With 2020 hitting the market hard, many sales leaders are facing less staff & resources while still being expected to hit (or exceed) quota.
With our customers facing similar squeezes, tried and true outbound tactics are falling flat, leaving us all scrambling to find that extra gear in our outbound sequences….TODAY!
In this presentation, Jeff Swan, Chief Playmaker at RevUp Sales, will demonstrate how to think critically about your sales messaging & sequences, so you can find an extra gear and book more meetings, while your competitors continue to fall flat with outdated (or worse, irrelevant) sales plays.
Comprehensive Encyclopedia of Sales Plays Cheat SheetSales Hacker
“The Comprehensive Encyclopedia of Sales Plays” to deliver an answer on the one overarching playbook — that can create predictable & repeatable pipeline for Sales teams of ALL sizes, SDR teams at ALL stages, and ALL based on data!
Stuck with the usual PowerPoint Slides? Here are 5 Creative Presentation Ideas you can use in Your next business presentation. Brought to you from Presentation-Process.
The Brain Behind Your Brand: How to Design Your Way to SuccessMarketo
In today’s digital world, chances are good that the first impression a buyer will have of your brand will occur on your website or through marketing communications. Now more than ever, developing and establishing your digital brand is mission critical. No matter the size of your company, figuring out how to set yourself apart is a critical first step in establishing a relationship with your audience.
In my Value Selling Workshop, I kick things off with this 20,000 foot level presentation "Eleven Essentials For Salespeople." (The full 4 hour workshop is chock-full of goodness and value selling learning, including 5 individual and team exercises. Suitable for sales & marketing groups of 9 or more).
Comprehensive Encyclopedia of Sales Plays Cheat SheetSales Hacker
“The Comprehensive Encyclopedia of Sales Plays” to deliver an answer on the one overarching playbook — that can create predictable & repeatable pipeline for Sales teams of ALL sizes, SDR teams at ALL stages, and ALL based on data!
Stuck with the usual PowerPoint Slides? Here are 5 Creative Presentation Ideas you can use in Your next business presentation. Brought to you from Presentation-Process.
The Brain Behind Your Brand: How to Design Your Way to SuccessMarketo
In today’s digital world, chances are good that the first impression a buyer will have of your brand will occur on your website or through marketing communications. Now more than ever, developing and establishing your digital brand is mission critical. No matter the size of your company, figuring out how to set yourself apart is a critical first step in establishing a relationship with your audience.
In my Value Selling Workshop, I kick things off with this 20,000 foot level presentation "Eleven Essentials For Salespeople." (The full 4 hour workshop is chock-full of goodness and value selling learning, including 5 individual and team exercises. Suitable for sales & marketing groups of 9 or more).
Wondering how your sales pitch can keep your prospect hooked throughout the sales call? Customization is the key. The more customized your pitch is, the higher are the chances of you closing the deal. But how do you do that? What are the steps you need to take before the sales call to create a pitch that is tailor made to your prospects? Learn more.
This presentation is based on a video from the series 'Field Sales Tips and Tricks'. You can watch them on YouTube here:
https://www.youtube.com/watch?v=Z-TBksUbaEw&list=PLYAFWkWnQLHnNysgXgwxVv_Vdjc7uscxA
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
But for many successful organizations, Sales and Marketing teams work together in tandem—in a symbiotic relationship where the members of each team are helping the other succeed.
This creates a cycle of success:
- Content performs better when buyer personas are grounded in actual buyers
- Marketing passes on more qualified leads to Sales
- Sales gets content that they can actually use to handle objections and close deals
When it works, we call it "SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns.
"Up and to the right" is the slogan of SMarketing as you can see in this infographic.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
The supplier's job is not to generate sales for you, it’s to get the consumer to buy their product whether it be through the home based agent, the retailer, direct, online or via some other channel. When they “market with you”, they’re selling their product, so who’s convincing the consumer to buy your product? Do the marketing pieces you send your customer promote you and your skills equally with the attractiveness of the supplier’s product? In this session, we’ll look at the ways you can leverage your personal brand, your knowledge, your capabilities and your already deep relationship with your customer (you do have one, right?) to dramatically grow your profits by marketing and differentiating you and the compelling reasons why it’s so much better for the consumer to buy that product through you.
