Amy Lau has over 20 years of experience in marketing, communications, and public relations. She has held leadership roles developing branding, marketing, and public relations strategies for large corporations. Her experience includes managing multi-million dollar budgets and projects, negotiating major sponsorships, and increasing brand awareness through various initiatives.

1. Key Qualifications
Featured Interviews
Television Appearances
Amy E. Lau
• Marketing & Brand Management
• Executive Healthcare Communication
• Vice President Marketing
• Spokesperson

2. Key Qualifications

3. Brand & Product Definition /
Market Penetration
• Leveraged a $15+ million sponsorship budget to
increase brand awareness and promote corporate
citizenry
• Drove brand awareness up 21% and improved
campaign time-to-market 35% by creating a
centralized brand standard portal housing 20,000+
corporate brand properties.
• Developed and implemented a brand-integrated
marketing, advertising, sponsorship, and public
relations strategy, increasing corporate brand
awareness by 3% in two separate market segments.

4. Brand & Product Definition /
Market Penetration
• Played a pivotal role in driving market share from
6.7% to 12.9% within just three years by defining and
driving complex brand and marketing strategies

5. Corporate Marketing /
Communications
• Generated more than $70 million in new business
within one year by developing and executing a
multifaceted marketing strategy and communication
plan
• Developed a successful, community-based incentive
program, leading to a 37% increase in business
development
• Initiated more than $20 million in revenue from new
business within months of rolling-out an innovative
marketing promotion

6. Corporate Marketing /
Communications
• Drove 17% growth in assets within 12 months by
utilizing a historical demographic market trend analysis
to achieve desired results complex
brand a
• $2.6 million generated within one year of successfully
creating and launching the company's first-ever
e-commerce website
• Cultivated $7 million in new deposits in under a month
by promoting and advertising via direct mail
campaigns, branch marketing, online advertising, and
public relations

7. Complex Program / Project
Management
• Delivered a 20x increase in marketing and advertising
media exposure by designing and implementing a
comprehensive strategic marketing, advertising,
public relations, and activation plan

8. Multifunctional Collaboration /
Leadership
• Achieved maximum corporate exposure at 75% of
first-tier sponsor costs through the development and
management of a corporate brand strategy
• Directed a $15+ million corporate marketing and
advertising budget across cross-divisional teams of
interdisciplinary leadership in a matrix environment
• Enhanced marketing program visibility and
engagement of executive leadership in decision-making
processes by creating a collaborative communication
environment
• Dramatically improved delivery of multimillion-dollar
programs by leading national cross-divisional teams
consisting of 30+ resources per division, senior
management, and board members, and 10 outside
vendors and non-profits

9. Government / Community /
Investor Relations
• As spokesperson for a $20+ million Heart Truth
Campaign for Diet Coke, promotes cause-related
initiatives in domestic and international broadcast
markets
• Effectively lobbied legislation for policy changes
impacting national healthcare by advocating for
healthcare in meetings with key congressional leaders
• Enhanced Fortune 100 company's corporate giving
process by creating a strategic philanthropy department
that improved the allocation of millions of dollars in
charitable donations

10. Government / Community /
Investor Relations
• Created Fortune 100 annual reports and other investor
relations communications materials
• Developed strategic print advertisements in
Congressional publications to promote the Fortune 100
company's support and position on policy issues

11. Integrating Technology &
Business Solutions
• Dramatically improved and simplified collaboration on
a $15+ million project across a nationally disbursed
research team
• 30% increase in business development efforts
achieved by designing and implementing an online
email, event management / survey system
• Increased recruitment efficiency approximately 30%
while simultaneously doubling the sales force through
collaborative design and implementation of an online
HR-recruitment portal

12. Integrating Technology &
Business Solutions
• $100,000 reduction to the operating budget achieved
by working effectively across divisions and IT to
leverage online technology solutions
• 100% sales increase achieved while simultaneously
reducing expenses by 20% through leveraging
technical expertise to utilize the marketing power of the
Internet

13. Vendor Relations & Contract
Negotiations
• Coordinated more than $15+ million in major
sponsorships, meeting extreme time demands while
ensuring cost containment and contract adherence
by carefully analyzing expectations and organizing a
myriad of details across multiple, concurrent, multi-
year programs
• Negotiated the corporate title sponsorship of a
$1.25 million U.S. Open Series tournament, plus an
additional $2.5 million activation to ensure cost
containment in a highly complex sponsorship
execution process

14. Strategic Business Planning /
Forecasting
• $4 million in new business generated in just three
months by creating a strategic marketing and
advertising plan
• Played an integral role for the company to achieve its
five-year goal to obtain the #1 market leader position
through the development and execution of multiple
strategic marketing campaigns

15. Situational Analysis / Solutions
Development
• Coordinated more than $15+ million in media
sponsorships, meeting extreme demands by carefully
analyzing expectations and organizing and managing
a myriad of details across multiple, concurrent, multi-
year programs

16. Featured Interviews
TELEVISION
APPEARANCES

17. Television Appearances
• 2009 – Present: National Heart, Lung and Blood
Institute’s Heart Truth Campaign – Diet Coke
– Diet Coke Commercial with Heidi Klum broadcast on FOX’s
“American Idol,“ Academy Awards,” and International Markets
• 2005: Ringing the Opening Bell on New York Stock
Exchange
– CNBC, CNN, FOX

18. Featured Interviews
• Los Angeles Times
• Orange County Business Journal
• North Valley Community News
• Private Clubs Magazine
• University of California, Los Angeles, “Daily Bruin”
• San Fernando Valley News

19. Grants
• 2009 - Women in Film, 30 second Television PSA for
Cedars-Sinai Medical Center and WomenHeart:
National Coalition for Women with Heart Disease
• 2008 - United States Tennis Association, Los Angeles
Unified School District
• 1994 – 1995 The Colorado Springs Department of
Social Services, The Marriage and Family Treatment
Center, Colorado Springs, Colorado