1) While EBM principles themselves are sound, the evidence base that EBM relies upon has problems like industry influence over the research agenda, manipulation of studies, and publication bias. 2) To achieve "Real EBM", patients must demand better evidence presented in a more personalized way, clinical training must focus on expert judgement and shared decision making, and evidence producers must consider usability. 3) Independent funders and a broader, more interdisciplinary research agenda are needed to shape high quality evidence production and dissemination. Changes are also needed to drug/device approval and payment schemes to better reward value over volume.