Raincamp More Clients, More Referrals, More Income (Without Spending More M...Heinz Marketing Inc
Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.
Learn how to boost your response rates with these email outreach best practices. To get on the early access list to the eCourse: quickmail.io/earlyaccess
The target for this training –is to create and launch a product to makeat least $500in 24hours. This objective is repeatable. So $500 profit is simply the first achievable goalthat I have setyou.I simply repeatthe process and leveragefrom my first launch. Don't be frightened by words like project, product or launch. You may have heard these expressions many times and it may feel like they are the things that only the “big guys”, “experts” or “gurus” do.Firstly I am not a “guru” or never claim to be, I have made soo many made mistakes along the way and through grinding it out and never giving up I am able to share with you the proven facts that make a sustainable automated income online.
Wondering how your sales pitch can keep your prospect hooked throughout the sales call? Customization is the key. The more customized your pitch is, the higher are the chances of you closing the deal. But how do you do that? What are the steps you need to take before the sales call to create a pitch that is tailor made to your prospects? Learn more.
This presentation is based on a video from the series 'Field Sales Tips and Tricks'. You can watch them on YouTube here:
https://www.youtube.com/watch?v=Z-TBksUbaEw&list=PLYAFWkWnQLHnNysgXgwxVv_Vdjc7uscxA
Most sales pitches suck. Why? Because they are all about you instead of focusing on the client and their needs. Here is what you can do to change and make them better. Be a Blue Lobster and stand out.
In this presentation, you will learn the top 5 challenges I have seen as LinkedIn Strategist.
Learn 3 tips to create a LinkedIn strategy
Keys to creating consistent content
Ideas for more engagement
When to ask for the sale
Kathryn E. Nunez
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
But for many successful organizations, Sales and Marketing teams work together in tandem—in a symbiotic relationship where the members of each team are helping the other succeed.
This creates a cycle of success:
- Content performs better when buyer personas are grounded in actual buyers
- Marketing passes on more qualified leads to Sales
- Sales gets content that they can actually use to handle objections and close deals
When it works, we call it "SMarketing" and it ensures that the entire organization is aligned with their actual buyers and the marketing engine is actually creating the right content and campaigns.
"Up and to the right" is the slogan of SMarketing as you can see in this infographic.
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
How Can You Grow & Develop Your Sales Pipe If You Don’t Know What You’re Doing? Learn how to design your B2B sales process and increase conversion, get bigger deals and close your deals in less time. I will give you the key steps, the right focus and example of tools that will take your sales team to a new level.
You should read this presentation if you believe in your own and your team's growth.
Personally, I have a deep passion for Growth and I created this presentation after doing extensive research on how I could grow sales into new levels. The data I have reviewed are from marketing experts, sales experts, Gartner, reports and my own personal experience defining sales processes in multiple verticals.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hearing from you.
The supplier's job is not to generate sales for you, it’s to get the consumer to buy their product whether it be through the home based agent, the retailer, direct, online or via some other channel. When they “market with you”, they’re selling their product, so who’s convincing the consumer to buy your product? Do the marketing pieces you send your customer promote you and your skills equally with the attractiveness of the supplier’s product? In this session, we’ll look at the ways you can leverage your personal brand, your knowledge, your capabilities and your already deep relationship with your customer (you do have one, right?) to dramatically grow your profits by marketing and differentiating you and the compelling reasons why it’s so much better for the consumer to buy that product through you.
Raincamp More Clients, More Referrals, More Income (Without Spending More M...Heinz Marketing Inc
Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.
Learn how to boost your response rates with these email outreach best practices. To get on the early access list to the eCourse: quickmail.io/earlyaccess
The target for this training –is to create and launch a product to makeat least $500in 24hours. This objective is repeatable. So $500 profit is simply the first achievable goalthat I have setyou.I simply repeatthe process and leveragefrom my first launch. Don't be frightened by words like project, product or launch. You may have heard these expressions many times and it may feel like they are the things that only the “big guys”, “experts” or “gurus” do.Firstly I am not a “guru” or never claim to be, I have made soo many made mistakes along the way and through grinding it out and never giving up I am able to share with you the proven facts that make a sustainable automated income online.
"Discover How To Be The Trusted Expert In Your Industry. Quick Paced Webinar Teaches You The Actual Steps To Propel Your company To Expert Status and Awe Your Prospects!"
