led team of Tribune Company’s community affairs directors to increase brand awareness of the McCormick Foundation. Generated significant media coverage and revenue by conceptualizing joint events, print, radio and television advertising. Managed sponsors’ advertising agencies and Cubs talent to streamline production and achieve the greatest impact for the Cubs brand, logos and talent. Formulated and executed strategic plan for community relations, including community outreach, programs and events targeted to increase brand awareness. This included the first capital project funded by Cubs Care. The success of the programs resulted in board approval of five additional projects citywide. Marketing/Communications Leadership Created strategic plan for all marketing, public relations, philanthropy and new business development for the Cubs Care brand - a fund of the McCormick Foundation that has granted over $14 million to Chicago non-profit organizations since 1991. Implemented youth sports programs for over 50,000 children in Chicago. One program with the Chicago Park District aided over 15,000 children within the city of Chicago. Positively worked with outside PR agency, advertising agency and internal departments to accomplish corporate goals. Established new marketing initiatives that significantly increased revenue, including one project that generated over $900,000, Revenue Generation/ Fundraising Advanced new programs that increased revenue 2,400% for Cubs Care, a fund of the McCormick F oundation from 1994 to 2006. This resulted in greater outreach, expanded programs, increased community impact and featured Cubs and Cubs Care branding. Generated revenue by conceptualizing, managing and implementing a 2005 fundraising campaign that raised over $2 million, including a single event that raised over $630,000. Managed a $2 million annual grant budget and annual fundraising programs. Positively negotiated an additional 24% in matching grant funds from the McCormick Foundation in 2005. Conceptualized, developed and managed corporate sponsor relationships and community outreach. Project Management/Operations Led team that conceived, launched a $1 million, state-of-the-art little league facility. Directed customer and sponsorship relationship management, including the YMCA of Metro Chicago, MLBPA’s Players Trust for Children and Pepsi Co.
- 2. Rebecca c. Polihronis Page 2 Sales Associate, Customer Service 2014 – present Relax The Back, Chicago, IL 2009-2012 CORE Leader 2013-2014 Athleta, Lynnfield, MA. Director of Marketing, Injex21 & Riverhead Homes 2012-2013 Riverhead Advisors, Fort Lauderdale, FL Sammy Sosa Publicist, 2006-2015 Assistant Vice President, Community Relations Manager 2006 - 2007 Charter One Bank, Chicago, IL Marketing Manager, Cubs Care and Community Relations 1994 - 2006 Coordinator, Cubs Care and Community Relations 1991 - 1994 Intern, Ticket office 1990 - 1991 Chicago Cubs, Chicago, IL (A Tribune Company) EDUCATIONS AND CERTIFICATIONS Bachelor of Science, Sports Marketing and Management, Indiana University, Bloomington, IN Social Media Certificate, Middlesex Community College Certified Sleep Specialist for Relax The Back