Terry A. Grady is an experienced marketing and communications professional with over 20 years of experience in marketing, public relations, project management, and business development. She has held several director level positions at organizations such as The Nature Conservancy and the Manchester Regional Chamber of Commerce. Grady has expertise in branding, marketing, research, technology, and public/media relations. She has a proven track record of growing revenues and memberships through innovative marketing strategies and relationship building.

1. Terry A. Grady
16 Victoria Road Portland, Connecticut 06480
Phone: 860-342-2262 E-mail: terryagrady@aol.com
Experienced, creative and entrepreneurial professional with a comprehensive background in all aspects of
marketing, communication and business development. Energetic and results-driven with excellent planning,
public relations and presentation skills. Able to identify areas of strength and implement policies in
operation to maximize the image, growth and bottom line of the organization.
Areas of Expertise
Project Management Presentations Branding Marketing Research & Analysis
Online Marketing Publishing Planning Technology Public & Media Relations
PROFESSIONAL EXPERIENCE
Director, Corporate & Donor Relations, The Nature Conservancy, Middletown, CT
Development and cultivation of new programs and donor relations. Creation of successful corporate council
resulting in a 400% growth in two years in revenue and participation. Planning, development and launching
of branding, collaterals and campaigns. Creation, development and coordination of organization-wide
development and sustainability training. Raised membership to more than 25,000 in Connecticut.
Liaison to chapters, allied organizations and corporate partners. Development of web site and content.
Prospecting, cultivation and relationship management with members, corporations and private donors.
Creation, development and implementation of marketing projects, events and recognition programs.
Demonstrated ability to work successfully with board members, staff, volunteers and vendors.
Ability to communicate mission and issues at all levels, act independently and work collaboratively.
Executive Director, Manchester Regional Chamber of Commerce, Manchester, VT
Innovative promotion and marketing of businesses, products and services. Assisted in the development of
the Sante Magazine Symposium. Responsible for financials, database marketing, advertising, trade
shows and international and online advertising and marketing. Successful promotion of regional programs,
events, expos and hospitality activities. International branding and web site design and development.
Development and implementation of effective marketing and media plans and event promotions.
Development and coordination of regional food and restaurant GourMAY Festival.
Development of successful electronic media, publications, member benefits and retention programs.
Development and marketing of members, advertising, trade shows, special programs and partnerships.
Director of Partnerships and Advertising Marketing, Director, National Association of Insurance and
Financial Advisors, GAMA International – Washington DC, Lansing, Michigan
Marketing and relationship building of corporate sponsors, special programs, membership and trade shows.
Created and enhanced programs and revenue sources, events, direct mail, e-marketing, print and new media.
Advanced in one year to state director. Duties included subscriptions, advertising, training and
sponsorships.
Responsible for development of budgets, publications, media relations, events and membership programs.
Liaison to home offices, chapters, national and international organizations, programs and training sessions.
Developed and marketed membership, conferences, educational and programs and partnerships.
Developed and launched international Partners in Management Growth program and forums.
Developed and implemented effective member benefits, financial programs and services.
Increased conference, training attendance and subscription revenues by over 200 percent.
Coordinated publications, trade shows and presentations at state, national and international levels
Marketing and Communications Consultant, Grade A Marketing, Lansing, MI
Marketing and promotional consulting. Marketing projects director for MI Department of Transportation,
Contractors Register, Manufacturers Group Publishing, Lansing Business Monthly. Marketing, branding,
public relations, membership development and launched branding campaigns and programs for the Lansing
Advertising Club, Sales & Marketing Executives and Property Management Association.
Developed major events, materials, advertising, marketing plans and image campaigns.
Responsible for creation and marketing of conferences, trade shows and educational programs.
Assisted in development and marketing of new products, programs and online learning.
Coordinated meetings, trade shows and presentations at state, national and international levels.

2. Sales, Marketing Director, Lansing Regional Chamber of Commerce, Lansing, MI
Development of plans and procedures for innovative growth of products, membership, events and sponsorships.
Worked with members, board members and volunteers in economic development and implementation of programs
and initiatives. Coordination of membership, education, member services and product development.
Developed and initiated innovative marketing materials, programs and customer service plan.
Set membership and program participation records that still stand today.
Developed and managed professional sales, customer service and communications staff.
Supervised, and made profitable, programs and publications, increasing income by 350 percent.
Assisted in increasing total budget over 300 percent to $3,500,000.
EDUCATION
Lansing Community College - Marketing
Michigan State University - Communications, Advertising
PROFESSIONAL DEVELOPMENT
Graduate, Institute for Organization Management – US Chamber, Notre Dame University
Marketing & Media Workshops – American Advertising Federation
National Association for Member Development – ACCE
Presidents Leadership Workshops – Sales & Marketing Executives International (SMEI)
Graduate, Community Leadership Training Academy, Lansing Community College
COMPUTER SKILLS
Proficient on both PC and Mac platforms, Microsoft Office, graphics, publishing, HTML, web design and development and
multiple CRM and database programs.
ADDITIONAL LANGUAGES
French and Spanish
AFFILIATIONS & ACTIVITIES
Three-time recipient, Distinguished Sales and Marketing Award, SME International
Membership committee, National Association for Membership Development – ACCE
Conference Planning Task Force, National Association for Membership Development - ACCE
AAA/ Michigan Restaurant Association Service Award
Volunteer representative, Michigan Restaurant Association legislative committee
Sommelier of the Year Finalist, French Wines in America
Division Chairman, Capital Area United Way
Sponsorship coordinator, Junior Achievement of Mid-Michigan
Finalist judge, Junior Achievement International
Regional judge, DECA
State advisory board member, DECA
Member, branding and marketing task force, DECA
Long-range Planning Task Force, Lansing Community College
 Three-time president, Sales and Marketing Executives of Lansing
Subcommittee member, Governor's Lansing Revitalization task force
Event coordinator, Michigan Sesquicentennial Commission.
Sponsorship coordinator, R. E. Olds Transportation Museum
Marketing coordinator, Oldsmobile Classic
Regional business liaison, Oldsmobile Centennial Celebration.
Public Relations and fundraising committees, Shared Vision
Leadership council & fundraising chair, Chief Okemos Council, BSA, Explorer Division
Annual Support and Festival of Trees PR committees, Ingham Healthcare Foundation
Steering and fundraising committees, Interfaith Open Tournament
Executive board member, Friends of the Portland Library