Paul will be introducing you to the power of persuasion in web design. Why do we buy? Why do we click a call to action or sign up for a newsletter? Why do we do what we do? We like to think we make rational decisions, but it is more complicated than that.
Understanding why people behave as they do and what influences decisions will transform your site. It will lead to higher conversion rates, greater return on investment and happier customers.
This presentation will draw upon disciplines such as sales, marketing and psychology. This will give you a unique insight into how we make decisions. It will show you how simple techniques can make your design more persuasive and more effective.
10 Survey Question You Should Ask Your CustomersRodrigo Fuentes
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
Autoresponder & Email Marketing To Get More CustomersDavid Jenyns
An autoresponder allows you to email your visitors on multiple occasions, building trust, establishing your expertise and, hopefully, creating a likeable persona that the recipients will associate with your website. When used correctly an autoresponder will lead a healthy proportion of your customers to the point where they become the person described in the opening paragraph on this page. They’ll return to your website, convinced that they need your product, and ready to buy.
It's an under utilized method of marketing. Check out this short presentation to see how we use it and be sure to visit us at: www.melbourneSEOservices.com
How to Effectively Use LinkedIn as a Sales Prospecting ToolSalesScripter
LinkedIn is one of the best places to find prospects. But with this access to business professionals comes an area of caution as you do not want to make a bad or negative impression.
If you sell in the B2B space, you need to join us on our next webinar “How to Effectively Use LinkedIn as a Sales Prospecting Tool” where we will outline some key things that you can do and not do so that you are able to generate leads and get into new accounts.
In this webinar, we will discuss:
How to find target prospects
How to connect with prospects
What to say when you reach out
How to follow-up and stay in touch
Your Classified Ad Promoted to 1000's+ Advertising Pages Each Month! Try It Today! Let Us Post Your Classified Ads For You Each Month To Thousands Of Websites Giving Your Ad Exposure To Thousands Of Potential Customers Go to: http://bit.ly/2vmXh9P
The demand to generate content and amplify it in B2B can be overwhelming. How do you make it seem like you’re everywhere when you can’t spend 24/7 making content and can’t spend every dime on paid social to promote it? We are going to uncover the ways you can repurpose your content quickly and easily. Better yet, potential customers will wonder how you manage to be everywhere — and how you always seem to know the problems they’re trying to solve. You’ll learn how to create a content generation machine that won’t burn you out, and the what/where/how of promoting it on LinkedIn and Facebook Ads to get the most out of everything you create. You’ll leave with a blueprint you can start following that very day to get a plan in place that turns hard content work into smart content marketing.
Takeaways:
How to create and repurpose content your target audience cares about, how to use tools to speed up the process, how to measure success, and how to run on paid social without breaking the bank.
Sales Hacker Conference San Francisco - Craig Rosenberg - 5 Ways Salespeople ...Sales Hacker
5 Ways Salespeople are Hacking Sales by Craig Rosenberg
Sales Hacker Conference San Francisco - November 6, 2014
Visit SalesHacker.com for more sales hacks, tips, and tactics.
Case Interviews and Work Sample Questions in Marketing, Sales and Customer Se...Eleonora Sharef
Have you always wanted to use work samples to interview your applicants? This quick guide gives a list of questions you can use. Each questions is a real world scenario that the candidate needs to solve. Research shows that work samples are the most effective way to hire. A Don't waste more time.
Use this content marketing tutorial to learn the basics of how to create content that actually converts. http://www.quoteroller.com and http://www.servicecrowd.com.au take you through how to create content that builds your brand, authority and credibility to both your potential clients and Google. By Jennifer Riggins & Daniel Duckworth
Similar to Workshop: Breaking Down a Real Outbound Prospecting Sequence (20)
Anti “Personal Brand”: The Damage & 35 Downsides of Building a Personal Brand...Sales Hacker
It seems everywhere you turn today, someone’s trumpeting that you ABSOLUTELY must build a personal brand.
That it’s your golden ticket to endless opportunities. Your quick-and-easy meal ticket to success. That you’d be absolutely crazy not to.
But in a land where everything has an opportunity cost, you have to ask: When can it hurt you?
What are the downsides of building a personal brand?
Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...Sales Hacker
This event will be an eye-opener for SDRs, prospecting AEs, and their managers.
You’ll SEE exactly how to improve your outreach. 👀
This isn’t just about tactics. Managers will want to pay attention too! We’re digging into what it takes to build an organization that excels in the inbox.
How to Put the “Person” in Personalization and Get 10+% Reply RatesSales Hacker
If your definition of personalization is still {Insert Name Here}, you’re in trouble.
Sending the same templated emails to prospects is going to land you right in the dreaded email trash folder alongside countless other unread and unanswered cold emails.
LeadIQ is on a mission to help you bring your cold email strategy out of the ice ages and into 2022.
Learn how to personalize to anyone with creative persona-based value props, specific and relatable subject lines, and clever transitions that will leave no email wasted.
2021's Hidden Sales Problem: This Playbook will 2-5X your PipelineSales Hacker
There’s a big sales problem hiding in plain sight and it’s sitting right at the top of your funnel. If it’s not corrected, your team will feel the negative effects throughout 2022.
We will be sharing a playbook on how to fix this lead chasing problem that slows down your sales team. This playbook will boost your pipeline, shorten your sales cycles, and book more sales meetings than ever before.
Your Global Sales Playbook: How to Take on International ExpansionSales Hacker
DocSA company can only be as big as its global ambitions.
International sales bring new markets, fresh revenue streams, unique talent, and a higher return on investment. But a methodical go-to-market plan is critical in ensuring that your organization is set up for success.
When appropriately composed, these strategies mitigate expansion risk and encourage efficient use of resources, timelines, and capital for global expansion. How can you avoid the most common international expansion mistakes?
Globalization Partners' Chief Revenue Officer, Diane Albano, joined us to share expert insight into building a global sales strategy that can dramatically improve the long-term outlook of your company.
A Repeatable Process for Crafting Perfectly Personalized EmailsSales Hacker
Writing a good personalized email is kind of like building out the perfect March Madness bracket, or selecting your own numbers for the next big lottery ticket. With email reply rates below 1% these days, the odds are incredibly stacked against you.
Check this deck to learn from Josh Braun and Ryan O’Hara how to create a repeatable process for creating personalized emails that will lead to double digit reply rates and more booked meetings.
How A 'One Team' Mindset Fuels Revenue Growth in 2021Sales Hacker
Macaroni and cheese. Bacon and eggs. Sales and marketing.
All of them should make the perfect team. But somewhere along the line, sales and marketing teams developed deep-rooted differences that need resolution. As organizations grow, this rift widens as the two teams act like two different organizations that plan, execute, and optimize two separate processes for the same buyer.
To develop a deeper understanding, we interviewed 1200+ global sales and marketing professionals - the largest-ever survey on sales and marketing alignment.
Learn from Stephen Pacinelli, Chief Marketing Officer at BombBomb and Brogan Taylor, Head of Enterprise Sales at Freshworks as they discuss the findings and share tactical ways to align the two in order to drive revenue and collaboration.
The Framework for B2B Sales Leaders to Develop a Customer Centric Business ModelSales Hacker
The way your customers buy has permanently changed. 80% of buyers say that the experience a company provides is as important as its products and services.
And with an overabundance of information available online, through countless channels, buyers are also armed with more information than ever before - sometimes more than your sales team.
The answer is a transition to deep customer-centricity, not just in theory, but in practice.
In this deck, Moxtra’s Head of Strategic Business Development, Nikhita Iyar discussed the steps B2B sales leaders need to take to shift to a more customer-centric approach, how to build a digital buyer experience that fuels revenue growth, and reaches and retains all potential customers.
Buyer Sentiment: How to use the Newest Data Source Available to B2B Sales TeamsSales Hacker
If your prospecting team is optimizing emails based on reply rate or open rate (yuck), this is for you.
Buyer sentiment data shows you how your prospect actually feels about what you said to them. In this deep-dive with real examples, we’ll explain how it’s different from buyer intent data and how frontline sales managers are using it to coach outbound sales teams to new heights.
In this session, we were joined by Kaitlen Kelly, Manager of Sales Development at Outreach, for an exclusive peek into the future of truly insights-driven prospecting!
3 Ways to Improve Your Inbound Process with AutomationSales Hacker
A successful inbound engine takes a whole lot of strategy and collaboration to pull off. The buyer experience and how quickly your reps get in front of your prospects is hugely influential on your close rates. This is something you may have experienced or are experiencing now — RevShoppe and their clients have seen this first hand and successfully transformed organizations into automation machines.
The common challenges that RevShoppe clients were experiencing around the inbound motion prompted RevShoppe to dig deeper into how companies are engaging their inbound prospects. They worked with a data science team to understand patterns in the inbound process across 400+ SaaS companies today.
In this deck, Patricia McLaren, Co-founder and CEO at RevShoppe, showed us the most shocking findings from their inbound research and taught us the steps to create your own successful inbound engine and buyer experience.
Comprehensive Encyclopedia of Sales PlaysSales Hacker
Since inception, the sales industry has historically had questions that have gone unanswered and substantial problems that have gone unsolved.
First, there’s the tactical ones: What makes the perfect cold call? How do I handle the objection “Send me an email”? What’s the perfect subject line? And when someone ghosts me, how do I re-engage with them in a way that gets the response I want?
And then there’s the bigger ones.. Why do my AEs fight with my SDRs on which meetings are TRULY qualified? Why does Marketing complain that Sales isn’t following up with their MQLs in a timely manner? Why does Sales complain that ALL of the marketing leads are “BS”? And what is the ONE playbook that will help my team drive predictable & repeatable pipeline, once and for all?
In this deck presensted by Becc Holland & Scott Barker for “The Comprehensive Encyclopedia of Sales Plays” to deliver an answer on the one overarching playbook — that can create predictable & repeatable pipeline for Sales teams of ALL sizes, SDR teams at ALL stages, and ALL based on data!
Defining sales enablement charter 2021Sales Hacker
What You'll Learn:
- Benchmark your enablement maturity for 2021 planning
- Solidify your current state and where you (enablement, sales, marketing) want to go
- Expand enablement’s impact across the entire go-to-market organization
How to Inspire, Grow, and Enable Your Teams (even in a Down Market!)Sales Hacker
What You'll Learn:
- How to build structures to move ambitious team members from SDR to AE and beyond
- How to help salespeople pivot into other roles in the org (Sales to Ops, Enablement, Leadership, or even Marketing!)
- How to inspire and retain talent that will carry your company forward (down market, or not)
How to Book More Meetings w/ “Persona-Based” PersonalizationSales Hacker
Ever been told that personalization is THE key to masterful sales messaging & more booked meetings?
Well, you’ve been lied to! Salespeople have fetishized personalized messaging for over a decade when, in reality, relevance is king.
The even worse news? Because you’re competing for your prospect’s attention, it falls on your shoulders to stay ahead of the pack & remain relevant.
Luckily for us, TJ Macke is revealing his framework for creating sales messaging that prospects actually read & respond to, and it’s called “persona-based” personalization.
The Link between Sales Happiness, Performance and TechnologySales Hacker
That sales culture trumps strategy is not new. But can the culture of a sales team be based on “happiness”? How do catch-phrases like “work hard, play hard” impact the culture of the sales team? And does a happy sales team even lead to great performance?
These are the questions we set out to answer when we commissioned Harvard Business Review (HBR) to study the impact of a happy sales culture on business outcomes, metrics such as sales productivity and performance. The results break some long-standing myths.
Learn from our panel discussion that uncovers these insights. It brings together leaders who have built high performing sales teams with happiness at the core of their sales culture.
The Secret Recipe to Show Extreme Value to Your New Buyer: The CFOSales Hacker
What You'll Learn:
- What CFOs really care about in today’s environment
- How to reposition your value-prop to “CFO-proof” your deals
- Tips & tricks to increase your impact with intentional, value-driven meetings
- How to use extreme preparation to “earn the right” to engage with your buyers
3 Techniques That Will Transform Your Deal ExecutionSales Hacker
What You'll Learn:
- Why winning influence is critical for closing revenue.
- How to build trust and credibility with team selling.
- The #1 signal that all winning deals have in common.
From Call to Close: Three Strategies to Uplevel Your Entire Sales ProcessSales Hacker
The world of sales has changed. Sales teams across the globe are grappling with longer payment terms, enhanced deal scrutiny, and stalled sales motions.
As a sales leader, how do you ensure your entire sales process is keeping up?
Learn from Dan Templatement, RVP of Sales at Chorus.ai, and Ryan Neu, Founder & CEO at Vendr, to learn three proven strategies to re-engage and level up your entire sales motion - from call to close.
The Only SDR <> Marketing Alignment Playbook You'll EVER NeedSales Hacker
“Our inbound leads are ALWAYS unqualified, already in the pipe, or a current logo.” - Sales Manager.
“Why can’t sales just, like, close 10% of the leads from my webinar last week?” - Marketing Manager
Sound familiar? Yeah… you’re not alone.
Becc Holland, as the Head of Sales Dev at Chorus.ai, felt the pain of sales & marketing misalignment too. So she set off on a year-long journey to fix it, and she did!
Learn the exact 7-step process that she implemented at Chorus.ai to drive marketing results that her salespeople actually care about.
What You'll Learn:
- The video-enabled full cycle sales sequence.
- How to use video to enable your champions.
- How to keep top of mind during a long sales cycle.
- How to avoid dropped meetings and build lasting relationships.
Workshop: Breaking Down a Real Outbound Prospecting Sequence
1. An Partner
Breaking Down a Real
Outbound Sequence
How RevUp solves your greatest sales problem
By Jeff Swan, Chief Playmaker
(604) 803-8100 | jeff@revup90.com
16. Hi {{first.name}},
We’ve never met, but I want you to read every
single word of this email because I’m certain
you have nothing better to do and this is the
only email in your inbox right now.
With that, I’m going to write out all of the things
I want you to know about my company, add
links to a BUNCH of content, and ask you to do
several things for me.
Blah!
Too
Long
17. Hello,
I got your name off of a list and you are in my
target market so you should buy from me.
Insincere platitude.
You’re great.
Buy my stuff.
Robotic
18. Hi {{first.name}},
Since you’re a technical person, I’m going to hit
you with a bunch of buzzwords that make me
sound SUPER smart and confuse you to death.
Jargon jargon.
Get a dictionary.
I’m smart.
Jargon
19. Hi {{first.name}},
I’m emailing you because I want to sell you
something, but I’m going to tell you my life story
before you get to hear anything relevant to you.
I’m so great.
You should like me.
I I I.
About
the
Seller
20. Hi {{first.name}},
I have a product that you really need to see
because it’s the best product in the world.
Feature feature.
Book a demo.
Product.
Solution
-
Focused
21. 5 Common Mistakes
Too Long
Robotic (clearly automated)
About the seller
Heavy on the jargon
Solution-focused
23. Hi {{first.name}},
Your comment on the {{Post Title}} post got me
thinking about {{Post Topic}} and how {{Specific,
Relevant Insight}}.
Be
relevant
24. Wow!
I never thought I’d have the chance to meet you
{{first.name}}, but I LOVE your videos so much
that I made you one back in your style.
I’m even wearing your favorite hat!
Be
creative
25. Hi {{first.name}},
When you said {{direct customer quote}}, I
immediately jumped to something I learned at
{{conference we both attended}} about
{{Session Topic}}.
Use
their
words
27. {{first.name}},
You mentioned on LinkedIn you’re having
trouble with {{problem}} and I think I can help
by {{great idea}}.
Be brief
28. Hi {{first.name}},
If you’re like other {{Title}}, you’re probably tired
of {{Pain Point}}. You may want to take a look at
{{Post Title}} from {{Author}} as {{Pronoun}}
goes deep into how other {{Title}} {{Solution}}.
Think
WIFM
30. Hi {first.name}},
This is the first sentence of the “A” version of my
sequence test where I’m testing the impact this
sentence has on reply rates.
Hi {first.name}},
This is the first sentence of the “B” version of my
sequence test where I’m testing the impact this
sentence has on reply rates.
Test.
Test.
Test.
31. Hi {{first.name}},
I’m an avid follower of your posts and I really
like your approach to {{Industry}}. Your article
on {{Topic}} even inspired me to take up
{{Hobby}} that has been amazing so far.
How did you come up with {{Framework}}?
Talk like
a
HUMAN
32. {{Mailer}}
When nobody in your industry is using direct
mail to get in touch with new prospects
{{Personalized Video}}
When your competition is sending text-based
emails, videos stand out like crazy!
{{Creative Swag}}
When everyone at the tradeshow is handing out
pens, hand out a burger
Break
the
pattern
33. 10 Best Practices
Use relevancy
Be creative
Use your customer’s language
Think like an advertiser
Be brief
Make customer the star
Get to the point FAST
Test EVERYTHING
Use natural (human) language
Interrupt the norm (patterns)
35. An Partner
The RevUp
Framework.
RevUp approaches sales by scaling
the human components that make
sales effective.
We make human connections first.
Add value at every touch point.
Then scale what works.
We scale human.
revup90.com
Know your
Customer
Align your
sales process
to the buyer
journey
Write
thoughtful,
relevant, &
human
Messaging
Test,
measure,
and Optimize
Scale what
works
36. An Partner
Why it works.
Human approach
• Cuts through the noise
• Gives prospects a reason to
care about you
Field tested framework
• Proven over 15 years,
thousands of campaigns, &
dozens of industries
• Tested, measured, and
optimized
revup90.com
Max Comparetto
Playmaker
Salesforce.com
Jeff Swan
Chief Playmaker
RevUp Sales
Scott Barker
Advisor
Outreach.io
Dion Siluch
Playmaker
MTC Rentals
Expert Playmakers
• Consistent top performers
• Actively selling TODAY
• Know your unique
challenges
Best practices
• Continuously learning
• Pushing the industry to
expand and grow
• Advocate for value
creation
38. An Partner
Your turn.
Join the thousands of reps
crushing their quotas with expert
sales + nurture sequences.
Submit your work at:
RevUp90.com/submissions
revup90.com
Editor's Notes
For people with Sales reps OR running Sales themselves
So pretty much everyone on this webinar today has some form of quota…and knows that even before COVID hit, it was getting tougher and tougher to hit.
Besides things out of your control, like unrealistic quotas, products being left in the dust by competitors, and a slew of other excuses…
Salespeople miss quota because they fail to make a meaningful connection with their buyer.
They are so obsessed with scaling that they forget to learn the game.
…and customers are showing their discontent by not responding.
Industry average response rate on cold emails is an abysmal 1%!
So we started RevUp with a mission to eradicate boring, uninspiring, and robotic sales sequences.
Write quota-smashing sequences and teach you how to apply best practices for effective outreach.
Then we started Sequence Practice to bring our expertise to the masses.
Joined by expert Playmakers from Outreach, Salesforce, and more, breakdown sequences with a LIVE audience.
Then post the results on the Sales Hacker community for more feedback!
One such breakdown really got our attention and inspired us to present what we did and what we’ve learned through Sequence Practice so far.
Cierra – 1st round champion
Supposed to be here - Had a personal emergency took her out of office for a few weeks
Joined us for 1st Sequence Practice
Already performing well, but always want to improve!
1st thought – it’s long…REALLY long
Awkward transitions
Good content
You can tell Cierra does her research
+ knows how to connect to her product
VITAL to effective prospecting
Cierra – 1st round champion
Supposed to be here - Had a personal emergency took her out of office for a few weeks
Joined us for 1st Sequence Practice
Already performing well, but always want to improve!
Another example.
Tech company that is just starting cold outreach.
Great start by following some best practices, but guilty of some common mistakes.
Biggest challenge was that it was all about the seller – didn’t tell a story of WIFM for the customer
Cierra – 1st round champion
Supposed to be here - Had a personal emergency took her out of office for a few weeks
Joined us for 1st Sequence Practice
Already performing well, but always want to improve!
Another submission from a company focused on design…
Never done prospecting before.
Not salespeople…in the whole org.
Told a creative story.
Great storytellers!
You can tell they know their customer AND care
With some work, will get good at prospecting.
Think like an advertiser and GET ATTENTION
Make your customer the star
Use natural language and speak like you’re speaking to a friend or a colleague.
That solution was the RevUp Framework.
Tom hired RevUp to find out exactly why his emails, calls, and social touches were not performing + implemented a new Sequence Strategy, using the RevUp Framework, that boosted his response rates significantly. His team booked more meetings this quarter than ever before and his boss was ecstatic.
He worked with his Playmaker, an expert from a leading sales organization, who is actively selling in the market TODAY and knows the unique challenges of selling in the rapidly changing landscape of 2020.
Tom joined the many brands that have turned their B2B teams into Sales & marketing rockstars with quota-smashing sequences from RevUp Sales.
Now it’s your turn to join the winners’ circle and revup your sales with an expert Sales or Nurture Sequence.